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  • Atricle Dump - A Great Strategic Plan Uses Technology, But Requires The Personal Touch for Exceptional Execution

    Business Cards That Boost Your Sales
    A business card is a great way to introduce your company name to a potential client and then in turn they will always have your name and number handy. This brings your company into your client’s world as a household name for your customers for their future needs or as a word of mouth company to pass on to their friends and family. Business cards that boost your sales need to be
    nically generated letters using their customer relationship management (CRM) software thanking people for buying a car to reminding them of their next oil change. When asking the new car and used car sales staff, how many hand written notes they send out, the response was few to none. People will generally open handwritten notes before the standard white business envelop. Relying on technology removes the personal touch. People
    How to Write and Deliver a Dynamite Speech - Part One
    A dynamite speech is built upon a strong foundation of form and structure. I call this the architecture of the speech. Without the proper form and structure – the right elements organized in the right order – your speech may collapse in on you while you’re standing there in front of your audience. Maybe that’s already happened to you and you don’t w
    Technology makes developing the strategic plan much easier. With a couple clicks of the keyboard, an executive team can quickly determine where the performance gaps exist and construct the strategies to overcome these deficiencies.

    However, the executive team to the management team to the individual front line employees must remember that the human touch is what makes the plan exceptionally executable. Unfortunately, there seems to be a new conditioning that technology alone is the only action needed to make the plan executable. Please let me explain through three examples.

    • Example One

      With email allowing people to communicate globally, there is now a presumption that you never need to pick up the phone and make a personal phone call. For example in my strategic plan is a critical goal category of name awareness for myself, Leanne Hoagland-Smith. Writing from article marketing to publications in national journals is one of my goals. As I performance improvement writer for a local newspaper to business journals and educational journals in different states, communication is mostly electronic. Articles and columns are submitted via email. Revisions are resubmitted and then they are published.

      About once a month, I take time to call each of these individuals responsible for overseeing these writing efforts. By reaching out via the telephone lines, I am further building a relationship for success in today’s world is all about relationships. Through these verbal communications, I can ask questions about feedback to writing quality.

    • Example Two

      When working with new car dealerships to increase sales, I have learned that the dealership sends out electronically generated letters using their customer relationship management (CRM) software thanking people for buying a car to reminding them of their next oil change. When asking the new car and used car sales staff, how many hand written notes they send out, the response was few to none. People will generally open handwritten notes before the standard white business envelop. Relying on technology removes the personal touch. People b

      Sell Big Ticket Items Now! - 1 Simple Step To Keep Your Fears From Holding YOU Back
      First, some background on today's topic. I've had a terrible week. Not terrible as in I got nothing done because I did actually get quite a bit done. But man, I struggled. And I didn't even really understand why. I have to admit, most of what I got done happened between Thursday and Sunday. Have you ever had a week like that where you struggled
      eems to be a new conditioning that technology alone is the only action needed to make the plan executable. Please let me explain through three examples.

      • Example One

        With email allowing people to communicate globally, there is now a presumption that you never need to pick up the phone and make a personal phone call. For example in my strategic plan is a critical goal category of name awareness for myself, Leanne Hoagland-Smith. Writing from article marketing to publications in national journals is one of my goals. As I performance improvement writer for a local newspaper to business journals and educational journals in different states, communication is mostly electronic. Articles and columns are submitted via email. Revisions are resubmitted and then they are published.

        About once a month, I take time to call each of these individuals responsible for overseeing these writing efforts. By reaching out via the telephone lines, I am further building a relationship for success in today’s world is all about relationships. Through these verbal communications, I can ask questions about feedback to writing quality.

      • Example Two

        When working with new car dealerships to increase sales, I have learned that the dealership sends out electronically generated letters using their customer relationship management (CRM) software thanking people for buying a car to reminding them of their next oil change. When asking the new car and used car sales staff, how many hand written notes they send out, the response was few to none. People will generally open handwritten notes before the standard white business envelop. Relying on technology removes the personal touch. People

        Who Cares
        Here it is, another social event in the form of a party to celebrate the time of year or a special event in someone's life. There are a dozen or more people in the room, many of whom you already know and some you know and some you do not. The introductions are abundant when the circles of people start talking and laughing. "Have you met ... yet?""No
        Leanne Hoagland-Smith. Writing from article marketing to publications in national journals is one of my goals. As I performance improvement writer for a local newspaper to business journals and educational journals in different states, communication is mostly electronic. Articles and columns are submitted via email. Revisions are resubmitted and then they are published.

        About once a month, I take time to call each of these individuals responsible for overseeing these writing efforts. By reaching out via the telephone lines, I am further building a relationship for success in today’s world is all about relationships. Through these verbal communications, I can ask questions about feedback to writing quality.

      • Example Two

        When working with new car dealerships to increase sales, I have learned that the dealership sends out electronically generated letters using their customer relationship management (CRM) software thanking people for buying a car to reminding them of their next oil change. When asking the new car and used car sales staff, how many hand written notes they send out, the response was few to none. People will generally open handwritten notes before the standard white business envelop. Relying on technology removes the personal touch. People

        How Much Should You Invest Towards Marketing Your Business?
        I hear this question way too much. Here is the answer... As much as you want. I know, you are probably getting ready to fire up your email program and roast me for such an elementary answer...but don't do that just yet. Here is the rest of the answer... In the right places, using the right techniques, directed at the right audienc
        dividuals responsible for overseeing these writing efforts. By reaching out via the telephone lines, I am further building a relationship for success in today’s world is all about relationships. Through these verbal communications, I can ask questions about feedback to writing quality.
      • Example Two

        When working with new car dealerships to increase sales, I have learned that the dealership sends out electronically generated letters using their customer relationship management (CRM) software thanking people for buying a car to reminding them of their next oil change. When asking the new car and used car sales staff, how many hand written notes they send out, the response was few to none. People will generally open handwritten notes before the standard white business envelop. Relying on technology removes the personal touch. People

        Power is an Essential in Negotiations
        Power is an integral aspect of all negotiations. Those who have it flaunt it. Those who don't, crave it. But is power all it is built up to be? Yes, it is!Everyone possesses some form of power. It is not a unique or rare commodity. It exists within each of us. The ability to reach in and drawing upon it in time of crisis is another matter.People who wind up hospita
        nically generated letters using their customer relationship management (CRM) software thanking people for buying a car to reminding them of their next oil change. When asking the new car and used car sales staff, how many hand written notes they send out, the response was few to none. People will generally open handwritten notes before the standard white business envelop. Relying on technology removes the personal touch. People buy from people they trust and not from mass produced form letters.
      • Example Three

        At local speaking engagements, I share my expertise as a business coach and receive numerous business cards in return. I could send them all a quick email because that would be the easy thing to do. Yet, I take the time to send out a personal handwritten note thanking them for taking the time from their busy schedules to listen to me. These personal acknowledgements have given me not only additional business, but a greater recognition within my target market.

      These three examples demonstrate the benefits of the human touch. When we rely exclusively on technology and ignore the human touch, we lose our own humanity and what makes us special to our customers.

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