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    2. Most letters should emphasize a single theme. Everything in the lett

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    l. The headline, first sentence, and P.S. are usually the best-read parts. They need to dramatize an offer, or focus on the reason the letter was sent.

    2. Most letters should emphasize a single theme. Everything in the lette

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    ndreds of business letters. Here are a few things I try to include in each of them:

    l. The headline, first sentence, and P.S. are usually the best-read parts. They need to dramatize an offer, or focus on the reason the letter was sent.

    2. Most letters should emphasize a single theme. Everything in the lett

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    l. The headline, first sentence, and P.S. are usually the best-read parts. They need to dramatize an offer, or focus on the reason the letter was sent.

    2. Most letters should emphasize a single theme. Everything in the lett

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    rts. They need to dramatize an offer, or focus on the reason the letter was sent.

    2. Most letters should emphasize a single theme. Everything in the lett

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    .

    2. Most letters should emphasize a single theme. Everything in the letter should relate to that theme.

    3. Use active, descriptive words.

    4. Show customers how to solve a problem. In a letter to your customers, this might involve MAKING or SAVING money.

    5. Readers relate to “success stories.” Can you tell them how you’ve solved a specific problem for other customers?

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