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  • Atricle Dump - Aw, Man: You Mean I Have to Have a (Business) Plan?

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    uable, as are experience, skill, dedication and stamina to work long hours. But none of these may get to even make an appearance if your business plan is unprofessional, or is not prese
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    Is this you? The whip-smart businessperson with all the best intentions and no business plan?

    I am continually surprised, whenever I speak with my consulting clients or attend a public speaking engagement, to discover that many people start a new business without a business plan.

    “What do I need that for?” they ask.

    Inevitably, I roll my eyes and answer, “So you know where you’re going.”

    You wouldn’t consider driving somewhere new without a map, and similarly, you shouldn’t start a new business without a business plan. You may not believe me now, but your business plan is the single most important aspect of your business.

    “What about my expertise?” you might say.

    Your expertise is certainly very valuable, as are experience, skill, dedication and stamina to work long hours. But none of these may get to even make an appearance if your business plan is unprofessional, or is not presen

    Top Five Marketing Mistakes and How to Avoid Them
    In this article I’ll share the top five marketing mistakes and how to avoid them. As a strategic business development, PR and marketing expert, I am often called in to set up a marketing plan, media plan and a delivery system for companies who wish to use an in-house marketing team rather than a consultant. This is absolutely fine with me, except that no one likes seeing their baby turned over to someone without the skills to follow thr
    ublic speaking engagement, to discover that many people start a new business without a business plan.

    “What do I need that for?” they ask.

    Inevitably, I roll my eyes and answer, “So you know where you’re going.”

    You wouldn’t consider driving somewhere new without a map, and similarly, you shouldn’t start a new business without a business plan. You may not believe me now, but your business plan is the single most important aspect of your business.

    “What about my expertise?” you might say.

    Your expertise is certainly very valuable, as are experience, skill, dedication and stamina to work long hours. But none of these may get to even make an appearance if your business plan is unprofessional, or is not prese

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    r, “So you know where you’re going.”

    You wouldn’t consider driving somewhere new without a map, and similarly, you shouldn’t start a new business without a business plan. You may not believe me now, but your business plan is the single most important aspect of your business.

    “What about my expertise?” you might say.

    Your expertise is certainly very valuable, as are experience, skill, dedication and stamina to work long hours. But none of these may get to even make an appearance if your business plan is unprofessional, or is not prese

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    not believe me now, but your business plan is the single most important aspect of your business.

    “What about my expertise?” you might say.

    Your expertise is certainly very valuable, as are experience, skill, dedication and stamina to work long hours. But none of these may get to even make an appearance if your business plan is unprofessional, or is not prese

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    uable, as are experience, skill, dedication and stamina to work long hours. But none of these may get to even make an appearance if your business plan is unprofessional, or is not presented in the way potential financiers (loaners of money, in other words) want to see your goods.

    Let’s face it, most of us need money as we’re starting our new business. The smallest, most bank-draining expenses will crop up, so we will need it to get started. There’s certainly no shame in that. But simultaneously, we’re all taught that debt is a bad thing, and not to get into it.

    I don’t want to encourage irresponsibility, but it may help to remind ourselves that most companies carry debt. Yes, even Microsoft carries debt for a specific purpose. Debt can help establish a credit record, or build a relationship with a lender (in case you need money later). It can also become a calculated risk for greater growth in the lon

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