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Atricle Dump - Joint Ventures – Your Unlimited Opportunity
Obviously, when you package a product you want to protect it from the environment and make sure that the contents in the package don't get damaged and don't get out. But sometimes packaging companies just go a little bit too far. Think not? Well, let's take a look at some of the worst packaging jobs out in the marketplace.Back in the old days when you used to buy the latest Rolling Stones record, the shrink-wrap on the albums was pretty loose. And even when it wasn't, it was pretty easy to open up the albums. Just take a sharp edge and run it across the open side of the album and your shrink-wrap was open. Today, it's not quite that easy. On some CDs, the cellophane is so tight that the only way you're getting those things open is to crack them open. Heaven forbid somebody with arthritis tried to open up one of these things. Even young kids have problems with them.And if you think CDs are hard to open, have you ever tried opening a DVD? You know, the thin little boxes that contain these things that used to be on nice easy to open video tape boxes. DVD manufacturers must really be the most sadistic people on this planet. Go on. Try to find an edge of a DVD to open. You'll be searching for 30 minutes before you even get one-tenth of a way through getting the DVD out of the box.Oh, but it gets worse. And this kind of packaging really applies to a number of things so we'll just use one example. Most of the portable electronic devices made today are pretty small so the packages don't have to be on bulky boxes anymore. So today, they put things like portable CD players in those hard plastic molded packages where the plastic is molded to the actual item. Same shape and size. No room between the plastic and the item itself. Well, that's not the worst part. See, if you try to open these things you will find that the plastic
2. Use a BLOG – mine works well for me, and I use my ezine articles on it. It’s FREE!
3. Use a website. www.DollarMakers.com has made me hundreds of thousands of dollars in sales.
4. Give away free reports and e books like this one – free advertising and you get to create massive credibility. (Given that you know what you’re talking about.)
5. Give away or sell audio CD’s, or have them available free of charge in audio streaming on your website.
6. Give away free CD’s and charge for Shipping and Handling to cover your costs and even make a profit. Team up with others who already have CD’s made. Use my CD’s to market your business. I can show you how to do that. Use other peoples’ skills, competencies and resources.
7. Offer to convert other people’s inactive customers into active customers for an on-going piece of the action. This idea, alone, can be worth a fortune to you, when you consider the amount of customer attrition going on.
8. Piggy-back your product or someone else’s product, on to existing sales streams and have someone else’s sales team sell your products and services as an add-on to their existing sales.
9. Convert unconverted leads or triangulate the deal. Switch leads between two realtors and take a piece of the action.
10. Find people who have products they can’t move, get the products on consignment and sell them thro
Applied research is based on the following hierarchy of information (with knowledge the goal):A descriptor is simply a descriptive statistic of one sort or another. This many students or this much money, are both common descriptors and your lowest level of data.Alternatively an indicator is a calculated statistic with an implied value. An example of this would be the money spent on post-secondary education divided by the number of students. This ratio has the implicit message that how much money spent per student is important.Descriptors have a face value that is incontrovertible. The square footage devoted to bathrooms in museums may not be widely useful but it is a real statistic.Indicators on the other hand can be developed that produce meaningless statistics. An example of this could be the school instructional budgets over the square footage of school bathrooms. There is no reason why the two should be connected. However the ratio of janitorial costs to operating budgets or the ratio of sanitary facility expenditures to overall capital budgets may have some uses.Thus an indicator is a calculated statistic based on two or more descriptive statistics. Additionally, to have meaning the statistic must be created with a purpose in mind.Indicators should if possible be unambiguous as to what is desired. Is a low pupil/teacher ratio a sign of inefficiency or quality instruction?A final step is determined by W.E. Deming who defined the difference between information and knowledge as the addition of the element of time. Thus if you can examine the created indicator over time then you can begin to make some inferences how a system is behaving both good and bad.The extension of information into knowledge is also accomplished with the addition of spatial elements (e.g., is this region doing better than that r
This information is based on my experience over many years of doing business successfully in Africa, Canada and the United Sates, using the leverage of Joint Ventures, incorporating the Mastermind, Strategic Alliances and Barter to do business and create value and wealth with no money and no risk. Tried and tested, proven in the field with thousands of business owners, these principles work on one condition: You can only succeed in Joint Ventures with people who are honest, professional, smart and disciplined. Once you have found people like that, JV’s can open the doors to unlimited wealth and success for you.
Joint Ventures work when people realize that we don’t have to own skills, money, employees, inventory or other resources in order to do business, create value and make money. And it can be done VERY FAST if we use existing resources.
Your business can skyrocket to new levels of performance and profitability using Joint Ventures. The purpose of Joint Ventures is to access new markets, grow your business and access new competencies, while leveraging your hidden assets and business partnering to optimize sales and profits. Don't create competencies; borrow them. Don't compete; partner. Two companies essentially spawn a new company. One plus one equals three through synergistic and exponential growth. JV's inject new energy, excitement, commitment, loyalty, purpose, optimism, enthusiasm, creativity and fun into businesses. This increases value and thus profits. From Proctor and Gamble, Wal-Mart and Pfizer, to Sony, Tom's Corner Cafe and Bert's Dog Grooming, business owners are discovering the magic of Joint Ventures. In fact, you don't even need a business, a product or a service to make money from Joint Ventures.
If I was to add Bob’s dog grooming services to Alan’s Animal Hospital and everyone (me, included) got a piece of the action, I could literally start earning money immediately. The distribution channel is already in place. The overhead is already paid for. This is incremental business with the corresponding high profit margin. All Alan has to do is offer each of his clients the option to use Bob’s dog grooming services. He could hand them a discount voucher or merely a flyer. That is additional business for Bob, with no cost of sales (acquisition cost) at all. Bob has already paid salaries, rent and other overhead, so it’s found money for him. He pays you and Alan a commission on all the business thus generated. Everyone wins. This money is 100% profit in Alan’s hands. And at no risk, because you set it all up.
Joint Ventures can be very simple or more involved, but they usually cost very little to set in place, because most of the infrastructure already exists. If I sell landscaping, I can piggy-back my service on a realtor’s services. Or I can TRIANGULATE that deal – I don’t have to own the landscaping service or be a realtor to make money from that JV.
“Whatever you vividly imagine, ardently desire, sincerely believe and enthusiastically act upon, must inevitably come to pass” – Paul. J. Meyer.
Napoleon Hill educated millions on the power of the Mastermind. He said: “The ‘Master Mind’ may be defined as: ‘Coordination of knowledge and effort, in a spirit of harmony, between two or more people, for the attainment of a definite purpose.’ No individual may have great power without availing himself of the ‘Master Mind.’"
“We do not conquer mountains, nor tame elements. The true conquest lies in penetrating the mental barriers; those self-imposed limitations that we carry in our minds.” -Sharon Wood (First North American woman to the summit of Mt. Everest)
Together, we can do amazing things. Tap into other peoples’ goodwill, database, capital, time, distribution channels, sales efforts, everything. Upsell existing customers on a new, additional product or service. The sky’s the limit.
Do you have or control anything that other JV partners would want?
The KEY is finding Good, Honest, Smart people. Start with people you know and trust: NEER: Naturally Existing Economic Relationships.
Talk in the other person’s interests, not your own: When we understand that people are basically self-interested and that they don’t care about what you want, but rather about what they want, we should change our approach. Instead of thrusting your business card at someone and telling them how great you are and begging for their money, smart operators think about what THEY want. Imagine your response if someone was to approach you with the following pitch: “What can I do to help you achieve your goals? How can I use my resources and the resources and hidden assets of my network of associates, friends, family, customers and vendors, to help you? How can I utilize my distribution channels, relationships, underutilized assets, salespeople, personnel and equipment, to generate more business for you?” I’m sure very few people, if any, have approached you in that way, right? By the same token, you could approach someone with this offer: “If I bring you access to markets, prospects, buyers, customers, advertising, that you never had and I turnkey it all, can I have 50% of the profit?” You’re offering Found money – incremental profits and no upfront costs or risk.
If you want to open the door to JV’s with successful people, you have to differentiate your approach. They’re being hit on multiple times every day, but few if any are using this approach. Do your homework; study their websites, Google them, do your research and due diligence and be well prepared for your meeting. Forget about what you want and concentrate on looking for ways to benefit them. You will definitely get their attention. That’s why my website is called, DollarMakers.com
Let’s look at some FREE options for promoting and selling services and products:
Remember, you don’t even have to own a business to make money from JV’s, but it does help to have one.
1. Use your own, or others’, E Newsletters (ezines). The two ezines that I write (Eagle Attitude and Entrepreneur Newsletter) each reach over 6,000 people internationally every week. My cost to have an ezine sent out every week is only $50 per month! Regular information that is actually READ, ids a powerful communication and selling tool. Use others’ ezines – I write for someone else’s ezine that reaches 20,000 people per week. That’s great free exposure for me. Other people use my articles free of charge, in exchange for displaying my contact information and giving me credit for the writing.
2. Use a BLOG – mine works well for me, and I use my ezine articles on it. It’s FREE!
3. Use a website. www.DollarMakers.com has made me hundreds of thousands of dollars in sales.
4. Give away free reports and e books like this one – free advertising and you get to create massive credibility. (Given that you know what you’re talking about.)
5. Give away or sell audio CD’s, or have them available free of charge in audio streaming on your website.
6. Give away free CD’s and charge for Shipping and Handling to cover your costs and even make a profit. Team up with others who already have CD’s made. Use my CD’s to market your business. I can show you how to do that. Use other peoples’ skills, competencies and resources.
7. Offer to convert other people’s inactive customers into active customers for an on-going piece of the action. This idea, alone, can be worth a fortune to you, when you consider the amount of customer attrition going on.
8. Piggy-back your product or someone else’s product, on to existing sales streams and have someone else’s sales team sell your products and services as an add-on to their existing sales.
9. Convert unconverted leads or triangulate the deal. Switch leads between two realtors and take a piece of the action.
10. Find people who have products they can’t move, get the products on consignment and sell them thro
The concept of a decision support system (DSS) is extremely broad and its definitions vary depending upon the author's point of view. A DSS can take many different forms and the term can be used in many different ways.In a more precise way, it can be defined as:"An interactive, flexible, and adaptable computer-based information system, especially developed for supporting the solution of a non-structured management problem for improved decision making. It utilizes data, provides an easy-to-use interface, and allows for the decision maker's own insights."DSS are computer-based support for management decision makers who are dealing with semi-structured problems. With respect to computer terminology it can be defined as:"Interactive computer-based systems that help decision makers utilize data and models to solve unstructured problems."Though, it is impossible to give a precise definition including all the facets of the DSS. Nevertheless, the term decision support system remains a useful and inclusive term for many types of information systems that support decision making. Every time a computerized system is not an on-line transaction processing system (OLTP), someone will be tempted to call it a DSS. As it can be see that there is no universally accepted definition of DSS.Additionally, the specifics of it is what makes it less generalized and more detailed. In addition, a DSS also is a specific Software application that helps to analyze data contained with a customer database. This approach to customers is used when deciding on target markets as well as customer habits.History of DSSThe concept of decision support has evolved from two main areas of research: the theoretical studies of organizational decision making done at the Carnegie Institute of Technology during the late 1950s and early
If I was to add Bob’s dog grooming services to Alan’s Animal Hospital and everyone (me, included) got a piece of the action, I could literally start earning money immediately. The distribution channel is already in place. The overhead is already paid for. This is incremental business with the corresponding high profit margin. All Alan has to do is offer each of his clients the option to use Bob’s dog grooming services. He could hand them a discount voucher or merely a flyer. That is additional business for Bob, with no cost of sales (acquisition cost) at all. Bob has already paid salaries, rent and other overhead, so it’s found money for him. He pays you and Alan a commission on all the business thus generated. Everyone wins. This money is 100% profit in Alan’s hands. And at no risk, because you set it all up.
Joint Ventures can be very simple or more involved, but they usually cost very little to set in place, because most of the infrastructure already exists. If I sell landscaping, I can piggy-back my service on a realtor’s services. Or I can TRIANGULATE that deal – I don’t have to own the landscaping service or be a realtor to make money from that JV.
“Whatever you vividly imagine, ardently desire, sincerely believe and enthusiastically act upon, must inevitably come to pass” – Paul. J. Meyer.
Napoleon Hill educated millions on the power of the Mastermind. He said: “The ‘Master Mind’ may be defined as: ‘Coordination of knowledge and effort, in a spirit of harmony, between two or more people, for the attainment of a definite purpose.’ No individual may have great power without availing himself of the ‘Master Mind.’"
“We do not conquer mountains, nor tame elements. The true conquest lies in penetrating the mental barriers; those self-imposed limitations that we carry in our minds.” -Sharon Wood (First North American woman to the summit of Mt. Everest)
Together, we can do amazing things. Tap into other peoples’ goodwill, database, capital, time, distribution channels, sales efforts, everything. Upsell existing customers on a new, additional product or service. The sky’s the limit.
Do you have or control anything that other JV partners would want?
The KEY is finding Good, Honest, Smart people. Start with people you know and trust: NEER: Naturally Existing Economic Relationships.
Talk in the other person’s interests, not your own: When we understand that people are basically self-interested and that they don’t care about what you want, but rather about what they want, we should change our approach. Instead of thrusting your business card at someone and telling them how great you are and begging for their money, smart operators think about what THEY want. Imagine your response if someone was to approach you with the following pitch: “What can I do to help you achieve your goals? How can I use my resources and the resources and hidden assets of my network of associates, friends, family, customers and vendors, to help you? How can I utilize my distribution channels, relationships, underutilized assets, salespeople, personnel and equipment, to generate more business for you?” I’m sure very few people, if any, have approached you in that way, right? By the same token, you could approach someone with this offer: “If I bring you access to markets, prospects, buyers, customers, advertising, that you never had and I turnkey it all, can I have 50% of the profit?” You’re offering Found money – incremental profits and no upfront costs or risk.
If you want to open the door to JV’s with successful people, you have to differentiate your approach. They’re being hit on multiple times every day, but few if any are using this approach. Do your homework; study their websites, Google them, do your research and due diligence and be well prepared for your meeting. Forget about what you want and concentrate on looking for ways to benefit them. You will definitely get their attention. That’s why my website is called, DollarMakers.com
Let’s look at some FREE options for promoting and selling services and products:
Remember, you don’t even have to own a business to make money from JV’s, but it does help to have one.
1. Use your own, or others’, E Newsletters (ezines). The two ezines that I write (Eagle Attitude and Entrepreneur Newsletter) each reach over 6,000 people internationally every week. My cost to have an ezine sent out every week is only $50 per month! Regular information that is actually READ, ids a powerful communication and selling tool. Use others’ ezines – I write for someone else’s ezine that reaches 20,000 people per week. That’s great free exposure for me. Other people use my articles free of charge, in exchange for displaying my contact information and giving me credit for the writing.
2. Use a BLOG – mine works well for me, and I use my ezine articles on it. It’s FREE!
3. Use a website. www.DollarMakers.com has made me hundreds of thousands of dollars in sales.
4. Give away free reports and e books like this one – free advertising and you get to create massive credibility. (Given that you know what you’re talking about.)
5. Give away or sell audio CD’s, or have them available free of charge in audio streaming on your website.
6. Give away free CD’s and charge for Shipping and Handling to cover your costs and even make a profit. Team up with others who already have CD’s made. Use my CD’s to market your business. I can show you how to do that. Use other peoples’ skills, competencies and resources.
7. Offer to convert other people’s inactive customers into active customers for an on-going piece of the action. This idea, alone, can be worth a fortune to you, when you consider the amount of customer attrition going on.
8. Piggy-back your product or someone else’s product, on to existing sales streams and have someone else’s sales team sell your products and services as an add-on to their existing sales.
9. Convert unconverted leads or triangulate the deal. Switch leads between two realtors and take a piece of the action.
10. Find people who have products they can’t move, get the products on consignment and sell them thro
Ask Yourself three simple questions that affect your strategy planning... What direction is my business going in? How do I create my business strategy so that I can position myself as a leader in my industry? Where do I go to find out information about business strategy planning? Have you found yourself asking these questions about your business? Well this article is written just for you. Learning what drives your industry will help you understand how to create a successful business strategy plan. The plan will help you stay on target with your yearly goals.For the New Year, I wanted to share a few business strategy tips with you that will help you understand more about "Strategy Planning Made Easy".Top Ten Business Strategy Planning Tools for Small Business Owners Build partnerships with other businesses so that you can build a resource network. Take the time to learn about your industry trends and how they affect your business. Join online & offline networking groups that cater to your business and your personal interest. Gain understanding about the business strategy plans of your resource network business partners. Manage your business information before it manages you, don't let it overwhelm you. Keep a positive attitude regardless of how the outlook of a business situation may seem. Plan rest periods for you and your business, it will keep both of you fresh and alive. Don't try to do everything yourself, hire a support team that will work to make you successful. Make sure that your support team, your business, and you are a good fit. Keep your plans in front of you and visualize your success.
“We do not conquer mountains, nor tame elements. The true conquest lies in penetrating the mental barriers; those self-imposed limitations that we carry in our minds.” -Sharon Wood (First North American woman to the summit of Mt. Everest)
Together, we can do amazing things. Tap into other peoples’ goodwill, database, capital, time, distribution channels, sales efforts, everything. Upsell existing customers on a new, additional product or service. The sky’s the limit.
Do you have or control anything that other JV partners would want?
The KEY is finding Good, Honest, Smart people. Start with people you know and trust: NEER: Naturally Existing Economic Relationships.
Talk in the other person’s interests, not your own: When we understand that people are basically self-interested and that they don’t care about what you want, but rather about what they want, we should change our approach. Instead of thrusting your business card at someone and telling them how great you are and begging for their money, smart operators think about what THEY want. Imagine your response if someone was to approach you with the following pitch: “What can I do to help you achieve your goals? How can I use my resources and the resources and hidden assets of my network of associates, friends, family, customers and vendors, to help you? How can I utilize my distribution channels, relationships, underutilized assets, salespeople, personnel and equipment, to generate more business for you?” I’m sure very few people, if any, have approached you in that way, right? By the same token, you could approach someone with this offer: “If I bring you access to markets, prospects, buyers, customers, advertising, that you never had and I turnkey it all, can I have 50% of the profit?” You’re offering Found money – incremental profits and no upfront costs or risk.
If you want to open the door to JV’s with successful people, you have to differentiate your approach. They’re being hit on multiple times every day, but few if any are using this approach. Do your homework; study their websites, Google them, do your research and due diligence and be well prepared for your meeting. Forget about what you want and concentrate on looking for ways to benefit them. You will definitely get their attention. That’s why my website is called, DollarMakers.com
Let’s look at some FREE options for promoting and selling services and products:
Remember, you don’t even have to own a business to make money from JV’s, but it does help to have one.
1. Use your own, or others’, E Newsletters (ezines). The two ezines that I write (Eagle Attitude and Entrepreneur Newsletter) each reach over 6,000 people internationally every week. My cost to have an ezine sent out every week is only $50 per month! Regular information that is actually READ, ids a powerful communication and selling tool. Use others’ ezines – I write for someone else’s ezine that reaches 20,000 people per week. That’s great free exposure for me. Other people use my articles free of charge, in exchange for displaying my contact information and giving me credit for the writing.
2. Use a BLOG – mine works well for me, and I use my ezine articles on it. It’s FREE!
3. Use a website. www.DollarMakers.com has made me hundreds of thousands of dollars in sales.
4. Give away free reports and e books like this one – free advertising and you get to create massive credibility. (Given that you know what you’re talking about.)
5. Give away or sell audio CD’s, or have them available free of charge in audio streaming on your website.
6. Give away free CD’s and charge for Shipping and Handling to cover your costs and even make a profit. Team up with others who already have CD’s made. Use my CD’s to market your business. I can show you how to do that. Use other peoples’ skills, competencies and resources.
7. Offer to convert other people’s inactive customers into active customers for an on-going piece of the action. This idea, alone, can be worth a fortune to you, when you consider the amount of customer attrition going on.
8. Piggy-back your product or someone else’s product, on to existing sales streams and have someone else’s sales team sell your products and services as an add-on to their existing sales.
9. Convert unconverted leads or triangulate the deal. Switch leads between two realtors and take a piece of the action.
10. Find people who have products they can’t move, get the products on consignment and sell them thro
Didn’t graduate from Yale or Harvard? No problem: just fake it on your resume or that’s what some people think. According to InfoLink, 14% of job applicants lied on resumes about their education last year.David Edmondson, C.E.O. of RadioShack resigned after he was caught lying about college degrees. Maybe it didn’t pay off for Edmondson, but James Frey might say, despite the national embarrassment and Oprah’s anger, it has paid off to lie and fabricate. His book, “A Million Little Pieces” has been number two on the New York Times best seller list for over half a year. It can get confusing. Pays to be dishonest one place, but not in another.When it comes to your resume, don’t lie! Resume honesty comes in two ways: 1) Don’t make up what you don’t have. 2) Tell the whole story of what you do have.We want to be socially accepted. We can go too far to get it. Psychometrics, those tests we take to see who we are, find our traits and strengths, have built-in measures to detect if the test taker is answering honestly about themselves or answering in what they think are socially acceptable ways. If the “social acceptability” score is too high, the test is nullified. And for good reason. The test taker, knowingly or otherwise, has misrepresented who they are.Fabrication doesn’t pay, but hiding aspects of who you are doesn’t pay either. Your work history is what usually shows up on your resume. There is an equal need for your resume to show case those “hidden” attributes about yourself which go beyond common benchmark skills, such as how well you team up with co-workersYour hidden resume is a record of how motivated you are. It speaks to how you maintain a high performance level at work. Your future employer may not care as much if you graduated from Harvard as whether you volunteer for projects at work. Do you have poli
If you want to open the door to JV’s with successful people, you have to differentiate your approach. They’re being hit on multiple times every day, but few if any are using this approach. Do your homework; study their websites, Google them, do your research and due diligence and be well prepared for your meeting. Forget about what you want and concentrate on looking for ways to benefit them. You will definitely get their attention. That’s why my website is called, DollarMakers.com
Let’s look at some FREE options for promoting and selling services and products:
Remember, you don’t even have to own a business to make money from JV’s, but it does help to have one.
1. Use your own, or others’, E Newsletters (ezines). The two ezines that I write (Eagle Attitude and Entrepreneur Newsletter) each reach over 6,000 people internationally every week. My cost to have an ezine sent out every week is only $50 per month! Regular information that is actually READ, ids a powerful communication and selling tool. Use others’ ezines – I write for someone else’s ezine that reaches 20,000 people per week. That’s great free exposure for me. Other people use my articles free of charge, in exchange for displaying my contact information and giving me credit for the writing.
2. Use a BLOG – mine works well for me, and I use my ezine articles on it. It’s FREE!
3. Use a website. www.DollarMakers.com has made me hundreds of thousands of dollars in sales.
4. Give away free reports and e books like this one – free advertising and you get to create massive credibility. (Given that you know what you’re talking about.)
5. Give away or sell audio CD’s, or have them available free of charge in audio streaming on your website.
6. Give away free CD’s and charge for Shipping and Handling to cover your costs and even make a profit. Team up with others who already have CD’s made. Use my CD’s to market your business. I can show you how to do that. Use other peoples’ skills, competencies and resources.
7. Offer to convert other people’s inactive customers into active customers for an on-going piece of the action. This idea, alone, can be worth a fortune to you, when you consider the amount of customer attrition going on.
8. Piggy-back your product or someone else’s product, on to existing sales streams and have someone else’s sales team sell your products and services as an add-on to their existing sales.
9. Convert unconverted leads or triangulate the deal. Switch leads between two realtors and take a piece of the action.
10. Find people who have products they can’t move, get the products on consignment and sell them thro
Why a small ad agency may be just what you need.Trying to decide whether you need the services of a big ad agency? Here are a few things to consider, before you hand over your marketing plan (and budget) for the coming year.Big ad agencies are great. In their own little way. They take care of big budget projects, in a big way. But smaller jobs, like sell sheets, brochures, buck slips and direct mail? Forget it. You're going to wait. And wait. And wait. On the other hand, a small agency has the time to give your business the one-on-one attention it needs. Thanks to lower overheads, a small agency it also much more flexible when it comes to both pricing and I-need-it-by-end-of-day timing.Big agencies are renowned for two things: big egos and big bureaucracies. The Creative Director and Senior Account Manager who pitched your business? Odds are they're off pitching another new business account somewhere and you'll end up working with juniors. Or trainees. When you work with a small agency, you work directly with the President and Senior Creative talent. People with the experience and knowledge necessary to help you actually sell more and raise brand visibility.Big agencies have a lot of layers. And mouths to feed. This means that unless you have a big advertising budget they can't afford to service your account profitably. Conversely, a small agency will service the heck out of you. Even in the evenings, if need be. Without having to deal with all big agency politics, a small agency is free to focus on the task at hand - building your business and profitability.Big agencies move painfully slowly. A small one moves at lightening speed. Without multiple approval layers to contend with, projects get executed efficiently and quickly. What's more, without the typical agency divide between "creati
2. Use a BLOG – mine works well for me, and I use my ezine articles on it. It’s FREE!
3. Use a website. www.DollarMakers.com has made me hundreds of thousands of dollars in sales.
4. Give away free reports and e books like this one – free advertising and you get to create massive credibility. (Given that you know what you’re talking about.)
5. Give away or sell audio CD’s, or have them available free of charge in audio streaming on your website.
6. Give away free CD’s and charge for Shipping and Handling to cover your costs and even make a profit. Team up with others who already have CD’s made. Use my CD’s to market your business. I can show you how to do that. Use other peoples’ skills, competencies and resources.
7. Offer to convert other people’s inactive customers into active customers for an on-going piece of the action. This idea, alone, can be worth a fortune to you, when you consider the amount of customer attrition going on.
8. Piggy-back your product or someone else’s product, on to existing sales streams and have someone else’s sales team sell your products and services as an add-on to their existing sales.
9. Convert unconverted leads or triangulate the deal. Switch leads between two realtors and take a piece of the action.
10. Find people who have products they can’t move, get the products on consignment and sell them through other people distribution channels – on consignment! No risk.
11. Create multiple add-on sales options – wedding planners, lube centers, webmasters, courier services and home improvement services are great for this.
12. Buy and resell advertising space and / or services.
13. Offer Free Seminars – either you do them or have someone else present them.
14. Sell Bill’s CD’s on consignment through Jack’s gas stations.
15. Free Conference Calls are very powerful selling tools. Interview experts and they will help you sell. You don’t need any skills or money – use other peoples’ skills time, energy and money. Bundle your products with someone else’s – every time they sell a course, they can include your CD’s!
16. Join forces with your competitors – together you can accomplish a lot more.
17. Share advertising space, mailings, seminars, radio and TV time and database communication.
18. Use Gift Vouchers – give away samples of other peoples’ services and take a piece of the resulting, ongoing business. Carpet cleaning, accounting, consulting, car services,
Always ask yourself, “What does the other party REALLY, REALLY want? What is his or her HOT BUTTON? And always ask them, “What will it take?”
Simple Examples:
1. I gave a restaurant owner 400 free paper placemats, each including some nice graphics and interesting information, PLUS a pitch for my business broking services and my contact information. I also gave him a gumball machine full of gum, with an advertisement for my business services right on top of it. He will get paid a generous commission on any resulting sales.
2. With my friend, Antonio, we created an amazing marketing package for small businesses including 11 CD’s, a powerful marketing program worth $900, plus six months of conference calls and a two day convention in Vegas, all of which sells for just $695.
3. I’m not a realtor, but I recently earned a few thousand dollars on a simple referral to realtor. I do the same with websites, cars, you name it. I don’t need an office or employees and I can work form anywhere in the world where I have access to a telephone and the internet.
I have been arranging JV deals since I was at high school. I was seldom at risk and my business has been thriving for 18 years because of this simple, yet highly effective mindset.
If you qualify, I can show you how to create a joint venture with me, using your existing resources, in one hour. It’s easy to do and it works well, with virtually no cost or risk. It’s a true Win/win deal. BARTER is a form of Joint Venture.
Leverage and barter underutilized goods, resources, services, capacity, raw materials, storage space, a sales team, personnel, intangible assets like distribution capabilities, etc.
In the 1970’s, Chrysler had 10,000 small cars they couldn’t sell. They exchanged those cars for radio & TV credits all over the country, to be used over a five year period, and traded the cars at full retail. (Window sticker) Their money was tied up in the cars. They weren’t spending cash on the advertising. The radio stations were selling unsold, future time and getting the cars right away. Chrysler took the advertising credits to the bank and got money on them to pay for the manufacture of more cars that were sold with the advertising, so the bank financed the whole program! The radio and TV credits appreciated in value over the five years! That’s leverage.
Restaurants – a $10 meal costs around $3. The restaurant can barter that for $10 meal for $10 worth of radio advertising or whatever, so they’re saving 70%! Plus there are incremental sales – people buy drinks, tip waiters, new customers are generated that continue to spend money. The gift certificates are called SCRIP in the Barter business. The advertising they bought brings in more customers. A lot of the meal vouchers are never cashed in – this is called BREAKAGE. Remember, the overhead is already covered – electricity, server salaries, uniforms, telephone, etc., is already paid for, so the profit is high.
A commercial printing business has staff and machines on hand but not is fully utilized. His only cost is the paper and ink. The rent and payroll is already paid. So he can produce printing very cheaply and trade it for things he needs now, without using cash.
Soft dollars and hard dollars: Trade TV sets that cost $300 at $1,000 retail, for hotel rooms that cost $7 and retail at $100. Both win. Soft Dollars are Barter Dollars and Hard Dollars is cash. Conserve your cash by setting up barter deals. That’s why we’re called, www.DollarMakers.com
HOTEL EXAMPLE – trade room for $100, cost is only $7. If the average person spends $50 in other services that the hotel has, and your cost is only $7, you’ve made extra cash right away, plus many gift certificates never got utilized! AND you got 100% retail value in barter! And you can sell bartered goods and services for CASH.
A Beverley Hills hotel was bought out of Chapter 11 and immediately issued $3 million worth of rooms, food and drink credits to be used over a five year period. Scrip brokers bought it up for $1.5 million in cash. They cash converted future rooms.
Cash converting means trading for goods or services and then immediately selling those goods / services for cash.
Advertisers of a Shopping Mall set up a deal to pay people back the money they spent in the mall. “Prove you spent $1000 in the mall and we’ll give you $1,000 in cash!” This creates what we call THE FLOW – it’s ongoing, resulting business from barter. Store owners in the mall happily paid for advertising because they knew that, this way, it was much cheaper – they only paid for the cost of goods sold (They reimbursed the retail price) so this was cheap advertising – it forced people to buy in the mall.
Dentists and doctors, chiropractors and consultants, couriers, web masters, writers and such trade or barter services. I know a dentist who traded dental work for radio advertising.
Instead of using cash and time, spend more time thinking about value and JV’s!
You can exchange apartments for services and pay your employees and vendors with barter and apartments,
Barter SCRIP is like printing money. It can be transferred and assigned - it’s legal tender.
Scrip Expiration dates – the further out, the better – there are many permutations. BREAKAGE is the barter credits whi
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