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Atricle Dump - Small Business - Is The Accounting Profession Ripping Them Off?
How to Make Your Hospitality Customers Day
Working in the service industry, it's all about the customer relations. Who among us does not love our wonderful customers? Now, how can we ever have enough ways to show our customers just how special they are? The more that your business puts across the idea that they care about the customer, the more that customer will return. Whether to your restaurant, bar, hotel, catering service, or any hospitality business at all.The simplest way to make a customer feel important is to greet them as soon as you see them. They need to know that you are there, that you are willing to help and that you are available to serve them. If you have a repeat customer, learn their name and use it as soon as possible. I've seen people who had hardly any skill thrive in the hospitality industry simply because they were excellent at remembering names instantly.Listen to them very carefully and pay full attention. Not only will they be telling you what
p for accountants at the Finance Management Research Center then headed by Dr Keith Cleland. The workshop was intended to drag participants into the 20th century.Working in the service industry, it's all about the customer relations. Who among us does not love our wonderful customers? Now, how can we ever have enough ways to show our customers just how special they are? The more that your business puts across the idea that they care about the customer, the more that customer will return. Whether to your restaurant, bar, hotel, catering service, or any hospitality business at all.The simplest way to make a customer feel important is to greet them as soon as you see them. They need to know that you are there, that you are willing to help and that you are available to serve them. If you have a repeat customer, learn their name and use it as soon as possible. I've seen people who had hardly any skill thrive in the hospitality industry simply because they were excellent at remembering names instantly.Listen to them very carefully and pay full attention. Not only will they be telling you what
“Accountants have been ripping off their clients for years”, he told us. The 25 participants were shocked. These represented vibrant accounting firms from all around Australia, both large firms and small. They were at the cutting edge of the industry. Otherwise they would not have been at this kind of workshop.
To a person they resented that comment and one fellow wanted to punch him on the nose. (It wasn’t me, but I would have held his coat).
By the week’s end we discovered how we were charging high fees for things that our clie
Get Your Career On Track
If you’ve watched the cable television show on Bravo called ‘Inside the Actors Studio,’ you’ve seen host, James Lipton, ask his guest celebrities to respond to the Bernard Pivot questionnaire, which includes two questions about what guests would most like to do, and most not like to do, outside their chosen profession:1. What profession other than yours would you like to attempt?2. What profession would you not like to do?(For example, Robin Williams would like to be a ‘Neurologist’ and would not like to be a ‘Bomb Tester,’ Sarah Jessica Parker would like to be a ‘Grocery Store Proprietor’ and would not like to be a ‘Chicken Plucker’.)Identifying your dream and nightmare jobs is important because it helps you begin to think about what you most want and not want in a career.How is a career different from a job, or is it?A career might be defined as ‘a chosen pursuit; the general course or progression
My 16 year-old daughter said, “Gee Dad! You look just like an accountant”
If you’ve watched the cable television show on Bravo called ‘Inside the Actors Studio,’ you’ve seen host, James Lipton, ask his guest celebrities to respond to the Bernard Pivot questionnaire, which includes two questions about what guests would most like to do, and most not like to do, outside their chosen profession:1. What profession other than yours would you like to attempt?2. What profession would you not like to do?(For example, Robin Williams would like to be a ‘Neurologist’ and would not like to be a ‘Bomb Tester,’ Sarah Jessica Parker would like to be a ‘Grocery Store Proprietor’ and would not like to be a ‘Chicken Plucker’.)Identifying your dream and nightmare jobs is important because it helps you begin to think about what you most want and not want in a career.How is a career different from a job, or is it?A career might be defined as ‘a chosen pursuit; the general course or progression
And she wasn’t being complimentary.
Accountants are perceived to be boring, stodgy and conservative.
Over the years we’ve been the butt of many jokes. I’ve heard them all.
Why did the accountant cross the road? Because he looked up the file and that’s what they did last year! Ha Ha!
What do accountants use as a contraceptive? Their personality! Ha Ha!”
Why do accountants become accountants? They don’t have the charisma to be undertakers! Ha Ha!
What do they call an accountant at the bottom of the sea? A bloody good start! Ha Ha!
I think I am the exception.
That’s why I’ve begun to call myself a business strategist and counselor. “You’re still an accountant,” says teenage daughter.
I am still an accountant and I’m still as passionate about it as the day I started. Because accountants have an impact on people’s lives. The advice we give changes people’s businesses which in turn changes their lives. I’m excited in my role of accountant.
Accounting is not stodgy. Accounting is exciting. Accounting is cool! My ambition is to become the “cool dude of accounting”. (do they still say “dude”, do they still say “cool”. Remember that song: When I say, “cool, man, cool, I don’t mean cool, man, cool, I mean you leave me cold, Jack”)
We were throwing some ideas around with some of our clients as we do from time to time, looking for that unique benefit that our firm gives to our clients. That unique something that distinguishes us from other accounting practices.
One said, “You have helped me to improve my business. Not only am I making more profits and have more to spend, but I also have more time to spend away from the business. The more time I spend at home with my family the happier my life is. And the happier I am the happier my wife and children seem to be.
When my wife is happy all sorts of good things happen – even our sex life improves. That’s it! You can advertise that using Kelvyn Peters CPA and Associates improves your sex life”
I don’t think so!
Sorry, we haven’t accepted his idea. You’re completely on your own in that department, but we can help you improve your business and consequently your life. And your goal might not be extra profit but extra time for living! We know we can because we are doing it for others.
We repeat ourselves so often because the truth is the truth and there is only a limited number of ways to tell it. You’ve heard this before. If you are spending every waking moment in a hassle about your business, there must be a better way. There is!
Accountants have been ripping off their clients for years
In 1973 I attended a workshop for accountants at the Finance Management Research Center then headed by Dr Keith Cleland. The workshop was intended to drag participants into the 20th century.
“Accountants have been ripping off their clients for years”, he told us. The 25 participants were shocked. These represented vibrant accounting firms from all around Australia, both large firms and small. They were at the cutting edge of the industry. Otherwise they would not have been at this kind of workshop.
To a person they resented that comment and one fellow wanted to punch him on the nose. (It wasn’t me, but I would have held his coat).
By the week’s end we discovered how we were charging high fees for things that our clien
Business Card Pricing--How Much is Too Much?
When you want to by a specific model of camera or a computer over the net, there are not many differences between buying from one website or another. The only difference is the pricing and the service. The product itself is the same.However, when you want to order discount business cards or custom postcards over the Internet, they are tailor made products that have been created especially for you’re your company. These are not standard products that are in stock, and after ordering, have only to be packed and shipped.There are a range of different prices over the Internet and at your local printer, and the differences are reflected in the quality of the graphics, ink and paper that they use. However, you have no idea of the quality of their product until you have received your order. A reliable online business card printer will offer a money-back guarantee, or will offer to reprint the job until you are satisfied.ption.
That’s why I’ve begun to call myself a business strategist and counselor. “You’re still an accountant,” says teenage daughter.
I am still an accountant and I’m still as passionate about it as the day I started. Because accountants have an impact on people’s lives. The advice we give changes people’s businesses which in turn changes their lives. I’m excited in my role of accountant.
Accounting is not stodgy. Accounting is exciting. Accounting is cool! My ambition is to become the “cool dude of accounting”. (do they still say “dude”, do they still say “cool”. Remember that song: When I say, “cool, man, cool, I don’t mean cool, man, cool, I mean you leave me cold, Jack”)
We were throwing some ideas around with some of our clients as we do from time to time, looking for that unique benefit that our firm gives to our clients. That unique something that distinguishes us from other accounting practices.
One said, “You have helped me to improve my business. Not only am I making more profits and have more to spend, but I also have more time to spend away from the business. The more time I spend at home with my family the happier my life is. And the happier I am the happier my wife and children seem to be.
When my wife is happy all sorts of good things happen – even our sex life improves. That’s it! You can advertise that using Kelvyn Peters CPA and Associates improves your sex life”
I don’t think so!
Sorry, we haven’t accepted his idea. You’re completely on your own in that department, but we can help you improve your business and consequently your life. And your goal might not be extra profit but extra time for living! We know we can because we are doing it for others.
We repeat ourselves so often because the truth is the truth and there is only a limited number of ways to tell it. You’ve heard this before. If you are spending every waking moment in a hassle about your business, there must be a better way. There is!
Accountants have been ripping off their clients for years
In 1973 I attended a workshop for accountants at the Finance Management Research Center then headed by Dr Keith Cleland. The workshop was intended to drag participants into the 20th century.
“Accountants have been ripping off their clients for years”, he told us. The 25 participants were shocked. These represented vibrant accounting firms from all around Australia, both large firms and small. They were at the cutting edge of the industry. Otherwise they would not have been at this kind of workshop.
To a person they resented that comment and one fellow wanted to punch him on the nose. (It wasn’t me, but I would have held his coat).
By the week’s end we discovered how we were charging high fees for things that our clie
We were throwing some ideas around with some of our clients as we do from time to time, looking for that unique benefit that our firm gives to our clients. That unique something that distinguishes us from other accounting practices.
One said, “You have helped me to improve my business. Not only am I making more profits and have more to spend, but I also have more time to spend away from the business. The more time I spend at home with my family the happier my life is. And the happier I am the happier my wife and children seem to be.
When my wife is happy all sorts of good things happen – even our sex life improves. That’s it! You can advertise that using Kelvyn Peters CPA and Associates improves your sex life”
I don’t think so!
Sorry, we haven’t accepted his idea. You’re completely on your own in that department, but we can help you improve your business and consequently your life. And your goal might not be extra profit but extra time for living! We know we can because we are doing it for others.
We repeat ourselves so often because the truth is the truth and there is only a limited number of ways to tell it. You’ve heard this before. If you are spending every waking moment in a hassle about your business, there must be a better way. There is!
Accountants have been ripping off their clients for years
In 1973 I attended a workshop for accountants at the Finance Management Research Center then headed by Dr Keith Cleland. The workshop was intended to drag participants into the 20th century.
“Accountants have been ripping off their clients for years”, he told us. The 25 participants were shocked. These represented vibrant accounting firms from all around Australia, both large firms and small. They were at the cutting edge of the industry. Otherwise they would not have been at this kind of workshop.
To a person they resented that comment and one fellow wanted to punch him on the nose. (It wasn’t me, but I would have held his coat).
By the week’s end we discovered how we were charging high fees for things that our clie
I don’t think so!
Sorry, we haven’t accepted his idea. You’re completely on your own in that department, but we can help you improve your business and consequently your life. And your goal might not be extra profit but extra time for living! We know we can because we are doing it for others.
We repeat ourselves so often because the truth is the truth and there is only a limited number of ways to tell it. You’ve heard this before. If you are spending every waking moment in a hassle about your business, there must be a better way. There is!
Accountants have been ripping off their clients for years
In 1973 I attended a workshop for accountants at the Finance Management Research Center then headed by Dr Keith Cleland. The workshop was intended to drag participants into the 20th century.
“Accountants have been ripping off their clients for years”, he told us. The 25 participants were shocked. These represented vibrant accounting firms from all around Australia, both large firms and small. They were at the cutting edge of the industry. Otherwise they would not have been at this kind of workshop.
To a person they resented that comment and one fellow wanted to punch him on the nose. (It wasn’t me, but I would have held his coat).
By the week’s end we discovered how we were charging high fees for things that our clie
“Accountants have been ripping off their clients for years”, he told us. The 25 participants were shocked. These represented vibrant accounting firms from all around Australia, both large firms and small. They were at the cutting edge of the industry. Otherwise they would not have been at this kind of workshop.
To a person they resented that comment and one fellow wanted to punch him on the nose. (It wasn’t me, but I would have held his coat).
By the week’s end we discovered how we were charging high fees for things that our clients couldn’t understand, couldn’t use and didn’t need. At the same time we were neglecting the information that they did need to increase their profits and safeguard their businesses.
20 Years Later what’s Changed?
I attended a week long seminar hosted by CPA Australia in 1993 which was to train us in “client based accounting”. Dr Cleland presented the initial module. He did not openly criticize accountants this time, after all, it was the CPA’s hosting it, but he gave almost the same speech (same jokes, too) as he had 20 years before.
“These things aren’t taught in Universities”, he said, “so the accounting profession has mostly ignored them. They have let small business down but things are changing”.
Know-it-all, Kelvyn Peters had to jump to his feet and say that the doctor had said exactly the same thing 20 years ago. Where were the signs of change? Universities were still not teaching accountants how to help their clients.
“This seminar with CPA Australia and the suggestion they might make client based accounting a speciality is a good sign”, he replied.
10 Years Later…
Nothing has changed. Our hopes have withered on the vine and small business must look elsewhere for help.
Recently I was called in to assist an ailing restaurant. We were happy to work with their existing accountant. We’d rather do the fun stuff and let the accountant do the boring tax returns and compliance work.
In this case the client insisted we take over the whole of the accounting function.
The accountant was most unhappy. “They are difficult clients”, he said, “I have kept the fee lower than it should be and I have done extra to help them”.
Indeed, he had! The financial statements were beautiful to behold with colored graphs and key ratios compared against industry average. (most accountants still don’t do that.
I had advised that both wages costs and cost of foodstuffs were too high. Our focus was to form tactics to reduce them.
“But I had already told them that”, said the Accountant, “what do they need you for?’
I told him that the client knew the kitchen wages were too high and what he wanted was for someone to show them how to reduce the wages in the kitchen.
“I can’t do that”, he said, “I’m an accountant”. I would have to camp down there in the restaurant to see what’s going on. And they wouldn’t pay the fee”.
Yes they would. They were going to pay me.
Most accountants see their role as being the provider of financial statements, cash-flow projections and tax returns, and there’s the rub.
Each of these is a tool not an end in itself. It’s like giving the client a hammer and saw and telling him to go build a house. He needs more than the tools, he needs to be shown how to use them.
When you want to by a specific model of camera or a computer over the net, there are not many differences between buying from one website or another. The only difference is the pricing and the service. The product itself is the same.However, when you want to order discount business cards or custom postcards over the Internet, they are tailor made products that have been created especially for you’re your company. These are not standard products that are in stock, and after ordering, have only to be packed and shipped.There are a range of different prices over the Internet and at your local printer, and the differences are reflected in the quality of the graphics, ink and paper that they use. However, you have no idea of the quality of their product until you have received your order. A reliable online business card printer will offer a money-back guarantee, or will offer to reprint the job until you are satisfied.
That’s why I’ve begun to call myself a business strategist and counselor. “You’re still an accountant,” says teenage daughter.
I am still an accountant and I’m still as passionate about it as the day I started. Because accountants have an impact on people’s lives. The advice we give changes people’s businesses which in turn changes their lives. I’m excited in my role of accountant.
Accounting is not stodgy. Accounting is exciting. Accounting is cool! My ambition is to become the “cool dude of accounting”. (do they still say “dude”, do they still say “cool”. Remember that song: When I say, “cool, man, cool, I don’t mean cool, man, cool, I mean you leave me cold, Jack”)
We were throwing some ideas around with some of our clients as we do from time to time, looking for that unique benefit that our firm gives to our clients. That unique something that distinguishes us from other accounting practices.
One said, “You have helped me to improve my business. Not only am I making more profits and have more to spend, but I also have more time to spend away from the business. The more time I spend at home with my family the happier my life is. And the happier I am the happier my wife and children seem to be.
When my wife is happy all sorts of good things happen – even our sex life improves. That’s it! You can advertise that using Kelvyn Peters CPA and Associates improves your sex life”
I don’t think so!
Sorry, we haven’t accepted his idea. You’re completely on your own in that department, but we can help you improve your business and consequently your life. And your goal might not be extra profit but extra time for living! We know we can because we are doing it for others.
We repeat ourselves so often because the truth is the truth and there is only a limited number of ways to tell it. You’ve heard this before. If you are spending every waking moment in a hassle about your business, there must be a better way. There is!
Accountants have been ripping off their clients for years
In 1973 I attended a workshop for accountants at the Finance Management Research Center then headed by Dr Keith Cleland. The workshop was intended to drag participants into the 20th century.
“Accountants have been ripping off their clients for years”, he told us. The 25 participants were shocked. These represented vibrant accounting firms from all around Australia, both large firms and small. They were at the cutting edge of the industry. Otherwise they would not have been at this kind of workshop.
To a person they resented that comment and one fellow wanted to punch him on the nose. (It wasn’t me, but I would have held his coat).
By the week’s end we discovered how we were charging high fees for things that our clie
Web Based Resumes-Point & Click Technology-A Key To Your Point Of Differentiation
Would you like an innovative idea to help market yourself when looking for employment? A way to send out resumes without having to pay for stationary or postage? The answer is simple! Convert your resume to an HTML (web page) format and publish it online. Having your resume in HTML format keeps you online 7/24 giving multiple employers access to your resume for simultaneous viewing. This way, you can query employers using an email cover letter with a link to your resume. In order to do this you will need to know how to work with HTML and have access to a web server to host your resume.Now here’s the thing: many employers use email scrubbers to filter out junk mail with links. So, you must have a professional way to present the link to your resume so it won’t get scrubbed and the best way to do this is to use your email signature function to set forth the link to the URL in your email, a common practice.If you have a web si
k”)Would you like an innovative idea to help market yourself when looking for employment? A way to send out resumes without having to pay for stationary or postage? The answer is simple! Convert your resume to an HTML (web page) format and publish it online. Having your resume in HTML format keeps you online 7/24 giving multiple employers access to your resume for simultaneous viewing. This way, you can query employers using an email cover letter with a link to your resume. In order to do this you will need to know how to work with HTML and have access to a web server to host your resume.Now here’s the thing: many employers use email scrubbers to filter out junk mail with links. So, you must have a professional way to present the link to your resume so it won’t get scrubbed and the best way to do this is to use your email signature function to set forth the link to the URL in your email, a common practice.If you have a web si
We were throwing some ideas around with some of our clients as we do from time to time, looking for that unique benefit that our firm gives to our clients. That unique something that distinguishes us from other accounting practices.
One said, “You have helped me to improve my business. Not only am I making more profits and have more to spend, but I also have more time to spend away from the business. The more time I spend at home with my family the happier my life is. And the happier I am the happier my wife and children seem to be.
When my wife is happy all sorts of good things happen – even our sex life improves. That’s it! You can advertise that using Kelvyn Peters CPA and Associates improves your sex life”
I don’t think so!
Sorry, we haven’t accepted his idea. You’re completely on your own in that department, but we can help you improve your business and consequently your life. And your goal might not be extra profit but extra time for living! We know we can because we are doing it for others.
We repeat ourselves so often because the truth is the truth and there is only a limited number of ways to tell it. You’ve heard this before. If you are spending every waking moment in a hassle about your business, there must be a better way. There is!
Accountants have been ripping off their clients for years
In 1973 I attended a workshop for accountants at the Finance Management Research Center then headed by Dr Keith Cleland. The workshop was intended to drag participants into the 20th century.
“Accountants have been ripping off their clients for years”, he told us. The 25 participants were shocked. These represented vibrant accounting firms from all around Australia, both large firms and small. They were at the cutting edge of the industry. Otherwise they would not have been at this kind of workshop.
To a person they resented that comment and one fellow wanted to punch him on the nose. (It wasn’t me, but I would have held his coat).
By the week’s end we discovered how we were charging high fees for things that our clie
Six Sigma Requires a Substantial Commitment from “Informal” Leaders
An awful lot has been said lately about Six Sigma and its abilities to bring out the full potential in any business or organization. However, the aspect – other than money – that most frequently causes a company to stop in its tracks when confronted with the option of taking on a Six Sigma strategy is the fact that it requires such a substantial leadership commitment.This being said, leadership doesn’t just mean the people at the top of the company hierarchy. Leadership commitment in this sense is required by all leaders in the business, whether they be presidents, CEO’s, team leaders, or “informal” leaders.In fact, it is these informal leaders who are being recognized as among the most highly influential in the success of Six Sigma implementation in a business. Such informal leaders are recognized as coming from three primary groups. These can be connectors, mavens, and salespeople.• Connectors – these are individua
iates improves your sex life”An awful lot has been said lately about Six Sigma and its abilities to bring out the full potential in any business or organization. However, the aspect – other than money – that most frequently causes a company to stop in its tracks when confronted with the option of taking on a Six Sigma strategy is the fact that it requires such a substantial leadership commitment.This being said, leadership doesn’t just mean the people at the top of the company hierarchy. Leadership commitment in this sense is required by all leaders in the business, whether they be presidents, CEO’s, team leaders, or “informal” leaders.In fact, it is these informal leaders who are being recognized as among the most highly influential in the success of Six Sigma implementation in a business. Such informal leaders are recognized as coming from three primary groups. These can be connectors, mavens, and salespeople.• Connectors – these are individua
I don’t think so!
Sorry, we haven’t accepted his idea. You’re completely on your own in that department, but we can help you improve your business and consequently your life. And your goal might not be extra profit but extra time for living! We know we can because we are doing it for others.
We repeat ourselves so often because the truth is the truth and there is only a limited number of ways to tell it. You’ve heard this before. If you are spending every waking moment in a hassle about your business, there must be a better way. There is!
Accountants have been ripping off their clients for years
In 1973 I attended a workshop for accountants at the Finance Management Research Center then headed by Dr Keith Cleland. The workshop was intended to drag participants into the 20th century.
“Accountants have been ripping off their clients for years”, he told us. The 25 participants were shocked. These represented vibrant accounting firms from all around Australia, both large firms and small. They were at the cutting edge of the industry. Otherwise they would not have been at this kind of workshop.
To a person they resented that comment and one fellow wanted to punch him on the nose. (It wasn’t me, but I would have held his coat).
By the week’s end we discovered how we were charging high fees for things that our clie
Be a Better Communicator
Even if you are smart and interesting and a snappy dresser, you may not be communicating effectively at work. Your business culture, priorities, processes, and physical environment, all play a part in how well information is sent and received. A large part of improving your communication environment is improving your own ability to communicate on an interpersonal level.One of the paradoxes of the 21st Century is that we are able to communicate like never before — we have 24-hour news, e-mail, Internet chat, and cell phones everywhere. Still, the quality of our communication seems to be diminishing — we write fewer long letters, we rarely sit down to dinner with the family, we have fewer face-to-face encounters, and we take less time to hold meaningful conversations. As the efficiency of our communication increases, it becomes less interpersonal.It’s interesting that in 1990, only about half a million individuals in the US had a
p for accountants at the Finance Management Research Center then headed by Dr Keith Cleland. The workshop was intended to drag participants into the 20th century.Even if you are smart and interesting and a snappy dresser, you may not be communicating effectively at work. Your business culture, priorities, processes, and physical environment, all play a part in how well information is sent and received. A large part of improving your communication environment is improving your own ability to communicate on an interpersonal level.One of the paradoxes of the 21st Century is that we are able to communicate like never before — we have 24-hour news, e-mail, Internet chat, and cell phones everywhere. Still, the quality of our communication seems to be diminishing — we write fewer long letters, we rarely sit down to dinner with the family, we have fewer face-to-face encounters, and we take less time to hold meaningful conversations. As the efficiency of our communication increases, it becomes less interpersonal.It’s interesting that in 1990, only about half a million individuals in the US had a
“Accountants have been ripping off their clients for years”, he told us. The 25 participants were shocked. These represented vibrant accounting firms from all around Australia, both large firms and small. They were at the cutting edge of the industry. Otherwise they would not have been at this kind of workshop.
To a person they resented that comment and one fellow wanted to punch him on the nose. (It wasn’t me, but I would have held his coat).
By the week’s end we discovered how we were charging high fees for things that our clients couldn’t understand, couldn’t use and didn’t need. At the same time we were neglecting the information that they did need to increase their profits and safeguard their businesses.
20 Years Later what’s Changed?
I attended a week long seminar hosted by CPA Australia in 1993 which was to train us in “client based accounting”. Dr Cleland presented the initial module. He did not openly criticize accountants this time, after all, it was the CPA’s hosting it, but he gave almost the same speech (same jokes, too) as he had 20 years before.
“These things aren’t taught in Universities”, he said, “so the accounting profession has mostly ignored them. They have let small business down but things are changing”.
Know-it-all, Kelvyn Peters had to jump to his feet and say that the doctor had said exactly the same thing 20 years ago. Where were the signs of change? Universities were still not teaching accountants how to help their clients.
“This seminar with CPA Australia and the suggestion they might make client based accounting a speciality is a good sign”, he replied.
10 Years Later…
Nothing has changed. Our hopes have withered on the vine and small business must look elsewhere for help.
Recently I was called in to assist an ailing restaurant. We were happy to work with their existing accountant. We’d rather do the fun stuff and let the accountant do the boring tax returns and compliance work.
In this case the client insisted we take over the whole of the accounting function.
The accountant was most unhappy. “They are difficult clients”, he said, “I have kept the fee lower than it should be and I have done extra to help them”.
Indeed, he had! The financial statements were beautiful to behold with colored graphs and key ratios compared against industry average. (most accountants still don’t do that.
I had advised that both wages costs and cost of foodstuffs were too high. Our focus was to form tactics to reduce them.
“But I had already told them that”, said the Accountant, “what do they need you for?’
I told him that the client knew the kitchen wages were too high and what he wanted was for someone to show them how to reduce the wages in the kitchen.
“I can’t do that”, he said, “I’m an accountant”. I would have to camp down there in the restaurant to see what’s going on. And they wouldn’t pay the fee”.
Yes they would. They were going to pay me.
Most accountants see their role as being the provider of financial statements, cash-flow projections and tax returns, and there’s the rub.
Each of these is a tool not an end in itself. It’s like giving the client a hammer and saw and telling him to go build a house. He needs more than the tools, he needs to be shown how to use them.
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