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  • Atricle Dump - Top Ten Rules of Doing Business Online

    Customers Aren't Angry - They're Afraid!
    A tremendous amount of time, money, and energy is invested in corporate America teaching customer service reps and other associates how to avoid, reduce, and remedy conflicts with customers.Examine the classes offered by giants in the training industry, and you’ll always
    they'll leave your site and never remember to come back.

    9. Ask for the sale!
    Don't be shy about this. Show them that they are getting far more than what they are paying for and then tell them how to order. Place several order links throughout your ad copy.

    10. Overdeliver.
    Your list of previous customers is the most valuable thing you own. If you treat your customers special, you will be rewarded

    Selling to a Door in the Face
    We are affected when we are introduced to two vastly different alternatives in succession. We know that contrasting two alternatives can distort or amplify our perceptions of things. Generally, if the second item is quite different from the first, we will tend to see the
    1. Respond quickly.
    The internet is full of websites that can grab your customer's attention away from you. Make sure you give them the information NOW, while you're still on their mind.

    2. Give the prospect enough information as possible to make an informed decision.
    You want to make the buying process as simple as possible. Give them the answers to all their questions so they will feel comfortable buying your product.

    3. Offer several ways of communicating with you.
    Let your customers know that you care enough to be available for them. Don't ever hide behind your website.

    4. Be honest in everything.
    Your reputation is what will make you a success. Treat others fairly and the rest will fall into place.

    5. Create desire for all types.
    People buy for different reasons. Write logically and emotionally. You want to create (emotional) desire for your product but also eliminate the (logical) arguments some prospects may have against buying.

    6. Write with all readers in mind.
    Include subtitles and lists for people who will only skim the website and make detailed descriptions for people who want a more thorough explanation.

    7. Let other people sell for you.
    Testimonials and joint ventures are the most powerful form of advertising you can use. They are also a lot cheaper than other forms of advertising so make sure you start using these immediately.

    8. Create a sense of urgency.
    You've spent your hard-earned money to get prospects to your site. Give them an incentive to order when they get there! If someone feels that they can come back at any time and order, they'll procrastinate. More than likely they'll leave your site and never remember to come back.

    9. Ask for the sale!
    Don't be shy about this. Show them that they are getting far more than what they are paying for and then tell them how to order. Place several order links throughout your ad copy.

    10. Overdeliver.
    Your list of previous customers is the most valuable thing you own. If you treat your customers special, you will be rewarded b

    Is Photography School Your Dream?
    Many dream of photography school. It is an art and a passion that few people can take and make use of. But, those that do, really can amaze the world with what they can capture on a single roll of film. But, how can you find the right school to get into? Having the right pho
    g your product.

    3. Offer several ways of communicating with you.
    Let your customers know that you care enough to be available for them. Don't ever hide behind your website.

    4. Be honest in everything.
    Your reputation is what will make you a success. Treat others fairly and the rest will fall into place.

    5. Create desire for all types.
    People buy for different reasons. Write logically and emotionally. You want to create (emotional) desire for your product but also eliminate the (logical) arguments some prospects may have against buying.

    6. Write with all readers in mind.
    Include subtitles and lists for people who will only skim the website and make detailed descriptions for people who want a more thorough explanation.

    7. Let other people sell for you.
    Testimonials and joint ventures are the most powerful form of advertising you can use. They are also a lot cheaper than other forms of advertising so make sure you start using these immediately.

    8. Create a sense of urgency.
    You've spent your hard-earned money to get prospects to your site. Give them an incentive to order when they get there! If someone feels that they can come back at any time and order, they'll procrastinate. More than likely they'll leave your site and never remember to come back.

    9. Ask for the sale!
    Don't be shy about this. Show them that they are getting far more than what they are paying for and then tell them how to order. Place several order links throughout your ad copy.

    10. Overdeliver.
    Your list of previous customers is the most valuable thing you own. If you treat your customers special, you will be rewarded

    Sometimes You Have to Abandon the Experts, Theories and Books and Trust Your Intuition
    As the coordinator for the online think tank often we get into debates with experts and Ph.D.'s about specific details and they tell us that certain things will not work or that they are impossible or that they have never been done before. I submit to you after sitting through
    motionally. You want to create (emotional) desire for your product but also eliminate the (logical) arguments some prospects may have against buying.

    6. Write with all readers in mind.
    Include subtitles and lists for people who will only skim the website and make detailed descriptions for people who want a more thorough explanation.

    7. Let other people sell for you.
    Testimonials and joint ventures are the most powerful form of advertising you can use. They are also a lot cheaper than other forms of advertising so make sure you start using these immediately.

    8. Create a sense of urgency.
    You've spent your hard-earned money to get prospects to your site. Give them an incentive to order when they get there! If someone feels that they can come back at any time and order, they'll procrastinate. More than likely they'll leave your site and never remember to come back.

    9. Ask for the sale!
    Don't be shy about this. Show them that they are getting far more than what they are paying for and then tell them how to order. Place several order links throughout your ad copy.

    10. Overdeliver.
    Your list of previous customers is the most valuable thing you own. If you treat your customers special, you will be rewarded

    The ABC's of Fundraising
    There are many little details that go into making sure your fundraising event is a successful event. The key is to have all your fundraising details laid out in front of you before you even start. Below are some tips to help you get started on the right foot for your fundraiser:
    e the most powerful form of advertising you can use. They are also a lot cheaper than other forms of advertising so make sure you start using these immediately.

    8. Create a sense of urgency.
    You've spent your hard-earned money to get prospects to your site. Give them an incentive to order when they get there! If someone feels that they can come back at any time and order, they'll procrastinate. More than likely they'll leave your site and never remember to come back.

    9. Ask for the sale!
    Don't be shy about this. Show them that they are getting far more than what they are paying for and then tell them how to order. Place several order links throughout your ad copy.

    10. Overdeliver.
    Your list of previous customers is the most valuable thing you own. If you treat your customers special, you will be rewarded

    What's in It For The Franchisor?
    There is a great many misconceptions when applying for a franchise. First is the mind set that we have when we come over to the interview with the franchisor. We seem to forget that getting approved as a franchisee would also benefit the franchisor in several ways. So here ar
    they'll leave your site and never remember to come back.

    9. Ask for the sale!
    Don't be shy about this. Show them that they are getting far more than what they are paying for and then tell them how to order. Place several order links throughout your ad copy.

    10. Overdeliver.
    Your list of previous customers is the most valuable thing you own. If you treat your customers special, you will be rewarded by referrals and repeat business. Remember to keep in touch with these people and help them out whenever you can.

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