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Atricle Dump - Ghost in the Net
For most people, money makes the world go round and business bears that money. Businessmen will perhaps do anything just to achieve the ultimate goal of having a business, and that is to earn income. Net profit or income financially means a surplus of sales or revenues after deducting costs and expenses. Whether you are engage in profession, occupation, work or trade, you are in business and you speak income. When you earn an income you suffer taxes, the worst nightmare for every income earners. Income tax is your punishment of doing well in business. This sounds ridiculous but this is the reality, you pay when you earn. Because tax is legislative, noncompliance to this would results to crimes. This thing called income tax had already made billions of liars around the world. Some governments imposed taxes which are already too much to burden the flow of business. Others make tax laws that are already beyond the ability of taxpayers. However these facts must not result in the existence of enormous number of dishonest people in the world.Ethics in business rarely exists nowadays. Perhaps it is because for most people, profit will come without the need of business ethics. This, I don’t agree. The word ethics is derived from the Greek word ethos, which means "character," and from the Latin word mores, which means "customs." According to the encyclopedia ethics is the branch of philosophy that defines what is good for the individual and for society and establishes t
I would die happy if I knew that on my tombstone could be written these words, "This man was
Today’s consumer is a moving target. Choosing the right consumer and the right demographic to target is an important decision. Monitoring what is hot and what’s not can dramatically influence a package design’s success or failure. Package design is an integral way to connect with your customer. But do you clearly understand the needs and wants of these elusive markets?Understand the customer is critical. The problem today is that one package may not satisfy the needs and requirements of all buyers. There are many niche markets out there and each one requires specialized packaging. So if you are targeting one of those, do your research first. What works for one target market may not work for another.EXAMPLE: Child resistant closures on medicines are almost impossible for those over 50 to open.Market Trends:Here are a couple of important market trends that will affect who will or will not buy your product regardless of how innovative or well designed it is.1) People are buying in smaller quantities. Our busy lifestyle keeps many people from eating at home on a daily basis. Gone are the days of the sit down dinner with the entire family. When these occasions due occur it is usually a holiday or a special occasion. The notable exception is the over 50 generation that now have the time to cook and enjoy a leisurely dinner at home.What this means to you: People are looking for smaller sized packages and are willing to pay a premi
Today, the degradation of the inner life is symbolized by the fact that the only place sacred from interruption is the private toilet.
By his very success in inventing laboursaving devices, modern man has manufactured an abyss of boredom that only the privileged classes in earlier civilizations have ever fathomed.
For most Americans, progress means accepting what is new because it is new, and discarding what is old because it is old.
I would die happy if I knew that on my tombstone could be written these words, "This man was a
When it’s all said and done, all you’re truly left with at the end of the day is your company’s brand and what your brand stands for in the minds of both your customers and employees. But do you manage your company brand for the benefit of both constituencies: customers and employees?Most companies that I consult with focus their brand management efforts solely on the customer. But if you’re really serious about differentiating your brand from your competitors, then I suggest that you begin to manage and think about your brand from a dual, yet fully aligned point of view: customers and employees.Your brand, be it appliances, electronics, automobiles, clothing, etc. serves as a powerful magnet that attracts both customers and employees to your front door, while also serving as an anchor to hold them. The best companies manage their brands from both the customer and employee perspective. And why not, after all isn’t it your front-line store employees who are the face and personality of your brand to your customers?Your current brand management focus and responsibilities should encompass the two most important components of your business: your customers and store employees.Customer Perspective: Great brands connect with their customers on an emotional level vs. logical. It terms of emotion, what does it feel like viscerally to do business with you?Brand positioning starts with a frame of reference that communicates to your customers
Today, the degradation of the inner life is symbolized by the fact that the only place sacred from interruption is the private toilet.
By his very success in inventing laboursaving devices, modern man has manufactured an abyss of boredom that only the privileged classes in earlier civilizations have ever fathomed.
For most Americans, progress means accepting what is new because it is new, and discarding what is old because it is old.
I would die happy if I knew that on my tombstone could be written these words, "This man was
You absolutely must test everything you do, and testing your squeeze page is no exception. You must have a method to test how different changes in your script create different opt-in rates to your list.There are many different ways to do this, and they will depend somewhat on your existing software and programs.If your auto responder service offers tracking, and especially if they have the ability to rotate the web form, then you can track the sign-up percentage via your auto responder. For example, one web form might offer a free book, while the other offers a coupon for 25% off the first order at your web site. Which offer gets the highest sign-up percentage? You might test two different headlines against each other. Which one gets the highest sign-up percentage? Test everything you do, and only test one change at a time. If you make three changes, and the response rate goes up, that is pretty useless information if you don’t know which element made the change occur.Another way to do it is to create several different squeeze pages, each with one change on it. You subscribe to a web URL rotator service, and each of the different test pages will be viewed in succession by each successive visitor. When you run your advertising (or whatever you are doing to generate traffic) you will put in the rotator link rather than the squeeze page link. Each time someone clicks on the rotator link, the rotator will rotate to the next squeeze page. You
By his very success in inventing laboursaving devices, modern man has manufactured an abyss of boredom that only the privileged classes in earlier civilizations have ever fathomed.
For most Americans, progress means accepting what is new because it is new, and discarding what is old because it is old.
I would die happy if I knew that on my tombstone could be written these words, "This man was
Many people do not put enough effort into marketing their website. They regard a site as a means of marketing a product, and ignore the fact that the website itself has to be marketed. Sell the website and you sell the product! Fail to sell the website, and you will sell nothing! This is a major reason for the failure of many internet businesses. Don’t let it happen to you.You have probably heard the old saying, “a failure to plan is a plan to fail”. You must plan to succeed, and if you don’t plan then you are likely to fail. You have to plan your business, and build your website around your business, not the other way round. You have to know where your customers are coming from, how to seduce them to make a purchase, and how to use your website to achieve that. Unless you plan your website and its strategy to that end, then you will fail. A lack of planning is a common reason for the failure of many websites.Another common reason for the failure of many websites is that they were designed and built by people who have no practical knowledge of what is required of a business website. Many newbies to internet marketing pay university students to design their website since they think they get a professional job done cheaply. In fact, the only professionals are internet marketers, and students will tend to let their egos and artistic flair override the commercial necessities. The website looks brilliant, but couldn’t sell a snowball to anyone.I
For most Americans, progress means accepting what is new because it is new, and discarding what is old because it is old.
I would die happy if I knew that on my tombstone could be written these words, "This man was
How Familiar are these situations to you?An organisation adopted a new strategy. While paying lip-service to the change, key staff were still resisting the new direction, complaining and hoping that things would go back to the way they were beforeA team regarded itself as a group of individuals who ‘happened’ to report to the same person – though they were each doing their own job effectively, the synergies, economies of scale and innovation that it was hoped would come from bringing them together were not happeningA layer of management was taken out of an organisation to empower the next level of managers to make quicker decisions, interface directly with their own customers and produce enhanced results. However, they weren’t stepping up to the new challenge, and were waiting for direction and seeking permission, just as they had done in the old structureTwo functional heads whose roles required that they work together closely, clashed to the extent that they did their best to avoid each other. When they did have to work together there was friction, resulting in inefficiency and poor outcomesConflict and ‘fingerpointing’ were arising because team members were not clear on the exact boundaries of their roles, and tended either to ‘tread on each other’s toes’, or to miss targets and deadlines altogether because it was not clear who was accountable for their achievementSound Familiar?Do yo
I would die happy if I knew that on my tombstone could be written these words, "This man was an absolute fool. None of the disastrous things that he reluctantly predicted ever came to pass!"
Lewis Mumford (1895-1990)
Dear Sam,
We begin our series on great personalities of the 20th century with Lewis Mumford. Of course, this is only an excuse to develop our own ideas. Those who are interested in the ideas of "our" characters can go to the nearest bookstore and read directly form the fountain. Anyway, for the sake of those who are not acquainted with Mumford, I will draw a brief biography.
Lewis Mumford was born in 1895 (the same year X-r
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