ervices in terms of price, technology or quality. In general this strategy focuses on the value-added elements and benefits of doing business with you, such as convenience, guarantees, delivery; value added elements are driven by your customers and there perception of what is important to them.

5. Customer Driven Strategies place a premium on going above and beyond customer expectations; the focus is on always exceeding your customers expectations. It requires a commitmen

A companies base strategy establishes the crucial foundation upon which to plan and build a competitive advantage. It represents the game plan that focuses on how you will succeed in your current business environment. It details how you will leverage your strengths and minimize your weaknesses versus the competition; once established it will serve as a guideline for overall decision-making, resource allocation and new product or service development. In general there are many basic strategies that a company could follow however for the sake of this analysis I will focus on five.

1. Commodity Driven Strategies are typically used when your product or service is essentially the same as others on the market; in this strategy pricing is typically used to differentiate your product or service from that of the competition. Using this strategy requires that you have the lowest unit cost and low margins; profits will be earned through high volume rather then high profit margins.

2. Technology Driven Strategies focus on a companies ability to gain a temporary monopoly in the market through the development of new technology. Technology driven strategies often require huge investments in research and development. Continued success of the strategy will be dependent upon the coordination of emerging technologies with breakthrough thinking.

3. Quality Driven Strategies are driven by the assumption that a product or service is superior in quality as compared to the competition. This strategy requires that you pursue continuous improvement, that you identify quality indicators such as re-work, warranty issues etc. and that you have systems in place so as to assure that your product or service continues to maintain superiority in the marketplace.

4. Service Driven Strategies are used when a company finds itself in a position of being unable to differentiate its products or services in terms of price, technology or quality. In general this strategy focuses on the value-added elements and benefits of doing business with you, such as convenience, guarantees, delivery; value added elements are driven by your customers and there perception of what is important to them.

5. Customer Driven Strategies place a premium on going above and beyond customer expectations; the focus is on always exceeding your customers expectations. It requires a commitment

company could follow however for the sake of this analysis I will focus on five.

1. Commodity Driven Strategies are typically used when your product or service is essentially the same as others on the market; in this strategy pricing is typically used to differentiate your product or service from that of the competition. Using this strategy requires that you have the lowest unit cost and low margins; profits will be earned through high volume rather then high profit margins.

2. Technology Driven Strategies focus on a companies ability to gain a temporary monopoly in the market through the development of new technology. Technology driven strategies often require huge investments in research and development. Continued success of the strategy will be dependent upon the coordination of emerging technologies with breakthrough thinking.

3. Quality Driven Strategies are driven by the assumption that a product or service is superior in quality as compared to the competition. This strategy requires that you pursue continuous improvement, that you identify quality indicators such as re-work, warranty issues etc. and that you have systems in place so as to assure that your product or service continues to maintain superiority in the marketplace.

4. Service Driven Strategies are used when a company finds itself in a position of being unable to differentiate its products or services in terms of price, technology or quality. In general this strategy focuses on the value-added elements and benefits of doing business with you, such as convenience, guarantees, delivery; value added elements are driven by your customers and there perception of what is important to them.

5. Customer Driven Strategies place a premium on going above and beyond customer expectations; the focus is on always exceeding your customers expectations. It requires a commitmen

high profit margins.

2. Technology Driven Strategies focus on a companies ability to gain a temporary monopoly in the market through the development of new technology. Technology driven strategies often require huge investments in research and development. Continued success of the strategy will be dependent upon the coordination of emerging technologies with breakthrough thinking.

3. Quality Driven Strategies are driven by the assumption that a product or service is superior in quality as compared to the competition. This strategy requires that you pursue continuous improvement, that you identify quality indicators such as re-work, warranty issues etc. and that you have systems in place so as to assure that your product or service continues to maintain superiority in the marketplace.

4. Service Driven Strategies are used when a company finds itself in a position of being unable to differentiate its products or services in terms of price, technology or quality. In general this strategy focuses on the value-added elements and benefits of doing business with you, such as convenience, guarantees, delivery; value added elements are driven by your customers and there perception of what is important to them.

5. Customer Driven Strategies place a premium on going above and beyond customer expectations; the focus is on always exceeding your customers expectations. It requires a commitmen

product or service is superior in quality as compared to the competition. This strategy requires that you pursue continuous improvement, that you identify quality indicators such as re-work, warranty issues etc. and that you have systems in place so as to assure that your product or service continues to maintain superiority in the marketplace.

4. Service Driven Strategies are used when a company finds itself in a position of being unable to differentiate its products or services in terms of price, technology or quality. In general this strategy focuses on the value-added elements and benefits of doing business with you, such as convenience, guarantees, delivery; value added elements are driven by your customers and there perception of what is important to them.

5. Customer Driven Strategies place a premium on going above and beyond customer expectations; the focus is on always exceeding your customers expectations. It requires a commitmen

ervices in terms of price, technology or quality. In general this strategy focuses on the value-added elements and benefits of doing business with you, such as convenience, guarantees, delivery; value added elements are driven by your customers and there perception of what is important to them.

5. Customer Driven Strategies place a premium on going above and beyond customer expectations; the focus is on always exceeding your customers expectations. It requires a commitment to ongoing improvements to quality and service. It demands that each and every person associated with your business be trained and empowered to address customer satisfaction.

Review and consider the above, select an strategy that will best help you position your strengths and resources and your desire for success.