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Atricle Dump - Why Experienced Businesses Often Fail Online and How To Win!
When I ask audience members at my seminars and speeches “What is your biggest strategic planning problem right now?”, I inevitably hear the response “Implementation”. Without question, this is on of the biggest issues for any company trying to accomplish anything at a strategic level – execution seems to inevitably fall short of our stated intentions. As one CEO put it, “We say we will do something, and get excited about it, but a month later, it’s forgotten as we move on to the next thing”. This is perhaps true even when attempting to implement non-strategic objectives – but it’s far worse with the strategic ones. Why? Because nothing is more postponable than a strategic objective – until it’s too late to even think strategically. In addition, strategic objectives are much more likely to introduce powerful changes in your organization, and so they meet with far greater resistance than more operationally oriented objectives.You can enhance your effectiveness at strategy implementation by the things you choose to do in your strategic planning process. There are three key areas where you can do this: 1. Implementation Planning, 2. Resource Allocation and 3. Implementation Monitoring. The approach we take to these three areas is quite different from the norm in strategic planning, and it yields
• Which current technology is best for my personal circumstances?
• How can I minimize my expenses while having the maximum benefits?
• Where can I go to get truthful answers to important business questions?
• What is different on the Internet opposed to my current marketing offline approach?
• How do I get advertising exposure if I can’t get a good search engine position?
• What advertising alternatives are available besides search engines?
• What is Affiliate Marketing? Scam or real income generator?
• Shortcuts to automating and managing a new online business
The list is endless but we will focus on getting started, teaching you how to crawl (quickly), then to walk, and finally to run. Our goal here is to open your eyes to the real value of taking your business online, a true expose and road map on Internet success. Now let’s cut to the chase!
Access to accurate important information that provides working solutions
I suggest taking some time to get acclimated to the Internet before jumping in. Remember when you first started working with a computer? There was likely a learning curve before you were effective using it. If you’re like me, the computer seems to often waste as much time wi
Information is a powerful and under-utilized marketing tool that can set your business apart from the competition and dramatically increase revenues. By educating your prospects and customers, you can build credibility in your field, establish yourself as an expert, and demonstrate your company’s solutions without a hard-sell.Information can be delivered in a variety of formats including books, e-books, special reports, booklets, workbooks, newsletters, articles, teleseminars, and workshops. Many information marketers use a combination of methods.The goal is to offer value in your information products. When you provide useful information, the reader will typically want to learn more about your business. Unlike brochures and other marketing collateral, information products with practical information are more likely to be kept around and referenced over and over again.Following are some examples of ways you can use information to market your business and increase profits.E-books and Special ReportsAn e-book is an electronic book that can be downloaded from a Web site and read on a computer screen or hand-held device. A special report is typically shorter in length than an e-book, though these terms can be interchangeable. Generally speaking, a special report typically ranges fro
There are countless of experienced business persons knowledgeable in brick and mortar offline business operation, but don’t really have a clue as to what the Internet can really do for their business or how to do it. Yet, they see its overwhelming impact on business worldwide and realize they had better embrace this new technology or risk falling behind the competition. This article series is dedicated to YOU! Even if you are a beginner, the practical information here can be of great benefit to you.
Yesterday, I had a call from Frank M. in St Petersburg, FL. He is a very intelligent person that built a strong website around a niche product. The presentation is professional and he’s been at it for several years with unsatisfactory results. He’s paid good money after bad for “consultants” that have made grandiose promises of Internet marketing magic, claiming they have the best Opt-in mailing lists, miraculous software guaranteed to eliminate all the work of running an online marketing business, or even to place his domain name at the top of Yahoo or Google. All were a waste of his resources.
Are you experiencing similar disappointments, money and time wasters? You likely seek what Frank wants, real information, not blue sky dreams. If you’re successful running an offline business, you don’t see the world through rose colored glasses, but know it takes a polished business plan, you are forever refining, for ongoing success.
Welcome to the real world of the Internet. The same rules apply. There just isn’t any secret formula like many so called Guru’s would like you to believe. Like any business endeavor, you must research and learn the right information that works. We call this “insider secrets.” Not because it’s mysterious, but because successful people generally don’t reveal their secrets. All industries have their specialist that have “been there done that,” and are willing to write about it. We’re not referencing “get rich quick” formulas targeting rookies and wannabe millionaires.
We mean consultants that have a proven track record of doing it themselves and testimonials from others that have done it. The real problem here is anyone can create a website and have their friends give bogus testimonials. Most of their “how to formulas” don’t work. You’ve probably already learned that lesson. Frank did.
So what’s a person to do? What approach did you use to setup your existing offline business? You researched your industry, learned all you could about it, and finally implemented your business plan. And you’re still developing it, in some cases after many years. It must change as the times change. Again, welcome to the Internet.
Let me explain. Internet technology is changing faster than most of us can keep up with. That’s confusing. We purchase some software to provide a solution for a business need. Then a new way comes out that seems much better and we upgrade losing our investment in the older version, which we may not even had time to utilize. This happens because most individuals running brick and mortar businesses can’t seem to spend the time to focus on their Internet business. Sure it’s the same business just a new marketing tool. The reality here is it takes the work and knowledge of setting up a completely new business.
We get the point. We have explained some problems facing your Internet marketing endeavor. But what are the solutions, real practical answers. We will cover the following topics in this series. We’ll break each one down over the next several articles.
What you need to get started in the right direction:
• Access to accurate important information that provides working solutions.
• Will my product or service have a chance for success on the Internet?
• Identifying important information that is true, timely, and works. Not the phony claims from individuals that supposedly “made it” but didn’t or those that had a tremendous behind the scenes advantage over competitors from the get-go. Sure, there are always the exceptions that project “If I can do it so can you.”
• Knowing what really works and what doesn’t on the Internet.
• Examples and case histories of others doing it and some insider information on how they are doing it.
• Having choices to the best solution for your specific needs.
• A plan that will take you step-by-step through the maze of software, tools, and activities necessary to make an online success of your business.
• Which current technology is best for my personal circumstances?
• How can I minimize my expenses while having the maximum benefits?
• Where can I go to get truthful answers to important business questions?
• What is different on the Internet opposed to my current marketing offline approach?
• How do I get advertising exposure if I can’t get a good search engine position?
• What advertising alternatives are available besides search engines?
• What is Affiliate Marketing? Scam or real income generator?
• Shortcuts to automating and managing a new online business
The list is endless but we will focus on getting started, teaching you how to crawl (quickly), then to walk, and finally to run. Our goal here is to open your eyes to the real value of taking your business online, a true expose and road map on Internet success. Now let’s cut to the chase!
Access to accurate important information that provides working solutions
I suggest taking some time to get acclimated to the Internet before jumping in. Remember when you first started working with a computer? There was likely a learning curve before you were effective using it. If you’re like me, the computer seems to often waste as much time wit
What is direct mail marketing – it is simply a means to reach your customer directly, generally through paper or electronic mail. Direct mail that comes through the post usually contains a letter, a brochure or flyer and perhaps a postage-paid reply envelop. The electronic version might take the form of a plain email, newsletter or even a fancy brochure with music and flash animation. Regardless of the format, the crux of direct mail marketing is that the sender selects who should receive the communication, based on a consideration of several factors which have helped him identify prospective customers. For example, a furniture store might choose to communicate with all those people who have purchased a house recently in the neighborhood.Why is it so popular – direct mail marketing has several advantages, the first one being that this is the most targeted form of advertising. As a marketer, you decide who should receive your communication, and when. Thus, direct mail marketing helps to minimize waste. It also increases the chance of your message getting noticed – we at least glance at our letters before trashing them, but it’s not necessary that we would notice an advertisement in our favorite magazine.Since direct mail reaches a pre-defined group, there’s probably a better chance of getting the c
Are you experiencing similar disappointments, money and time wasters? You likely seek what Frank wants, real information, not blue sky dreams. If you’re successful running an offline business, you don’t see the world through rose colored glasses, but know it takes a polished business plan, you are forever refining, for ongoing success.
Welcome to the real world of the Internet. The same rules apply. There just isn’t any secret formula like many so called Guru’s would like you to believe. Like any business endeavor, you must research and learn the right information that works. We call this “insider secrets.” Not because it’s mysterious, but because successful people generally don’t reveal their secrets. All industries have their specialist that have “been there done that,” and are willing to write about it. We’re not referencing “get rich quick” formulas targeting rookies and wannabe millionaires.
We mean consultants that have a proven track record of doing it themselves and testimonials from others that have done it. The real problem here is anyone can create a website and have their friends give bogus testimonials. Most of their “how to formulas” don’t work. You’ve probably already learned that lesson. Frank did.
So what’s a person to do? What approach did you use to setup your existing offline business? You researched your industry, learned all you could about it, and finally implemented your business plan. And you’re still developing it, in some cases after many years. It must change as the times change. Again, welcome to the Internet.
Let me explain. Internet technology is changing faster than most of us can keep up with. That’s confusing. We purchase some software to provide a solution for a business need. Then a new way comes out that seems much better and we upgrade losing our investment in the older version, which we may not even had time to utilize. This happens because most individuals running brick and mortar businesses can’t seem to spend the time to focus on their Internet business. Sure it’s the same business just a new marketing tool. The reality here is it takes the work and knowledge of setting up a completely new business.
We get the point. We have explained some problems facing your Internet marketing endeavor. But what are the solutions, real practical answers. We will cover the following topics in this series. We’ll break each one down over the next several articles.
What you need to get started in the right direction:
• Access to accurate important information that provides working solutions.
• Will my product or service have a chance for success on the Internet?
• Identifying important information that is true, timely, and works. Not the phony claims from individuals that supposedly “made it” but didn’t or those that had a tremendous behind the scenes advantage over competitors from the get-go. Sure, there are always the exceptions that project “If I can do it so can you.”
• Knowing what really works and what doesn’t on the Internet.
• Examples and case histories of others doing it and some insider information on how they are doing it.
• Having choices to the best solution for your specific needs.
• A plan that will take you step-by-step through the maze of software, tools, and activities necessary to make an online success of your business.
• Which current technology is best for my personal circumstances?
• How can I minimize my expenses while having the maximum benefits?
• Where can I go to get truthful answers to important business questions?
• What is different on the Internet opposed to my current marketing offline approach?
• How do I get advertising exposure if I can’t get a good search engine position?
• What advertising alternatives are available besides search engines?
• What is Affiliate Marketing? Scam or real income generator?
• Shortcuts to automating and managing a new online business
The list is endless but we will focus on getting started, teaching you how to crawl (quickly), then to walk, and finally to run. Our goal here is to open your eyes to the real value of taking your business online, a true expose and road map on Internet success. Now let’s cut to the chase!
Access to accurate important information that provides working solutions
I suggest taking some time to get acclimated to the Internet before jumping in. Remember when you first started working with a computer? There was likely a learning curve before you were effective using it. If you’re like me, the computer seems to often waste as much time wi
When a rocket launches it uses roughly 80% of its fuel just to take off (or so I've heard). Then, once it breaks free of the Earth's gravitational field, it can cruise along just fine with minimal fuel consumption.There are two concepts at work here and, surprisingly enough, they apply to marketing as well as rocket ships.The first is inertia which says something not moving will tend to remain stationary until sufficient force is applied to move it.The second is momentum which tells us that something already moving will tend to keep moving unless sufficient force is applied to stop or change its motion.I've found it helpful to remember these concepts when I plan and implement new marketing. Starting a new marketing project is like launching a rocket.Any new marketing campaign needs more resources at the start than later on after it's been running for awhile. The "gravity" you're fighting is the lack of awareness of whatever you're promoting.As the awareness of your product or service grows it reaches a critical mass where it spreads much faster with less effort than before.At that point your marketing has broken through the inertia and has developed its own momentum. Enough people have been exposed to your message often enough that they either remember it or
We mean consultants that have a proven track record of doing it themselves and testimonials from others that have done it. The real problem here is anyone can create a website and have their friends give bogus testimonials. Most of their “how to formulas” don’t work. You’ve probably already learned that lesson. Frank did.
So what’s a person to do? What approach did you use to setup your existing offline business? You researched your industry, learned all you could about it, and finally implemented your business plan. And you’re still developing it, in some cases after many years. It must change as the times change. Again, welcome to the Internet.
Let me explain. Internet technology is changing faster than most of us can keep up with. That’s confusing. We purchase some software to provide a solution for a business need. Then a new way comes out that seems much better and we upgrade losing our investment in the older version, which we may not even had time to utilize. This happens because most individuals running brick and mortar businesses can’t seem to spend the time to focus on their Internet business. Sure it’s the same business just a new marketing tool. The reality here is it takes the work and knowledge of setting up a completely new business.
We get the point. We have explained some problems facing your Internet marketing endeavor. But what are the solutions, real practical answers. We will cover the following topics in this series. We’ll break each one down over the next several articles.
What you need to get started in the right direction:
• Access to accurate important information that provides working solutions.
• Will my product or service have a chance for success on the Internet?
• Identifying important information that is true, timely, and works. Not the phony claims from individuals that supposedly “made it” but didn’t or those that had a tremendous behind the scenes advantage over competitors from the get-go. Sure, there are always the exceptions that project “If I can do it so can you.”
• Knowing what really works and what doesn’t on the Internet.
• Examples and case histories of others doing it and some insider information on how they are doing it.
• Having choices to the best solution for your specific needs.
• A plan that will take you step-by-step through the maze of software, tools, and activities necessary to make an online success of your business.
• Which current technology is best for my personal circumstances?
• How can I minimize my expenses while having the maximum benefits?
• Where can I go to get truthful answers to important business questions?
• What is different on the Internet opposed to my current marketing offline approach?
• How do I get advertising exposure if I can’t get a good search engine position?
• What advertising alternatives are available besides search engines?
• What is Affiliate Marketing? Scam or real income generator?
• Shortcuts to automating and managing a new online business
The list is endless but we will focus on getting started, teaching you how to crawl (quickly), then to walk, and finally to run. Our goal here is to open your eyes to the real value of taking your business online, a true expose and road map on Internet success. Now let’s cut to the chase!
Access to accurate important information that provides working solutions
I suggest taking some time to get acclimated to the Internet before jumping in. Remember when you first started working with a computer? There was likely a learning curve before you were effective using it. If you’re like me, the computer seems to often waste as much time wi
Rubber silicone wristbands are a fundraising tool use by most organizations. These rubber silicone wristbands are stylish that is why most people wear them on almost anything. But most of all, what these rubber silicone wristbands have that other promotional materials don’t have is its cheap price.Most people customize these rubber silicone wristbands because the message, logo, or colors signifies something in their lives. These rubber silicone bracelets may signify an event, a fundraiser, or sometimes loss of a loved one. You can put their names in there and you they will remind you of your loved one.But why use these rubber silicone wristbands? You should use these rubber silicone wristbands because first and foremost is they are cheap, secondly these rubber silicone wristbands are highly customizable. Lastly, these rubber silicone wristbands are very durable. No matter how much you stretch them they won’t go out of shape.These rubber silicone wristbands are made from 100% silicone which means they are very durable. They won’t go out of shape or they won’t brake under any circumstances. And most people usually say how much they enjoy using them to send their message across the general public.Now, when I said cheap, I meant really cheap. These rubber silicone wristbands are produced
We get the point. We have explained some problems facing your Internet marketing endeavor. But what are the solutions, real practical answers. We will cover the following topics in this series. We’ll break each one down over the next several articles.
What you need to get started in the right direction:
• Access to accurate important information that provides working solutions.
• Will my product or service have a chance for success on the Internet?
• Identifying important information that is true, timely, and works. Not the phony claims from individuals that supposedly “made it” but didn’t or those that had a tremendous behind the scenes advantage over competitors from the get-go. Sure, there are always the exceptions that project “If I can do it so can you.”
• Knowing what really works and what doesn’t on the Internet.
• Examples and case histories of others doing it and some insider information on how they are doing it.
• Having choices to the best solution for your specific needs.
• A plan that will take you step-by-step through the maze of software, tools, and activities necessary to make an online success of your business.
• Which current technology is best for my personal circumstances?
• How can I minimize my expenses while having the maximum benefits?
• Where can I go to get truthful answers to important business questions?
• What is different on the Internet opposed to my current marketing offline approach?
• How do I get advertising exposure if I can’t get a good search engine position?
• What advertising alternatives are available besides search engines?
• What is Affiliate Marketing? Scam or real income generator?
• Shortcuts to automating and managing a new online business
The list is endless but we will focus on getting started, teaching you how to crawl (quickly), then to walk, and finally to run. Our goal here is to open your eyes to the real value of taking your business online, a true expose and road map on Internet success. Now let’s cut to the chase!
Access to accurate important information that provides working solutions
I suggest taking some time to get acclimated to the Internet before jumping in. Remember when you first started working with a computer? There was likely a learning curve before you were effective using it. If you’re like me, the computer seems to often waste as much time wi
Q & A - Is It Necessary? YES - Absolutely - No Doubt About It! •Do you run out of time therefore leaving no time for questions? •Do you have time for questions but not enough time to answer everyone? •Do you end your presentation with questions? If you answered yes to any of these questions (no pun intended) then you need to read this article. The goal of your presentations is to be able to answer "no" to each one.Why questions are important 1.You need to give your audience what they need, but you won't know what they need unless they ask you. 2.Someone may give you a testimonial or tell you that they agree with everything you are presenting. This helps go get buy-in from the rest of your audience. 3.Gives you an opportunity to clear any confusion up or add something you may have forgotten.How to make time for questions 1.Prepare your entire presentation in advance and time it. 2.Know exactly what time you need to end your presentation and then determine what time you need to start the questions and answers segment. 3.You can also have questions and answers during your entire presentation, but still allow time towards the end for final questions. An interactive presentation will keep your audience alert and engaged.How to hand
• Which current technology is best for my personal circumstances?
• How can I minimize my expenses while having the maximum benefits?
• Where can I go to get truthful answers to important business questions?
• What is different on the Internet opposed to my current marketing offline approach?
• How do I get advertising exposure if I can’t get a good search engine position?
• What advertising alternatives are available besides search engines?
• What is Affiliate Marketing? Scam or real income generator?
• Shortcuts to automating and managing a new online business
The list is endless but we will focus on getting started, teaching you how to crawl (quickly), then to walk, and finally to run. Our goal here is to open your eyes to the real value of taking your business online, a true expose and road map on Internet success. Now let’s cut to the chase!
Access to accurate important information that provides working solutions
I suggest taking some time to get acclimated to the Internet before jumping in. Remember when you first started working with a computer? There was likely a learning curve before you were effective using it. If you’re like me, the computer seems to often waste as much time with crashes and problems, as it saves. The Internet can be a premier time waster by doing things wrong. Build the wrong type of website and you’ve wasted a lot of time and effort.
The objective here is to:
Observe what seems to be working for similar businesses and meet other online entrepreneurs that “are doing it.” Visit business forums and read questions and answers by others. After a short time, you’ll know the real players that know what they are doing. They are active, helpful, and a wealth of information. People of this caliber often have books and courses they offer. The beauty of dealing with these people online is their “performance based” approach.
Remember Frank M we referred earlier in this article? He paid upfront, like most of us have and received little or no value for his expense and effort. He didn’t know how to “test the waters” of his providers. Online it’s a different process to get to know your service providers. There ARE ways. I suggested to him to locate consultants and service providers that have strong track records of quality and fair pricing.
Some service providers require upfront deposits and others are solely performance based, meaning they deliver on their promises first and then get paid. Often the best approach for both parties, a win-win scenario, can be a reasonable deposit and draws based on progress. This way each party feels protected. This arrangement is workable when a client is dealing with a professional they are sure is honest and will deliver the quality and product in time as promised.
Here’s an example. Frank M. stated he needed a writer and designer for some brochures he will use on and offline. I referred him to an online service. This is one of the premier websites loaded with consultants and service people bidding for work contracts. It is free to clients for posting their project needs, attracting service providers through a bidding process. The winning consultant or service provider completes the assignment, whether it be for building a new website, article writing, website search engine placement, etc., then is paid through them Then the provider is paid their fee upon payment of completion of the contract and the takes their modest cut from the providers proceeds.
There are three strongly appealing benefits of this program to the client, or buyer of services. They have a source for advertising their project needs, at no cost, to consultants. Secondly, the consultants post a profile so the client can learn more about them, and like eBay, upon project completion, feedback by the client is given so new potential clients can determine if they want to accept the providers bid.
At this online site, you describe what you want to get, and let the experts figure out how to do it. You don’t need to know every detail about what you want, but the more detail you provide the better. Skilled professionals review your needs and send you proposals - usually within 24 hours. You can even see the earnings of each consultant. Prices are more competitive than any other service I’ve found.
There are ads for Internet services all over the Net, but only a few provide the safeguard assuring you of the best quality services, at the best prices, and even additional protection through payment controls. It’s a great service.
Summary
Use forums, and other similar sites you’ll discover through researching search engines to find verifiable talent. EBay set the format and standards successfully being utilized by other industries. Use them! The RIGHT forums open doors for you to meet other like minded businesspersons. They permit you to witness their service and advice to others. In a short time you’ll know if what they say works and if you should buy their book, course or follow their recommendations.
Performance based means the service provider shows you some upfront value before you shell out your hard earned cash. You can experience some perceivable benefit positioning you in your comfort zone before contracting with them.
Next week in Part 2 we’ll cover “Can my product or service have a chance for success on the Internet?
Your friend in entrepreneurship, Maverick
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