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    Do You Want Fries With That? - Using Suggestive Selling to Increase Your Sales
    Suggestive selling is a powerful tool that can increase your revenues—and your bottom line—significantly. We are all used to the order taker at a fast food place asking if we want fries with our burgers, or if we would like to "Jumbo-Size" our orders, but suggestive selling can work in any business.Shoe stores suggest socks or polish to go with your new sneakers, hair salons recommend styling products, and stores selling electronics offer an extended warranty on the gadget you just bought. In each case, the business encourages the customer to add on to the purchase they are making.Upselling can be done in person, on the phone or over the Internet. Many online shopping carts allow you to set up a product-specific upselling page. That means that when someone orders Product A, they get the suggestion that goes with that product. Someone who orders another produ
    r own web pages.] In order to find out your sales figures you need to log in to Clickbank, NOT AdWords.

    Introduction to AdWords

    AdWords has two available "editions:" Starter Edition and Standard Edition. Anyone serious about advertising with AdWords should immediately register for the Standard Edition.

    A detailed overview of how AdWords works is beyond the scope of this article so I will just quickly run through the process of creating ads in a very brief manner.

    AdWords has a hierarchical structure as follows. An AdWords account is comprised of one or more campaigns. A campaign is comprised of one or more ad groups. An ad group contains one or more ads and one set of keywords. For more information on this structure, visit the AdWords Learning Center topic, which has both a Marketing; Watching Buying Activity, Revenue, Expenses and Customer Response
    Is your company's marketing achieving a good return on investment? Is the marketing that you put out and the message you put out to your target market and potential customer bringing them in? When these customers come in are they buying stuff?You need to be watching the buying activity of your clientele and customers and chart where they are coming in and why? Did they see an advertisement, a promotional marketing event or did a long-standing customer refer them. Are you getting a good return on investment on your marketing dollar?Are you focusing your money on making sure that your target market understands your message and remembers your company? Is your marketing increasing the number up buyers and purchasers of your products and services? Do you know the answer to these questions; you should.This is not to say that focus all of your time and y

    You've just signed up with Clickbank, you've just created an AdWords account, you're eager to start earning some money but you've no experience of Clickbank and even less of AdWords. Where do you begin?

    Let's start with some important pieces of information that do not seem to be obvious to many people in this situation.

    1. AdWords was not created for the sole benefit of people wanting to make money through Clickbank.
    2. AdWords is completely and utterly separate from Clickbank
    3. There are many other advertisers (i.e. non-clickbank users) using AdWords
    4. There are many Clickbank advertisers and those from other affiliate programs
    5. AdWords will only allow one advertiser per destination URL to be displayed at any one time
    6. AdWords is currently actively trying to reduce the number of affiliate advertisers being displayed on any single results page

    Introduction to Clickbank

    From the perspective of this article, Clickbank.com is, essentially, a directory of affiliate programs . . . a list of products & services that you can sell on behalf of someone else in order to earn commission. When someone clicks on a Clickbank hyperlink, known as a "hoplink," a cookie is placed on that user's computer that tells Clickbank whose link (or ad) the user clicked on in order to get to that product's Clickbank page. If that user then makes a purchase, the affiliate whose Clickbank ID is stored in the relevant cookie gets his/her Clickbank account credited with a certain amount of commission. The amount of commission depends on the particular affiliate program in question.

    What is a Hoplink?

    A hoplink is simply a particular URL in a regular hyperlink that indicates 2 important things:

    1. The Clickbank ID of the affiliate (i.e. the person trying to earn money by promoting the product)
    2. Another Clickbank code for the product being promoted

    For example, if my clickbank ID was "abc" and the code for the product I was promoting was "zyx," the hoplink URL would look something like:

    http://abc.zyx.hop.clickbank.net

    This tells Clickbank that any commission resulting from this action needs to be placed in user abc's account and that the product being advertised is product code zyx. Furthermore, the product code also tells Clickbank which page to direct the user's web browser too. For example, a hoplink promoting SEO Elite software takes the user's web browser to http://www.seoelite.com/index2.htm. This is the page that is, in a sense, trying to sell/promote the product to the user.

    Where AdWords Fits In

    Many people that are new to Clickbank do not seem to realize that AdWords is in no way directly related to Clickbank and that the stats they provide are completely unconnected. AdWords is merely one way of getting people to click on your hoplink in the hope the person clicking will go on to buy whatever product is being advertised. AdWords can tell you how many times your ads have been shown and how many times they have been clicked on but, at the moment, it cannot tell you how many Clickbank sales you have made or how much you have earned from those sales. [Note: AdWords can provide that information for people that can add tracking code into their own web pages.] In order to find out your sales figures you need to log in to Clickbank, NOT AdWords.

    Introduction to AdWords

    AdWords has two available "editions:" Starter Edition and Standard Edition. Anyone serious about advertising with AdWords should immediately register for the Standard Edition.

    A detailed overview of how AdWords works is beyond the scope of this article so I will just quickly run through the process of creating ads in a very brief manner.

    AdWords has a hierarchical structure as follows. An AdWords account is comprised of one or more campaigns. A campaign is comprised of one or more ad groups. An ad group contains one or more ads and one set of keywords. For more information on this structure, visit the AdWords Learning Center topic, which has both a How to Pick the Best Career For You , Part 2: From Exposure-to-Opportunity
    Gain an audience by recognizing opportunity There’s a sexier method to salsa into a great career with less tripping and more flair. Look for problems to solve and create a personalized solution. Find those challenges by spotting company movement of any kind, whether the change is good, bad or ugly. If you do this, you’ll capitalize on an opportunity to be heard and get that coveted invitation to dance in the king’s court.Hot career tip: If you want to infiltrate an intended employer fortress, a feat that other job seekers assume impossible, remember that it’s much easier if the inhabitants on the other side open the door for you.Here are three things that you need to know to increase your chances of obtaining an insider’s invite:•Resume blasting is as productive as sailing paper airplanes aimlessly into the wind•Ty actively trying to reduce the number of affiliate advertisers being displayed on any single results page

    Introduction to Clickbank

    From the perspective of this article, Clickbank.com is, essentially, a directory of affiliate programs . . . a list of products & services that you can sell on behalf of someone else in order to earn commission. When someone clicks on a Clickbank hyperlink, known as a "hoplink," a cookie is placed on that user's computer that tells Clickbank whose link (or ad) the user clicked on in order to get to that product's Clickbank page. If that user then makes a purchase, the affiliate whose Clickbank ID is stored in the relevant cookie gets his/her Clickbank account credited with a certain amount of commission. The amount of commission depends on the particular affiliate program in question.

    What is a Hoplink?

    A hoplink is simply a particular URL in a regular hyperlink that indicates 2 important things:

    1. The Clickbank ID of the affiliate (i.e. the person trying to earn money by promoting the product)
    2. Another Clickbank code for the product being promoted

    For example, if my clickbank ID was "abc" and the code for the product I was promoting was "zyx," the hoplink URL would look something like:

    http://abc.zyx.hop.clickbank.net

    This tells Clickbank that any commission resulting from this action needs to be placed in user abc's account and that the product being advertised is product code zyx. Furthermore, the product code also tells Clickbank which page to direct the user's web browser too. For example, a hoplink promoting SEO Elite software takes the user's web browser to http://www.seoelite.com/index2.htm. This is the page that is, in a sense, trying to sell/promote the product to the user.

    Where AdWords Fits In

    Many people that are new to Clickbank do not seem to realize that AdWords is in no way directly related to Clickbank and that the stats they provide are completely unconnected. AdWords is merely one way of getting people to click on your hoplink in the hope the person clicking will go on to buy whatever product is being advertised. AdWords can tell you how many times your ads have been shown and how many times they have been clicked on but, at the moment, it cannot tell you how many Clickbank sales you have made or how much you have earned from those sales. [Note: AdWords can provide that information for people that can add tracking code into their own web pages.] In order to find out your sales figures you need to log in to Clickbank, NOT AdWords.

    Introduction to AdWords

    AdWords has two available "editions:" Starter Edition and Standard Edition. Anyone serious about advertising with AdWords should immediately register for the Standard Edition.

    A detailed overview of how AdWords works is beyond the scope of this article so I will just quickly run through the process of creating ads in a very brief manner.

    AdWords has a hierarchical structure as follows. An AdWords account is comprised of one or more campaigns. A campaign is comprised of one or more ad groups. An ad group contains one or more ads and one set of keywords. For more information on this structure, visit the AdWords Learning Center topic, which has both a Your Image Makes a Difference
    The other day I watched a very compelling movie produced and directed by Clint Eastwood called "Flags of Our Fathers." It was the story of the WWII battle of Iwo Jima and the resulting media coverage in the US promoting the famous picture that resulted from that event. The message that came from that movie was interesting and one that we as business leaders should understand if we want to be successful.The message was that image is more important than reality. According to the movie, the infamous picture of the six Marines raising the flag atop the pinnacle of Iwo Jima was not taken when the flag was first raised, but in fact, at a later time after the battle, during a relatively calm moment. Although not staged, the raising of this flag did not occur during the heat of battle, as implied, and the men who raised it were not the same ones that planted the flag ion.

    What is a Hoplink?

    A hoplink is simply a particular URL in a regular hyperlink that indicates 2 important things:

    1. The Clickbank ID of the affiliate (i.e. the person trying to earn money by promoting the product)
    2. Another Clickbank code for the product being promoted

    For example, if my clickbank ID was "abc" and the code for the product I was promoting was "zyx," the hoplink URL would look something like:

    http://abc.zyx.hop.clickbank.net

    This tells Clickbank that any commission resulting from this action needs to be placed in user abc's account and that the product being advertised is product code zyx. Furthermore, the product code also tells Clickbank which page to direct the user's web browser too. For example, a hoplink promoting SEO Elite software takes the user's web browser to http://www.seoelite.com/index2.htm. This is the page that is, in a sense, trying to sell/promote the product to the user.

    Where AdWords Fits In

    Many people that are new to Clickbank do not seem to realize that AdWords is in no way directly related to Clickbank and that the stats they provide are completely unconnected. AdWords is merely one way of getting people to click on your hoplink in the hope the person clicking will go on to buy whatever product is being advertised. AdWords can tell you how many times your ads have been shown and how many times they have been clicked on but, at the moment, it cannot tell you how many Clickbank sales you have made or how much you have earned from those sales. [Note: AdWords can provide that information for people that can add tracking code into their own web pages.] In order to find out your sales figures you need to log in to Clickbank, NOT AdWords.

    Introduction to AdWords

    AdWords has two available "editions:" Starter Edition and Standard Edition. Anyone serious about advertising with AdWords should immediately register for the Standard Edition.

    A detailed overview of how AdWords works is beyond the scope of this article so I will just quickly run through the process of creating ads in a very brief manner.

    AdWords has a hierarchical structure as follows. An AdWords account is comprised of one or more campaigns. A campaign is comprised of one or more ad groups. An ad group contains one or more ads and one set of keywords. For more information on this structure, visit the AdWords Learning Center topic, which has both a Justice In Action
    During the 1980 presidential campaign, candidate Ronald Reagan vowed, if elected, to appoint the first woman to the United States Supreme Court. Six months after his inauguration, President Reagan kept his promise – nominating a member of the Arizona Court of Appeals. The Senate soon confirmed her by a vote of 99-0.Recently, Sandra Day O’Connor sent a short letter to the current Chief Executive announcing her retirement: “It has been a great privilege, indeed, to have served as a member of the court for 24 terms. I will leave it with enormous respect for the integrity of the court and its role under our constitutional structure.”President Reagan made history by appointing a woman to the Supreme Court. Justice O’Connor made her own history by casting the deciding vote on 136 cases, including some highly emotional issues. The willingness of both the president the user's web browser to http://www.seoelite.com/index2.htm. This is the page that is, in a sense, trying to sell/promote the product to the user.

    Where AdWords Fits In

    Many people that are new to Clickbank do not seem to realize that AdWords is in no way directly related to Clickbank and that the stats they provide are completely unconnected. AdWords is merely one way of getting people to click on your hoplink in the hope the person clicking will go on to buy whatever product is being advertised. AdWords can tell you how many times your ads have been shown and how many times they have been clicked on but, at the moment, it cannot tell you how many Clickbank sales you have made or how much you have earned from those sales. [Note: AdWords can provide that information for people that can add tracking code into their own web pages.] In order to find out your sales figures you need to log in to Clickbank, NOT AdWords.

    Introduction to AdWords

    AdWords has two available "editions:" Starter Edition and Standard Edition. Anyone serious about advertising with AdWords should immediately register for the Standard Edition.

    A detailed overview of how AdWords works is beyond the scope of this article so I will just quickly run through the process of creating ads in a very brief manner.

    AdWords has a hierarchical structure as follows. An AdWords account is comprised of one or more campaigns. A campaign is comprised of one or more ad groups. An ad group contains one or more ads and one set of keywords. For more information on this structure, visit the AdWords Learning Center topic, which has both a Free Google Ads
    Having done, and still doing this, does not make me an expert, but I can and do share with you that pay perclick ads work and I do not pay for them. Anyone who has been involved in the Internet, no matter what the involvement level has seen the volumes of sales letters expounding the value of the "best pay per click, program to come out. I am going to try and share with you what I have come to find out is pretty darn good, pay per click program if not the best. Every Internet marketing professional, rookie and want to be has a pay per click method to get rich making money on the Internet. A lot of the marketers have learned that we like to make it fast and free whenever possible. I am an subscriber to a newsletter of a person who actually knows what he is doing and made a lot of money doing it. I am skeptical of 99% of pay per click sale pitches coming down the pike esr own web pages.] In order to find out your sales figures you need to log in to Clickbank, NOT AdWords.

    Introduction to AdWords

    AdWords has two available "editions:" Starter Edition and Standard Edition. Anyone serious about advertising with AdWords should immediately register for the Standard Edition.

    A detailed overview of how AdWords works is beyond the scope of this article so I will just quickly run through the process of creating ads in a very brief manner.

    AdWords has a hierarchical structure as follows. An AdWords account is comprised of one or more campaigns. A campaign is comprised of one or more ad groups. An ad group contains one or more ads and one set of keywords. For more information on this structure, visit the AdWords Learning Center topic, which has both a text lesson and a multimedia lesson.

    If you are advertising multiple Clickbank products, each product should have its own ad group that contains a set of keywords specific to that product. In addition, every ad group should contain at least 2 ads for the product so that you can test which ad performs best. This process is known as split-testing. It is also important that you concentrate on writing effective ads, which is an art in and of itself.

    Specific Tips for Clickbank Users

    As mentioned earlier, AdWords does not seem to be very keen on affiliate advertisers at the moment and, as a result, if your ad contains your hoplink as the "destination URL" (that is, the URL the person clicking on the ad will be taken to), you may well find that you have a $5 or more minimum bid requirement for your keywords to be "active for search." There are two main ways round this.

    First, if you have any free (or paid for!) web space, you can create an intermediate page between your AdWords ad that contains a hyperlink that incorporates your Clickbank hoplink. In that way, the ad's destination URL will then be to your own page and NOT your direct hoplink. Note, you cannot use an interim page that automatically redirects the user to the target hoplink page because that is against AdWords policies. Of course, if you use this method, the user will still have to click on your hyperlink, so the page needs to be well-written in order to entice the user to do just that!

    To illustrate:

    My Ad ---> myWebPage ---> (hyperlinked hoplink to) --> Clickbank product page

    Second (and preferred solution), if you are promoting a range of related products, you can create your own web site based around the theme of those products and that contains hoplinks to the products that you are promoting. Using this method, you simply use your ads as a means of getting traffic to your site. In essence, this is the approach to affiliate marketing that Rosalind Gardner, author of "The Super Affiliate Handbook" has taken (though I don't know if she uses AdWords at all). An additional benefit of this approach is that you don't even need to use AdWords at all, you can simply use other search engine optimization and web site promotion methods to get visitors to your site. Of course, you can also use AdWords to complement your other marketing efforts.

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