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Atricle Dump - Drilling For Oil and Digging for Internet Riches
Your Nonprofit's Name Alone Isn't EnoughYou've got to explain in a few words what your nonprofit does, and why it's valuable. That's the job of the tagline.Many organizations expect their names to broadcast what it is they do. Trouble is, it just doesn't happen that way very often. One reason why is that many nonprofit names sound alike. Another is that audiences frequently confuse the work of organizations focused on the
Business slow? Promotion efforts for your coaching practice or other service business not working as well as you hoped?We don't know what we don't know. With just an addition or two of proven marketing/promotion techniques, you can uplevel you business for its fullest success. Put a check next to the methods you haven't done or that may be incomplete.Ten Promotion How-to's Checklist_____1. Know your "defining statement" to attract n
Operators in the oil patch have a very true and useful expression....Follow The Rainbow. What that boils down to is that in drilling an oil well, a large pit next to the rig is dug, and that's where the water that comes out of the hole goes to. The sludge drops to the bottom and the water which is less dirty is sent back down to the drill bit to keep it clean and cool, as well as to carry the debri
This is the second of a two-part article on overfilling your marketing funnel and client pipeline.Last week we discussed that, in order to quickly fill your funnel and pipeline, you will want to have these 5 tools:1. Unique Selling Proposition 2. Attention-grabbing, memorized elevator speech 3. Client attractive website 4. Effective business cards 5. A “full practice mentality”Now that you have those,
Operators in the oil patch have a very true and useful expression....Follow The Rainbow. What that boils down to is that in drilling an oil well, a large pit next to the rig is dug, and that's where the water that comes out of the hole goes to. The sludge drops to the bottom and the water which is less dirty is sent back down to the drill bit to keep it clean and cool, as well as to carry the debr
As a manager, would you fire an employee that made a mistake? It probably depends on the degree of the mistake. You probably wouldn't fire an employee that forgot to attend a staff meeting. But you probably would fire an employee that stole from the company.I became interested in this topic after reading an article from USA Today in which an American Airlines pilot was fired for showing up on the job intoxicated. The pilot was removed from the fl
"We are going to build a team". Replace the word "team" with the word "house" - or any other noun that can be built and will take more than just a few minutes - and most sensible people will want to adopt a structured approach.Plans will be drawn up and approved. People will receive copies of the plan and efforts will be made to ensure everyone understands it. Progress will be monitored against the plan. Lessons will be learned along the way that
It's generally harder to gain credibility nowadays than it ever has been in the past. Most consumers are fairly sophisticated and have grown cynical from all the exaggerated and unsubstantiated hype that is being thrown at them. People who feel that they have been burned in the past have developed thick skins to almost every persuasive message they are exposed to. Here are ten ways in which you can increase your c
It is in that pit that inexperienced operators get fooled!
Hydrocarbons (such as oil) float on top of the water. This layer can come from any number of sources, including the grease on the pipe joints as well as oil down in the hole. This thin layer creates a rainbowon top of the water which is misinterpreted as OIL in the hole! Seeing this, the inexperienced operator gets excited and "follows the rainb
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