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Atricle Dump - 5 Reasons Most Affiliate Programs Are Number 1 Enemy of Affiliate Marketers
What would you say are the biggest dangers you'll face when working for yourself?There are quite a few, but before I get into what they are, let me explain where I'm coming from.I'm sharing this with you out of personal experience. Not some fancy, leather-bound book I read somewhere, so right off the bat I can only speak to what I've experienced.It may be that you'll never go through or encounter the dangers I'll speak of today, but... I highly doubt that. Chances are you'll have to deal with each and every single one.Another thing... I'm not doing this to put fear in you or try to scare you from starting your own business. I'm doing this so that you can recognize it when it's happening to you. That way you're much better prepared than I was.Ok, let's get started: (In no particular order)Danger #1:The danger of isolation...This one's a real doozy. You see, it's so easy to isolate yourself when you're working in front of a computer for hours and hours and hours.Th
For example, there are verified incidences where merchants deliberately withheld commissions belonging to their affiliates without just cause. And there are times when some merchants simply went overboard and slashed commissions by whatever percentage.
We have some merchants who start by paying commission promptly in order to inscribe ‘good names’ in the mind of affiliate marketers. But once they gather some m
Like most people we have plans for our businesses. Strategic plans, budgets, succession plans and the like. The real question is do you have a plan for your life?I have thought about this time and again meeting and working with executives who have taken on new roles in their organization or taken on a new role in another organization. They plan. They spend hours and days planning. They plan with others and they plan on their own. They plan the business from top to bottom. Then they unleash the behemoth on the company. We won’t go into the success or otherwise of this exercise today.The one thing they don’t consider is planning for themselves. Planning their lives. Now I am not a life coach or therapist but you’d think that some where along the way they would have figured out they needed a plan for their own actions. I say actions because a plan is pretty useless unless it’s acted on. People often have goals. Woopee. Setting goals has become the thing to do in business today. People will sell you courses on setting goals. People will coach
According to the highly respected Forrester Research, online affiliate marketing is expected to reach the all-time high of $230! This mammoth figure aptly describes one positive trend: that the entire affiliate marketing online is daily bulging at an alarming rate!
And if you remember the fact that affiliate merchants and affiliate marketers are the two credible forces driving these monumental figures, then you’ll agree with me you should not fold your arms while the industry go burst with irregularities.
What are the problems and irregularities? Truthfully, several problems presently becloud this growing industry. But the one I want to tackle in this article concerns the activities of online affiliate merchants.
If you’ve been promoting affiliate products for at least 6 months, you would have discovered that many merchants are not worth the name “affiliate program online”, they normally tag on their foreheads!
Now let’s discuss 5 of these problems below…
Affiliate Merchant Problem #1:
Most lack passionate mentors and marketing resources
The popular saying that says, ‘it takes two to tango’ hold true for any industry that desire to reach highest level possible. Unfortunately, for most merchants, the opposite is the case. They do not see the affiliate marketers as partners.
Instead, they only order and install affiliate tracking software and advertise for affiliates to join their ‘great paying programs.’ Once this is done, they start waiting for the affiliate marketers (or their presumed marketing slaves) to sell whatever they have on offer. These are the set of online merchants parading more number of affiliate marketers, who are also inactive, confused, miserable and poor.
On the contrary, a merchant that regards its affiliates as true partners will make sure it provides a dynamic and robust resource and human support for them to succeed. A system I called ‘affiliate + merchant cross pollination’ will occur. This implies a platform where both merchants and affiliate marketers freely share ideas, offer open criticisms and improve every promotion for the benefit of both parties!
The ‘affiliate + merchant cross pollination’ is therefore a deliberate attempt by the merchant to encourage its affiliates. It will also create a more conducive atmosphere for new ideas generation in addition to array of proven marketing resources available to the affiliate marketers.
Affiliate Merchant Problem #2:
Deliberately cheating affiliates
I know that there are scammers and thieves in most industries. But the ongoing scams emanating from the online affiliate marketing industry is worrisome. Visit any webmaster forum to get acquainted to complaint from affiliate marketers. You will be greeted with reports of obscene experiences they are going (or gone) through in the hands of merchants.
For example, there are verified incidences where merchants deliberately withheld commissions belonging to their affiliates without just cause. And there are times when some merchants simply went overboard and slashed commissions by whatever percentage.
We have some merchants who start by paying commission promptly in order to inscribe ‘good names’ in the mind of affiliate marketers. But once they gather some mo
In a perfect world, any business team assembled to take on a project would be a competent group of professionals who seamlessly act as one entity. In the real world, it’s a bit different. A good team tends to be made up of strong, creative, energetic and insightful members. That‘s the perfect recipe for egos, personalities and methods to clash. People tend to act in their own best interests and play the blame game regardless of the outcome. Here are some ideas that will help you and your team keep their eyes on the prize:1. Keep A LogKeeping a daily log will help you maintain contact with sources that prove valuable, learn from mistakes and develop a winning methodology. When it comes to the good, take note of that great idea, suggestion, shortcut or contact that helped bring it all home. When it comes to the bad, take note of any major problems, missed deadlines, bad numbers and the parties most responsible for those negatives. You may also want to write down your feelings as you progress through each task. This will provide emotional hi
What are the problems and irregularities? Truthfully, several problems presently becloud this growing industry. But the one I want to tackle in this article concerns the activities of online affiliate merchants.
If you’ve been promoting affiliate products for at least 6 months, you would have discovered that many merchants are not worth the name “affiliate program online”, they normally tag on their foreheads!
Now let’s discuss 5 of these problems below…
Affiliate Merchant Problem #1:
Most lack passionate mentors and marketing resources
The popular saying that says, ‘it takes two to tango’ hold true for any industry that desire to reach highest level possible. Unfortunately, for most merchants, the opposite is the case. They do not see the affiliate marketers as partners.
Instead, they only order and install affiliate tracking software and advertise for affiliates to join their ‘great paying programs.’ Once this is done, they start waiting for the affiliate marketers (or their presumed marketing slaves) to sell whatever they have on offer. These are the set of online merchants parading more number of affiliate marketers, who are also inactive, confused, miserable and poor.
On the contrary, a merchant that regards its affiliates as true partners will make sure it provides a dynamic and robust resource and human support for them to succeed. A system I called ‘affiliate + merchant cross pollination’ will occur. This implies a platform where both merchants and affiliate marketers freely share ideas, offer open criticisms and improve every promotion for the benefit of both parties!
The ‘affiliate + merchant cross pollination’ is therefore a deliberate attempt by the merchant to encourage its affiliates. It will also create a more conducive atmosphere for new ideas generation in addition to array of proven marketing resources available to the affiliate marketers.
Affiliate Merchant Problem #2:
Deliberately cheating affiliates
I know that there are scammers and thieves in most industries. But the ongoing scams emanating from the online affiliate marketing industry is worrisome. Visit any webmaster forum to get acquainted to complaint from affiliate marketers. You will be greeted with reports of obscene experiences they are going (or gone) through in the hands of merchants.
For example, there are verified incidences where merchants deliberately withheld commissions belonging to their affiliates without just cause. And there are times when some merchants simply went overboard and slashed commissions by whatever percentage.
We have some merchants who start by paying commission promptly in order to inscribe ‘good names’ in the mind of affiliate marketers. But once they gather some m
Hollow Industrial BaseDuring the last decade, a hot topic in Japan and America has been the “hollowing out” of their industrial bases. The share of Japanese-owned productive capacity located abroad has grown from 8% in 1994 to 40% today. The United States currently has just over 50% of its manufacturing base located offshore. For both Japan and America, the large outflows of direct investment, especially to China, have caused an uneasy feeling that both countries had bleak futures as manufacturing centers.Surprisingly, in Japan the pendulum is now moving back as large Japanese multinationals are busy investing in manufacturing plants at home. Here are just a few examples of this trend. Canon is building a large digital camera facility and plans to spend 80% of its $7.2 billion capital budget in Japan over the next three years. This is a reversal from the past ten years when 80% of its capital budget was spent overseas.Toshiba is building a $2 billion semiconductor facility. Sharp, Matsushita and Nippon Steel are also buildin
Instead, they only order and install affiliate tracking software and advertise for affiliates to join their ‘great paying programs.’ Once this is done, they start waiting for the affiliate marketers (or their presumed marketing slaves) to sell whatever they have on offer. These are the set of online merchants parading more number of affiliate marketers, who are also inactive, confused, miserable and poor.
On the contrary, a merchant that regards its affiliates as true partners will make sure it provides a dynamic and robust resource and human support for them to succeed. A system I called ‘affiliate + merchant cross pollination’ will occur. This implies a platform where both merchants and affiliate marketers freely share ideas, offer open criticisms and improve every promotion for the benefit of both parties!
The ‘affiliate + merchant cross pollination’ is therefore a deliberate attempt by the merchant to encourage its affiliates. It will also create a more conducive atmosphere for new ideas generation in addition to array of proven marketing resources available to the affiliate marketers.
Affiliate Merchant Problem #2:
Deliberately cheating affiliates
I know that there are scammers and thieves in most industries. But the ongoing scams emanating from the online affiliate marketing industry is worrisome. Visit any webmaster forum to get acquainted to complaint from affiliate marketers. You will be greeted with reports of obscene experiences they are going (or gone) through in the hands of merchants.
For example, there are verified incidences where merchants deliberately withheld commissions belonging to their affiliates without just cause. And there are times when some merchants simply went overboard and slashed commissions by whatever percentage.
We have some merchants who start by paying commission promptly in order to inscribe ‘good names’ in the mind of affiliate marketers. But once they gather some m
Many people envy the financial and time freedom of online marketers and home based business owners and complaint about their 9-5 work, and wanted to get out of the rat race. However, when asked why they don’t start their own online business and homes based business, their answer is always,I Don’t Know How to start an Online Business?But when asked further, “Do you know people who don’t know any thing about Internet is making a comfortable living online?” Most answer is affirmative, either their have friends or know someone who have earn extra income online. They just never ask them how they started and build their online business. And when they are asked to emulate their successful friends foot path, they back off and given the excuse that online business is for the technically savvy and not for the ordinary people. And they continue to envy the online businessmen or women who own an online business and wish that they also have this freedom of spending time with their family and at the same time running a lucrative business at home.
The ‘affiliate + merchant cross pollination’ is therefore a deliberate attempt by the merchant to encourage its affiliates. It will also create a more conducive atmosphere for new ideas generation in addition to array of proven marketing resources available to the affiliate marketers.
Affiliate Merchant Problem #2:
Deliberately cheating affiliates
I know that there are scammers and thieves in most industries. But the ongoing scams emanating from the online affiliate marketing industry is worrisome. Visit any webmaster forum to get acquainted to complaint from affiliate marketers. You will be greeted with reports of obscene experiences they are going (or gone) through in the hands of merchants.
For example, there are verified incidences where merchants deliberately withheld commissions belonging to their affiliates without just cause. And there are times when some merchants simply went overboard and slashed commissions by whatever percentage.
We have some merchants who start by paying commission promptly in order to inscribe ‘good names’ in the mind of affiliate marketers. But once they gather some m
Every single day thousands of job or job promotion seekers prepare their resumes or CVs on the hope of landing either that very first job they have been anxiously preparing for since college or of getting that work offering a much higher compensation as well as far better work benefits. On the other hand, thousands of job providers are on the look out for those job seekers with the right qualifications and the needed experience for them to employ in their companies.People have been complaining of having only a limited number of job opportunities. This is due to the fact that it takes time for an organization to acknowledge the necessity for additional employees. As much as possible they would not hire any additional staff for as long as the workload could still be shouldered by its current line up and is still within the boundaries of their duties and responsibilities.Creating a new position with a different set of job responsibilities though would be a different story but still that particular division or department has to present to
For example, there are verified incidences where merchants deliberately withheld commissions belonging to their affiliates without just cause. And there are times when some merchants simply went overboard and slashed commissions by whatever percentage.
We have some merchants who start by paying commission promptly in order to inscribe ‘good names’ in the mind of affiliate marketers. But once they gather some momentum, the merchants will stop payment without credible reasons.
There are also merchants that will do everything in the book to stimulate their affiliates to promote their products. However, just when the affiliate marketer except to be paid his commission or agreed fees, the merchant will simply fold-up operation and bolt away with thousands or millions of dollars worth commission!
What about the merchants who changed their company names and products line entirely? This is done in order to avoid being traced after swallowing affiliate marketer commission.
Affiliate Merchant Problem #3:
Lies and half truth
The internet marketing world is replete with affiliate merchants who claim to operate certain commission types, but will later renege to abide with it. For example, some merchants boldly promise a 2nd tier commission payout, but refuse to pay the affiliate marketer for his underlines as enshrined in 2nd tier commission policy.
I know you will call this trend ugly, but it seems most of these situations cannot be effectively tacked because the informal nature of the internet seems to provide protection for this sort of illegalities.
Affiliate Merchant Problem #4:
Rigid mentality – products that pay little commission
Gone are the days when you should glue yourself promoting products that pay you mere $20, $30 when you can earn $100, $150, $175, $200 and more for the same efforts!
From my experience, some of the worst merchants are those paying peanuts to hard working affiliates like you. Just open your eyes and you will discover how you’d been cheated for so long.
Affiliate Merchant Problem #5:
Poor converting website and product in competitive market
Individually, the two problems are dangerous enough. But will give birth to a hydra-headed monster to act against the affiliate marketer desire to make lots of money online. This twin problem, unknown to most affiliates, is secretly killing off the good efforts of most affiliate marketers!
Do you think if you drive the most targeted traffic form the search engines to a poorly converting website will give you the kind of results that will change your financial fortunes?
The answer is an emphatic NO!
Now let me paint a picture in your mind: Let’s say you join an affiliate program, and promote with PPC and SEO marketing. Your well-targeted traffic was later sent to your professionally-designed website oozing out with top-quality pre-sell contents.
Your visitors were pleased with the quality education they received from your own website. They love and trust your judgment and with open heart – clicked to the merchants’ website.
But what happened when they got there? They were confronted with poor contents that d
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