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Atricle Dump - Easy But Powerful Brochure Writing Tips
It seems to happen every week: someone is caught saying something that they immediately wish they could take back. Even seasoned professionals like Don Imus say things they wish they hadn’t.While Imus said that he used those infamous three words “as a joke,” most people certainly didn’t think it was a laughing matter. In our view, the situation was made worse because virtually every time the media reported on the incident, they repeated those three words. It was truly a story that took on a life of its own, for several reasons. First, the apologies didn’t really seem sincere. Pointing out that it was intended as a joke in essence placed the blame on those wh
It's about everything except the one thing it has to be about. It's not about the reader.
Good writers learn early that it is important to know your audience. Before a brochure is done, the author should h
One of the things I like about giving presentations to companies is meeting a new group of people and exchanging ideas with them. After a recent talk, several attendees and I had a great discussion about the power of branding.Later while changing my clothes, I was reminded how Levi Strauss & Company is one of the best in the business at branding. Just before I stuck my legs in the jeans I noticed a printed message on the outside of the inside flap of the pocket. From this short note, I’ve pulled three lessons that can maximize your brand.Be Different: Often when you buy clothes the only message you get is a piece of paper telling
Most people think that the obvious reasons are to blame: was the writing bad? Maybe the images were lousy. Maybe the product was not any good. Last but not least, some critics might argue that a brochure was not the right vehicle.
The problem is something that is very easy to overlook. What's strange it's that it's an easy fix linguistically but a hard change to make psychologically.
What's wrong with so many medical brochures? Most medical brochures are about the company, and the product, and what the company did to produce the product and how the company is presenting the product and what the company thinks about the product.
It's about everything except the one thing it has to be about. It's not about the reader.
Good writers learn early that it is important to know your audience. Before a brochure is done, the author should ha
How would you like to see your Service Department? As a necessary but problematic resource drain or as a resource that provides a positive and healthy ROI? We think most executives would prefer the second option. In this article, we make the case that a centrally positioned service department can act as a catalyst across many other functions to improve the efficiency of your company’s product development lifecycle, while improving your profit margin as your product moves into the marketplace.By following these six steps, we show you how you can turn your service function into a more profitable resource that achieves your corporate objectives. Although the st
Most people think that the obvious reasons are to blame: was the writing bad? Maybe the images were lousy. Maybe the product was not any good. Last but not least, some critics might argue that a brochure was not the right vehicle.
The problem is something that is very easy to overlook. What's strange it's that it's an easy fix linguistically but a hard change to make psychologically.
What's wrong with so many medical brochures? Most medical brochures are about the company, and the product, and what the company did to produce the product and how the company is presenting the product and what the company thinks about the product.
It's about everything except the one thing it has to be about. It's not about the reader.
Good writers learn early that it is important to know your audience. Before a brochure is done, the author should h
Everyone wants something for nothing. The American Dream is still well and alive, and with a bit of schooling and a lot of determination anyone can find it. Don’t panic because you do not have an Associates, Bachelors, Masters, or even a PhD. What’s more, I am going to show you jobs that don’t even require a High School Diploma! Now don’t get me wrong, I am not telling you to drop out of High School or not go back to finish school because there are big bucks out there. What I am saying is that there are some jobs out there that could potentially better your current quality of living. And remember, if you have ambition, dedication, faith, and have a never give
Most people think that the obvious reasons are to blame: was the writing bad? Maybe the images were lousy. Maybe the product was not any good. Last but not least, some critics might argue that a brochure was not the right vehicle.
The problem is something that is very easy to overlook. What's strange it's that it's an easy fix linguistically but a hard change to make psychologically.
What's wrong with so many medical brochures? Most medical brochures are about the company, and the product, and what the company did to produce the product and how the company is presenting the product and what the company thinks about the product.
It's about everything except the one thing it has to be about. It's not about the reader.
Good writers learn early that it is important to know your audience. Before a brochure is done, the author should h
I know, I know. It doesn’t sound too nice. But lets face it, in business, if customers don’t pick your business, they’ve picked somebody else. I want to help you so that the customer picks YOUR business over somebody else’s. This is basically for e-commerce, so for traditional business, emails, e-zines, etc., might not apply but you might still be able to implement the idea behind the statement.* Give people a free subscription to your e-zine. Almost everyone is publishing a e-zine nowadays so it's important to give something extra with the free subscription. You could offer a free gift or advertising when people subscribe.* Offer a free online di
What's wrong with so many medical brochures? Most medical brochures are about the company, and the product, and what the company did to produce the product and how the company is presenting the product and what the company thinks about the product.
It's about everything except the one thing it has to be about. It's not about the reader.
Good writers learn early that it is important to know your audience. Before a brochure is done, the author should h
A business plan is your most important tool when going after financing -- private and government -- says James Byrne, Director of the Small Business Consumer Centre.Byrne offers these tips to make your business plan stand out from the crowd.1. The process is as important as the plan itself. Do it yourself, and you'll come away from the experience with a more in-depth, more organized and more crystal-clear vision of your business. If the investor sees that you've invested the time, energy and unified effort to develop your own business plan, you're already past the first hurdle. When you're done, you might consider a review by a consultant, who can
It's about everything except the one thing it has to be about. It's not about the reader.
Good writers learn early that it is important to know your audience. Before a brochure is done, the author should have decided who was going to read it. More than that, the author has to know his or her customers.
Identifiying a target audience is not sufficient. You need to understand what concerns this particular constituency. What keeps them awake at night? What do they gripe about? What is the one thing they wish somebody would fix that would make their work easier or faster or better? What are they most passionate about in their work?
That's a lot to know, and it's the real work that writers do. Writers know people and they gradually get to know hot buttons, zones of common agreement, and areas where people are searching for answers.
Once you know that, you write to the person and make it personal.
This example comes from an actual brochure, with some details changed. The first paragraph of the brochure was the department's mission statement and the second paragraph of the text went something like this, "At Mimi Company, we know the role that nurses play in the clinical setting and we strive to stress the importance of nursing in formulating our class schedule. We think nurses do a great job and so we like to give nurses the chance to partic
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