want to know that they're dealing with a human being. They want to buy from someone they know, like and trust. People buy from people they don't buy from companies.

Mistake # 4 - Not setting Up Systems

The key here is to set up systems within your business so that they work for YOU not the other way around. If you spend some time putting effective systems in place you can work less and set up your practice so that it facilitates the lifestyle you want. And this doesn't mean more work! Once you've set a system in place it will work for you and make you money. Of course, wi

Mistake # 1 - Using Your Website in The Wrong Way

The first mistake I see many coaches, consultants and other solo-preneurs make is not using their website to grow their business. People come to me asking if I'd look at their site and to be honest, most are redundant; they're used for little more than an online brochure.

The first key point is to use your site in a way that will build a list of your target audience. Rather than marketing your services one-to-one as you might do at a networking meeting, you're able to market to hundreds and even thousands of people at one time. There are ways that you can do this simply and automatically.

The second key point is to have your website work for YOU and have IT build the relationship with your prospects. Do remember that web designers are very good visual artists but are not necessarily the best online marketers. They may create a site that looks very pretty but that is dumb in terms of converting prospects into paying clients. Why invest all that money if it doesn't MAKE you money.

Mistake # 2 - Not Building a List of Prospects and Clients

Remember this golden rule. 'The who is more important than the what'. Developing a list of prospects is more important than the service you're offering. Think of it this way. Without clients you don't have a business at all! So you need to be marketing one-to-thousands of your prospects and the way to do this is to set up an opt-in form on your web pages.

Next you need to get your visitors excited enough so that they'll be happy to give you their contact details enabling you to marketing to them over and over again. Remember it takes seven to ten contacts before someone will consider hiring you. It's also important that they trust you and repetition builds that trust. Just think of TV ad campaigns. They are aired repeatedly to gain maximum effect.

Mistake # 3 - Not Being Personal With Your Marketing

Always try to inject some personality into your marketing and tell people a little bit about you. This could be anything from a holiday that you are planning to a nightmare business trip or even a little snippet about a pet. By all means give people valuable information but you will get a greater response if you give them something of you.

Remember we're trying to build relationships here and people want to know that they're dealing with a human being. They want to buy from someone they know, like and trust. People buy from people they don't buy from companies.

Mistake # 4 - Not setting Up Systems

The key here is to set up systems within your business so that they work for YOU not the other way around. If you spend some time putting effective systems in place you can work less and set up your practice so that it facilitates the lifestyle you want. And this doesn't mean more work! Once you've set a system in place it will work for you and make you money. Of course, wi

ime. There are ways that you can do this simply and automatically.

The second key point is to have your website work for YOU and have IT build the relationship with your prospects. Do remember that web designers are very good visual artists but are not necessarily the best online marketers. They may create a site that looks very pretty but that is dumb in terms of converting prospects into paying clients. Why invest all that money if it doesn't MAKE you money.

Mistake # 2 - Not Building a List of Prospects and Clients

Remember this golden rule. 'The who is more important than the what'. Developing a list of prospects is more important than the service you're offering. Think of it this way. Without clients you don't have a business at all! So you need to be marketing one-to-thousands of your prospects and the way to do this is to set up an opt-in form on your web pages.

Next you need to get your visitors excited enough so that they'll be happy to give you their contact details enabling you to marketing to them over and over again. Remember it takes seven to ten contacts before someone will consider hiring you. It's also important that they trust you and repetition builds that trust. Just think of TV ad campaigns. They are aired repeatedly to gain maximum effect.

Mistake # 3 - Not Being Personal With Your Marketing

Always try to inject some personality into your marketing and tell people a little bit about you. This could be anything from a holiday that you are planning to a nightmare business trip or even a little snippet about a pet. By all means give people valuable information but you will get a greater response if you give them something of you.

Remember we're trying to build relationships here and people want to know that they're dealing with a human being. They want to buy from someone they know, like and trust. People buy from people they don't buy from companies.

Mistake # 4 - Not setting Up Systems

The key here is to set up systems within your business so that they work for YOU not the other way around. If you spend some time putting effective systems in place you can work less and set up your practice so that it facilitates the lifestyle you want. And this doesn't mean more work! Once you've set a system in place it will work for you and make you money. Of course, wi

rtant than the what'. Developing a list of prospects is more important than the service you're offering. Think of it this way. Without clients you don't have a business at all! So you need to be marketing one-to-thousands of your prospects and the way to do this is to set up an opt-in form on your web pages.

Next you need to get your visitors excited enough so that they'll be happy to give you their contact details enabling you to marketing to them over and over again. Remember it takes seven to ten contacts before someone will consider hiring you. It's also important that they trust you and repetition builds that trust. Just think of TV ad campaigns. They are aired repeatedly to gain maximum effect.

Mistake # 3 - Not Being Personal With Your Marketing

Always try to inject some personality into your marketing and tell people a little bit about you. This could be anything from a holiday that you are planning to a nightmare business trip or even a little snippet about a pet. By all means give people valuable information but you will get a greater response if you give them something of you.

Remember we're trying to build relationships here and people want to know that they're dealing with a human being. They want to buy from someone they know, like and trust. People buy from people they don't buy from companies.

Mistake # 4 - Not setting Up Systems

The key here is to set up systems within your business so that they work for YOU not the other way around. If you spend some time putting effective systems in place you can work less and set up your practice so that it facilitates the lifestyle you want. And this doesn't mean more work! Once you've set a system in place it will work for you and make you money. Of course, wi

ou and repetition builds that trust. Just think of TV ad campaigns. They are aired repeatedly to gain maximum effect.

Mistake # 3 - Not Being Personal With Your Marketing

Always try to inject some personality into your marketing and tell people a little bit about you. This could be anything from a holiday that you are planning to a nightmare business trip or even a little snippet about a pet. By all means give people valuable information but you will get a greater response if you give them something of you.

Remember we're trying to build relationships here and people want to know that they're dealing with a human being. They want to buy from someone they know, like and trust. People buy from people they don't buy from companies.

Mistake # 4 - Not setting Up Systems

The key here is to set up systems within your business so that they work for YOU not the other way around. If you spend some time putting effective systems in place you can work less and set up your practice so that it facilitates the lifestyle you want. And this doesn't mean more work! Once you've set a system in place it will work for you and make you money. Of course, wi

want to know that they're dealing with a human being. They want to buy from someone they know, like and trust. People buy from people they don't buy from companies.

Mistake # 4 - Not setting Up Systems

The key here is to set up systems within your business so that they work for YOU not the other way around. If you spend some time putting effective systems in place you can work less and set up your practice so that it facilitates the lifestyle you want. And this doesn't mean more work! Once you've set a system in place it will work for you and make you money. Of course, with today's technology there are numerous ways you can do this quite simply and cheaply.

Mistake # 5 - Continuing to Trade Your TIME For Money

The trap I see so many solo-preneurs caught in is trading their time for money. Rather than working hours-for-pounds there are some simple ways to create a passive income, to have money coming in without having to work for it and there's a simple, low-risk way to do this... to create information products.

What you're doing here is taking your knowledge, your gift or expertise and you stop trading hours-for-pounds and begin to package what you know or the information you've learnt and start selling that for money. This gives you unlimited earning potential.

© Victoria Player 2007. All right reserved.