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  • Atricle Dump - Why Small Businesses Need Both A Logo And An Identity System

    Short Term Goals, Long Term Planning
    An article in the Atlanta Journal & Constitution on July 19th featured Eddie Turner, owner of the small business, Footwhere, which sells dirt from various locations in the form of keychains. Turner discusses how the 1996 Olympic Games provided a boost to his business, but noted that “the devotion of so much time to those projects sometimes alienated longtime customers,” according to the AJC.Sometimes in small business, we c
    card vendors (like Vistaprint) scream, “Small-time vendor!” to your potential clients – and you’ll be similarly co
    Managing Your Banker
    It's All About The Relationship!Having a good relationship with your banker is fundamentally important to a small business owner, or manager. Bankers think in terms of having a long-term relationship with their customers, not in terms of transactions - and having that relationship can make the difference to a small business between survival and failure. A bank is much more willing to "stretch" for a company that it k
    Experts urge small business owners to “brand” their business – to use a logo and a set of consistent marketing materials. But, they rarely go into the reasons behind this advice. Here’s a list of some of the benefits to having a professionally designed logo and marketing package:

    Not to look so small - Home-printed business cards with perforated edges, or cards printed with standard designs available through Microsoft software or online business card vendors (like Vistaprint) scream, “Small-time vendor!” to your potential clients – and you’ll be similarly co

    Is Networking REALLY Worthwhile?
    Are you shy? Does the thought of networking make you tense up? If so, you’re not alone. Below is a question recently forwarded from one of our Newsletter subscribers, explaining this same issue, followed by powerful networking advice for every design professional:Last week, I attended a networking event – it was a DISASTER! I am shy to begin with, so I knew I wouldn’t feel comfortable. But I had no idea how hard it wou
    erials. But, they rarely go into the reasons behind this advice. Here’s a list of some of the benefits to having a professionally designed logo and marketing package:

    Not to look so small - Home-printed business cards with perforated edges, or cards printed with standard designs available through Microsoft software or online business card vendors (like Vistaprint) scream, “Small-time vendor!” to your potential clients – and you’ll be similarly co

    Increase Traffic To Your Web Site Through These Various Methods, More Methods Are Added Daily
    21 Feb 07Today we will talk a little more about link development as this is the key to getting your site ranked highly on search engines. Google ranks all sites on a scale from 0 to 10, 10 being the highest. Your aim is to get your site as high a page ranking (PR) as possible. One of the main ways to do this is by link development. The idea is to get many as many sites (preferably on a related topic) as possible to link to
    professionally designed logo and marketing package:

    Not to look so small - Home-printed business cards with perforated edges, or cards printed with standard designs available through Microsoft software or online business card vendors (like Vistaprint) scream, “Small-time vendor!” to your potential clients – and you’ll be similarly co

    Binding Machine Lubrication
    Binding machines are used for fastening loose pages, plastic covers, or fabric layers together using plastic or metal wires. Binding machine lubrication must be done frequently, even if the operator's manual does not indicate the need to lubricate every point.Binding machine lubrication must be applied to all parts of the machine that are in motion. Each point must be lubricated with a small drop of oil. Binding machine lub
    perforated edges, or cards printed with standard designs available through Microsoft software or online business card vendors (like Vistaprint) scream, “Small-time vendor!” to your potential clients – and you’ll be similarly co
    Good Location But Lack of Vision
    Have you ever driven by an empty commercial lot and thought, “That would be an awesome place for a business right there,” but then couldn’t think of the perfect business to go there? I know I have and it drives me crazy until I can come up with something that would be perfect for that location. It may take me a few days but I will come up with something that would be a fit. How many people just don’t, or better yet, just can’t fig
    card vendors (like Vistaprint) scream, “Small-time vendor!” to your potential clients – and you’ll be similarly compensated.

    To increase your chance of getting venture capital or selling a business – If you present a thorough business package, including marketing materials and graphics, your business will look more complete.

    To attract more clients – Some clients look for a well-defined company look-and-feel as part of their qualifiers for making a purchasing decision.

    To brand yourself – If you’re a consultant, you need a logo in order to build

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