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  • Atricle Dump - 3 Lessons From My Levi's

    Let Your Life Passions Fuel Your Business Purpose
    If you have a tremendous fondness, desire, or enthusiasm for what you do for a living, be thankful! You're most likely pursuing your passions in life.On the other hand, do you know what happens when you choose a business direction that's not aligned with your l
    ulled three lessons that can maximize your brand.

    Be Different: Often when you buy clothes the only me

    Small Business Start Up Financing
    The number one question I get asked as a small business start-up coach is: Where do I get start-up cash?I'm always glad when my clients ask me this question. If they are asking this question, it is a sure sign that they are serious about taking financial respo
    One of the things I like about giving presentations to companies is meeting a new group of people and exchanging ideas with them. After a recent talk, several attendees and I had a great discussion about the power of branding.

    Later while changing my clothes, I was reminded how Levi Strauss & Company is one of the best in the business at branding. Just before I stuck my legs in the jeans I noticed a printed message on the outside of the inside flap of the pocket. From this short note, I’ve pulled three lessons that can maximize your brand.

    Be Different: Often when you buy clothes the only mes

    Being a Skilled Listener
    Whether you are a corporate executive trying to manage hundreds of employees, a marketing or sales rep trying to land a new client, or even an entry level gofer just struggling to appease a demanding boss, it is almost impossible to succeed without developing effectiv
    em. After a recent talk, several attendees and I had a great discussion about the power of branding.

    Later while changing my clothes, I was reminded how Levi Strauss & Company is one of the best in the business at branding. Just before I stuck my legs in the jeans I noticed a printed message on the outside of the inside flap of the pocket. From this short note, I’ve pulled three lessons that can maximize your brand.

    Be Different: Often when you buy clothes the only me

    Bulgarian Property Hotspots
    So much has been written and said about the current prospects for the investment property market in Bulgaria now that the nation has joined the European Union; opinion ranges from those who believe the hike in property prices prior to EU accession represented the majo
    ng my clothes, I was reminded how Levi Strauss & Company is one of the best in the business at branding. Just before I stuck my legs in the jeans I noticed a printed message on the outside of the inside flap of the pocket. From this short note, I’ve pulled three lessons that can maximize your brand.

    Be Different: Often when you buy clothes the only me

    A Serious Warning to Business Owners
    Over the past 19 years, I have worked with thousands of business owners in Africa, Canada and the United States. I foresee serious financial adversity looming for many entrepreneurs in the coming years, and perhaps a lot sooner than we may think. And before you conclu
    y legs in the jeans I noticed a printed message on the outside of the inside flap of the pocket. From this short note, I’ve pulled three lessons that can maximize your brand.

    Be Different: Often when you buy clothes the only me

    Know How to Hold 'Em - Attracting and Keeping Top Performers
    One of the biggest challenges companies are facing is the attraction and retention of top performers. The World Future Society predicted that the greatest test of durability for companies in the next five years would be the ability to get and keep good people. In some
    ulled three lessons that can maximize your brand.

    Be Different: Often when you buy clothes the only message you get is a piece of paper telling you that it’s been approved by Inspector #5 or worse, a sticker that ends up sticking to you! Some companies do have attached messages about their products. But they’re gone once you remove them.

    Levi’s uses a non-traditional yet permanent location for its statement of principles. You can see it every time you put on and take off the jeans.

    State Your Values: In a few short lines, Levi’s states that you’ve bought an authentic p

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