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Atricle Dump - PREsell Your Web Site Visitors With High Quality Content For Higher Profits!
Do you remember that brave guy who jumped into the icy Potomac River to save some of the passengers from a plane that slid off the runway into the drink?Without doubt, he was a hero, hurling himself into harm’s way as he did.But the greatest threat he faced wasn’t the frigid water or the potential of the damaged jet to explode. It came from the very people he was endeavoring to save.As is the unfortunate case so often, drowning people inadvertently drown their would-be saviors, because they’re panicking. So, we end up with a tragedy on top of a tragedy.A similar, though less dramatic phenomenon occurs in consulting and coaching.I teach the “Building Your Consulting & Coaching Business” class at UCLA Extension, and this is one of the odd bu
This site is, while not a six figure income earner, a very good supplement to my monthly Adsense, and affiliate income.
Effective preselling has three major ingredients. You must have these in place within your web content to ensure effective PREselling.
PREselling content needs to build relationships.
Ken Evoy, who wrote "Make Your Content Presell" (http://mycps.sitesell.com/glimmersales.html), says, "In 'the real world', business people build rela
Business is a single word or a subject, when analyzed gives a bundle of meanings and explanations. We define business in various ways on diverse circumstances.Generally, business is a profession of producing goods and services for a profit. When we say production, this involves the human labor primarily and machinery as a labor saving device and raw materials for conversion into consumable products. Products are too many: These products are commodities or goods of human needs. They may be wholesome products or spare parts or semi processed materials for being assembled, merged or integrated into the final product.These may be solids, liquids or gases; may be vegetative in origin, metals, or chemicals in nature; they may be
However, it has to be done the right way. That means effective PREselling web content that drives large amounts of already sold visitors to the merchant site. Again, anyone can do it. It doesn't take a PhD in marketing, nor do you need to be the world's greatest writer.
PREselling, very simply, is the art of leading a web site visitor, who is more encouraged to buy after being comforted by a relationship with the words, to a merchant site, or your own product sales page.
In PREselling you are taking the offensive, instead of the defensive approach to affiliate marketing or online advertising. What I mean by the offensive is you are not sitting back waiting for the flood of visitors to come. You are actively seeking them with high quality, PREselling web content. A defensive posture would be one where you put up a sales page that practically begs the reader to buy from you. Benefits, features, testimonials are all good to have on a sales page, but not on a "first contact page" or as a way to capitalize on traffic from advertising.
For instance, if you are using Google Adwords for a majority of your advertising, either for your own site or an affiliate site, you're playing Russain Rouellette with your money. You're willing to lose a certain amount of money for the benefit of maybe making some commission. That's lunacy!
I know. I fell into that trap myself. I did ok, but still lost money that I could have put to use somewhere else. Until, I really got serious with PREselling. Now, all my affiliate sites and landing pages contain page after page of content that OVERdelivers on what the visitors is searching for.
What is effective PREselling?
I have just started a homeschool site. Since I have been homeschooling my kids for a few years now, I've learned a few tricks here and there and have written several "articles" that make up the content on my site. I receive a tremendous amount of free traffic from Google, MSN, Yahoo!, and several other search engines because of my content.
No Adwords, no expensive advertising campaigns, no SEO tricks... just plain content. Actually, PREselling content.
This site is, while not a six figure income earner, a very good supplement to my monthly Adsense, and affiliate income.
Effective preselling has three major ingredients. You must have these in place within your web content to ensure effective PREselling.
PREselling content needs to build relationships.
Ken Evoy, who wrote "Make Your Content Presell" (http://mycps.sitesell.com/glimmersales.html), says, "In 'the real world', business people build relat
For the IT tasks an outsourcing company may need to use some specific software or hardware, while a blogger only needs a computer and a connection to the Internet. Of course, not only a computer. A good blogger must have good brains and surely appropriate experience. It is good to hire a journalist for the blogging outsourcing, however it is advisable to employ someone, who is familiar with blogs, and has some experience in writing or at least reading blogs. The employer is to develop a definite plan for the type of content, which needs to be present in the blog and think of how often the blog is to be updated.Before starting his work, a blogger must get acquainted with your business and understand the specific nature of your organization. It would b
In PREselling you are taking the offensive, instead of the defensive approach to affiliate marketing or online advertising. What I mean by the offensive is you are not sitting back waiting for the flood of visitors to come. You are actively seeking them with high quality, PREselling web content. A defensive posture would be one where you put up a sales page that practically begs the reader to buy from you. Benefits, features, testimonials are all good to have on a sales page, but not on a "first contact page" or as a way to capitalize on traffic from advertising.
For instance, if you are using Google Adwords for a majority of your advertising, either for your own site or an affiliate site, you're playing Russain Rouellette with your money. You're willing to lose a certain amount of money for the benefit of maybe making some commission. That's lunacy!
I know. I fell into that trap myself. I did ok, but still lost money that I could have put to use somewhere else. Until, I really got serious with PREselling. Now, all my affiliate sites and landing pages contain page after page of content that OVERdelivers on what the visitors is searching for.
What is effective PREselling?
I have just started a homeschool site. Since I have been homeschooling my kids for a few years now, I've learned a few tricks here and there and have written several "articles" that make up the content on my site. I receive a tremendous amount of free traffic from Google, MSN, Yahoo!, and several other search engines because of my content.
No Adwords, no expensive advertising campaigns, no SEO tricks... just plain content. Actually, PREselling content.
This site is, while not a six figure income earner, a very good supplement to my monthly Adsense, and affiliate income.
Effective preselling has three major ingredients. You must have these in place within your web content to ensure effective PREselling.
PREselling content needs to build relationships.
Ken Evoy, who wrote "Make Your Content Presell" (http://mycps.sitesell.com/glimmersales.html), says, "In 'the real world', business people build rela
Training seminars present an excellent opportunity for you to market your IT consulting business. When you sponsor your own training seminar you raise your trust and credibility with potential customers. The added bonus is that you reach a large amount of people all at once.Rather than having to talk to each person one on one as you do with regular networking channels, training seminars allow you to connect personally with a bunch of people at the same time. Training seminars are a natural extension to your networking and relationship building activities. A large number of people you invite to attend the training seminar will typically include your work contacts and other people you have met.The people you don't know will usually come from some sort of dire
For instance, if you are using Google Adwords for a majority of your advertising, either for your own site or an affiliate site, you're playing Russain Rouellette with your money. You're willing to lose a certain amount of money for the benefit of maybe making some commission. That's lunacy!
I know. I fell into that trap myself. I did ok, but still lost money that I could have put to use somewhere else. Until, I really got serious with PREselling. Now, all my affiliate sites and landing pages contain page after page of content that OVERdelivers on what the visitors is searching for.
What is effective PREselling?
I have just started a homeschool site. Since I have been homeschooling my kids for a few years now, I've learned a few tricks here and there and have written several "articles" that make up the content on my site. I receive a tremendous amount of free traffic from Google, MSN, Yahoo!, and several other search engines because of my content.
No Adwords, no expensive advertising campaigns, no SEO tricks... just plain content. Actually, PREselling content.
This site is, while not a six figure income earner, a very good supplement to my monthly Adsense, and affiliate income.
Effective preselling has three major ingredients. You must have these in place within your web content to ensure effective PREselling.
PREselling content needs to build relationships.
Ken Evoy, who wrote "Make Your Content Presell" (http://mycps.sitesell.com/glimmersales.html), says, "In 'the real world', business people build rela
Frank Schroeder was one of the most successful insurance salesmen I ever met. He owned two Porches and two sets of electric drums and lived like a king. We did some business together and I asked him what the secret to his success was. And at this point I must digress. I have sold insurance very successfully in Canada and in South Africa. I no longer sell insurance; I specialize in Joint Ventures. But I have found very few insurance salespeople who share Frank’s philosophy or his success. Many of them have very strange labels and titles that they have concocted for themselves in order to disguise the fact that they sell insurance, yet they should be proud of their important work. And they are so focused on selling that they are proof of the self-fulfilling prophecy syndrome.
What is effective PREselling?
I have just started a homeschool site. Since I have been homeschooling my kids for a few years now, I've learned a few tricks here and there and have written several "articles" that make up the content on my site. I receive a tremendous amount of free traffic from Google, MSN, Yahoo!, and several other search engines because of my content.
No Adwords, no expensive advertising campaigns, no SEO tricks... just plain content. Actually, PREselling content.
This site is, while not a six figure income earner, a very good supplement to my monthly Adsense, and affiliate income.
Effective preselling has three major ingredients. You must have these in place within your web content to ensure effective PREselling.
PREselling content needs to build relationships.
Ken Evoy, who wrote "Make Your Content Presell" (http://mycps.sitesell.com/glimmersales.html), says, "In 'the real world', business people build rela
Arranging for the voyage was a long process for Columbus as he tried to find funding in Portugal, Italy, and Spain. The journey was planned by a committee in Lisbon, Portugal. Led by Joseph Diego Mendes Vezinho, a Jewish scientist that later converted to Christianity, a nautical plan was developed using newly created star charts and maps developed by Muslim navigators.The diversity continued when it was time to fund the trip. Columbus sought finances from several sources eventually finding success with King Ferdinand and Queen Isabella of Spain. They did not agree to fund the trip until Luis de Santangel developed a successful plan. King Fedinand had ordered all Jews and Muslims convert to Catholicism or leave Spanish soil. Santangel, a Jew, converted under this d
This site is, while not a six figure income earner, a very good supplement to my monthly Adsense, and affiliate income.
Effective preselling has three major ingredients. You must have these in place within your web content to ensure effective PREselling.
PREselling content needs to build relationships.
Ken Evoy, who wrote "Make Your Content Presell" (http://mycps.sitesell.com/glimmersales.html), says, "In 'the real world', business people build relationships with you, the customer. Now, get ready for a radical concept that very few online small business people understand. PREselling is the online version of relationship-building."
Building relationships with your website visitors, through the words that are on your site, is the number one way to reach higher and higher conversion rates (the number of people who buy).
And anyone can do it. You just write your content with personality. People love to give their money to the person they feel most comfortable with. Your words are a way to make people feel comfortable.
You do this by:
PREselling content needs to be unique
We are all unique. It's something that all of us have inside us. And potential web site visitors are looking for unique.
If you've noticed, people are tired of getting the same old information. Ezines that republish articles, websites that redo what's already been done... they lose subscribers and repeat visitors.
The sites that are making their own voice, being unique, presenting fresh ideas, and being original are the ones that are profiting online.
Again, anyone can do it. You just find out what people want to know about. Magazines, online forums, message boards, search engines, and other websites... all contain a gold mine of ideas. To research article ideas for my homeschool site I spend a few minutes each day lurking in a homeschool forum to see what questions are being asked. Then write an article to answer it.... in my own way.
When people are looking for a website they are looking for information, not you. They have no idea you exist unless you provide unique, personal content.
PREselling content needs to be sincere
One of the complaints against using content for higher search engine rankings and PREselling web visitors is a lot of it is fake. You can buy such and such software that spits out hundreds of pages of content for your site in minutes. But, it's garbage and you can tell as soon you start reading it.
Real, honest web content does take time to create but the rewards are worth it. People can 'feel' it when they read it. They know you're sincere about helping them solve a problem,
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