essentially the vehicle of our medium. In educating and consulting our clients about this specific marketing niche, we opt to produce a campaign that will generate reliable results for the client and create return business for us. Of course, when any new idea is introduced to the market, it’s an opportunity for smallThe idea of Mobile Billboards came to me while strolling down a busy street on a typical work day in Los Angeles. I noticed an “advertise here” sign on the back of a bus with a phone number printed on the side. My curiosity led me to dial the number and upon hearing the pricing, I couldn’t help but smirk at the ridiculous fees that were being charged to display ads on a conventional, and such boring medium. At the time, I was president of a digital marketing company called Intellix Media, which was later acquired by Crenovate, Inc. With this background, I was quite familiar with the marketing and advertising industry and really understood the benefits of outdoor media. As soon as I hung up the phone, I knew there was a vast market in outdoor advertising that was yet to be explored. Why not create a customized truck that could carry standard size billboard ads around town for the sole purpose of advertising? This mere thought was the stepping stone in establishing Citi-Mobile. Currently, Citi-Mobile billboards operate nationally servicing diverse populations and demographics.

Citi-Mobile and our entire operation have always operated as an agency for the agency, in other words we have never looked at ourselves as a trucking company even though that is essentially the vehicle of our medium. In educating and consulting our clients about this specific marketing niche, we opt to produce a campaign that will generate reliable results for the client and create return business for us. Of course, when any new idea is introduced to the market, it’s an opportunity for small

culous fees that were being charged to display ads on a conventional, and such boring medium. At the time, I was president of a digital marketing company called Intellix Media, which was later acquired by Crenovate, Inc. With this background, I was quite familiar with the marketing and advertising industry and really understood the benefits of outdoor media. As soon as I hung up the phone, I knew there was a vast market in outdoor advertising that was yet to be explored. Why not create a customized truck that could carry standard size billboard ads around town for the sole purpose of advertising? This mere thought was the stepping stone in establishing Citi-Mobile. Currently, Citi-Mobile billboards operate nationally servicing diverse populations and demographics.

Citi-Mobile and our entire operation have always operated as an agency for the agency, in other words we have never looked at ourselves as a trucking company even though that is essentially the vehicle of our medium. In educating and consulting our clients about this specific marketing niche, we opt to produce a campaign that will generate reliable results for the client and create return business for us. Of course, when any new idea is introduced to the market, it’s an opportunity for small

understood the benefits of outdoor media. As soon as I hung up the phone, I knew there was a vast market in outdoor advertising that was yet to be explored. Why not create a customized truck that could carry standard size billboard ads around town for the sole purpose of advertising? This mere thought was the stepping stone in establishing Citi-Mobile. Currently, Citi-Mobile billboards operate nationally servicing diverse populations and demographics.

Citi-Mobile and our entire operation have always operated as an agency for the agency, in other words we have never looked at ourselves as a trucking company even though that is essentially the vehicle of our medium. In educating and consulting our clients about this specific marketing niche, we opt to produce a campaign that will generate reliable results for the client and create return business for us. Of course, when any new idea is introduced to the market, it’s an opportunity for small

stone in establishing Citi-Mobile. Currently, Citi-Mobile billboards operate nationally servicing diverse populations and demographics.

Citi-Mobile and our entire operation have always operated as an agency for the agency, in other words we have never looked at ourselves as a trucking company even though that is essentially the vehicle of our medium. In educating and consulting our clients about this specific marketing niche, we opt to produce a campaign that will generate reliable results for the client and create return business for us. Of course, when any new idea is introduced to the market, it’s an opportunity for small

essentially the vehicle of our medium. In educating and consulting our clients about this specific marketing niche, we opt to produce a campaign that will generate reliable results for the client and create return business for us. Of course, when any new idea is introduced to the market, it’s an opportunity for small scale competitors to try to make a quick buck at the cost of the client. It is for this reason that I have decided to write this article as a means to inform future agencies, clients, and even fellow colleagues, on what it takes to have a successful campaign.

The following is a ten step checklist that must be met in order to have a successful campaign. 1- Identify a Target Audience.
a. Be familiar with your target demographic. Narrowing down a specific audience is critical in creating a campaign that will appeal to this target population. This should be discussed thoroughly with your Mobile Billboard service provider prior to taking any further action.

2- Design a Direct Response Ad
a. Mobile Billboards perform at their peak when there is a “call to action message”. General branding of your service, unless targeting a grand opening or a trade show, does not produce trackable results. Make certain you incorporate a phone number, a special discount, or any unique offer that may appeal to your target audience.

3- Choosing the right hours & days of Operations
a. All too often clients will ask for generic hours like 9am to 5pm. Although the 9-5 approach will reach some of your audience, it will overlook business professionals an