The Small Retailer's Survival Guide - Part 8 - The Highs and Lows of Refitting Your Store
If you have decided to refit your store you may consider employing an independent consultant to advise you on the bet layouts an fixtures. A shop fitting consultant may plot the flow of customers around your store. One important factor is to try to marshal your customers past as many product displays as possible and especially the higher margin lines. By strategically placing staple everyday (low margin) goods at certain intervals around the store, the customers will need to walk past higher profit goo

8 Ways to Use Local Publicity to Drive Your Business
While scoring anice story in BusinessWeek or USA Today is something tocelebrate, there are times when you need to grab attention a bitcloser to home. If your business draws its clientele from a specific town, cityor region, focusing your energy on getting an elusive nationalpublicity hit may be overkill, especially when getting publicitywhere you need it -- in your home town -- is often so mucheasier. Let's look at some techniques you can use to reach potential

Are You in the Car Business? Stop Fixing the Same Problems
The problem facing you is selling more cars and making more gross. Here are some typical responses managers give. This should illustrate the point that we think we know what to do, but do we really? The important thing to learn is the process of problem solving and applying it to everything you do or are considering doing. By utilizing this approach not only will the problem get fixed, the cure will be long lasting because the things we identify as the problem aren’t always fixed by the obvious. promote as many programs as you can on one web page created solely for that purpose. (T or F)

3. Free classified ads and FFA’s generate sufficient traffic. You don’t HAVE to invest money into advertising to be effective. (T or F)

4. Use the words, “amazing, fantastic, and incredible” as many times as you can to generate enthusiasm when advertising a site. (T or F)

5. If sales do not come immediately, you should drop the program and find another one that sounds better. (T or F)

How did you do? Let’s see…

1. False. Although a smart affiliate will include his link on his web site, this alone will not result in much traffic. It is much smarter to branch out with several kinds of advertising such as paid emails and solo ads to business opportunity seekers. I have found that sending my ads to targeted traffic results in far more sales than “shot gun” marketing to one and all. Although we hope that people will click on our links, we have to get them there first. Targeted traffic programs are best.

2. False. While being actively involved in several different affiliate programs is not harmful, including a dozen affiliate links on a single page with no “main” product advertisment, brands the webmasters as amateurs-especially if the offers conflict with one another! On the other hand, a list of “resources” to the side that complements the main product is a good idea-and may result in sales!

3. False. Although these “freebies” may sound tempting to newbies, we that have been around the net for awhile have discovered that they are generally a waste of valuable time. Using that time to write articles with urls in the signature boxes or gaining testimonials for your site is more profitable. Actually, most super affiliates are willing to invest a few bucks to be successful. Paid email programs and solo ads are inexpensive and still effective. Many good programs will let you begin with as little as ten bucks. That’s less than the cost of a decent lunch!

4. False. Using these “hype” phrases when advertising may not generate as much enthusiasm as it does skepticism. If it sounds too good to be true, it probably is. We know thi

Although a smart affiliate will include his link on his web site, this alone will not result in much traffic. It is much smarter to branch out with several kinds of advertising such as paid emails and solo ads to business opportunity seekers. I have found that sending my ads to targeted traffic results in far more sales than “shot gun” marketing to one and all. Although we hope that people will click on our links, we have to get them there first. Targeted traffic programs are best.

2. False. While being actively involved in several different affiliate programs is not harmful, including a dozen affiliate links on a single page with no “main” product advertisment, brands the webmasters as amateurs-especially if the offers conflict with one another! On the other hand, a list of “resources” to the side that complements the main product is a good idea-and may result in sales!

3. False. Although these “freebies” may sound tempting to newbies, we that have been around the net for awhile have discovered that they are generally a waste of valuable time. Using that time to write articles with urls in the signature boxes or gaining testimonials for your site is more profitable. Actually, most super affiliates are willing to invest a few bucks to be successful. Paid email programs and solo ads are inexpensive and still effective. Many good programs will let you begin with as little as ten bucks. That’s less than the cost of a decent lunch!

4. False. Using these “hype” phrases when advertising may not generate as much enthusiasm as it does skepticism. If it sounds too good to be true, it probably is. We know thi

ferent affiliate programs is not harmful, including a dozen affiliate links on a single page with no “main” product advertisment, brands the webmasters as amateurs-especially if the offers conflict with one another! On the other hand, a list of “resources” to the side that complements the main product is a good idea-and may result in sales!

3. False. Although these “freebies” may sound tempting to newbies, we that have been around the net for awhile have discovered that they are generally a waste of valuable time. Using that time to write articles with urls in the signature boxes or gaining testimonials for your site is more profitable. Actually, most super affiliates are willing to invest a few bucks to be successful. Paid email programs and solo ads are inexpensive and still effective. Many good programs will let you begin with as little as ten bucks. That’s less than the cost of a decent lunch!

4. False. Using these “hype” phrases when advertising may not generate as much enthusiasm as it does skepticism. If it sounds too good to be true, it probably is. We know thi

e articles with urls in the signature boxes or gaining testimonials for your site is more profitable. Actually, most super affiliates are willing to invest a few bucks to be successful. Paid email programs and solo ads are inexpensive and still effective. Many good programs will let you begin with as little as ten bucks. That’s less than the cost of a decent lunch!

4. False. Using these “hype” phrases when advertising may not generate as much enthusiasm as it does skepticism. If it sounds too good to be true, it probably is. We know this. So, tell the truth. If you have a good product, then tell your potential customer how he can benefit. Then let him decide how “amazing” it is. If it really is so awesome, then testimonials will do the real advertising.

5. False. Big mistake! Give the program some time. DON'T give up quickly. While it’s not a bad idea to test out new programs, don't jump from program to program. You'll find that legitimate programs with good products will pay off if you are patient. Your score: 2 or less correct. Right now, you are in the NOVICE rating. Your affiliate marketing skills need to be honed. But don’t despair! You need help and there are lots of terrific techniques out there that are just what you need to achieve that affiliate income that you’ve always wanted!!

3-4 correct. You are an AVERAGE affiliate. You have obviously been around affiliate marketing awhile, but you could use a refresher course. I highly recommend finding a pro to learn from! Before long, you too will be a SUPER AFFILIATE!

All 5 correct: You are a SUPER affiliate! Keep up the good work and don’t forget that the best affiliate marketers NEVER stop learning!

What affiliate program do I recommend personally? Well... mine, of course!

Smart Author Software. People are making money.

(See? No hype. Just the facts.)