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    What Every Yellow Page Advertiser Needs to Know
    Do you know the five things to ask your Yellow Page representative? You should, because they determine a lot about your advertising. How about the best type of headline? Okay, what about ad costs? How much should you be spending? Still in the dark? You’re not alone. Most business people know little about a media that’s been around over 100 years and is a fixture in every consumer’s home. But it’s not your fault.If you’re a typical advertiser, you get the bulk of your information each year when your YP rep comes around. Depending on how efficient they are, they will pass on
    ne plays a wrong note. Kinda wakes you up doesn't it?

    What happened in both of these cases is that a process which should have been smooth suddenly wasn't, and it spoilt the experience.

    What's this got to do with writing? Everything! Whatever you writ

    Every Conversation Should Earn You Cash
    Care to work for free? Well, even though that may be an ultra foolish question, most of us practice freebies all day long without even truly realizing it. How many times do you receive a call from someone that “Just wants a minute of your time” and ends up picking your brain for 30 minutes? Did you make any money off of these 30 minutes? Of course you didn’t. Sure, you can say that this is building future wealth from the networking that you are doing, but the bottom line is, you just gave away the most precious commodity you have…YOUR TIME!Marketing A Tight ScheduleOne way to keep from havi
    The Single Biggest Reason Why You Absolutely Must Proofread Your Writing, Plus 10 Hints To Help You Do It Better

    The single biggest reason why you absolutely must proofread your work is a very simple one:

    Money.

    The old adage about only getting one chance to make a first impression is seldom more important than it is with the written word. Get it wrong and it will cost you.

    Imagine this - it's a hot day. You've been outside playing sport, doing the gardening, or running with the dog. Whatever it is, you're hot! You grab your favorite drink from the fridge, put it to your lips and feel the cold liquid gurgling down your throat, refreshing you. Ah, what bliss. But then, suddenly, something catches in your throat and you cough, spitting out your drink. Aaarrrrggghhh! A fly! Suddenly the wonderful refreshing feeling isn't so wonderful any more, is it? All because of a tiny little fly. Spoils the experience, doesn't it?

    Or this - you're in a theater listening to your favorite classical piece. Someone plays a wrong note. Kinda wakes you up doesn't it?

    What happened in both of these cases is that a process which should have been smooth suddenly wasn't, and it spoilt the experience.

    What's this got to do with writing? Everything! Whatever you write

    How to Select and Join an Affiliate Program
    There are many horror stories about affiliate programs and networks that related to illegal programs or pyramid schemes. Basically, these do not have worthy products.These are the schemes you do not want to be associated with. It is obvious you want to be with a program that offers high quality product that you will readily endorse. The growing number of those who have joined already and are succeeding is proof enough that there are reliable and quality affiliate programs out there.Why participate in an affiliate program?An affiliate program allows you to work part-time. It gives you the
    t only getting one chance to make a first impression is seldom more important than it is with the written word. Get it wrong and it will cost you.

    Imagine this - it's a hot day. You've been outside playing sport, doing the gardening, or running with the dog. Whatever it is, you're hot! You grab your favorite drink from the fridge, put it to your lips and feel the cold liquid gurgling down your throat, refreshing you. Ah, what bliss. But then, suddenly, something catches in your throat and you cough, spitting out your drink. Aaarrrrggghhh! A fly! Suddenly the wonderful refreshing feeling isn't so wonderful any more, is it? All because of a tiny little fly. Spoils the experience, doesn't it?

    Or this - you're in a theater listening to your favorite classical piece. Someone plays a wrong note. Kinda wakes you up doesn't it?

    What happened in both of these cases is that a process which should have been smooth suddenly wasn't, and it spoilt the experience.

    What's this got to do with writing? Everything! Whatever you writ

    Marketing-Minded Financial Planners, Make Your Web Site a Resource for the Media
    Reporters, by nature, are curious people.If you can get them to come to your web site, they will probably poke around and spend a few minutes there, learning about your business and your capabilities.If your web site is any good, this should make them more likely to interview you in the future.So in your press releases, go one step beyond merely listing your basic contact info.Think creatively and come up with a clever reason for reporters and readers to go to your web site.For instance: offer them a list of ten tips, or links to additional resources about the topic at hand.
    . Whatever it is, you're hot! You grab your favorite drink from the fridge, put it to your lips and feel the cold liquid gurgling down your throat, refreshing you. Ah, what bliss. But then, suddenly, something catches in your throat and you cough, spitting out your drink. Aaarrrrggghhh! A fly! Suddenly the wonderful refreshing feeling isn't so wonderful any more, is it? All because of a tiny little fly. Spoils the experience, doesn't it?

    Or this - you're in a theater listening to your favorite classical piece. Someone plays a wrong note. Kinda wakes you up doesn't it?

    What happened in both of these cases is that a process which should have been smooth suddenly wasn't, and it spoilt the experience.

    What's this got to do with writing? Everything! Whatever you writ

    Becoming A Home Inspector: What the Home Inspection Schools Don't Want You To Know
    Chances are if you’re reading this you’ve thought about becoming a home inspector. You may have even seen the ads that say you can make hundreds of dollars a day as a home inspector. Home inspection schools put many of these ads out. They paint a rosy picture about the profession and how easy it will be for you to make a ton of money virtually overnight. I’m a Professional Real Estate Inspector and I’m going to tell you what the home inspection schools don’t want you to know about this profession!What the Home Inspector schools aren’t telling youWhat these schools and the various company’
    r drink. Aaarrrrggghhh! A fly! Suddenly the wonderful refreshing feeling isn't so wonderful any more, is it? All because of a tiny little fly. Spoils the experience, doesn't it?

    Or this - you're in a theater listening to your favorite classical piece. Someone plays a wrong note. Kinda wakes you up doesn't it?

    What happened in both of these cases is that a process which should have been smooth suddenly wasn't, and it spoilt the experience.

    What's this got to do with writing? Everything! Whatever you writ

    Blogging – Different Methods of Using Blogs
    Blogging is a great form of communication and is used in many different ways on the Internet. There are many types of blogs. Media blogs, genre blogs, legal status of publisher’s blogs, as well as blog search engines. Video blogs (vblogs) are simply blogs that encompass videos, photo logs hold many different photos, and sketchbooks are a site that includes a portfolio of sketches.Genre blogs are blogs that pertain to certain subjects. This can be a broad range of subjects including, politics, world events, particular news events (like the Iraqi War), fashion, sports, computers, etc. These probably are
    ne plays a wrong note. Kinda wakes you up doesn't it?

    What happened in both of these cases is that a process which should have been smooth suddenly wasn't, and it spoilt the experience.

    What's this got to do with writing? Everything! Whatever you write, you write for one purpose and one only. To get YOUR idea from YOUR HEAD into SOMEONE ELSE'S. Nothing else, that's it.

    Now, you'd have to agree, the smoother that process, the less "friction", the better the result. Pretty clear isn't it?

    And in most cases, either directly or indirectly, sooner or later, a "better result" means more money. When you're trying to get something across - a sales letter, a thesis, a novel, a business proposition - you simply can't afford to interrupt the flow with unnecessary "friction".

    You must not put a fly in your reader's drink!

    You must not play the wrong note when you're playing him your sales melody!

    It's a funny thing, proofreading. Readers will never say "wow, that book had no spelling mistakes". A well-written book, web page, article, whatever, will convey its message without "friction". But a book, web page or article with errors will be just like the fly, or the wrong note. The flow of ideas will be disrupted just as surely as if you had slapped the reader round the

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