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  • Atricle Dump - So You Want to Start an Online Business Part Two - Analyzing Keywords

    My Accountant Changed My QuickBooks File and Now I Feel Lost - What Should I Do?
    The ProblemAt one of the accounting forums I visit, quickbooksgroup.com, somebody wrote to explain a problem she was having in her QuickBooks file. After some posts back and forth with her, I saw that it boiled down to some changes her accountant made to the file - procedural changes which seemed unnecessary to me, and which happened without the file owner's permission or understanding. I told her:"Send the file back [to your accountant] and explain that her changes don't work for your way of doing things. Tell her to put things back the way you had them. Also tell her not to change your procedures without first explaining the new way she wants it, and also getting your permission for the change. Am I being unreasonable? Aren't you the one paying her bill?"I understand that sometimes a change needs to be made in a QuickBooks file. I also understand that sometimes a change does not need to be made. Sometimes it's simply a preference issue - this means that one person likes it one way, one person likes it another way. Neither is wrong.Who's File Is It, Anyway?
    ill be your final list that you will use when building and marketing your site.

    Now I’m sure you have some questions at this point concerning keywords. For example; how many keywords can I use for my website. Opinions will vary. I have seen recommendations of using a maximum of 25 keywords. Keep the following in mind.

    A big part of optimizing your website for top placement in the search engines will be the relationship between ‘content’ and keywords. This is referred to as ‘Keyword Density’ and will be the topic of the third installment of ‘So You Want To Start An Online Business’. Basically what it refers to is using your chosen keywords in the content of your website; in optimal places and also in a number optimal occurrences. It is possible to use a keyword too much and will actually hurt you in your placement with the search engines. No keyword content in your website or too little also hurts your site; as does having keywords in the wrong places. There are plenty of tools available that will guide you through this process. One of the more popular is IBP or Internet Business Promoter and can be found by doing a search.

    In the meantime; continue the development of your keyword list; analyzing results as deeply as possible.

    In the next article we will discuss keyword density. You may think this is a bit premature as you haven’t even started building your website; but trust me; this is another common mistake people make. It is much easier to have a flowchart to follow when building your site than it is to go back and make changes that allow proper keyword density later. Unless you’re a programmer; then you’d have no troubles. Otherwise; spend some time optimizing and refining your keywords; and stay tuned for Part Three.

    To Your Success;

    Joseph

    Educating Your Pet Store Customers
    Making your customers smarter will help them and your store. Educated customers are more likely to make a purchase in your pet store. Yes, a few customers may pick your brains and then make purchases with the competition. However, in the long-term you will pick up many more new customers leading to a more profitable pet store. Educated customers are more likely to buy extra accessories for their favorite pet.By talking to your customers, using tip sheets and informational demonstrations will increased the knowledge of your customers. This knowledge will help the customer make better purchases for their pet leading to a higher satisfaction for your pet store.Having a lack of knowledge can hurt sales. For example, I was shopping a store and visited the pet section. I was laughing hard after looking at a sign on a lizard cage. At first glance, it appeared to call it a “Dork Lizard”. After further review, it was called a “Dark Lizard”. Actually, it was a “Fence Swift”, but there was no one around for me to let them know. I would not ask advice of anything in this pet section since I saw the lack of informa
    Analyzing Keywords Continuing on from Part One of ‘So You Want to Start an Online Business’; we will be taking the list of keywords you have developed and further expand, eliminate and analyze each one. The end result will be a solid set of keywords and phrase that will greatly improve your chances of top placement on the search engines in your chosen market.

    If you followed through with the exercises from Part One you should have a good solid list of keywords to work with. If you don’t; please go back to Part One of this article and develop the keyword list first. Your list should consist of every possible relevant keyword for your market; including very general to very specific keywords.

    So lets get down to the analyzing.

    A free tool that I have used over and over is called ‘Good Keywords’ and is available for download at www.goodkeywords.com/products/gkw. Go get this first as we will use it extensively for this part of the project.

    Developing your keywords is the most important part of building your online business. The keywords you choose are vital to your success. Choosing top keywords that generate too many search occurrences; and that are too competitive will make it very difficult if not impossible for the average person to obtain top level placement on the major search engines. Choosing keywords that receive too little search volume will get you too the top of the search engines; but since nobody really searches for these keywords; you won’t receive any traffic. Therefore; I can not stress enough the importance of choosing the right keywords. Spending a lot of time doing research and brainstorming for this part of your online business will pay off ten fold in the end results.

    So how do we analyze keywords? We analyze them one at a time. It will seem a bit tedious but pace yourself; take breaks if you need to; walk away from it and come back later.

    We’ll start with the list you developed in Part One of this series. When you open the ‘Good Keywords’ tool; you are presented with a menu. From this menu choose ‘Keyword Suggestions’. This will open another window in which you can enter your first keyword in the box provided. Below this box you’ll see an option ‘Research Using’. Here you can select the engine you want to retrieve data from. Overture US should be the default. If it isn’t then lets choose Overture from the drop down list. Depending on how you plan to market your website you may change the ‘Research Using’ engine. I’ll discuss this in more detail in an upcoming article on Marketing Your Website For Performance or PPC.

    For the purpose of this exercise lets enter the keyword phrase ‘Santa Letter’ and click on ‘Go’. Sometimes you’ll receive a message ‘lookup failed’. This is normal and simply means the server is too busy. If this happens just click ‘Go’ again until you receive results in the right hand window. From my search I received 92 results. You will see from the list that there are many variations of the phrase Santa Letter. What you see are recent incremental results from Overture’s database of any searches containing the keyword phrase ‘Santa Letter’. The number to the right of each keyword is the number of times that particular phrase has been search for in the past 30 days on Overture.

    Now if you were to have compiled a list of keywords for this phrase prior to using this tool then you may already have some of the returned keywords in your list. That’s good! That means you were thorough in your research of keyword phrases.

    Now let have a look at the list to see what keywords are relevant for us. I am looking for keywords for a campaign or website offering Letters from Santa for children or loved ones at Christmas time. Right away I see one phrase that is ‘free from letter Santa’. This is not a phrase I am going to want to use as I am trying to sell a service of providing letters from Santa for a fee. So you can see that not all the results will be relevant to our particular website. What we will do is go through the list and select the ones we want. First; let’s go back to the main menu for the Good Keywords tool. We’ll click on ‘Keyword Organizer’. In the window that opens select ‘Keyword Set Menu’ and then click on ‘Add Keyword Set’. Now in this window type ‘Santa Letter’ and click OK. This will create a new Keyword set and give us a place to store our keyword research for this particular phrase.

    Now going back to the ‘Keyword Suggestions’ windows; hold down the Ctrl key on your keyboard. You’ll see one on the left and right side of your keyboard on the very bottom row. While holding Ctrl down; with the mouse; click on a couple of keywords you want to include in your keyword list. Just for the purpose of this exercise we’ll select ‘letter Santa’ and ‘from letter Santa’. The selections will be highlighted if done correctly. Using the right mouse button, right click on your second selection; go to Copy to Organizer and select ‘Selected Keywords’. Using the drop down menu; select ‘Santa Letter’ and click the OK button. This will copy only the keywords you’ve selected to the category ‘Santa Letter’ in the Keyword Organizer’ tool. To verify this; lets go back to the Keyword Organizer for a minute. Click on Santa Letter and you’ll see your keywords. This gives us a means of keeping track of only the keywords we want while eliminating some of the confusion from a massive list. Normally; for your own list; you would repeat this process for each of your keywords and keyword phrases you’ve chosen. For the purpose of this exercise we’ll only use those two selected phrases.

    Okay so if your still with me; lets go back to the ‘Keywords Selection’ tool where you should still have the list of keyword results for ‘Santa Letter’. Using the mouse; lets double click on ‘letter personalized Santa’ in the list.

    What happens? Double clicking this keyword causes the tool to resubmit that one particular keyword back to Overture to be analyzed. The result is a deeper analysis returning variations of that particular phrase. You will likely have fewer results than your initial search; however this is a crucial part of keyword analysis. You can do this step for any keyword in the list but for instance if you try it with the top keyword the result is actually the same as the original result. Why? Because it is the same two words just in reversed order; therefore the tool will return the same results.

    People who omit this part of the keyword building process miss out on huge niche market opportunities.

    Now again; as we did before you may right click on whichever keywords you’d like to add to your list and copy them over to the keyword organizer tool. Since this is only an example and we’ve already covered that I don’t feel it’s necessary to repeat this process. Also; you can and should continue your research by double clicking any phrase you’ve added from this new list. I personally follow each and every relevant phrase right until the end where no further results are returned. Be sure to continue to add each new keyword to the ‘Keyword Organizer’. This will be your final list that you will use when building and marketing your site.

    Now I’m sure you have some questions at this point concerning keywords. For example; how many keywords can I use for my website. Opinions will vary. I have seen recommendations of using a maximum of 25 keywords. Keep the following in mind.

    A big part of optimizing your website for top placement in the search engines will be the relationship between ‘content’ and keywords. This is referred to as ‘Keyword Density’ and will be the topic of the third installment of ‘So You Want To Start An Online Business’. Basically what it refers to is using your chosen keywords in the content of your website; in optimal places and also in a number optimal occurrences. It is possible to use a keyword too much and will actually hurt you in your placement with the search engines. No keyword content in your website or too little also hurts your site; as does having keywords in the wrong places. There are plenty of tools available that will guide you through this process. One of the more popular is IBP or Internet Business Promoter and can be found by doing a search.

    In the meantime; continue the development of your keyword list; analyzing results as deeply as possible.

    In the next article we will discuss keyword density. You may think this is a bit premature as you haven’t even started building your website; but trust me; this is another common mistake people make. It is much easier to have a flowchart to follow when building your site than it is to go back and make changes that allow proper keyword density later. Unless you’re a programmer; then you’d have no troubles. Otherwise; spend some time optimizing and refining your keywords; and stay tuned for Part Three.

    To Your Success;

    Joseph M

    Where, Oh Where Should I Go to Network?
    For many business people the challenge is how to find time to attend all the available networking functions. Because our lives are packed these days, we all want to make the best use of our time. Some are beginning to understand that focusing on one specific market means less networking, but a better return on the investment of the time.Maggie Sullivan, owner of The Traveling Jewelry Queen, sells imported fashion jewelry. Maggie looks at this as a retirement business, not wanting it to get in the way of her other interests. She says, "I could be busy every minute, but I like to paint and also to play tennis just as well as buying and selling fun jewelry."Sullivan realized that if she focused on the women likely to buy her jewelry and only networked in those settings, that she could make the best use of her time.She says, "I joined the Women’s Entrepreneurial Network when I first moved to Toledo, Ohio and that has been great for my business. There are over three hundred fifty professional business members. Being a dual-gender organization there are some men members, or as we call them, the
    ults.

    So how do we analyze keywords? We analyze them one at a time. It will seem a bit tedious but pace yourself; take breaks if you need to; walk away from it and come back later.

    We’ll start with the list you developed in Part One of this series. When you open the ‘Good Keywords’ tool; you are presented with a menu. From this menu choose ‘Keyword Suggestions’. This will open another window in which you can enter your first keyword in the box provided. Below this box you’ll see an option ‘Research Using’. Here you can select the engine you want to retrieve data from. Overture US should be the default. If it isn’t then lets choose Overture from the drop down list. Depending on how you plan to market your website you may change the ‘Research Using’ engine. I’ll discuss this in more detail in an upcoming article on Marketing Your Website For Performance or PPC.

    For the purpose of this exercise lets enter the keyword phrase ‘Santa Letter’ and click on ‘Go’. Sometimes you’ll receive a message ‘lookup failed’. This is normal and simply means the server is too busy. If this happens just click ‘Go’ again until you receive results in the right hand window. From my search I received 92 results. You will see from the list that there are many variations of the phrase Santa Letter. What you see are recent incremental results from Overture’s database of any searches containing the keyword phrase ‘Santa Letter’. The number to the right of each keyword is the number of times that particular phrase has been search for in the past 30 days on Overture.

    Now if you were to have compiled a list of keywords for this phrase prior to using this tool then you may already have some of the returned keywords in your list. That’s good! That means you were thorough in your research of keyword phrases.

    Now let have a look at the list to see what keywords are relevant for us. I am looking for keywords for a campaign or website offering Letters from Santa for children or loved ones at Christmas time. Right away I see one phrase that is ‘free from letter Santa’. This is not a phrase I am going to want to use as I am trying to sell a service of providing letters from Santa for a fee. So you can see that not all the results will be relevant to our particular website. What we will do is go through the list and select the ones we want. First; let’s go back to the main menu for the Good Keywords tool. We’ll click on ‘Keyword Organizer’. In the window that opens select ‘Keyword Set Menu’ and then click on ‘Add Keyword Set’. Now in this window type ‘Santa Letter’ and click OK. This will create a new Keyword set and give us a place to store our keyword research for this particular phrase.

    Now going back to the ‘Keyword Suggestions’ windows; hold down the Ctrl key on your keyboard. You’ll see one on the left and right side of your keyboard on the very bottom row. While holding Ctrl down; with the mouse; click on a couple of keywords you want to include in your keyword list. Just for the purpose of this exercise we’ll select ‘letter Santa’ and ‘from letter Santa’. The selections will be highlighted if done correctly. Using the right mouse button, right click on your second selection; go to Copy to Organizer and select ‘Selected Keywords’. Using the drop down menu; select ‘Santa Letter’ and click the OK button. This will copy only the keywords you’ve selected to the category ‘Santa Letter’ in the Keyword Organizer’ tool. To verify this; lets go back to the Keyword Organizer for a minute. Click on Santa Letter and you’ll see your keywords. This gives us a means of keeping track of only the keywords we want while eliminating some of the confusion from a massive list. Normally; for your own list; you would repeat this process for each of your keywords and keyword phrases you’ve chosen. For the purpose of this exercise we’ll only use those two selected phrases.

    Okay so if your still with me; lets go back to the ‘Keywords Selection’ tool where you should still have the list of keyword results for ‘Santa Letter’. Using the mouse; lets double click on ‘letter personalized Santa’ in the list.

    What happens? Double clicking this keyword causes the tool to resubmit that one particular keyword back to Overture to be analyzed. The result is a deeper analysis returning variations of that particular phrase. You will likely have fewer results than your initial search; however this is a crucial part of keyword analysis. You can do this step for any keyword in the list but for instance if you try it with the top keyword the result is actually the same as the original result. Why? Because it is the same two words just in reversed order; therefore the tool will return the same results.

    People who omit this part of the keyword building process miss out on huge niche market opportunities.

    Now again; as we did before you may right click on whichever keywords you’d like to add to your list and copy them over to the keyword organizer tool. Since this is only an example and we’ve already covered that I don’t feel it’s necessary to repeat this process. Also; you can and should continue your research by double clicking any phrase you’ve added from this new list. I personally follow each and every relevant phrase right until the end where no further results are returned. Be sure to continue to add each new keyword to the ‘Keyword Organizer’. This will be your final list that you will use when building and marketing your site.

    Now I’m sure you have some questions at this point concerning keywords. For example; how many keywords can I use for my website. Opinions will vary. I have seen recommendations of using a maximum of 25 keywords. Keep the following in mind.

    A big part of optimizing your website for top placement in the search engines will be the relationship between ‘content’ and keywords. This is referred to as ‘Keyword Density’ and will be the topic of the third installment of ‘So You Want To Start An Online Business’. Basically what it refers to is using your chosen keywords in the content of your website; in optimal places and also in a number optimal occurrences. It is possible to use a keyword too much and will actually hurt you in your placement with the search engines. No keyword content in your website or too little also hurts your site; as does having keywords in the wrong places. There are plenty of tools available that will guide you through this process. One of the more popular is IBP or Internet Business Promoter and can be found by doing a search.

    In the meantime; continue the development of your keyword list; analyzing results as deeply as possible.

    In the next article we will discuss keyword density. You may think this is a bit premature as you haven’t even started building your website; but trust me; this is another common mistake people make. It is much easier to have a flowchart to follow when building your site than it is to go back and make changes that allow proper keyword density later. Unless you’re a programmer; then you’d have no troubles. Otherwise; spend some time optimizing and refining your keywords; and stay tuned for Part Three.

    To Your Success;

    Joseph

    10 Ways Outsourcing Can Save You Time
    In today's society, outsourcing has become a very useful option for those business people with very limited time.In the workplace, demands of the job can often be stressful and often overwhelming. As more responsibilities are place on workers, they find that they have very little time to complete the small projects that are assigned to them.This is where outsourcing can be used. Both big and small companies around the world use outsourcing. There are many benefits to outsourcing.Outsourcing can save you both time and money.Outsourcing can give your employees time to complete their everyday tasksOutsourcing special projects can save you money by not hiring temporary employeesIf you have a business where the majority of your time is spent in the field, outsourcing can save you money by not having to hire office people.Outsourcing can also save you money on utilities because you will not have to open an office.Outsourcing in a specific field can lead to bigger profit margin and better customer relationsOutsourcing can save you money in materials as they are
    yword phrases.

    Now let have a look at the list to see what keywords are relevant for us. I am looking for keywords for a campaign or website offering Letters from Santa for children or loved ones at Christmas time. Right away I see one phrase that is ‘free from letter Santa’. This is not a phrase I am going to want to use as I am trying to sell a service of providing letters from Santa for a fee. So you can see that not all the results will be relevant to our particular website. What we will do is go through the list and select the ones we want. First; let’s go back to the main menu for the Good Keywords tool. We’ll click on ‘Keyword Organizer’. In the window that opens select ‘Keyword Set Menu’ and then click on ‘Add Keyword Set’. Now in this window type ‘Santa Letter’ and click OK. This will create a new Keyword set and give us a place to store our keyword research for this particular phrase.

    Now going back to the ‘Keyword Suggestions’ windows; hold down the Ctrl key on your keyboard. You’ll see one on the left and right side of your keyboard on the very bottom row. While holding Ctrl down; with the mouse; click on a couple of keywords you want to include in your keyword list. Just for the purpose of this exercise we’ll select ‘letter Santa’ and ‘from letter Santa’. The selections will be highlighted if done correctly. Using the right mouse button, right click on your second selection; go to Copy to Organizer and select ‘Selected Keywords’. Using the drop down menu; select ‘Santa Letter’ and click the OK button. This will copy only the keywords you’ve selected to the category ‘Santa Letter’ in the Keyword Organizer’ tool. To verify this; lets go back to the Keyword Organizer for a minute. Click on Santa Letter and you’ll see your keywords. This gives us a means of keeping track of only the keywords we want while eliminating some of the confusion from a massive list. Normally; for your own list; you would repeat this process for each of your keywords and keyword phrases you’ve chosen. For the purpose of this exercise we’ll only use those two selected phrases.

    Okay so if your still with me; lets go back to the ‘Keywords Selection’ tool where you should still have the list of keyword results for ‘Santa Letter’. Using the mouse; lets double click on ‘letter personalized Santa’ in the list.

    What happens? Double clicking this keyword causes the tool to resubmit that one particular keyword back to Overture to be analyzed. The result is a deeper analysis returning variations of that particular phrase. You will likely have fewer results than your initial search; however this is a crucial part of keyword analysis. You can do this step for any keyword in the list but for instance if you try it with the top keyword the result is actually the same as the original result. Why? Because it is the same two words just in reversed order; therefore the tool will return the same results.

    People who omit this part of the keyword building process miss out on huge niche market opportunities.

    Now again; as we did before you may right click on whichever keywords you’d like to add to your list and copy them over to the keyword organizer tool. Since this is only an example and we’ve already covered that I don’t feel it’s necessary to repeat this process. Also; you can and should continue your research by double clicking any phrase you’ve added from this new list. I personally follow each and every relevant phrase right until the end where no further results are returned. Be sure to continue to add each new keyword to the ‘Keyword Organizer’. This will be your final list that you will use when building and marketing your site.

    Now I’m sure you have some questions at this point concerning keywords. For example; how many keywords can I use for my website. Opinions will vary. I have seen recommendations of using a maximum of 25 keywords. Keep the following in mind.

    A big part of optimizing your website for top placement in the search engines will be the relationship between ‘content’ and keywords. This is referred to as ‘Keyword Density’ and will be the topic of the third installment of ‘So You Want To Start An Online Business’. Basically what it refers to is using your chosen keywords in the content of your website; in optimal places and also in a number optimal occurrences. It is possible to use a keyword too much and will actually hurt you in your placement with the search engines. No keyword content in your website or too little also hurts your site; as does having keywords in the wrong places. There are plenty of tools available that will guide you through this process. One of the more popular is IBP or Internet Business Promoter and can be found by doing a search.

    In the meantime; continue the development of your keyword list; analyzing results as deeply as possible.

    In the next article we will discuss keyword density. You may think this is a bit premature as you haven’t even started building your website; but trust me; this is another common mistake people make. It is much easier to have a flowchart to follow when building your site than it is to go back and make changes that allow proper keyword density later. Unless you’re a programmer; then you’d have no troubles. Otherwise; spend some time optimizing and refining your keywords; and stay tuned for Part Three.

    To Your Success;

    Joseph

    How To Turn $100,000 Into $1,191,817 In Just One Year Part II
    Turning a modest $100,000 annual turnover into $1,191,817 may sound outrageous but if you really understand the fundamentals of marketing this becomes quite achievable.Once you realise that just improving every area of your marketing can create a multiplying effect on your turnover it's time to look in more detail at exactly which areas you should target...The Three Main Ways To Increase Any Business Are...1. Increase the number of clients...2. Increase the size of each sale you make...3. Increase the number of times your clients buy from you...Imagine if you have a 6 step sales process.That may seem a little long but most businesses actually have a sales process longer than this once you take into account your client first finding out about your business all the way through to when your client actually parts with their cash.Imagine if you improve the response of each step of that 6 step sales process by just 10%.“Improving Each Stage Of That Sales Process Creates Exponential Improvement In Overall Sales...”Think of it this way.Say you d
    ping track of only the keywords we want while eliminating some of the confusion from a massive list. Normally; for your own list; you would repeat this process for each of your keywords and keyword phrases you’ve chosen. For the purpose of this exercise we’ll only use those two selected phrases.

    Okay so if your still with me; lets go back to the ‘Keywords Selection’ tool where you should still have the list of keyword results for ‘Santa Letter’. Using the mouse; lets double click on ‘letter personalized Santa’ in the list.

    What happens? Double clicking this keyword causes the tool to resubmit that one particular keyword back to Overture to be analyzed. The result is a deeper analysis returning variations of that particular phrase. You will likely have fewer results than your initial search; however this is a crucial part of keyword analysis. You can do this step for any keyword in the list but for instance if you try it with the top keyword the result is actually the same as the original result. Why? Because it is the same two words just in reversed order; therefore the tool will return the same results.

    People who omit this part of the keyword building process miss out on huge niche market opportunities.

    Now again; as we did before you may right click on whichever keywords you’d like to add to your list and copy them over to the keyword organizer tool. Since this is only an example and we’ve already covered that I don’t feel it’s necessary to repeat this process. Also; you can and should continue your research by double clicking any phrase you’ve added from this new list. I personally follow each and every relevant phrase right until the end where no further results are returned. Be sure to continue to add each new keyword to the ‘Keyword Organizer’. This will be your final list that you will use when building and marketing your site.

    Now I’m sure you have some questions at this point concerning keywords. For example; how many keywords can I use for my website. Opinions will vary. I have seen recommendations of using a maximum of 25 keywords. Keep the following in mind.

    A big part of optimizing your website for top placement in the search engines will be the relationship between ‘content’ and keywords. This is referred to as ‘Keyword Density’ and will be the topic of the third installment of ‘So You Want To Start An Online Business’. Basically what it refers to is using your chosen keywords in the content of your website; in optimal places and also in a number optimal occurrences. It is possible to use a keyword too much and will actually hurt you in your placement with the search engines. No keyword content in your website or too little also hurts your site; as does having keywords in the wrong places. There are plenty of tools available that will guide you through this process. One of the more popular is IBP or Internet Business Promoter and can be found by doing a search.

    In the meantime; continue the development of your keyword list; analyzing results as deeply as possible.

    In the next article we will discuss keyword density. You may think this is a bit premature as you haven’t even started building your website; but trust me; this is another common mistake people make. It is much easier to have a flowchart to follow when building your site than it is to go back and make changes that allow proper keyword density later. Unless you’re a programmer; then you’d have no troubles. Otherwise; spend some time optimizing and refining your keywords; and stay tuned for Part Three.

    To Your Success;

    Joseph

    How To Use Your Expertise To Attract New Customers
    Regardless of the type of business that you’re in, you’ve undoubtedly developed expert knowledge in the field that you are in. Whether you’re a beauty salon owner, an auto mechanic, a lawyer, or the owner of a hardware store owner, everyone in business has developed a particular skill that could be used to attract new customers.How? By holding special seminars, workshops, or teleseminars to teach other people what you know. These types of informative sessions have the potential to attract a large number or qualified prospects for your products and services.For example, if you own a Tile or Flooring Company, you could offer special classes on how to put in a floor. If you own a Home Project Company, you could teach people how to remodel a bathroom or how to put in fixtures. The great thing about this, is that everyone who attends will also need to purchase products and supplies from you in order to do the work.It doesn’t matter how big or small your company is, or what you sell. You could be a large corporation or a small Internet based company. Whatever it is you sell, products or services, ther
    ill be your final list that you will use when building and marketing your site.

    Now I’m sure you have some questions at this point concerning keywords. For example; how many keywords can I use for my website. Opinions will vary. I have seen recommendations of using a maximum of 25 keywords. Keep the following in mind.

    A big part of optimizing your website for top placement in the search engines will be the relationship between ‘content’ and keywords. This is referred to as ‘Keyword Density’ and will be the topic of the third installment of ‘So You Want To Start An Online Business’. Basically what it refers to is using your chosen keywords in the content of your website; in optimal places and also in a number optimal occurrences. It is possible to use a keyword too much and will actually hurt you in your placement with the search engines. No keyword content in your website or too little also hurts your site; as does having keywords in the wrong places. There are plenty of tools available that will guide you through this process. One of the more popular is IBP or Internet Business Promoter and can be found by doing a search.

    In the meantime; continue the development of your keyword list; analyzing results as deeply as possible.

    In the next article we will discuss keyword density. You may think this is a bit premature as you haven’t even started building your website; but trust me; this is another common mistake people make. It is much easier to have a flowchart to follow when building your site than it is to go back and make changes that allow proper keyword density later. Unless you’re a programmer; then you’d have no troubles. Otherwise; spend some time optimizing and refining your keywords; and stay tuned for Part Three.

    To Your Success;

    Joseph Murray

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