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Atricle Dump - Principles of Niche Marketing
1. The fundamental law of Marketing is the Law of Leadership. It is better to be first than to be better. Microsoft launched in ’81 while Apple launched in ’84. Apple is better in hardware, software and other areas but has only 3% share while Microsoft has 94% share.2. Inspite of this law, every company focuses on being better. The best voted Marketing book in America is titled “Simply Better”.3. If first is perceived to be the best, then automatically the company will attract good people, good
Recently during the Israeli-Hezbollah war we saw a nice Jewish Guy who was an ice cream man selling ice cream to the Israeli Troops on the Lebanon Border, now that man has a knack for business indeed. In fact he was later told to leave after he had sold out because the TV crews were showing him on the news in the middle of the war zone.Now that my friends is Public Relations and Publicity 101, but what can an ice cream man do for public relations in the United States? Well I suggest that join a neighbo
Finding a Niche
The first and most important thing is to find a niche or sub niche. For instance, instead of selling sauces, you could zero in on organic chilli sauce and become a specialist in this area. So, over a period of time, whenever they look for organic chilli sauce, your
When I was a pharmaceutical drug sales representative, I remember that one of the doctors I called on had asked me how much money drug representatives make. When I told him the different salary ranges, he was very surprised, especially with what the high performers can make in this field.The fact is that overall incomes of pharmaceutical drug sales representatives can come from a few different sources including base salary, sales bonuses and other benefits. Base Salary The
Finding a Niche
The first and most important thing is to find a niche or sub niche. For instance, instead of selling sauces, you could zero in on organic chilli sauce and become a specialist in this area. So, over a period of time, whenever they look for organic chilli sauce, your
Job Market Value “Help! How Do I determine My JOB Market value?”A panicked job applicant called on his cell phone from the company washroom. He had excused himself from a job interview on the pretense of having to use the bathroom. He whispered into his phone, “I didn’t think we would talk about money at the first interview, but they just offered me the job! And they’re asking me about salary. I don’t know how much this position is worth. What do I do?”Always know the job market
Finding a Niche
The first and most important thing is to find a niche or sub niche. For instance, instead of selling sauces, you could zero in on organic chilli sauce and become a specialist in this area. So, over a period of time, whenever they look for organic chilli sauce, your
When my current lease expires, if I trade-in my Porsche Cayenne for Cadillac, that’ll signify a win for Cadillac and a loss for Porsche, right?After all, when it comes to earning my business, these manufacturers are playing what’s termed a zero-sum game. If one wins, the other, by definition, loses.Throughout the economy there are examples of these rivalries, of pitched battles for scarce buyers. And most of us have been schooled to think that we’re incessantly competing, whether we’re students
It all began in the 1980’s. Ronald Regan was president and one of the many controversial things he did in that office was to deregulate the TV industry. Why did he do it? Well, as a conservative Republican he lived and breathed by the “free market rule,” which stated that the government didn’t belong in business, and businesses should live and die by the success or failure of their own practices and market forces.At the same time, cable TV was just starting its expansion into the American television ma
Do Some Research
It makes sense to select multiple niches and then zero into one. The reason is that some niches may be too small or economically unviable. Once you have a niche, carefully analyze the problems of the niche, how your product can bring a solution and whether there is likel
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