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    Start Your Internet Business by Finding a Niche
    Given unlimited time, money and patience, they might succeed. For those that do not have unlimited supplies of these precious resources, aiming for a smaller niche market can be a much smarter way to start your online business.So just what is a niche?If you want the long answer, you can buy any one of the thousands of e-books being sold online about niche markets. You can go to a dictionary and see what definition of niche it gives. But the short answer is niche simply means distinct or individual.Everyone and their mother wants to start a business focusing on Internet Marketing. This is how the big guns are making all their money, so it must be the way to go. That is the problem. The market is totally saturated with people who have years of experience in this area. A new person trying to compete in such a broad market does not have much chance of success.On About.com, Susan Ward defines Internet Marketing as "the strategies that are used to market a product or service online, marketing strategies that include search engine optimization and search engine submission, copywriting that encourages site visitors to take action, web site design strategies, online promotions, reciprocal linking, and email marketing". A new person coming online to start a business has little chance of knowing enough abou
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    7. Advertising to Aliens is Easier than to Humans
      If you run a business and you are trying to get customers in the front door you may find it interesting that it is much easier to advertise to aliens than it is to advertise to humans. You see, aliens can read your mind and all you have to do is sit in your store and think about all the great deals you are having and the discount you are offering. The alien will read your mind and decide if they want anything or not and then fly in; in their UFO to come and buy something if they are interested.Humans on the other hand are rather stupid creatures and they cannot read your mind and therefore you need to have a simple message and you must advertise it in places where humans might see it. Perhaps in the phonebook, a newspaper or a nice glossy brochure, which explains exactly what it is you are selling.Both aliens and humans listen to the radio. For instance the aliens are listening to our radio telescopes at the Very Large Array run by SETI. Humans on the other hand listen to their favorite music on the radio and often get their news that way as well and if you want them to hear your message you have to play it over and over again to get their attention.You can see why is so frustrating for business owners to try to advertise to lesser humans. Therefore it makes sense to keep it simple. Have a simple
    Your success in life depends on how willing you are to be
    uncomfortable.

    People who become successful do so because they are willing
    to put themselves into uncomfortable situations, to take
    some risks, in order to receive a reward.

    Think about it for a minute:

    If we are going to have a fulfilling marriage, we have to
    learn to live with someone else selflessly. Pretty
    uncomfortable at times.

    If we want the reward of happy, healthy children, we have
    to lovingly discipline them when it would be much more
    comfortable to just indulge them.

    A better job? We go through long nights trying for that
    higher degree, through intrusive interviews and often a
    cross-country move. None of which are much fun.

    Succeeding in business is the same: You have to deal with
    reasonable risk, criticism, some fear.

    But the reward is worth it.

    Successful people in any area of life are willing to make
    themselves uncomfortable because they have a better life
    ahead after the sacrifice. The reward is worth the trials
    of the journey.

    I have compiled a list of people who can help you on your
    own journey. Check them out here:

    http://www.All-In-One-Business.com/rec-rec

    Copyright 2004 by Kevin Bidwell

    Kevin Bidwell is owner of http://www.all-in-one-business.com

    Kevin is offering a FREE BUSINESS START-UP KIT to everyone
    who visits his site. If you liked this article, you will
    want to subscribe to his newsletter. To subscribe visit:
    http://www.All-In-One-Business.com/subscribe

    Kevin Bidwell - EzineArticles Expert Author

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    7. Credibility In Advertising
      I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc. This time, however, the ad was soliciting a service which, I feel, requires a personal connection. The ad simply stated: “Affordable, Quality, Licensed, Day Care. Call XXX-XXXX”While I do not have children yet, I can only assume a responsible parent would look at this impersonal solicitation for their young children and laugh. Would you consider trusting this nameless, faceless, credit-less, organization with your children? Maybe some days this would be appealing, but realistically?I started thinking about credibility and what an important role it plays in today’s business economy. I looked in the yellow pages for a landscaping company – six pages vying for my dollar, yet all of them lacked personality. Not one said, “We are a credible company you have heard of.”Granted, building a brand name takes longer than a day or a dollar. Not one person on my mailing list has the Microsoft arsenal of marketers, nor do they have the brand recognition worldwide. But thousands of “small businesses” (a term I hate) have incredible local recognition. Think Blue Sky Landscaping (for you Western Washington folks), what abou
    P> Copyright 2004 by Kevin Bidwell

    Kevin Bidwell is owner of http://www.all-in-one-business.com

    Kevin is offering a FREE BUSINESS START-UP KIT to everyone
    who visits his site. If you liked this article, you will
    want to subscribe to his newsletter. To subscribe visit:
    http://www.All-In-One-Business.com/subscribe

    Kevin Bidwell - EzineArticles Expert Author

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    7. The Art of Website Storytelling
      Marketing and its little brother advertising are all about storytelling. It doesn't matter if you are talking about a display ad for a magazine or a Web-video for your website or for a Google Video Ad, if it doesn't tell a story then it's not going to do the job.When people asked us what we did, we used to tell them we were a website design firm that specialized in audio and video, today we tell them we are corporate storytellers. If you aren't telling your story you are not going to meet your marketing goals.If you want to know how to tell your corporate story well, or even if you want to hire someone to do it for you, you at least need to know what makes a good story; and the best place to learn is the home of storytelling, Hollywood.Learn From The ExpertsIf you want to learn how to tell your corporate story on the Web using video, you could do worse than reading Blake Snyder's book, "Save The Cat.' Blake is a successful Hollywood screenwriter and his book provides a lot of inspiration for aspiring screenwriters, but if you are like me and see marketing as the Art of Storytelling, then you can learn a lot about how to create Web-marketing videos and complete marketing websites that effectively deliver your marketing message and help you meet your business goals.Movies are made up
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    7. How to Sell Service Packages
      One of the strategies I've been nagging everyone about lately (yes, I do mean nag—with a smile of course!) is to quit focusing on features and start relishing results. So far, so good. But where a lot of Service Professionals pull up short is when they try to describe their packages. All of a sudden, features tumble out like kittens running amok.Yes, you need to create packages. Yes, those packages will include a list of features (think the "mechanics" of what you do here). But that's not what your clients are buying.What your clients are buying is a result. So...what result does your Package A deliver? What result does Package B deliver? And Package C?You see, if you're a coach, your clients don't really care if they get three, 30-minute sessions a month with you, or four, 45-minute sessions.If you're an organizer, your clients don't care if they get three hours of your time or four.If you're a designer, they don't care if they get eight hours of your time or ten.What they care about is getting what they want!The coaching client wants to achieve their goals or make important decisions in their life/business. The organizing client wants to see their floor and desk top for the first time in months. The design client wants a marketing package that grabs attenti
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    7. Boomers or Bust
      The OutlookOver the next 7 years, baby boomer will begin retiring in large numbers. Millions of highly skilled, experienced workers will be lost. The number of workers leaving the workforce will greatly exceed the number of younger replacement workers. While jobs are expected to increase, labor force growth is expected to fall. Of course, the outlook would be improved if older workers would consider working longer.There’s Gold In Them Gray HairsCall on the gold mine of gray-haired workers who either want to continue working, or retirees who want to return to work. Sara Rix, a senior policy adviser for AARP, the nation's largest advocacy group for seniors, said that in one recent poll for the organization, 70 percent of those between ages 45 and 75 said they expected to work beyond their traditional retirement years.Here are some points of interest from research conducted by Barbara McIntoch, Ph.D, for her report, Supervisor's Guide: Managing Aging Workers:• Employers consistently find older workers to be experienced, dependable, responsible, and productive.• Corporations, including Grumman Aerospace, Walt Disney World, The Travelers Corporation, A&P, Honeywell Corporations, and Wal-Mart Stores, Inc., have already recognized the value of older workers as a resource.
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    Article Submitted On: October 27, 2004



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