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Atricle Dump - Lead Quality and Long Term Success
So many contractors go out of business because their construction cost estimating is too low or too high. When the amount estimated in not high enough the company can lose a lot of money; when the estimate is too high you lose the job to a competitor and gain a bad reputation. If either occurs enough
If you are in the online lead generation business I have two pieces of advice for you: First, provide your users with content-rich incentives;
Have you ever wondered why the people in your team don’t seem as motivated as you do? Or why some people do their jobs with enthusiasm and vigor, and others barely get through the day without taking the frown off their faces?You are not alone. The topic of human motivation has been studied for hu
Why?
Because there is no standard definition for a quality lead. Advertisers and marketers typically try to define lead quality by asking questions like: Is a quality lead defined by conversion based on time? Is it based on Return on Investment (ROI)? These questions will continue to go unanswered because different businesses have different benchmarks when considering lead quality.
Another prominent question is: Does lead quality diminish over time because of over-exposure?
Again, there is no definitive answer, but I believe lead quality diminishes over time for 2 reasons: because most advertisers don’t “refresh” or “re-adjust” the ad; and because consumers become desensitized to the ad content due to over-exposure.
How can this problem be addressed?
I believe lead quality can be improved by changing the advertising message consistently. If the message is changed 4 times a year, it will stay fresh. Very few ad campaigns can run forever without change. For every “Just Do It “and “Priceless”— campaigns that have been continuously refreshed and re-adjusted—there is a “Where’s The Beef?” or a “Pizza!, Pizza!” –branding phrases that were extremely popular, but have fallen by the wayside because they were not updated.
Another component that keeps lead quality from deteriorating over time is “incentivizing” the consumer. Incentivizing the consumer doesn’t necessarily mean leveraging money—in fact, a recent report that the IAB released shows that the best incentives are free information, or newsletters:
Lead quality does not have to diminish over time, but it takes the right message at the right time to keep that from happening. Advertisers that fail to change marketing messages, or over-expose consumers to ad content can expect lead quality to fall dramatically over time.
If you are in the online lead generation business I have two pieces of advice for you: First, provide your users with content-rich incentives;
Those who push paper and demand forms when they are not completely necessary are doing so to their own peril. Unfortunately when the government demands forms they do it to our peril. You see incase you had not noticed FORM is a four letter word and for good reason too. Forms are so often used by bureauc
Another prominent question is: Does lead quality diminish over time because of over-exposure?
Again, there is no definitive answer, but I believe lead quality diminishes over time for 2 reasons: because most advertisers don’t “refresh” or “re-adjust” the ad; and because consumers become desensitized to the ad content due to over-exposure.
How can this problem be addressed?
I believe lead quality can be improved by changing the advertising message consistently. If the message is changed 4 times a year, it will stay fresh. Very few ad campaigns can run forever without change. For every “Just Do It “and “Priceless”— campaigns that have been continuously refreshed and re-adjusted—there is a “Where’s The Beef?” or a “Pizza!, Pizza!” –branding phrases that were extremely popular, but have fallen by the wayside because they were not updated.
Another component that keeps lead quality from deteriorating over time is “incentivizing” the consumer. Incentivizing the consumer doesn’t necessarily mean leveraging money—in fact, a recent report that the IAB released shows that the best incentives are free information, or newsletters:
Lead quality does not have to diminish over time, but it takes the right message at the right time to keep that from happening. Advertisers that fail to change marketing messages, or over-expose consumers to ad content can expect lead quality to fall dramatically over time.
If you are in the online lead generation business I have two pieces of advice for you: First, provide your users with content-rich incentives;
Recently, while visiting a friend's office, he began to tell me his business was a mess. It wasn't fun anymore. "The problem with this business," he said, "is that the manager (ME) is the worst person for the job. I have no training in management. My partner just wants to come to work, do his job an
I believe lead quality can be improved by changing the advertising message consistently. If the message is changed 4 times a year, it will stay fresh. Very few ad campaigns can run forever without change. For every “Just Do It “and “Priceless”— campaigns that have been continuously refreshed and re-adjusted—there is a “Where’s The Beef?” or a “Pizza!, Pizza!” –branding phrases that were extremely popular, but have fallen by the wayside because they were not updated.
Another component that keeps lead quality from deteriorating over time is “incentivizing” the consumer. Incentivizing the consumer doesn’t necessarily mean leveraging money—in fact, a recent report that the IAB released shows that the best incentives are free information, or newsletters:
Lead quality does not have to diminish over time, but it takes the right message at the right time to keep that from happening. Advertisers that fail to change marketing messages, or over-expose consumers to ad content can expect lead quality to fall dramatically over time.
If you are in the online lead generation business I have two pieces of advice for you: First, provide your users with content-rich incentives;
Are you inadvertently driving your customers crazy with your company policies? Not sure?Well, imagine that a customer who's been with your company for a while with no complaints finally has a reason to contact customer service because of what appears to be a billing error. She assumes the error w
Another component that keeps lead quality from deteriorating over time is “incentivizing” the consumer. Incentivizing the consumer doesn’t necessarily mean leveraging money—in fact, a recent report that the IAB released shows that the best incentives are free information, or newsletters:
Lead quality does not have to diminish over time, but it takes the right message at the right time to keep that from happening. Advertisers that fail to change marketing messages, or over-expose consumers to ad content can expect lead quality to fall dramatically over time.
If you are in the online lead generation business I have two pieces of advice for you: First, provide your users with content-rich incentives;
A history of setting industry standards by letting consumers' expectations for product performance and concerns for safety take center stage is Case's real claim to fame.Inventor Jerome Case founded the company in 1842. What began as a company meant to build threshing machines has been transforme
If you are in the online lead generation business I have two pieces of advice for you: First, provide your users with content-rich incentives; and second TEST! Test your message, test your creative. Keep everything from going stale, and your lead quality will not diminish. Stay the course without change and say hello to your neighbor: Little Caesar.
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