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Atricle Dump - 6 Things You'll Want to Do In '06 to Start Growing Your Business
If you create PowerPoint® presentations that others deliver, you may need to create the slides in such a way that the presenter cannot change the slide content. One industry that this is particularly important in is the financial services industry. When the corporate marketing department creates slides depicting performance of investments, it is very important for legal reasons that no changes get made when the slides are presented. If changes are made that misrepresent the facts, the organization can be subject to severe penalties and lawsuits.One approach to protecting content is to restrict the access to the file in PowerPoint 2003 if you have installed the Information Rights Management module. In many cases this is a burden an
Your marketing materials and company identity are telling a story to your customer: how professional you are, how quality conscious you are and how unique you are. What do your marketing materials and company identity say to customers? If you've never asked them, you should! Take inventory of all of your marketing and collateral materials; line them up on your desk. Do they all tell a consistent, professional story about your business? Are they projecting the image you want to send to your customers? Be honest with yourself, and if they aren't projecting the professional, consistent image your company deserves, contact a business savvy designer to help you.
5. Make
It’s all about who you know, not what you know.How many times have you heard this phrase?In other words, the rumor is that if you don’t know the right people, you can’t get anywhere.Don’t buy into this rumor.Sure, there might be instances where you have to know the right person to get your foot in the door and there are certainly times when knowing someone might be the only way you can get hired with a particular company.Certainly there are instances where a new manager gets rid of existing staff and brings “their own people” (ie. their friends) in to replace them. Fortunately this tends to be the exception rather than the rule.I’ve often found that the “it’s not what you know it’s who you
Giving and sharing aren't exclusive to the holiday season. Share your knowledge FOR FREE with all of your customers and
anyone else that wants to listen to you. Look, you're probably an expert in your
field and have a number of great ideas and advice that would really help your
customers out - write them down and pass them along to people as much as possible.
Show your customers that you are dedicated to helping them and that you are an
expert in your field.
Communicating on a consistent basis is one of the best ways to build your business. If you stop communicating with your customers, you'll
start becoming invisible. Invisibility is good if you are a superhero, not if
you are running a business.
When you couple communication with providing valuable information that would help your customers improve their lives, you really kick
your marketing into high gear. Consider starting a newsletter, offering free reports
on your web site or creating a direct mail advice campaign. Share your expertise
with your customers frequently, authentically and honestly - it'll help establish
you as a caring, knowledgeable expert and keep you in the forefront of your customers'
minds. To see what I've done in this area, you can visit http://www.candographics.com
to sign up for the Can-Do Confidence Builder.
2. Stand Behind
Have you ever heard, "I'll just stick with what I have" from a prospect? Chances are that if you've
been in business long, you have. Even if doing business with you is clearly the
better option, sometimes people will just stick with what they have. Why? Often
times you'll find it boils down to risk; people don't like risk, so they try to
minimize it when possible. Help people minimize risk by standing behind your product
or service and offer a guarantee. Visit http://www.candographics.com to see my
guarantee.
3. Encourage People to Spread the Word
If your business thrives on referrals, develop a program that rewards people for stepping out of their way
to send business to you. Develop an easy to follow, understandable and convenient
referral program for your customers - and make sure they know about it. Take a
proactive, rather than reactive approach in obtaining more referrals. Give customers
a way to easily refer prospects to you, tell your customers about it and reward
them for it. If you'd like to see my referral program, email me at comments@candographics.com
and I'll send you my 1 page referral program pdf document.
4. Get Consistent
Everyone knows that first impressions are critical. Did you know that your customers make
up their mind about your business in a matter of seconds? We all do this, and
we all know that first impressions have to be good ones; the trick is you don't
know which impression is going to be first. Prospects might see your logo first,
your web site, a sign, or a brochure, so it's important that ALL of them project
a clear, professional message to your prospects.
Your marketing materials and company identity are telling a story to your customer: how professional you are,
how quality conscious you are and how unique you are. What do your marketing materials
and company identity say to customers? If you've never asked them, you should!
Take inventory of all of your marketing and collateral materials; line them up
on your desk. Do they all tell a consistent, professional story about your business?
Are they projecting the image you want to send to your customers? Be honest with
yourself, and if they aren't projecting the professional, consistent image your
company deserves, contact a business savvy designer to help you.
5. Make t
Is your working life in the doldrums? Do you feel stuck in a rut? Uncertain about the future? Depressed by what you can see ahead? Still looking for a job that will fully engage your interest?If so, you're like millions of others who face each working week more with resignation than excitement. It's not that things are bad. They just aren't as good as you would like them to be.So would you like to be doing something you truly enjoy? Something that builds on your strengths and really means something to you?Of course you would.It's easier than you may think.What I've been describing is job:life alignment. When you're out of sorts with your job and your career, it's because you and the work you do are misa
When you couple communication with providing valuable information that would help your customers improve their lives, you really kick
your marketing into high gear. Consider starting a newsletter, offering free reports
on your web site or creating a direct mail advice campaign. Share your expertise
with your customers frequently, authentically and honestly - it'll help establish
you as a caring, knowledgeable expert and keep you in the forefront of your customers'
minds. To see what I've done in this area, you can visit http://www.candographics.com
to sign up for the Can-Do Confidence Builder.
2. Stand Behind
Have you ever heard, "I'll just stick with what I have" from a prospect? Chances are that if you've
been in business long, you have. Even if doing business with you is clearly the
better option, sometimes people will just stick with what they have. Why? Often
times you'll find it boils down to risk; people don't like risk, so they try to
minimize it when possible. Help people minimize risk by standing behind your product
or service and offer a guarantee. Visit http://www.candographics.com to see my
guarantee.
3. Encourage People to Spread the Word
If your business thrives on referrals, develop a program that rewards people for stepping out of their way
to send business to you. Develop an easy to follow, understandable and convenient
referral program for your customers - and make sure they know about it. Take a
proactive, rather than reactive approach in obtaining more referrals. Give customers
a way to easily refer prospects to you, tell your customers about it and reward
them for it. If you'd like to see my referral program, email me at comments@candographics.com
and I'll send you my 1 page referral program pdf document.
4. Get Consistent
Everyone knows that first impressions are critical. Did you know that your customers make
up their mind about your business in a matter of seconds? We all do this, and
we all know that first impressions have to be good ones; the trick is you don't
know which impression is going to be first. Prospects might see your logo first,
your web site, a sign, or a brochure, so it's important that ALL of them project
a clear, professional message to your prospects.
Your marketing materials and company identity are telling a story to your customer: how professional you are,
how quality conscious you are and how unique you are. What do your marketing materials
and company identity say to customers? If you've never asked them, you should!
Take inventory of all of your marketing and collateral materials; line them up
on your desk. Do they all tell a consistent, professional story about your business?
Are they projecting the image you want to send to your customers? Be honest with
yourself, and if they aren't projecting the professional, consistent image your
company deserves, contact a business savvy designer to help you.
5. Make
Suggested practice for HR personnelMuslims now form one of the largest religious groups in the UK. At a time when great misunderstandings and stereotypes circulate the media and society regarding the religion, it is crucial for an effort to be made at all levels to go beyond archetypal images and to begin to understand Islam and Muslims.With a population of approximately 1.5 million Muslims and growing, UK based companies are employing more and more young Muslim men and women. With this increase comes a greater need for HR practitioners to be aware of the respective cultural sensitivities.As with individuals from any background, if they do not feel comfortable and understood in their office or company, it is likely t
3. Encourage People to Spread the Word
If your business thrives on referrals, develop a program that rewards people for stepping out of their way
to send business to you. Develop an easy to follow, understandable and convenient
referral program for your customers - and make sure they know about it. Take a
proactive, rather than reactive approach in obtaining more referrals. Give customers
a way to easily refer prospects to you, tell your customers about it and reward
them for it. If you'd like to see my referral program, email me at comments@candographics.com
and I'll send you my 1 page referral program pdf document.
4. Get Consistent
Everyone knows that first impressions are critical. Did you know that your customers make
up their mind about your business in a matter of seconds? We all do this, and
we all know that first impressions have to be good ones; the trick is you don't
know which impression is going to be first. Prospects might see your logo first,
your web site, a sign, or a brochure, so it's important that ALL of them project
a clear, professional message to your prospects.
Your marketing materials and company identity are telling a story to your customer: how professional you are,
how quality conscious you are and how unique you are. What do your marketing materials
and company identity say to customers? If you've never asked them, you should!
Take inventory of all of your marketing and collateral materials; line them up
on your desk. Do they all tell a consistent, professional story about your business?
Are they projecting the image you want to send to your customers? Be honest with
yourself, and if they aren't projecting the professional, consistent image your
company deserves, contact a business savvy designer to help you.
5. Make
How do you make money? How do you not let money use you? Well let’s take the first question? How do you make money? Here are some easy ways:• Job
• Start a business
• Inherit money
• Lottery / Gamble
• CrimeAs odd as it sounds, all above are viable ways to make money. Most of the population makes money via a job. We work for others. This is a familiar, respectable and time honored approach to supporting yourself. The only problem is sometimes you end up jobless, defeated, and angry. Welcome to the rat race!Starting a business sounds nice. Become the boss with all the neat stuff like suits, executive offices, and lavish lifestyle. This sounds great as long as you are successful, and you assume ALL
4. Get Consistent
Everyone knows that first impressions are critical. Did you know that your customers make
up their mind about your business in a matter of seconds? We all do this, and
we all know that first impressions have to be good ones; the trick is you don't
know which impression is going to be first. Prospects might see your logo first,
your web site, a sign, or a brochure, so it's important that ALL of them project
a clear, professional message to your prospects.
Your marketing materials and company identity are telling a story to your customer: how professional you are,
how quality conscious you are and how unique you are. What do your marketing materials
and company identity say to customers? If you've never asked them, you should!
Take inventory of all of your marketing and collateral materials; line them up
on your desk. Do they all tell a consistent, professional story about your business?
Are they projecting the image you want to send to your customers? Be honest with
yourself, and if they aren't projecting the professional, consistent image your
company deserves, contact a business savvy designer to help you.
5. Make
Increased crime, terrorism and employee liabilities have forced employers to avail of services offered by agencies providing background checks. Getting a detailed, in-depth background check by a reputed agency may be a costly affair. There do exist a number of companies providing cheap background check. However, they may not provide adequate and up to the mark information. Another source of obtaining cheap services for a background check is the Internet. A number of web sites offer free and instant online services for selecting job candidates, but these low-budget background checks may not always work.Thus employers are advised to be extra careful while dealing with offers for cheap background investigations. The Internet provides
Your marketing materials and company identity are telling a story to your customer: how professional you are,
how quality conscious you are and how unique you are. What do your marketing materials
and company identity say to customers? If you've never asked them, you should!
Take inventory of all of your marketing and collateral materials; line them up
on your desk. Do they all tell a consistent, professional story about your business?
Are they projecting the image you want to send to your customers? Be honest with
yourself, and if they aren't projecting the professional, consistent image your
company deserves, contact a business savvy designer to help you.
5. Make the Commitment
You've been hearing this one ever since
you were little, "Save your pennies for a rainy day". Smart business owners know
that marketing and design are necessities; they devote a certain percentage of
every sale to growing their company. You can do this too, just take 10% of your
revenue and dedicate it to marketing efforts, improving your brand image and growing
your business. You've heard the term, "If you're not growing, you're dying", make
sure you do this for yourself and your company - you're both worth it.
6. Ask Your Customers
Your customers are an absolute goldmine of information, and business
owners often ignore them. Who better to ask how you are doing, what you need improvement
on and what additional products/services you need to offer than asking your customers?
It's easy to overlook your customers when developing strategy. By including the
very people that support your business in your strategies, you will avoid the
mistake that most owners make in thinking they know more than their customers.
You know better than that, and here's the great news, the information they give
you is free!
Tell your customers that you'd like to ask them a few questions that
will help you provide better products and services in the future. Ask them when
a convenient time would be for them, develop a short list of questions to ask
them and of course thank them for their time and ideas.
As we all look to the promise of a new year, take a moment to look how far you've come and plan where
you want to go in 2006. This is a time of great excitement and hope for everyone
running a business. If you hadn't included these approaches into your strategy
last year, now would be a perfect time to integrate them into your business. If
you have any questions, comments or if you found this article helpful, give me
a shout at 480-391-0704, or email me at comments@candographics.com. Happy and
prosperous 2006.
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