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Atricle Dump - Secrets Revealed To Having The Most Professional Staff On The Telephone!
Manage Your Sales or They Will Manage You o slow down and enunciate his name. I finally did get it.If you own a small business, head up the part of large corporation or are thinking of forming a company you need to realize that if you do not manage your sales they will manage you. For instance if you are building a top notch business plan for investors to look at who might in turn fund this business idea of yours, you better make it really clear to them where your sales come from and who you will manage them.In a small business if you do not manage your sales then, you find the actual sales numbers playing hell with your next months budget, advertising allowances and even your own take home pay. For those running operations at corporations if your sales do not perform, next, see ya, you are out of there and your replacement will have a shot of it. Moral of the story if you do not manage your sales they will manage you.How do you manage your sales? Well you break down things to the minute details and set objectives and goals. You explain to your sales team what is expecte Have you ever called a company only to have someone who had NO business answering the phone, doing so? Is that person at your business? Another time, a client had asked me to call a subcontractor to coordinate a job our company was doing for them. When I called the phone was answered clearly. “Hello A&A Powerline Contractors.” “Hello. This is James Bower w The Important Stuff for Buyers and Sellers Do you have all the customers your business can use?1. It is important to always have your company in a ready to sell state, trying to correctly forecast the economy or your sector is impossible. Having your company in a ready to sell state means, you are prepared for the times when the sale of the business will be suitable to you. If you are not ready you could miss the boat completely.2. Predicting the weather is difficult enough, let alone trying to predict business related areas, however you can help yourself by constantly monitoring these areas and being abreast of developments within your particular sector.3. If you are looking to purchase a business, you should consider doing so when the economy is at a low point; this should mean you pay a reduced amount for the business.4. If your larger company takes on a smaller company, you will find they have plenty to offer, generally a smaller company will bring an entrepreneurial spirit, these assets can be valuable to larger companies and organisations.5. If yo The seemingly simple task of taking phone calls is a hidden liability for not just some, but most businesses. You've invested precious dollars in advertising and marketing. You've invested time in developing customer relationships. What happens when customers call your business? Many of us would be shocked to find out the truth. When customers call your business, how are they treated on the phone? If your business is like most in this country you may have seen to it that your receptionist received some basic training on how your phones should be answered and how calls should be processed. But what about the rest of your staff? Today in business you know it costs far more to get a new customer than it does to keep an existing customer. Have you ever called a business only to be treated improperly by whoever answered the company’s telephone? Most of us have had that experience when calling a business and the person answering the telephone just had bad manners. “Hi XYZ Company” (No Name - Who answered?) Recently my son went into the service and after not hearing from him for several weeks I placed a call to the recruit training command where he was stationed to ease my concern about his well being. Here‘s a recap of my call: “Hello Perrttieoficorshweble.” “Pardon me. Who am I speaking with?” I asked “Perrttieoficorshweble.” Since I was concerned about my son’s well being I wanted to be sure I got the name of who ever I was talking with so I asked again. “I’m sorry I still didn’t catch your name who am I speaking with?” “This is Perrttieoficorshweble” Three times I tried to get Petty Officer Schweeble to slow down and enunciate his name. I finally did get it. Have you ever called a company only to have someone who had NO business answering the phone, doing so? Is that person at your business? Another time, a client had asked me to call a subcontractor to coordinate a job our company was doing for them. When I called the phone was answered clearly. “Hello A&A Powerline Contractors.” “Hello. This is James Bower w 4 Tips For Writing Sales Copy That Will Be Read they treated on the phone?Most people get very frustrated when they try to write sales copy for their offer because they make it out to be much more difficult than it really is.You would be surprised to know that following certain guidelines or tips will make the whole chore of writing effective and winning sales copy a hell lot simpler.Tip #1 – Remember The Top Priority Is The PROSPECTKeep in mind that everything you write about has to have your prospect’s interest as the top priority.Everything that you say or talk about has to be focused on the prospect’s needs, wants, aspirations and frustrations.Whatever you write about your offer has to benefit your prospect’s life making it better, easier and more comfortable.Tip #2 – List BenefitsIt is also extremely important to make the benefits very apparent to your prospect.Forget about listing features of your offer but rather change or phrase the features into benefits that your prospect will be getting. If your business is like most in this country you may have seen to it that your receptionist received some basic training on how your phones should be answered and how calls should be processed. But what about the rest of your staff? Today in business you know it costs far more to get a new customer than it does to keep an existing customer. Have you ever called a business only to be treated improperly by whoever answered the company’s telephone? Most of us have had that experience when calling a business and the person answering the telephone just had bad manners. “Hi XYZ Company” (No Name - Who answered?) Recently my son went into the service and after not hearing from him for several weeks I placed a call to the recruit training command where he was stationed to ease my concern about his well being. Here‘s a recap of my call: “Hello Perrttieoficorshweble.” “Pardon me. Who am I speaking with?” I asked “Perrttieoficorshweble.” Since I was concerned about my son’s well being I wanted to be sure I got the name of who ever I was talking with so I asked again. “I’m sorry I still didn’t catch your name who am I speaking with?” “This is Perrttieoficorshweble” Three times I tried to get Petty Officer Schweeble to slow down and enunciate his name. I finally did get it. Have you ever called a company only to have someone who had NO business answering the phone, doing so? Is that person at your business? Another time, a client had asked me to call a subcontractor to coordinate a job our company was doing for them. When I called the phone was answered clearly. “Hello A&A Powerline Contractors.” “Hello. This is James Bower w Success Can Be as Simple as Making Lemons into Lemonade!! improperly by whoever answered the company’s telephone? Most of us have had that experience when calling a business and the person answering the telephone just had bad manners.In my early twenties I landed a job with an electronic importer who specialized in low end car radios, speakers, and equalizers etc... I became their exclusive distributor for all of the province of Quebec. I will explain in anther article how this actually happened for me.I had very little experience in sales or electronics, and at the time wanted to become a psychologist, not a salesman. A few years earlier my Mother had started taking university course at night in the field. I would read her text books, and the human mind fascinated me. I did not have the money or time to attend university unfortunately, but everything happens for a reason.My first experience in wholesale electronic sales!!!I went into an initial potential customer. There were five sales people ahead waiting for their turn with the buyer. Each one of the other sales people seemed to be wearing very expensive suits, holding leather engraved brief cases, and then of course there was me, with my $89 “Hi XYZ Company” (No Name - Who answered?) Recently my son went into the service and after not hearing from him for several weeks I placed a call to the recruit training command where he was stationed to ease my concern about his well being. Here‘s a recap of my call: “Hello Perrttieoficorshweble.” “Pardon me. Who am I speaking with?” I asked “Perrttieoficorshweble.” Since I was concerned about my son’s well being I wanted to be sure I got the name of who ever I was talking with so I asked again. “I’m sorry I still didn’t catch your name who am I speaking with?” “This is Perrttieoficorshweble” Three times I tried to get Petty Officer Schweeble to slow down and enunciate his name. I finally did get it. Have you ever called a company only to have someone who had NO business answering the phone, doing so? Is that person at your business? Another time, a client had asked me to call a subcontractor to coordinate a job our company was doing for them. When I called the phone was answered clearly. “Hello A&A Powerline Contractors.” “Hello. This is James Bower w Five Attributes of Entrepreneurs a recap of my call:Entrepreneurs have personality traits that make them ideal people to work for themselves. These same traits, while helpful as an entrepreneur can be irritating and dangerous for normal on-the-job relationships with bosses, managers, and supervisors.1. Willingness to take risks. Being an entrepreneur is demanding. Everything is a risk to someone who only depends upon themselves. Entrepreneurs learn to take calculated risks. They can’t throw complete caution to the wind, but they are much more willing to take a risk which seems within reason.2. Ability to identify good business ideas. For an entrepreneur one of the greatest abilities is that of identifying a good business idea. If a person sees a good business idea, even if it is already being done, just recognizing the idea validates the entrepreneur.3. Determination and confidence. When every penny spent on an endeavor belongs to you, you must believe in yourself. You can’t half believe in an idea, you must be determ “Hello Perrttieoficorshweble.” “Pardon me. Who am I speaking with?” I asked “Perrttieoficorshweble.” Since I was concerned about my son’s well being I wanted to be sure I got the name of who ever I was talking with so I asked again. “I’m sorry I still didn’t catch your name who am I speaking with?” “This is Perrttieoficorshweble” Three times I tried to get Petty Officer Schweeble to slow down and enunciate his name. I finally did get it. Have you ever called a company only to have someone who had NO business answering the phone, doing so? Is that person at your business? Another time, a client had asked me to call a subcontractor to coordinate a job our company was doing for them. When I called the phone was answered clearly. “Hello A&A Powerline Contractors.” “Hello. This is James Bower w Baby Boomers - You Need to Write Your Business and Professional Memoir o slow down and enunciate his name. I finally did get it.Baby boomer, have you started writing your business or professional memoirs? Writing a memoir about a business or company history is something that does not always cross the mind of a busy professional person. Maybe you haven’t even thought of recording your business or professional story? Here you are, working hard all of your life to build a business, reach certain levels in your company, or become a successful entrepreneur. What you’ve learned over the years won’t be found in any bookshelf, right? So why will you let all of that wisdom be lost to future generations forever?If you don’t write your business story, who will? My husband and I recently saw a movie staring Jack Nicholson called “About Schmidt.” In it, Schmidt retires from a insurance company thinking others will surely want to carry on and implement the good ideas he started. On the way to the garage, Schmidt passes the loading bin for trash pick-up and notices his box full of “good ideas” in line to be dumped. Have you ever called a company only to have someone who had NO business answering the phone, doing so? Is that person at your business? Another time, a client had asked me to call a subcontractor to coordinate a job our company was doing for them. When I called the phone was answered clearly. “Hello A&A Powerline Contractors.” “Hello. This is James Bower with ABC Telecom; Mrs. Headrick from the school district asked me call and coordinate your trenching job with your new equipment installation.” “Oh! Just a minute let me see if the guy you need to speak with is here.” Immediately I was cast into silence. Was I put on hold or did I get cut off? I couldn’t tell, so in the hopes that I was on hold, I HELD. And I waited. A moment later the gentleman came back on the line. Thank goodness. “I’m sorry the guy you need to speak with isn’t here. You can call him at 555-1234.” “Thank you. And who should I speak with when I call that number?” (You see he hadn’t told me who I was calling for.) “Oh! His name is Tim.” After trying to reach Tim at the number I was given and getting no answer I called back to the first guy. When he answered the phone he explained he couldn’t help me, as he was only the janitor. I asked if he could take a message for Tim. He assured me he could. What I should have asked was could he take a message for Tim and see that he would get it. Because two days later I received a panicked call from Tim and Mrs. Headrick, as Tim had no idea what he was supposed to do at the job site. He had never gotten the detailed message I left for him with the janitor. Although the first gentleman on the phone was pleasant and friendly, he actually wasn’t much help and shouldn’t have been answering the phones without being trained properly. If I had been calling to see if A&A Powerline could do a job for me, do you think they would be getting my business? “So how can a business protect their most valuable asset; their customers?” When it comes to why businesses lose customers, the perception of a staff that doesn’t care ranks as the
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