There is a nuclear-strength “secret” weapon that 90% of self-employed professionals are missing out on as they try to build their businesses. It’s amazingly simple, amazingly powerful – and – amazingly overlooked!

It’s called “Situational Marketing,” and it can revolutionize your business.

As professionals in service industries, we live, eat, and breathe ideas. We live flying in the stratosphere, soaring with angels, shooting with stars. We think in terms of big ideas and processes. When we talk about what we do, we love to describe how things work in our field and theoretical explanations of how to fix problems.

The trouble is that the vast majority of our potential clients don’t live in the world of ideas. They live on the ground. They think about getting their kids to school. They worry about being laid off from work. They struggle with getting their own businesses to work better.

People have very short attention spans. Most people are aware of a very small number of acute, practical problems that are driving them crazy. They want solutions, they want them to be quick, and they want them now. They don’t have the bandwidth for a lot of exposition.

Self-employed professionals like coaches who try to sell “realizing your potential,” “getting where you want to go,” or “creating the life you want to live” really have a problem. Most people might think those are nice ideas, but they have to think so hard to figure out what that means for them that they’d rather go home and balance their checkbook. Even if they might be intrigued, they are thinking something like, “It would be nice to work on that right after I deal with my employee turnover problem.”

Other professionals who try to sell “accurate accounting services” or “high-quality graphic design” face a different but related problem. Those are commodities in the minds of their potential clients. Such language goes in one ear (or eye) and out the other. Ten minutes after finding out about you they have forgotten all about it.

It’s a well-known fact that people buy what they want rather than what they need. Your marketing needs to be about the client: the client’s situation, the client’s feelings, the client’s problem, and  - finally – the solution you will provide for the client.

I was talking with a struggling self-employed woman the other day.  She asked me what kind of coaching I do. I said, “I work with business owners who are tired of having their marketing efforts fall flat.” She said, “Oh my God, that’s me!” I asked her, “Do people’s eyes glaze over when you tell them what you do?” She said, “Yes! They do! I need you!”

She was excited when she heard my marketing statement! She instantly heard herself in the description. It indicated to her that I know her situation and probably have the perfect solution. This is what situational marketing does for you.

Office Furniture Imported From China is Growing in Volume
The number of office furniture manufacturing facilities is increasing in China to meet with the demand and need in the US. Offering an amazing price discount for basically the same products as their US competitors, they are gaining new business from office furniture dealers, both online and in retail establishments. When it comes to buying office chairs in bulk for an office environment, price can make all the difference in the decision making process. The Chinese market for office manufacturing, as compared to other countries which also provide volume shipments, has a market which seems to be growing at a rapid rate. With many different choices listed on a site like Alibaba, a directory of international manufacturers and shipment companies, China comes up with the most listings. New office spaces can require a large amount of working capital for buying furniture and buying in bulk can be necessary. It is also important to save time and make sure to get the right products necessary at the lowest cost. Imported chairs in bulk, such as task chairs for standard employee use and high-end executive models are all available from Chinese manufacturers at an amazoaring with angels, shooting with stars. We think in terms of big ideas and processes. When we talk about what we do, we love to describe how things work in our field and theoretical explanations of how to fix problems.

The trouble is that the vast majority of our potential clients don’t live in the world of ideas. They live on the ground. They think about getting their kids to school. They worry about being laid off from work. They struggle with getting their own businesses to work better.

People have very short attention spans. Most people are aware of a very small number of acute, practical problems that are driving them crazy. They want solutions, they want them to be quick, and they want them now. They don’t have the bandwidth for a lot of exposition.

Self-employed professionals like coaches who try to sell “realizing your potential,” “getting where you want to go,” or “creating the life you want to live” really have a problem. Most people might think those are nice ideas, but they have to think so hard to figure out what that means for them that they’d rather go home and balance their checkbook. Even if they might be intrigued, they are thinking something like, “It would be nice to work on that right after I deal with my employee turnover problem.”

Other professionals who try to sell “accurate accounting services” or “high-quality graphic design” face a different but related problem. Those are commodities in the minds of their potential clients. Such language goes in one ear (or eye) and out the other. Ten minutes after finding out about you they have forgotten all about it.

It’s a well-known fact that people buy what they want rather than what they need. Your marketing needs to be about the client: the client’s situation, the client’s feelings, the client’s problem, and  - finally – the solution you will provide for the client.

I was talking with a struggling self-employed woman the other day.  She asked me what kind of coaching I do. I said, “I work with business owners who are tired of having their marketing efforts fall flat.” She said, “Oh my God, that’s me!” I asked her, “Do people’s eyes glaze over when you tell them what you do?” She said, “Yes! They do! I need you!”

She was excited when she heard my marketing statement! She instantly heard herself in the description. It indicated to her that I know her situation and probably have the perfect solution. This is what situational marketing does for you.

Shipping Boxes For Your Packaging Needs
One needs to appropriately pack the goods with the right shipping boxes. There are lots to choose from, and you can either purchase this from the shipping company that will ship the goods for you, or you can purchase this from other stores. You can try checking out the Internet for such retailers, as there are now many who have online stores where you can order online – this would make your purchasing a lot easier.You can check www.uline.com for a list of their products. They have shipping boxes available as their easy-fold mailers, bulk cargo containers, heavy-duty boxes, corrugated boxes, computer boxes, and many more. They also have corrugated pads for your shipping needs as well, especially for goods, which need partitions, & buffers to give it more protection while in transit.Also, there is this website at www.packagingsupplies.com, and you can click on the ‘Boxes’ category to get a list of their shipping cartons. For example, they have these white corrugated mailers that is somewhat formal than the usual brownish colored boxes. These white ones, when used as shipping boxes or containers, will provide a more formal look and appeal, especially when one is tions, they want them to be quick, and they want them now. They don’t have the bandwidth for a lot of exposition.

Self-employed professionals like coaches who try to sell “realizing your potential,” “getting where you want to go,” or “creating the life you want to live” really have a problem. Most people might think those are nice ideas, but they have to think so hard to figure out what that means for them that they’d rather go home and balance their checkbook. Even if they might be intrigued, they are thinking something like, “It would be nice to work on that right after I deal with my employee turnover problem.”

Other professionals who try to sell “accurate accounting services” or “high-quality graphic design” face a different but related problem. Those are commodities in the minds of their potential clients. Such language goes in one ear (or eye) and out the other. Ten minutes after finding out about you they have forgotten all about it.

It’s a well-known fact that people buy what they want rather than what they need. Your marketing needs to be about the client: the client’s situation, the client’s feelings, the client’s problem, and  - finally – the solution you will provide for the client.

I was talking with a struggling self-employed woman the other day.  She asked me what kind of coaching I do. I said, “I work with business owners who are tired of having their marketing efforts fall flat.” She said, “Oh my God, that’s me!” I asked her, “Do people’s eyes glaze over when you tell them what you do?” She said, “Yes! They do! I need you!”

She was excited when she heard my marketing statement! She instantly heard herself in the description. It indicated to her that I know her situation and probably have the perfect solution. This is what situational marketing does for you.

Health and Safety Advice For Contract Cleaners Part 1
As a commercial cleaning services company employing cleaners to carry out the work then Health and Safety plays an essential part in ensuring that you are successful and remain so. The cleaning industry is rated second behind the construction industry for work related accidents. As an employer you have a duty of care to discharge and a legal obligation to enact all the relevant legislation.For Cleaning Companies in the early stages of business this can be a daunting task. By reading the following advice you can start to think about ways in which you can manage your cleaning contracts and staff in an effective way.When visiting a new site on quoting for a contract ask yourself – Is the site a safe place to work? Do you have any concerns about access, ventilation, and storage? Premises that are cluttered with obstacles will not only affect the ease to which your staff can carry out their tasks, but can pose fire risks, trip hazards and other potential dangers to your staff. Remember – they are your responsibility. You have a duty of care to them and cannot put them at risk.Are your employees fully trained, competent and confident in carrying out their worksell “accurate accounting services” or “high-quality graphic design” face a different but related problem. Those are commodities in the minds of their potential clients. Such language goes in one ear (or eye) and out the other. Ten minutes after finding out about you they have forgotten all about it.

It’s a well-known fact that people buy what they want rather than what they need. Your marketing needs to be about the client: the client’s situation, the client’s feelings, the client’s problem, and  - finally – the solution you will provide for the client.

I was talking with a struggling self-employed woman the other day.  She asked me what kind of coaching I do. I said, “I work with business owners who are tired of having their marketing efforts fall flat.” She said, “Oh my God, that’s me!” I asked her, “Do people’s eyes glaze over when you tell them what you do?” She said, “Yes! They do! I need you!”

She was excited when she heard my marketing statement! She instantly heard herself in the description. It indicated to her that I know her situation and probably have the perfect solution. This is what situational marketing does for you.

Color Documents: Which Color Type Is Best?
When creating a document, whether for screen or professional reproduction, adding a color can make a definite statement, catch your audiences attention and judicious use of color has been proven to increase sales and conversion rates considerably.Adding color to a web page, this poses little problem. Pick your color and there it is. But if you are having your document reproduced on paper, what type of color required by your design should be one of the major considerations.Spot colorWhen thinking of color on a document, this is what most people think of. Spot color is best suited for such things as solid borders, colored text, and colored lines.It is defined by Pantone, an industry standard in color as: “Any color produced without screens or dots”.“Screening” in it's most simple definition, refers to lightening or making a color more transparent by reducing the overall coverage. In the offset process, this is accomplished by “blocking” a percentage of the overall coverage through the use of dots. More dots result in a heavier coverage and less transparency. This should not imply a spot color cannot be screened, merely the color he other day.  She asked me what kind of coaching I do. I said, “I work with business owners who are tired of having their marketing efforts fall flat.” She said, “Oh my God, that’s me!” I asked her, “Do people’s eyes glaze over when you tell them what you do?” She said, “Yes! They do! I need you!”

She was excited when she heard my marketing statement! She instantly heard herself in the description. It indicated to her that I know her situation and probably have the perfect solution. This is what situational marketing does for you.

Good situational marketing has several important qualities. It is:

·         Clear and specific – the listener hears themselves exactly in the message

·         Emotional – it elicits a response in the gut or the heart

·         Communicated in the words your clients actually use themselves

·         Easy to remember

·         Unusual in a way that really makes it stand out.

Start with a careful examination of your unique talents and strengths. Then examine the situations your ideal clients face and listen to the words they use to describe them. Ask yourself what they say to themselves as they’re driving to the office or brushing their teeth at night. When you find a match between the work you are passionate about doing and a problem your clients are aware that they have, you have struck gold. You know what to say, and you know what products and services you need to develop in order to help them. You know you can help them because their problem is really rooted in an area of personal growth in which you are an expert. And your ideal clients actually become excited to talk to you!

Here are some more examples of situational marketing:

·         People who secretly wish they’d get laid off so they can go do what they REALLY want to do

·         Single working moms sharing custody with a jerk

·         Contractors who are tired of worrying where their next job is coming from

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