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    4 Ways Of Managing Your Career Successfully Starting Now
    Managing your career means dedicating your life to a boring job that you hate, right? This is the farthest from the truth. The fact is, you need to carefully and successful manage your career now so that you can have the job that you want then. Think it is too hard or impossible to get anywhere? Here are some ways that you can successfully
    the value of the articles, are checking out the products."

    And he's taking this a step further:

    "It hasn't yet resulted in increased orders, but I think the next area I need to address is writing more successful copy for the products page."

    At the Risk of Repeating Myself . . .

    I like to think of Web traffic analysis as "market research that cannot lie".  The reports show you what visitors d

    Internet Millionaire Action Steps
    You won't ever find an internet millionaire who isn't an action-oriented person. The only way to reach the million dollar mark with your internet business is to immediately get moving when an opportunity presents itself to you. Here are three key action steps that every internet millionaire knows!1. I call this "The Cellphone Challenge." Look
    Your web traffic reports offer unparalleled opportunities to learn more about your site visitors and their behavior.  Are you taking advantage of these opportunities?Knowing the hot content areas on your site can give you great ideas for future product and program development.  Rita Risser (http://www.FairMeasures.com) developed a whole set of online checklists and policy guideline documents based around the subjects that her visitors were searching for.

    Calls to Action

    One of my favorite mantras is "Every Page of your Site Should Have a Strategy".  You should absolutely know which segment of your target audience each page is aimed at, what's in it for them and what you want as a result.  Provide clear (and clickable) calls to action at every point in your copy where the reader might be ready to make the next move - whether it's "Sign up for our newsletter", "Buy our product", or "Contact me to ask about our services".

    Sometimes this means directing the visitor to the next page that you'd like them to see.  Dave Paradi told me:

    "I realized that people were entering my site on one of two specific pages, which are a couple of my articles that now have great placement on Google.  I also noticed that almost all of these visitors entered and exited on that page, not visiting any other pages. 

    "So how could I get them to see the rest of the site - particularly the products that I hoped they would buy?  I included a link to my products page at the bottom of each article.  And last month, the products page jumped to the second most visited page, and it appears that many visitors, based on the value of the articles, are checking out the products."

    And he's taking this a step further:

    "It hasn't yet resulted in increased orders, but I think the next area I need to address is writing more successful copy for the products page."

    At the Risk of Repeating Myself . . .

    I like to think of Web traffic analysis as "market research that cannot lie".  The reports show you what visitors do

    Travel Expense Reports
    Travel expense reports are the records of the travel and expense (T&E) spending of the employees of business organizations. Indeed, travel and expense spending is the third largest but controllable cost after salaries of employees and data-processing costs of an organization. Every business traveler has to submit expense report to the Accounts Depar
    licy guideline documents based around the subjects that her visitors were searching for.

    Calls to Action

    One of my favorite mantras is "Every Page of your Site Should Have a Strategy".  You should absolutely know which segment of your target audience each page is aimed at, what's in it for them and what you want as a result.  Provide clear (and clickable) calls to action at every point in your copy where the reader might be ready to make the next move - whether it's "Sign up for our newsletter", "Buy our product", or "Contact me to ask about our services".

    Sometimes this means directing the visitor to the next page that you'd like them to see.  Dave Paradi told me:

    "I realized that people were entering my site on one of two specific pages, which are a couple of my articles that now have great placement on Google.  I also noticed that almost all of these visitors entered and exited on that page, not visiting any other pages. 

    "So how could I get them to see the rest of the site - particularly the products that I hoped they would buy?  I included a link to my products page at the bottom of each article.  And last month, the products page jumped to the second most visited page, and it appears that many visitors, based on the value of the articles, are checking out the products."

    And he's taking this a step further:

    "It hasn't yet resulted in increased orders, but I think the next area I need to address is writing more successful copy for the products page."

    At the Risk of Repeating Myself . . .

    I like to think of Web traffic analysis as "market research that cannot lie".  The reports show you what visitors d

    Writing Your Book Was Only The First Step: Marketing Your Book is the Survival Step
    Marketing your book is too important a task to leave to the good intentions of a publisher. Harsh words? Maybe, but after spending so much time writing your book, don’t assume the publisher will put the same effort into the marketing of your book. I hear this issue every day from authors who contact me to promote their books. Believe me, writing you
    e reader might be ready to make the next move - whether it's "Sign up for our newsletter", "Buy our product", or "Contact me to ask about our services".

    Sometimes this means directing the visitor to the next page that you'd like them to see.  Dave Paradi told me:

    "I realized that people were entering my site on one of two specific pages, which are a couple of my articles that now have great placement on Google.  I also noticed that almost all of these visitors entered and exited on that page, not visiting any other pages. 

    "So how could I get them to see the rest of the site - particularly the products that I hoped they would buy?  I included a link to my products page at the bottom of each article.  And last month, the products page jumped to the second most visited page, and it appears that many visitors, based on the value of the articles, are checking out the products."

    And he's taking this a step further:

    "It hasn't yet resulted in increased orders, but I think the next area I need to address is writing more successful copy for the products page."

    At the Risk of Repeating Myself . . .

    I like to think of Web traffic analysis as "market research that cannot lie".  The reports show you what visitors d

    What Am I All About and Who Cares Anyway
    No one cares about you or your business. I know that may seem shocking for many of you, but it is none the less true.People only care about themselves. They care about the results they gain from engaging your services or using your products.They only care about their growth and success. They care about the long term value they gain fro
    le.  I also noticed that almost all of these visitors entered and exited on that page, not visiting any other pages. 

    "So how could I get them to see the rest of the site - particularly the products that I hoped they would buy?  I included a link to my products page at the bottom of each article.  And last month, the products page jumped to the second most visited page, and it appears that many visitors, based on the value of the articles, are checking out the products."

    And he's taking this a step further:

    "It hasn't yet resulted in increased orders, but I think the next area I need to address is writing more successful copy for the products page."

    At the Risk of Repeating Myself . . .

    I like to think of Web traffic analysis as "market research that cannot lie".  The reports show you what visitors d

    What to Consider When Making a Business Plan
    Although making a business plan is a step in the right direction, you will want to make sure that your business plan is everything that you need or want it to be. That is why, when making a business plan, there are a number of important factors that you should take into consideration.Perhaps, the most important thing to keep in mind, when cre
    the value of the articles, are checking out the products."

    And he's taking this a step further:

    "It hasn't yet resulted in increased orders, but I think the next area I need to address is writing more successful copy for the products page."

    At the Risk of Repeating Myself . . .

    I like to think of Web traffic analysis as "market research that cannot lie".  The reports show you what visitors do on your site of their own accord, without prompting or other influence.  Not to discount focus groups, surveys and asking your favorite clients for feedback - those are important tools as well, but not as powerful.

    So, if you haven't clearly defined the strategies, target markets and outcomes for your site, and if you aren't looking at your metrics to evaluate the success of these, then you're shooting in the dark with your Web investment.  The examples in this article show you just a few of the many ways that you can use this information - I hope that you're now motivated to find out more about your own site.

    (c) 2003, Philippa Gamse.  All rights reserved.

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