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Atricle Dump - Only 15 Seconds to Get Your Website Seen
Do you ever waste a half hour day-dreaming about your dream job? The good news is that real people do get Dream Jobs every day. But you have to go after your Dream Job - it's unlikely to come to you. Here are five tips for zeroing in on your Dream Job, and getting it.1) First off, decide what's important to you. What kind of environment and
When you strike a harmonious balance of all three types of website copy, you should notice better results. When I focused on keywords, Google bumped me up to the 2nd page for "small business coach." When I revamped my home page, my newsletter subscription rate tripled. When I started archiving my newsletter articles, I noticed that I got more traffic from people searching for those specific topics. Try some of these small changes, and watch
A big challenge for every small business owner is the need to 'find time' for marketing.I can relate. None of us are full time marketers. We're all providing services to clients. And when you're serving clients too, it's hard to fit in sales calls and marketing activity. It's hard to maintain momentum.One thing is for sure, whatever s
A couple months ago I bought some website traffic analysis software so I could tell how my search engine placement is going and see what my popular pages were. I about fell over dead when I realized how quickly people click in and out, especially because I do some pay-per-click advertising that costs me over $1 per click! Being a detail-queen myself, I had to completely re-think my copy writing.
To be the most effective, your website copy should be written for 3 types of website browsers:
People that skim:
Most people surfing the web are skimmers. To speak to them, employ a combination strategy for easy readability:
-
headlines (big and small)
bold text on important words
text boxes with small bits of copy
photos with word captions
bulleted lists
People that love details:
If you've got someone's attention with your headlines, then you want to deepen their interest with the small text. Don't put very much detail on your home page. Put the detailed information a level or two deep, in the places where someone is looking for specific information. Remember, you want to break up the tiny text with lots of breaks for skimmers.
Computers that determine your search engine placement:
One of the best ways to improve your search engine placement is to include lots of keywords in your writing. (Don't be obnoxious and type your keywords in a nonsense fashion. That can get you banned from search listings.) Do use your relevant keywords on every page, in the headlines and in the details. And here's a trick you might not know: if you use bold font for your keywords, it can help your results. Detailed articles & newsletters (with your keywords) work well too. Go ahead and build your site deep with rich content, just don't lose the skimmers by putting the detail up front.
When you strike a harmonious balance of all three types of website copy, you should notice better results. When I focused on keywords, Google bumped me up to the 2nd page for "small business coach." When I revamped my home page, my newsletter subscription rate tripled. When I started archiving my newsletter articles, I noticed that I got more traffic from people searching for those specific topics. Try some of these small changes, and watch
A vendor management system (VMS) promises freedom from the chaos that can be caused by juggling the vast array of components in a staffing supply chain. It does this by pushing everything through a central processing point. Yet the business side of making these transitions can be complicated and disastrous if not well planned. How do you ensure a s
To be the most effective, your website copy should be written for 3 types of website browsers:
People that skim:
Most people surfing the web are skimmers. To speak to them, employ a combination strategy for easy readability:
-
headlines (big and small)
bold text on important words
text boxes with small bits of copy
photos with word captions
bulleted lists
People that love details:
If you've got someone's attention with your headlines, then you want to deepen their interest with the small text. Don't put very much detail on your home page. Put the detailed information a level or two deep, in the places where someone is looking for specific information. Remember, you want to break up the tiny text with lots of breaks for skimmers.
Computers that determine your search engine placement:
One of the best ways to improve your search engine placement is to include lots of keywords in your writing. (Don't be obnoxious and type your keywords in a nonsense fashion. That can get you banned from search listings.) Do use your relevant keywords on every page, in the headlines and in the details. And here's a trick you might not know: if you use bold font for your keywords, it can help your results. Detailed articles & newsletters (with your keywords) work well too. Go ahead and build your site deep with rich content, just don't lose the skimmers by putting the detail up front.
When you strike a harmonious balance of all three types of website copy, you should notice better results. When I focused on keywords, Google bumped me up to the 2nd page for "small business coach." When I revamped my home page, my newsletter subscription rate tripled. When I started archiving my newsletter articles, I noticed that I got more traffic from people searching for those specific topics. Try some of these small changes, and watch
For a business, non-profit or association manager, they could be fatal, coming as they do in four bitter flavors.Mistake #1 – You limit your PR activity pretty much to placing product and service plugs on radio and in newspapers.Mistake #2 – You fail to embrace the kind of PR plan that persuades those important outside audiences t
People that love details:
If you've got someone's attention with your headlines, then you want to deepen their interest with the small text. Don't put very much detail on your home page. Put the detailed information a level or two deep, in the places where someone is looking for specific information. Remember, you want to break up the tiny text with lots of breaks for skimmers.
Computers that determine your search engine placement:
One of the best ways to improve your search engine placement is to include lots of keywords in your writing. (Don't be obnoxious and type your keywords in a nonsense fashion. That can get you banned from search listings.) Do use your relevant keywords on every page, in the headlines and in the details. And here's a trick you might not know: if you use bold font for your keywords, it can help your results. Detailed articles & newsletters (with your keywords) work well too. Go ahead and build your site deep with rich content, just don't lose the skimmers by putting the detail up front.
When you strike a harmonious balance of all three types of website copy, you should notice better results. When I focused on keywords, Google bumped me up to the 2nd page for "small business coach." When I revamped my home page, my newsletter subscription rate tripled. When I started archiving my newsletter articles, I noticed that I got more traffic from people searching for those specific topics. Try some of these small changes, and watch
Before I compare today's online advertising with traditional media advertising I will make an analogy.If you've been on the Internet for as long as I have, you probably noticed that things have changed dramatically. About 6, 7 years if you were using online dating sites it was a lot easier to connect with people that were genuinely intereste
One of the best ways to improve your search engine placement is to include lots of keywords in your writing. (Don't be obnoxious and type your keywords in a nonsense fashion. That can get you banned from search listings.) Do use your relevant keywords on every page, in the headlines and in the details. And here's a trick you might not know: if you use bold font for your keywords, it can help your results. Detailed articles & newsletters (with your keywords) work well too. Go ahead and build your site deep with rich content, just don't lose the skimmers by putting the detail up front.
When you strike a harmonious balance of all three types of website copy, you should notice better results. When I focused on keywords, Google bumped me up to the 2nd page for "small business coach." When I revamped my home page, my newsletter subscription rate tripled. When I started archiving my newsletter articles, I noticed that I got more traffic from people searching for those specific topics. Try some of these small changes, and watch
Joe was out walking one day, wondering how he could make more of a profit. As it was, it seemed difficult to raise his family off the income he was making. However, his full time job didn’t allow him to work much more. Joe simply sighed, went to the vending machine and bought his favorite soda.It was at this point that Joe realized someth
When you strike a harmonious balance of all three types of website copy, you should notice better results. When I focused on keywords, Google bumped me up to the 2nd page for "small business coach." When I revamped my home page, my newsletter subscription rate tripled. When I started archiving my newsletter articles, I noticed that I got more traffic from people searching for those specific topics. Try some of these small changes, and watch what happens.
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