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You are here: Home > Business > Top7 or 10 Tips > Ten Proposal Secret: Ten Secrets No One Told You That Will Help You Win A Proposal |
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Atricle Dump - Ten Proposal Secret: Ten Secrets No One Told You That Will Help You Win A Proposal
Are You Measuring The Right Outcomes? use “You.” A proposal has to be written like an advice letter you would receive from Dear Abby; very personalized to the company you are writing it for. I’ve seen so many companies be afraid to use “you.” Instead, they decide to use the client’s name all over the proposal making it feel cold and awkward. Write a proposal like you would write a friend, and the personalization will be something that even the client will be able to tell.How many minutes are in a year? My niece, Sarah, and her third grade classmates sang a song from the Broadway show, “Rent.” The song breaks down how many minutes are in a year and asks us how many ways we count a year. It’s catchy. I’ve been humming the song all day, but I don’t remember how many minutes it turned out to be.Measuring is important. Figuring out what to measure is even more important. I just finished speaking about precise communication. I can’t imagine a more precise way to communicate than through exact quantities. How many times must something happen to know that it is successful? How much money must you earn to cover the cost of an endeavor? How much time is needed to determine when something is working or not working?There is no key to answering those questions. Your comfort level will determine how much of a risk you want to take. It will also
1. Adhere to the guidelines – The most important piece of advice that anyone can tell you is to ALWAYS follow the guidelines a government agency or company publish on how to write a proposal. I once wrote a proposal where 35% of the evaluation would be based on past performance review. In the Statement of Work, they kept referring on how important past experience was. Therefore, I decided to place it after the Executive Summary. A good way to ensure that you have covered all the information requested by the entity you are trying to receive a piece of work or funding from is to create a Requirements Matrix. A lot of proposals I have seen do not use this great tool. You can even attach it as an appendix, and reviewers (sister is one) think it is a blessing in disguise. 2. Avoid the “ME” factor. The worst mistake a lot of people make in writing proposals is making it very focused on the company, instead of the client needs and wants. I once read a proposal from a major IT consulting company that read as though it were a business profile. It was 25 pages of raving on their great accomplishments, and it was only five pages on their solution and management approach. One way to avoid this is by counting how many times you mention your company’s name, and how many times you mention the client. If it outnumbers the client, then some editing and rewriting needs to occur ASAP. You can praise your company and its efforts all you want in the past performance section. 3. Don’t be afraid….use “You.” A proposal has to be written like an advice letter you would receive from Dear Abby; very personalized to the company you are writing it for. I’ve seen so many companies be afraid to use “you.” Instead, they decide to use the client’s name all over the proposal making it feel cold and awkward. Write a proposal like you would write a friend, and the personalization will be something that even the client will be able to tell.
A good way to ensure that you have covered all the information requested by the entity you are trying to receive a piece of work or funding from is to create a Requirements Matrix. A lot of proposals I have seen do not use this great tool. You can even attach it as an appendix, and reviewers (sister is one) think it is a blessing in disguise. 2. Avoid the “ME” factor. The worst mistake a lot of people make in writing proposals is making it very focused on the company, instead of the client needs and wants. I once read a proposal from a major IT consulting company that read as though it were a business profile. It was 25 pages of raving on their great accomplishments, and it was only five pages on their solution and management approach. One way to avoid this is by counting how many times you mention your company’s name, and how many times you mention the client. If it outnumbers the client, then some editing and rewriting needs to occur ASAP. You can praise your company and its efforts all you want in the past performance section. 3. Don’t be afraid….use “You.” A proposal has to be written like an advice letter you would receive from Dear Abby; very personalized to the company you are writing it for. I’ve seen so many companies be afraid to use “you.” Instead, they decide to use the client’s name all over the proposal making it feel cold and awkward. Write a proposal like you would write a friend, and the personalization will be something that even the client will be able to tell.
2. Avoid the “ME” factor. The worst mistake a lot of people make in writing proposals is making it very focused on the company, instead of the client needs and wants. I once read a proposal from a major IT consulting company that read as though it were a business profile. It was 25 pages of raving on their great accomplishments, and it was only five pages on their solution and management approach. One way to avoid this is by counting how many times you mention your company’s name, and how many times you mention the client. If it outnumbers the client, then some editing and rewriting needs to occur ASAP. You can praise your company and its efforts all you want in the past performance section. 3. Don’t be afraid….use “You.” A proposal has to be written like an advice letter you would receive from Dear Abby; very personalized to the company you are writing it for. I’ve seen so many companies be afraid to use “you.” Instead, they decide to use the client’s name all over the proposal making it feel cold and awkward. Write a proposal like you would write a friend, and the personalization will be something that even the client will be able to tell.
One way to avoid this is by counting how many times you mention your company’s name, and how many times you mention the client. If it outnumbers the client, then some editing and rewriting needs to occur ASAP. You can praise your company and its efforts all you want in the past performance section. 3. Don’t be afraid….use “You.” A proposal has to be written like an advice letter you would receive from Dear Abby; very personalized to the company you are writing it for. I’ve seen so many companies be afraid to use “you.” Instead, they decide to use the client’s name all over the proposal making it feel cold and awkward. Write a proposal like you would write a friend, and the personalization will be something that even the client will be able to tell.
4. Research is vital. A proposal is 70% research, and 30% writing. Before writing a proposal, you should thoroughly read the guidelines, write down the questions you still have, and then research the following: a. The questions you had. b. Background on the client c. Anything emphasized in the guidelines d. Any negative publicity concerning the client. e. If there is an incumbent, anything about how their work is being perceived. Good places to start if it’s a government agency: a. The agency’s Inspector General web site. Good place to start if it’s a private company: a. News articles. I have seen so many times where companies just rely on their boilerplates and recognized name to write a proposal. They forget how essential research is. 5. Always volunteer extra information. In every proposal guideline I have ever read, I always read something to the extent of “any extra solution/information you might have...” But, then I read the proposal and there is never any extra tidbit that will entice a client to learn more. I’ll ask the team what can they offer this client that no one else can, and then I will hear ten responses to my question. My reply is always to add one or two of those ten things that will let the client know you are more than able to handle the job. 6. Ensure your cost analysis is on point. One piece of advice that I always cherished was from my graduate professor who had his own freelance writing company: Never underbid when writing a proposal because it will always hurt you in the long run. Afte
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