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Atricle Dump - The Step Zero Effect
How can you know if your direct mail sales letter is ready to mail? Check it against these guidelines from Don Kanter, the US direct mail specialist.1. Does the writer know the product? Has the writer dug out every selling point and benefit? Has the wr
Why Knowing What You do Well is So Important
Think of what your organization does well as the lens that focuses you on the value you bring to solving your customer's problems. The success of any organization or company is built on a persistent focus on what it does well.
When you focus on what you do well, you
The workplace has changed dramatically in the 21st century. Surprised? Of course not. You’ve been hearing terms like empowerment, cross-training, entrepreneurship, reengineering, and downsizing, and so on for quite some time. Like most people who have spent e
Once there was a semiconductor company in financial trouble. Profits were dropping, and the company was losing money every quarter. The pressure was on to stop the bloodletting.
A key executive at the company became convinced that the wireless home audio market was a perfect opportunity because the company already made components that were used in wireless devices. Putting their own product together seemed a logical step. So they set out to take their piece of the market.
And failed.
Why? The executive let the desperation to solve a problem dissolve his focus on Step Zero. They had no expertise in the consumer electronics business, no distribution channels, no appropriate product development skill.
The company lost sight of what it did exceptionally well. It had caught the disease called "critical organizational forgetting," which was the reason it was underperforming in the first place.
It is all too easy to become stuck in the "sounds like a good idea" state that so often happens when we drink too much of own Kool-Aid, so to speak. In this case, company executives believed that because they could do one thing, they could do another thing that seemed nothing more than a simple, logical extension of the other. Their mistake cost them hundreds of thousands of dollars.
Why Knowing What You do Well is So Important
Think of what your organization does well as the lens that focuses you on the value you bring to solving your customer's problems. The success of any organization or company is built on a persistent focus on what it does well.
When you focus on what you do well, you b
Feedback is a gift – when done properly. The very word strikes fear into the hearts of millions of workers every day, because the only time they get feedback is when it is rolled by a manager who wants to criticise – yet put a bit of positive spin on it.<
And failed.
Why? The executive let the desperation to solve a problem dissolve his focus on Step Zero. They had no expertise in the consumer electronics business, no distribution channels, no appropriate product development skill.
The company lost sight of what it did exceptionally well. It had caught the disease called "critical organizational forgetting," which was the reason it was underperforming in the first place.
It is all too easy to become stuck in the "sounds like a good idea" state that so often happens when we drink too much of own Kool-Aid, so to speak. In this case, company executives believed that because they could do one thing, they could do another thing that seemed nothing more than a simple, logical extension of the other. Their mistake cost them hundreds of thousands of dollars.
Why Knowing What You do Well is So Important
Think of what your organization does well as the lens that focuses you on the value you bring to solving your customer's problems. The success of any organization or company is built on a persistent focus on what it does well.
When you focus on what you do well, you
Last fall I started taking improvisation lessons. I am a somewhat self-conscious introvert, and I wanted to learn how to think faster on my feet, and how to speak up in meetings without feeling a clench in my stomach. I also thought improv techniques would h
The company lost sight of what it did exceptionally well. It had caught the disease called "critical organizational forgetting," which was the reason it was underperforming in the first place.
It is all too easy to become stuck in the "sounds like a good idea" state that so often happens when we drink too much of own Kool-Aid, so to speak. In this case, company executives believed that because they could do one thing, they could do another thing that seemed nothing more than a simple, logical extension of the other. Their mistake cost them hundreds of thousands of dollars.
Why Knowing What You do Well is So Important
Think of what your organization does well as the lens that focuses you on the value you bring to solving your customer's problems. The success of any organization or company is built on a persistent focus on what it does well.
When you focus on what you do well, you
Workers compensation secrets are hidden deep within piles and piles of bureaucratic mumbo jumbo. They are sometimes used as high priced paper weights for over worked government workers who may or may not be totally interested in seeing that you find the exact
Why Knowing What You do Well is So Important
Think of what your organization does well as the lens that focuses you on the value you bring to solving your customer's problems. The success of any organization or company is built on a persistent focus on what it does well.
When you focus on what you do well, you
Women need to start taking more risks if they want to make more money! And if women are going to take more risks, they need to be able to tolerate the anxiety that can come with risk taking, for that is why risk taking is so difficult. We need to risk picking
Why Knowing What You do Well is So Important
Think of what your organization does well as the lens that focuses you on the value you bring to solving your customer's problems. The success of any organization or company is built on a persistent focus on what it does well.
When you focus on what you do well, you become focused on the types of problems you're best equipped to solve. And we're all in the problem-solving business when it comes to our customers' needs, whether we're running a department, organization, division, or entire company.
And that is the Step Zero™ effect.
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