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Atricle Dump - 7 Tips on How To Prepare for Business Events
After being in the bookkeeping and tax field for nine years, I still remember how nervous I felt when meeting a client for the first time. If you are a new freelance bookkeeper, fresh out of training, you may feel the same way. Here are some things I’ve learned over the years that I’d like to share with you. I didn’t include a few obvious things, like dressing or grooming appropriately, or getting good quality business cards. These tips are born from practical experience and I hope you find some benefit from them.1. Be confident. Don’t let your lack of on-the-job experience make you feel unable to handle a particular client’s job. At times you may feel as if you are on a tightrope without a net, but it’s not true. If you have had proper training, it will support you.2. You know more. Do you ever fear that the client will easily find some “holeR
3. It takes three contacts before people are aware that you exist. It doesn't matter if this is in person, an ad, or three ezines. What three do you use to create awareness for yourself? This is why the 60-second elevator speech is important. Yet, by itself, it’s too lonely. Shaking hands and carrying on a discussion is another but that is
We’re all familiar with the litany of TV and radio talk shows. Perhaps you’ve watched or listen…maybe you thought – I would make a great guest! Well, if you think you would make a great TV and radio talk show guest…read on and learn how to get on TV and radio talk shows!A radio or TV talk show, can be a great publicity move. It takes some effort, but with a little research, and a lot of perseverance, you could be on your way to promoting your product, service or even yourself on a radio or TV talk show.Step 1 - GroundworkYou need to think about your pitch to the radio or TV talk show. What do you have to say that's new, interesting, unique and different? What's your angle or story idea? Do you have a unique product? Are you an expert in a field?Once you given some thought to about your pitch, prepare a one page backgrounder on yourself. This fact sheet is very important if you are just ve
1. Know your intention. Why are you attending? Listen to your self-truth. Are you attending to refine your skills, build relationships, make sales, or need to just get away from the office? Intentions work best when they are limited to one. The limitation clarifies and directions all your actions. When there are multiple intentions, you begin with confusion and convey the same to all at the function.
Does your intention match the type of event? If it’s a Christmas party and your intention is to generate sales, there isn't a match. You don't want to give a negative first impression; they take too long to change. If you aren't sure what types attend the event, contact the event manager, and ask or use of the theme as your answer.
What does your business need? Maybe you need a referral, are looking for a new employees, or accountant, or image consultant. A need can be a secondary or first intention. If you decide to include a need into the equation, make sure you know what that need is, how to present it and to whom. After you ask, what is the next step? Clarity is necessary for success. You job is to be ready for when it appears.
Are you ready for the sale? I've met many people who want sales but aren't ready for the orders. If someone says yes at the event, are you ready with the next step? If not, reconsider your attendance. It is better investment to focus your time on finishing the preparation. A first impression of not knowing what you are doing isn't a good impression to give.
2. Continuing with the topic of needs...what are your short-term, medium-term, and long-term needs now? If you are seeking short-term funds and the event is about building relationships, medium to long-term, then it might be wise to pass it up for now and pursue endeavors that match.
For a new business, short-term is three months or less, medium-term from four or six to eight months, and long-term is anything over that. Short-term projects usually match short-term funds, and so on. It’s like buying food and paying for it over a six-month period when the food only lasts 30 days. You are buying apples to pay off with oranges, and the two never mix well.
If there is a mixture, do you have something available to sell that will generate short-term funds? For coaches, whose prices do not fall into the short-term attraction range, selling coaching with the thought that it makes short-term funds is a mix match. Coaching falls into medium-term and long-term and seldom short-term unless your name is very recognizable.
3. It takes three contacts before people are aware that you exist. It doesn't matter if this is in person, an ad, or three ezines. What three do you use to create awareness for yourself? This is why the 60-second elevator speech is important. Yet, by itself, it’s too lonely. Shaking hands and carrying on a discussion is another but that is s
What do You do as a secret shopper? You simply get paid to visit local stores and evaluate the kind of service they get. You enter the store and acts like an ordinary customer, just to keep the identity of mystery shopper a secret. A mystery shopper evaluates different aspects of the service while they are in the store.Secret shoppers provide businesses with more information through the use of questionnaires and detailed narratives. These questionnaires provide businesses with an unbiased recommendation of how they are perceived by the customer. secret shoppers relieve the owner of this added responsibility. Business owners who are presently using these kind of services are now getting a more realistic picture of how their customers perceive their company.The secret shopper company work with their clients to establish mechanisms to measure and improve the levels of service. The information from a mystery shopp
Does your intention match the type of event? If it’s a Christmas party and your intention is to generate sales, there isn't a match. You don't want to give a negative first impression; they take too long to change. If you aren't sure what types attend the event, contact the event manager, and ask or use of the theme as your answer.
What does your business need? Maybe you need a referral, are looking for a new employees, or accountant, or image consultant. A need can be a secondary or first intention. If you decide to include a need into the equation, make sure you know what that need is, how to present it and to whom. After you ask, what is the next step? Clarity is necessary for success. You job is to be ready for when it appears.
Are you ready for the sale? I've met many people who want sales but aren't ready for the orders. If someone says yes at the event, are you ready with the next step? If not, reconsider your attendance. It is better investment to focus your time on finishing the preparation. A first impression of not knowing what you are doing isn't a good impression to give.
2. Continuing with the topic of needs...what are your short-term, medium-term, and long-term needs now? If you are seeking short-term funds and the event is about building relationships, medium to long-term, then it might be wise to pass it up for now and pursue endeavors that match.
For a new business, short-term is three months or less, medium-term from four or six to eight months, and long-term is anything over that. Short-term projects usually match short-term funds, and so on. It’s like buying food and paying for it over a six-month period when the food only lasts 30 days. You are buying apples to pay off with oranges, and the two never mix well.
If there is a mixture, do you have something available to sell that will generate short-term funds? For coaches, whose prices do not fall into the short-term attraction range, selling coaching with the thought that it makes short-term funds is a mix match. Coaching falls into medium-term and long-term and seldom short-term unless your name is very recognizable.
3. It takes three contacts before people are aware that you exist. It doesn't matter if this is in person, an ad, or three ezines. What three do you use to create awareness for yourself? This is why the 60-second elevator speech is important. Yet, by itself, it’s too lonely. Shaking hands and carrying on a discussion is another but that is
1. Make sure there are numerous apartment complexes and small single–family dwellings within a one to two-mile radius of the location. Many of these may offer inadequate laundry facilities or none at all.2. Consider servicing the growing needs of lower income and ethnic communities. These areas typically feature larger families that depend on coin laundries. For example, according to US 2000 Census figures, the Hispanic community is the fastest growing population segment in the country.3. Make sure there is good visibility from the street and ample parking. Flags, roof signage and the colors blue and red always attract attention.4. If you're considering a store in a strip center, make sure other stores in the center are the type that will attract customers to your laundry.5. If you're considering a freestanding store of 4,000 square feet or larger, consider choosing one large enough to accommodat
Are you ready for the sale? I've met many people who want sales but aren't ready for the orders. If someone says yes at the event, are you ready with the next step? If not, reconsider your attendance. It is better investment to focus your time on finishing the preparation. A first impression of not knowing what you are doing isn't a good impression to give.
2. Continuing with the topic of needs...what are your short-term, medium-term, and long-term needs now? If you are seeking short-term funds and the event is about building relationships, medium to long-term, then it might be wise to pass it up for now and pursue endeavors that match.
For a new business, short-term is three months or less, medium-term from four or six to eight months, and long-term is anything over that. Short-term projects usually match short-term funds, and so on. It’s like buying food and paying for it over a six-month period when the food only lasts 30 days. You are buying apples to pay off with oranges, and the two never mix well.
If there is a mixture, do you have something available to sell that will generate short-term funds? For coaches, whose prices do not fall into the short-term attraction range, selling coaching with the thought that it makes short-term funds is a mix match. Coaching falls into medium-term and long-term and seldom short-term unless your name is very recognizable.
3. It takes three contacts before people are aware that you exist. It doesn't matter if this is in person, an ad, or three ezines. What three do you use to create awareness for yourself? This is why the 60-second elevator speech is important. Yet, by itself, it’s too lonely. Shaking hands and carrying on a discussion is another but that is
Once upon a time there was a factory that produced nuts, bolts and washers. There was a highly efficient production line dedicated to each, and each production line ended in an area called Assembly. In Assembly were a group of workers who put the nuts, bolts and washers together before they were despatched to the customer. Each worker sat at a bench. In front of them were three boxes, containing nuts, bolts and washers. They took the components, put them together and then dropped them into a fourth box situated on the floor behind them.One day the factory recruited a consultant. Some people thought of him as a Work Study engineer. Others saw him as a Time and Motion expert. But, judging by his daily fee, he really was a consultant. This chap reviewed all of the operations. There was nothing he could do to improve the production lines; they were already very efficient. But when he arrived in the assembly department he
For a new business, short-term is three months or less, medium-term from four or six to eight months, and long-term is anything over that. Short-term projects usually match short-term funds, and so on. It’s like buying food and paying for it over a six-month period when the food only lasts 30 days. You are buying apples to pay off with oranges, and the two never mix well.
If there is a mixture, do you have something available to sell that will generate short-term funds? For coaches, whose prices do not fall into the short-term attraction range, selling coaching with the thought that it makes short-term funds is a mix match. Coaching falls into medium-term and long-term and seldom short-term unless your name is very recognizable.
3. It takes three contacts before people are aware that you exist. It doesn't matter if this is in person, an ad, or three ezines. What three do you use to create awareness for yourself? This is why the 60-second elevator speech is important. Yet, by itself, it’s too lonely. Shaking hands and carrying on a discussion is another but that is
There are plenty of reasons why you would want to hire a sales consultant or trainer for your company. Perhaps you have a new product line coming out and want to enter the market with a big splash? Or your sales force has not been meeting their quota? Or you want to improve your sales team's cold calling techniques? Or the closing ratio of your salespeople could use some improvement? Whatever the reason, you must hire the right sales trainer. There are certain things you must look for when making the decision on hiring a sales trainer: What can the sales trainer do for your organization? Ask for specifics. What exactly will he do? Ask him to be specific about numbers. Ask for specifics on what percentage he will be able to increase sales by. Does he guarantee his work? What will he do if sales numbers don’t increase as promised? Interview the sales consultant just as you would interview any
3. It takes three contacts before people are aware that you exist. It doesn't matter if this is in person, an ad, or three ezines. What three do you use to create awareness for yourself? This is why the 60-second elevator speech is important. Yet, by itself, it’s too lonely. Shaking hands and carrying on a discussion is another but that is still shy of three. If you write Internet articles, bring copies to the event. Don't place the articles on the general table, personally hand them out so people can connect the two.
4. Rehearse don't practice. Create a list of 10 opening questions, choose a few at a time from that list, and rehearse them with colleagues, friends, or family. Rehearsing is interacting with live people and is closer to what you will actually be doing. Practicing into a tape recorder is the next best thing because it allows you to hear the voice others will hear. If that makes you twinge, then maybe that is exactly what others are feeling as well. Work with a voice coach to refine your tone.
Here are ten story-opening questions to get your started. Pull from these and then create your own.
(1) What do you enjoy most about what you're doing?
(2) What is the strangest (or funniest) incident you've experienced in your business?
(3) What marketing have you found most effective in your business or industry?
(4) What is your key product (or service)?
(5) What do people like best about working with you?
(6) What is your number one need at the moment?
(7) What do you like most about coming here? If it’s their first time, "What do they like most about the event thus far?"
(8)What business trends do you see affecting you right now (or next year)?
(9) If I had an ideal customer of yours in front of me right now, describe them.
(10) How do you see this event helping you in your business?
Know what actions you want to occur and what are their triggers. Rehearse until smooth, not strained. Are you going to ask them to become a subscriber for your newsletter? Visit your website? Sign up for a workshop? Set up a time for coffee? You will most likely have several calls to action, limit them to five, and never request more than one per person per event. Otherwise, you will come across as too pushy or confuse your listener.
Ask attendees to join you in the next step. "Ask and you shall receive." Ask if they are interested in having a call together. Ask if they would like to be a subscriber and mention the main benefit people tell you why they enjoy receiving it. Ask if they would like to register for your workshop. If they answer anything other than yes, they aren't interest, it’s important to just move on. Never, never, never, promise to call and don't. The label will follow you.
5. Differentiate yourself from others in similar professionals. Even twins have differences. Leave the humbleness at home. How are you different from ot
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