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Atricle Dump - Using ROI (Return on Investment) as a Marketing Tool
How to Avoid Identity Theft and What to do If You're a VictimIt's time to stop talking about identity theft and do something to protect yourself.My bank just sent a new set of Visa cards with the explanation that hackers had compromised a retailer where I had used the card, ergo - new cards.Doesn't sound too bad, does it? What it means is that I now have to contact all of my "automatic" payment vendors and give them the new number. We were lucky that we didn't get any financial damage on the way through.<
There are many different paid to surf sites on the internet. These old websites are called H.Y.I.Ps or High Yield Investment Programs. They are all frauds and need new money to stay in business. The main reason these sites stick around is because back in 2000 there where many legit paid to surf programs. You could remember these programs as many people earned tons of money from them. AllAdvantage was the first paid to surf site that lead to many others such as; Cashsurfers, Clickdough, Desktopdollars, and many others.How do these c
What I ended up doing was justifying the investment through the use of the ROI or the “return on investment” technique. In basic layman’s terms, it works like this. Suppose you have purchased a newspaper ad for $100. Say you’re a florist and profit $10 on average per order. So you now need 10 orders to offset the cost of the ad. That’s the simplified version and it can be applied to almost any other media: TV, radio, Yellow Pages, direct mail, and so forth. It requires that you know the exact costs and your own profits. If the marketing program takes place over several days, weeks or months, the plan is the same.
First, decide which media is most appropriate for your kind of product or service. Then figure your average profit. For instance, if you’re a plumber and the average job is $150, what is the profit after you have paid for the parts, truck and employee? Let’s assume it’s $50 left. So, if you are looking at a $500 per month Yellow Page ad, the first 10 jobs per month would break you even. But it’s a bit more complex than that. If that YP book reaches 100,000 people for $500, but another directory covers 500,000 people and the ad is $1500, which is the better deal? Sure, now you have to get 30 jobs to offset the charge, but you are seen by 400,000 more potential customers. Therefore, the ROI is far more optimist with so many more people seeing your ad.
As a result, the ROI is important when considering an overall budget of a media mix. Also look at other potential profit areas, The local home remodeler might consider spending more in a pricier, high-end magazine that reaches fewer home-owners, but those living in expensive homes. Why? Because his profit might be greater, per job. For example, his Yellow Page ad reaches everyone and he figures he makes $10,000 profit on an average home and therefore uses a 5 to 1 ROI for his YP program. So, he spends $50,000 on an annual YP ad distributed to 500,000 and needs 5 jobs to cover that YP cost. But, in the glossy magazine that goes to only 10,000 upper-level consumers, he might reap a $30,000 profit per job. He still spent $50,000 on a quarterly distribution for a year, but only needs 3 jobs or a 3 to 1 ROI. Have you got that?
Most people today have the opportunity to work from home if they choose, however, like skydiving, working from home is not for everyone.One person’s pleasure is another person’s poison.If you do want to work from home, do you want online or offline, product or service, health related, information related, affiliate business? Etc,etc,etc. The list goes on and on. Find something that is of interest to you, this is very important, you must be passionate about your business, know your business inside and out, study and research
What I ended up doing was justifying the investment through the use of the ROI or the “return on investment” technique. In basic layman’s terms, it works like this. Suppose you have purchased a newspaper ad for $100. Say you’re a florist and profit $10 on average per order. So you now need 10 orders to offset the cost of the ad. That’s the simplified version and it can be applied to almost any other media: TV, radio, Yellow Pages, direct mail, and so forth. It requires that you know the exact costs and your own profits. If the marketing program takes place over several days, weeks or months, the plan is the same.
First, decide which media is most appropriate for your kind of product or service. Then figure your average profit. For instance, if you’re a plumber and the average job is $150, what is the profit after you have paid for the parts, truck and employee? Let’s assume it’s $50 left. So, if you are looking at a $500 per month Yellow Page ad, the first 10 jobs per month would break you even. But it’s a bit more complex than that. If that YP book reaches 100,000 people for $500, but another directory covers 500,000 people and the ad is $1500, which is the better deal? Sure, now you have to get 30 jobs to offset the charge, but you are seen by 400,000 more potential customers. Therefore, the ROI is far more optimist with so many more people seeing your ad.
As a result, the ROI is important when considering an overall budget of a media mix. Also look at other potential profit areas, The local home remodeler might consider spending more in a pricier, high-end magazine that reaches fewer home-owners, but those living in expensive homes. Why? Because his profit might be greater, per job. For example, his Yellow Page ad reaches everyone and he figures he makes $10,000 profit on an average home and therefore uses a 5 to 1 ROI for his YP program. So, he spends $50,000 on an annual YP ad distributed to 500,000 and needs 5 jobs to cover that YP cost. But, in the glossy magazine that goes to only 10,000 upper-level consumers, he might reap a $30,000 profit per job. He still spent $50,000 on a quarterly distribution for a year, but only needs 3 jobs or a 3 to 1 ROI. Have you got that?
Does writing a proposal seem confusing? Not sure what format to use or what information to include? This is a simple guide to writing a great proposal that will increase your new business and sales.The key to securing new business is in building a relationship with your prospective clients and showing them you can delivery exactly what they want. A well-constructed proposal can do this for you and can dramatically increase sales and business. Don’t miss the sample proposal at the end!FIRST STEPSThe first step of t
First, decide which media is most appropriate for your kind of product or service. Then figure your average profit. For instance, if you’re a plumber and the average job is $150, what is the profit after you have paid for the parts, truck and employee? Let’s assume it’s $50 left. So, if you are looking at a $500 per month Yellow Page ad, the first 10 jobs per month would break you even. But it’s a bit more complex than that. If that YP book reaches 100,000 people for $500, but another directory covers 500,000 people and the ad is $1500, which is the better deal? Sure, now you have to get 30 jobs to offset the charge, but you are seen by 400,000 more potential customers. Therefore, the ROI is far more optimist with so many more people seeing your ad.
As a result, the ROI is important when considering an overall budget of a media mix. Also look at other potential profit areas, The local home remodeler might consider spending more in a pricier, high-end magazine that reaches fewer home-owners, but those living in expensive homes. Why? Because his profit might be greater, per job. For example, his Yellow Page ad reaches everyone and he figures he makes $10,000 profit on an average home and therefore uses a 5 to 1 ROI for his YP program. So, he spends $50,000 on an annual YP ad distributed to 500,000 and needs 5 jobs to cover that YP cost. But, in the glossy magazine that goes to only 10,000 upper-level consumers, he might reap a $30,000 profit per job. He still spent $50,000 on a quarterly distribution for a year, but only needs 3 jobs or a 3 to 1 ROI. Have you got that?
A business can always benefit from simple advertising strategies and one of them is using stickers. They can also promote your products and services with the flexibility of being able to stick them everywhere. A sticker is an adhesive label, they can be or printed content or illustrated. You can see them on streets, walls, cars, and glass windows. This can be the easiest and the most feasible form of advertisement. Also with the enhancement of printing equipments, sticker printing can be a cost-effective solution.Sticker printing
As a result, the ROI is important when considering an overall budget of a media mix. Also look at other potential profit areas, The local home remodeler might consider spending more in a pricier, high-end magazine that reaches fewer home-owners, but those living in expensive homes. Why? Because his profit might be greater, per job. For example, his Yellow Page ad reaches everyone and he figures he makes $10,000 profit on an average home and therefore uses a 5 to 1 ROI for his YP program. So, he spends $50,000 on an annual YP ad distributed to 500,000 and needs 5 jobs to cover that YP cost. But, in the glossy magazine that goes to only 10,000 upper-level consumers, he might reap a $30,000 profit per job. He still spent $50,000 on a quarterly distribution for a year, but only needs 3 jobs or a 3 to 1 ROI. Have you got that?
Most projects are composed of multiple steps, and often these steps are performed by more than one person. In the art/science of scheduling for project management, these steps are called activities.When an activity is completed, it is said to have attained its milestone. One might simplistically think of a project as a succession of activities which, laid end-to-end, eventually complete the project.But when is life ever that simple? Projects are rarely so linear that when one activity reaches its milestone the next starts.g in expensive homes. Why? Because his profit might be greater, per job. For example, his Yellow Page ad reaches everyone and he figures he makes $10,000 profit on an average home and therefore uses a 5 to 1 ROI for his YP program. So, he spends $50,000 on an annual YP ad distributed to 500,000 and needs 5 jobs to cover that YP cost. But, in the glossy magazine that goes to only 10,000 upper-level consumers, he might reap a $30,000 profit per job. He still spent $50,000 on a quarterly distribution for a year, but only needs 3 jobs or a 3 to 1 ROI. Have you got that? The type of media dictated the ROI based on a reconfigured profit margin. The media determines the average customer and the market.
Your radio, TV, magazine or YP rep can give you the demographic numbers and the reach for each media. They can show you the spending habits of the typical listener or reader, which will allow you to design an ad around the person you are trying to attract. Then the ROI should be used to establish the amount you are willing to invest in the short or long run. Each media can be used for different time frames. Some have fixed dates of delivery and longevity such as Yellow Pages, magazines and newspapers. Others, like direct mail, and TV can be purchased with relatively short notice, depending on availability.
What ever route you take, the ROI is the most important rule of thumb, followed closely by a tracking method to monitor your results. Without that, you have no way of knowing how well the ad worked and whether or not you covered your ROI. If you’re interested in learning more, I wrote a book on how I worked with my Yellow Page clients for 25 years on developing this type of strategy. Even if you use other media, it may be of interest to you as well. Visit poweradbook.com to learn more and remember that the advertising cost is something that is an investment in your business and not just an overhead expense. The ROI will become your ally in deciding where to allocate you funds and can ultimately save you a small fortune.
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