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Atricle Dump - Exhibiting Advice - 10 Cunning Ways To Make Sure You Sell More At Your Stand
There are three key Executives needed in a company that is looking for Venture Capital. They are:Business Manager (Chief Executive Officer, President, President/Chief Operating Officer) Money Manager (Chief Financial Officer) Product Manager (Chief Technology Officer, Chief Product Officer)The Business Manager works with the Money Manager on the day to day expenses, reviews the "stored" money, but should not be worrying about or working with the "stored" money. The Business Manager also s
7. Don’t Be a Border Guard.
Don’t stand where you become a barricade or block the attendees’ view. Stand near the aisle and off to the side. Let your visitors wander onto your stand area to see what you have put on offer and to enter your lair.
8. Don’t Hand Out Literature Freely.
Your catalogues and brochures end up in a bag with everyone else’s literature. Be discriminating in who gets literature. Better yet, mail them to qualified prospects after the show
If you are in a service business, how often do you invoice someone and wait 30, 60, 90+ days to get paid. How often do you never get paid? Many of you might already appreciate the benefits of accepting Visa/Mastercard, Amex, and Discover, but currently call in/key in credit card transactions. The fact that a physical credit card is not swiped is costing your business money. It is considered a higher risk transaction and your discount rate will be higher on a non-swiped card transaction. The solution that will save your compan
Why is it then that we see so many poorly dressed, ill-mannered, unenthusiastic people manning exhibition stands? When a company spends thousands on the display, more on the space at the event, weeks of preparation and even more on invites and tie-in advertising, all this investment can be undone by a poor show on the stand itself.
We have spent years helping people to get more out of their exhibition space. And we have learnt dozens of excellent ideas for generating more enquiries and interest from visitors. However, the main lessons seem to be things NOT to do rather than things that should be done. So here are the 10 most powerful bits of advice we can give to anyone looking to exhibit at a conference or seminar.
1. Don’t Sit.
You give attendees the impression you don’t care or you’re lazy. Attendees won’t interrupt your private time, as they see it. If you need a rest then go and lie down or sit down in the exhibitors area or somewhere out of the way of visitors. And make sure that you all take shifts and don’t leave any one person on the stand for more than 2 hours without a break.
2. Don’t Read.
Don’t look for distractions by reading your own literature. Even worse is reading a book or magazine! You are like a sentry, alert to any passing victim. You aren’t able to make eye contact with attendees as they walk by your booth.
3. Don’t Smoke.
If you must smoke then go outside or somewhere where there is plenty of air. You will still smell of tobacco but it will be slightly less unpleasant to the many non-smokers that come to your stand. It’s impolite and can actually be offensive to a prospective customer.
4. Don’t Eat or Drink.
It is just plain rude and messy. Potential customers are too polite to bother you when you’re eating. What is more it will do nothing for your breath. Make sure you suck mints throughout your duty on the stand. Another reason to be careful what you consume is to avoid sugar rushes and lows.
5. Don’t Ignore Attendees.
If you’re busy when someone approaches, either acknowledge him/her or try to include him/her in your conversation. If you’re talking with a fellow exhbitor, break it off immediately. The person you ignore could be on their way to a competitor to place an order.
6. Don’t Talk on the Mobile.
Why do you need a phone on your stand? Time on the phone is time away from potential prospects and tells everyone you have better things to do. Make provision for someone to take your calls all day ideally. Or switch the phone on for a few minutes each time you take a break.
7. Don’t Be a Border Guard.
Don’t stand where you become a barricade or block the attendees’ view. Stand near the aisle and off to the side. Let your visitors wander onto your stand area to see what you have put on offer and to enter your lair.
8. Don’t Hand Out Literature Freely.
Your catalogues and brochures end up in a bag with everyone else’s literature. Be discriminating in who gets literature. Better yet, mail them to qualified prospects after the show.
Many business leaders are good at starting a business or maintaining one that has already been well established. However, they are not good at fixing a seriously sick business. Avoid bankruptcy by hiring the turnaround experts.They often do not have the experience, skills, temperament or willingness to do a proper turnaround. Sometimes, the business leader himself is the hindrance and obstacle to the entire turnaround process because of past encumbrances and prejudices. An outsider is quite often required to execute
1. Don’t Sit.
You give attendees the impression you don’t care or you’re lazy. Attendees won’t interrupt your private time, as they see it. If you need a rest then go and lie down or sit down in the exhibitors area or somewhere out of the way of visitors. And make sure that you all take shifts and don’t leave any one person on the stand for more than 2 hours without a break.
2. Don’t Read.
Don’t look for distractions by reading your own literature. Even worse is reading a book or magazine! You are like a sentry, alert to any passing victim. You aren’t able to make eye contact with attendees as they walk by your booth.
3. Don’t Smoke.
If you must smoke then go outside or somewhere where there is plenty of air. You will still smell of tobacco but it will be slightly less unpleasant to the many non-smokers that come to your stand. It’s impolite and can actually be offensive to a prospective customer.
4. Don’t Eat or Drink.
It is just plain rude and messy. Potential customers are too polite to bother you when you’re eating. What is more it will do nothing for your breath. Make sure you suck mints throughout your duty on the stand. Another reason to be careful what you consume is to avoid sugar rushes and lows.
5. Don’t Ignore Attendees.
If you’re busy when someone approaches, either acknowledge him/her or try to include him/her in your conversation. If you’re talking with a fellow exhbitor, break it off immediately. The person you ignore could be on their way to a competitor to place an order.
6. Don’t Talk on the Mobile.
Why do you need a phone on your stand? Time on the phone is time away from potential prospects and tells everyone you have better things to do. Make provision for someone to take your calls all day ideally. Or switch the phone on for a few minutes each time you take a break.
7. Don’t Be a Border Guard.
Don’t stand where you become a barricade or block the attendees’ view. Stand near the aisle and off to the side. Let your visitors wander onto your stand area to see what you have put on offer and to enter your lair.
8. Don’t Hand Out Literature Freely.
Your catalogues and brochures end up in a bag with everyone else’s literature. Be discriminating in who gets literature. Better yet, mail them to qualified prospects after the show
Managers, team leaders and their staff can take as many as a hundred or more decisions in the course of a day, each day and every day. Many of these decisions are, of course, no more than automatic responses to familiar situations in which they have to choose between two or three options. However, from time to time, we all have to take decisions on which the course of our future and that of others depends. Then, it is a question of making sure they are right. Here are 6 principles to guide you in right decision-making.1.
2. Don’t Read.
Don’t look for distractions by reading your own literature. Even worse is reading a book or magazine! You are like a sentry, alert to any passing victim. You aren’t able to make eye contact with attendees as they walk by your booth.
3. Don’t Smoke.
If you must smoke then go outside or somewhere where there is plenty of air. You will still smell of tobacco but it will be slightly less unpleasant to the many non-smokers that come to your stand. It’s impolite and can actually be offensive to a prospective customer.
4. Don’t Eat or Drink.
It is just plain rude and messy. Potential customers are too polite to bother you when you’re eating. What is more it will do nothing for your breath. Make sure you suck mints throughout your duty on the stand. Another reason to be careful what you consume is to avoid sugar rushes and lows.
5. Don’t Ignore Attendees.
If you’re busy when someone approaches, either acknowledge him/her or try to include him/her in your conversation. If you’re talking with a fellow exhbitor, break it off immediately. The person you ignore could be on their way to a competitor to place an order.
6. Don’t Talk on the Mobile.
Why do you need a phone on your stand? Time on the phone is time away from potential prospects and tells everyone you have better things to do. Make provision for someone to take your calls all day ideally. Or switch the phone on for a few minutes each time you take a break.
7. Don’t Be a Border Guard.
Don’t stand where you become a barricade or block the attendees’ view. Stand near the aisle and off to the side. Let your visitors wander onto your stand area to see what you have put on offer and to enter your lair.
8. Don’t Hand Out Literature Freely.
Your catalogues and brochures end up in a bag with everyone else’s literature. Be discriminating in who gets literature. Better yet, mail them to qualified prospects after the show
As internet entrepreneurs we have a lot to look forward to in 2007. While the brick and mortar businesses are lagging economically and he country is wallowing in a self inflicted slump we internet entrepreneurs are thriving. If you do not believe me then look at Googles first quarter earnings for 2007. Google reported revenues of $3.66 billion for the quarter ended March 31, 2007, representing a 63% increase over first quarter 2006 revenues of $2.25 billion and a 14% increase over fourth quarter 2006 revenues of $3.21 billion.e too polite to bother you when you’re eating. What is more it will do nothing for your breath. Make sure you suck mints throughout your duty on the stand. Another reason to be careful what you consume is to avoid sugar rushes and lows.
5. Don’t Ignore Attendees.
If you’re busy when someone approaches, either acknowledge him/her or try to include him/her in your conversation. If you’re talking with a fellow exhbitor, break it off immediately. The person you ignore could be on their way to a competitor to place an order.
6. Don’t Talk on the Mobile.
Why do you need a phone on your stand? Time on the phone is time away from potential prospects and tells everyone you have better things to do. Make provision for someone to take your calls all day ideally. Or switch the phone on for a few minutes each time you take a break.
7. Don’t Be a Border Guard.
Don’t stand where you become a barricade or block the attendees’ view. Stand near the aisle and off to the side. Let your visitors wander onto your stand area to see what you have put on offer and to enter your lair.
8. Don’t Hand Out Literature Freely.
Your catalogues and brochures end up in a bag with everyone else’s literature. Be discriminating in who gets literature. Better yet, mail them to qualified prospects after the show
A franchise operation can be an excellent investment for people dreaming of self-employment. Franchise opportunities fall into three basic categories: Product, Service and Wholesale Distribution. The franchise you select must be one that will maintain your interest through years to come. Not even a lucrative franchise opportunity will work for you if you find the business dull or boring. However, like all business opportunities, there are risks involved. You'll minimize the risks by doing your homework before you sign on the dotte
7. Don’t Be a Border Guard.
Don’t stand where you become a barricade or block the attendees’ view. Stand near the aisle and off to the side. Let your visitors wander onto your stand area to see what you have put on offer and to enter your lair.
8. Don’t Hand Out Literature Freely.
Your catalogues and brochures end up in a bag with everyone else’s literature. Be discriminating in who gets literature. Better yet, mail them to qualified prospects after the show. The literature costs money and it can be an opportunity for a follow-up if you use it wisely.
9. Don’t Underestimate Prospects.
Get out of the habit of sizing up somebody simply by the way they look. Qualify them, don’t classify them. Some of the wealthiest business people feel no need to dress to impress. Some of the most junior staff see exhibitions as a chance to parade in their best suit but may be a total waste of time as prospects.
10. Don’t Cluster With Friends and Other Stand Personnel.
This comes back to the idea of not being a street gang or border patrol. It scares off potential visitors and means that you cannot maximise the full space of your stand. Don’t be a “street gang.” Nobody will approach a group of strangers, it’s too intimidating. Be more approachable. Stand alone but in an open stance so people are attracted to you. Smile gently so you seem friendly to anyone that might want to ask a question.
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