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Atricle Dump - Real Estate Advertising - 3 Predictions for the Future
Eight becomes Six, Six becomes Five, Five becomes Four, Four becomes Three? Well, for those of you who are not well versed with the top four Accounting firms, this would sound like a Montessori school lesson.Big4.com-a website catering to Big4 alumni- receives periodic updates on the latest news and trends at the Big Four accounting firms. The present Big 4 firms were all a part of the previous Big 8. The Big 8 term reflect
3. Selective Online Advertising Will Rise
Over the last 3 - 5 years, dozens of real estate search engines and self-help websites have emerged to dominate the media. You know their names -- Zillow, HouseValues, etc. These websites are run by smart individuals, and as a result they generate vast amounts of traffic. Their traffic is also cl
A forklift is piece of moving machinery that has a projecting platform shaped like a fork used to lift and move objects. Forklifts have been in use for the past 100 years, and are capable of lifting and carrying heavy loads.Forklifts are used extensively in warehouses, factories and other places where huge loads need to be shifted on a regular basis. According to the Industrial Truck Association, there are about 856 thousan
A word of clarification first. In the context of this article, "real estate advertising" refers to a real estate agent advertising his or her services. It does not refer to the advertising of a home or other property. With that out of the way, here are my real estate advertising predictions.
1. Print Advertising Will Fade Away
As consumers, we are becoming increasingly blind to traditional methods of advertising, and there is nothing more traditional than the magazine and newspaper ad. These types of publications have formed the backbone of real estate advertising in the past, but in the future I predict they will (continue to) fade away as response rates fall through the floor. Print publishers and advertising agencies will obviously dispute this, proclaiming that traditional advertising is "alive and well." But let's face it ... we have all learned how to "read around" print ads. Haven't we?
2. Direct Mail Advertising Will Plateau
Some real estate agents still get great results from their direct mail marketing programs. That's because these agents know how to use direct mail properly, by effectively combining creativity and good-old-fashioned incentives to generate a response.
But in my direct mail experience, these successful direct mail advertisers represent a minority of the real estate industry. I would go so far as stating that the majority of agents who use direct mail for real estate advertising do it far less effectively, relying on outdated tactics and weak offers. I've even written a book on real estate postcard marketing to show the ineffective majority how to join the successful minority.
There's still plenty of potential in direct mail advertising, but I see it staying where it is as a real estate advertising tool -- neither increasing nor decreasing in usage.
3. Selective Online Advertising Will Rise
Over the last 3 - 5 years, dozens of real estate search engines and self-help websites have emerged to dominate the media. You know their names -- Zillow, HouseValues, etc. These websites are run by smart individuals, and as a result they generate vast amounts of traffic. Their traffic is also cle
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1. Print Advertising Will Fade Away
As consumers, we are becoming increasingly blind to traditional methods of advertising, and there is nothing more traditional than the magazine and newspaper ad. These types of publications have formed the backbone of real estate advertising in the past, but in the future I predict they will (continue to) fade away as response rates fall through the floor. Print publishers and advertising agencies will obviously dispute this, proclaiming that traditional advertising is "alive and well." But let's face it ... we have all learned how to "read around" print ads. Haven't we?
2. Direct Mail Advertising Will Plateau
Some real estate agents still get great results from their direct mail marketing programs. That's because these agents know how to use direct mail properly, by effectively combining creativity and good-old-fashioned incentives to generate a response.
But in my direct mail experience, these successful direct mail advertisers represent a minority of the real estate industry. I would go so far as stating that the majority of agents who use direct mail for real estate advertising do it far less effectively, relying on outdated tactics and weak offers. I've even written a book on real estate postcard marketing to show the ineffective majority how to join the successful minority.
There's still plenty of potential in direct mail advertising, but I see it staying where it is as a real estate advertising tool -- neither increasing nor decreasing in usage.
3. Selective Online Advertising Will Rise
Over the last 3 - 5 years, dozens of real estate search engines and self-help websites have emerged to dominate the media. You know their names -- Zillow, HouseValues, etc. These websites are run by smart individuals, and as a result they generate vast amounts of traffic. Their traffic is also cl
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2. Direct Mail Advertising Will Plateau
Some real estate agents still get great results from their direct mail marketing programs. That's because these agents know how to use direct mail properly, by effectively combining creativity and good-old-fashioned incentives to generate a response.
But in my direct mail experience, these successful direct mail advertisers represent a minority of the real estate industry. I would go so far as stating that the majority of agents who use direct mail for real estate advertising do it far less effectively, relying on outdated tactics and weak offers. I've even written a book on real estate postcard marketing to show the ineffective majority how to join the successful minority.
There's still plenty of potential in direct mail advertising, but I see it staying where it is as a real estate advertising tool -- neither increasing nor decreasing in usage.
3. Selective Online Advertising Will Rise
Over the last 3 - 5 years, dozens of real estate search engines and self-help websites have emerged to dominate the media. You know their names -- Zillow, HouseValues, etc. These websites are run by smart individuals, and as a result they generate vast amounts of traffic. Their traffic is also cl
The music industry is very well aware of what the Grammy Award does, as well as the musicians who may be nominated. Those that work in television know the value of an Emmy Award. Hollywood and their movies are filled with awards, from the People’s Choice to the Oscar’s and everything in between. Even though each of these awards renders something different within each separate genre, they all hold a common ground. They all tran
But in my direct mail experience, these successful direct mail advertisers represent a minority of the real estate industry. I would go so far as stating that the majority of agents who use direct mail for real estate advertising do it far less effectively, relying on outdated tactics and weak offers. I've even written a book on real estate postcard marketing to show the ineffective majority how to join the successful minority.
There's still plenty of potential in direct mail advertising, but I see it staying where it is as a real estate advertising tool -- neither increasing nor decreasing in usage.
3. Selective Online Advertising Will Rise
Over the last 3 - 5 years, dozens of real estate search engines and self-help websites have emerged to dominate the media. You know their names -- Zillow, HouseValues, etc. These websites are run by smart individuals, and as a result they generate vast amounts of traffic. Their traffic is also cl
The Telephone And Your Business "Mr. Watson -- come here -- I want to see you.". These were the first words spoken over our beloved telephone in 1876 by its inventor Graham Bell to his assistant in the next room (Thomas A. Watson). I have posted Grahams hand drawn diagram below, in case you want to re-wire your office.[Image is available visiting this link: http://www.martinprint.com.au/?p=article-telep
3. Selective Online Advertising Will Rise
Over the last 3 - 5 years, dozens of real estate search engines and self-help websites have emerged to dominate the media. You know their names -- Zillow, HouseValues, etc. These websites are run by smart individuals, and as a result they generate vast amounts of traffic. Their traffic is also clearly definable (home buyers and sellers).
As the Internet continues to grow, and it gets harder to achieve top search engine ranking, I believe more and more agents will engage in online advertising (and lead acquisition) opportunities with the big real estate sites.
I don't think these will be traditional banner ads though. At least I hope they're not, since banner ads have become invisible. I see this as a "featured agent" kind of tactic wisely based on geographical areas and other demographics.
So there you have them ... my two cents on the future of real estate advertising. I promise that if I turn out to be wrong down the road, I will publish a revised version of this article in which I honorably eat my words. But don't hold your breath.
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