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Atricle Dump - Writing for the Web
What Really Makes the Difference Between a GREAT Business and an Ordinary Business?Every once in a while I come across a business that doesn’t just stand out visibly but is truly outstanding in every sense. A business that has somehow created a great Team of people, a business that has mastered the art of delighting it s customers, a business that is achieving spectacular growth and profits.These sensational businesses are the ones that I really like to watch. After all, that’s where so much of the material for my book comes from. But what is it that makes the difference? How do these businesses succeed when others around them are failing? How do they manage to recruit when other businesses cannot find good people?There are two things that I’ve noticed that these businesses have in common. The first of these is systems. And I don’t particularly mean information or computer systems. What I do mean are systems for all the basic things.It starts with a vision.Someone realises that there is a niche in the market. Not because there aren’t already businesses in that market. But because those other businesses aren’t exactly making a good job of things. Haven’t you sometimes had a bad experience of dealing with a business and said to yourself, “If only they could do it this way”.And with “if only” in mind they set out to do something special. They set out to create a business that does that extra something. And by going the extra mile that business learns that it can delight its customers and grow more quickly than its competitors.Let me give you an example from the UK.Supposing you had said to me, back in the mid 1980’s, that a new sandwich outlet was going to be started that would come to dominate the London sandwich industry. I would have thought that you were mad.London already had sandwich shops on every street and every corner. There were hundreds of them! And the market was very tough. Very competitive. How could anyone ever come to dominate such a market?At about that time, two chartered surveyors – Julian Metcalfe and Sinclair Beecham started a business. They called it Pret A Manger. Julian and Sinclair now rank amongst the wealthiest people in the UK. And in 2001 they sold one third of their business to McDonalds for an “undisclosed sum”. My interpretation of undisclosed sum is a lot of money!Their stores may not have adings. Web users are usually in a hurry. They need bite-size information, and fast. Help them and you will also do yourself a favor.
Headings and Subheadings
The first heading on the page is the most important. It tells the reader why the text is worth reading.
The next headings that you use must have more of an objective value than a stylistic one. They should sum up the content of the correspon Restaurant RecruitingWhen restaurants begin recruiting, there are a number of factors that have to be taken into consideration. These include human resource development and the requirement of employees. Along with effective management, logistics plays an important role. The number of employees required by a restaurant depends upon the scale of its operation, the level of mechanization, and the system of work.In the case of retail food chains, there may be a single person in charge of recruiting employees, for all the outlets. This is done in order to maintain uniformity in the selection process and in the qualifications of the candidates selected.When managers or owners of restaurants want to recruit part-time employees, they may be willing to recruit college students, currently pursuing a degree in some aspect of hotel management. Restaurants that operate on a larger scale, call for degrees in hotel management.The plan for restaurant recruiting, as devised by the management, should be carefully scrutinized before the candidates are employed. It is advisable that the recruitment should be done in a structured manner, by the personnel department of the restaurant. The personnel department has to take into account the requirements of the various departments.A lot of people who own or run restaurants do not know the technique involved in interviewing potential employees. The restaurant could be a fast food center, a regular dining restaurant or an upscale restaurant, but recruiting the wrong employee for the post can prove to be costly.The management has to consider the costs of advertising, interviewing time, interrupted customer service, training and severance pay. The management should select and calculate each step of the hiring process costs, in terms of time and money. A little research and planning can prove worthwhile in the end. When you're browsing the Web for information, you're coming across variously structured pages. Some contain the exact information that you need, while others are full of details that prove to be inconclusive. The rule of thumb when writing for the Web is to keep the information well structured, and to respect some basic, very simple directions. Failure to do so will result in web users never attempting to access your web page again.
Theoretical Basis
In 1997, John Morkes and Jakob Nielsen have conducted a study to determine the way users read various texts on the Web. Their conclusion was that people tend not to read the text thoroughly, but they scan it instead. They browse through it, looking for the relevant information at the surface.
Web users are people that want to find information as quickly as possible. They seem to prefer short, right-to-the-point pages, and factual information to the overcharged, insipid and sometimes incomprehensible (due to the hyped language) "marketing fluff" that characterizes most of the writings that populate the Web nowadays.
The quality, credibility and relevance of the information are of utmost importance. Failure to satisfy any of these needs will determine users to never access a web page that has not provided concise, scannable and objective information.
In support of the above, the following paragraphs will attempt to cover some of the most important details that you should consider when writing for the web.
Text Format
- Sections
Since scanning is the universally accepted norm for web texts, do try to make your text short, or, if not possible, split it into sections/chunks with relevant headings and subheadings. Web users are usually in a hurry. They need bite-size information, and fast. Help them and you will also do yourself a favor.
- Headings and Subheadings
The first heading on the page is the most important. It tells the reader why the text is worth reading.
The next headings that you use must have more of an objective value than a stylistic one. They should sum up the content of the correspond Sales for Window Cleaning CompaniesIn selling window-cleaning services to small businesses in retail centers it is often advisable to give free services to show them of your abilities. When working on selling to large corporations you'll need to do personal sales and approach them in a very professional matter and have with you a copy of your million-dollar liability insurance policy certificate to work other property.Often you may have to meet with the facilities maintenance directors and do a professional sales call. If you meet with the facilities maintenance director it pays not to wear a suit and tie, but rather a polo shirt and Levi's. If you look too fancy and slick then the facilities maintenance director will not like you.If you are meeting with a professional property management company sometimes it is smart to take pictures of a few of other buildings that you clean the windows for. When bidding on large government building contracts for cleaning windows you need to make sure that you get on the bidders list well in advance and that you know everybody involved on a personal first name basis.Selling window cleaning services is easy but remember it is a very competitive business and you need to know your stuff and present yourself as a reliable company who will do an excellent job and never be late. Please consider all this in 2006. n.
Theoretical Basis
In 1997, John Morkes and Jakob Nielsen have conducted a study to determine the way users read various texts on the Web. Their conclusion was that people tend not to read the text thoroughly, but they scan it instead. They browse through it, looking for the relevant information at the surface.
Web users are people that want to find information as quickly as possible. They seem to prefer short, right-to-the-point pages, and factual information to the overcharged, insipid and sometimes incomprehensible (due to the hyped language) "marketing fluff" that characterizes most of the writings that populate the Web nowadays.
The quality, credibility and relevance of the information are of utmost importance. Failure to satisfy any of these needs will determine users to never access a web page that has not provided concise, scannable and objective information.
In support of the above, the following paragraphs will attempt to cover some of the most important details that you should consider when writing for the web.
Text Format
- Sections
Since scanning is the universally accepted norm for web texts, do try to make your text short, or, if not possible, split it into sections/chunks with relevant headings and subheadings. Web users are usually in a hurry. They need bite-size information, and fast. Help them and you will also do yourself a favor.
- Headings and Subheadings
The first heading on the page is the most important. It tells the reader why the text is worth reading.
The next headings that you use must have more of an objective value than a stylistic one. They should sum up the content of the correspon Setting Up Shop: An Online Technology Primer for Entrepreneurs, Startups and SMBsThe Internet provides endless opportunity to start your own business; from a web design company to an online clothing store, the possibilities are endless. Having a brick and mortar setup is no longer a prerequisite to establishing your business. A home office and a simple, informative web site can serve as your company’s headquarters.As easy as it is to start a legitimate company online, fraudsters can also effortlessly create scam firms that take advantage of people. They can shut down an online shop as quickly as it was setup. In order to succeed in the online business realm, you must pay close attention to building trust with your customers.Large established enterprises with reputable names have an advantage when dealing with clients over the Internet. These well-known firms have built their reputation over the years and have the benefit of years or decades of proven levels of trust. But a small or medium sized business (SMB) just starting out has to lay a foundation to prove its legitimacy to potential consumers.Though these new entrepreneurs may lack a sophisticated IT department or be constricted to a limited budget, SMBs must invest in proper security solutions just like their corporate counterparts in order for their ventures to flourish.Tips to Protect your SMB’s DataSmall business networks often have less security measures imposed than those of large companies, and are therefore an easier target for attack. New and experienced entrepreneurs alike can use the following tips to increase the security of their SMB:
After installing security software, be sure to keep up with automatic updates. For instance, computer viruses are constantly evolving and your computer andor network must be prepared to deal with the ever-changing epidemic (1).
Back up your data. A vital file can be erased with just the click of a button, by either your own employees or a malicious attack. Utilize CD-ROMs or an external hard drive; set up regular full or incremental back-ups based on your company’s needs to prevent unintended loss of information (1).
Do not ignore the importance of encryption and strong passwords. The 2006 CSIFBI Computer Crime Report found that unauthorized access to information cost the 313 companies surveyed an astounding $10,617,000.
< hort, right-to-the-point pages, and factual information to the overcharged, insipid and sometimes incomprehensible (due to the hyped language) "marketing fluff" that characterizes most of the writings that populate the Web nowadays.
The quality, credibility and relevance of the information are of utmost importance. Failure to satisfy any of these needs will determine users to never access a web page that has not provided concise, scannable and objective information.
In support of the above, the following paragraphs will attempt to cover some of the most important details that you should consider when writing for the web.
Text Format
- Sections
Since scanning is the universally accepted norm for web texts, do try to make your text short, or, if not possible, split it into sections/chunks with relevant headings and subheadings. Web users are usually in a hurry. They need bite-size information, and fast. Help them and you will also do yourself a favor.
- Headings and Subheadings
The first heading on the page is the most important. It tells the reader why the text is worth reading.
The next headings that you use must have more of an objective value than a stylistic one. They should sum up the content of the correspon Ebook Writing Revealed - How to Jumpstart With E-book Writing?E-book has phenomenally invaded every individual’s attention who seek for answers to some of his queries. How pass? it is for one to look up to the pile of books in the library to answer an inquiry. How obsolete it is when you have a research work to do, you get up and start digging all your sister’s old books at home. Apparently, gone are those days that you have to scribble down on a book to remember an important item. Now, another technology has revolutionized – E-book.With the unprecedented acceptance of people on E-book, many have jumpstarted their careers in writing an e-book. Why not, when you can earn thousands of dollars for a single e-book? So, how do you get started with writing an e-book?It is true that what you are interested at comes out as beautiful when you narrate it. If you want to become successful with e-book writing, write the topics of your interest. It is only with this that you will be assured of an excellent if not a good e-book.Learn to exert a little effort to research. Any writing involves researching and e-book is not an exemption. What you write is essentially your thoughts, but anchoring your thoughts with other’s thoughts will not do any harm. As a matter of fact, it enhance your thoughts better. So, learn and get some tips from the experts.If your potential clients dictate that they want you to write about a specific topic, give it a try! It is natural for us to be dynamic and diverse. Try the things you are not so familiar with and you may be surprised to know that a lot of things interest you. , scannable and objective information.
In support of the above, the following paragraphs will attempt to cover some of the most important details that you should consider when writing for the web.
Text Format
- Sections
Since scanning is the universally accepted norm for web texts, do try to make your text short, or, if not possible, split it into sections/chunks with relevant headings and subheadings. Web users are usually in a hurry. They need bite-size information, and fast. Help them and you will also do yourself a favor.
- Headings and Subheadings
The first heading on the page is the most important. It tells the reader why the text is worth reading.
The next headings that you use must have more of an objective value than a stylistic one. They should sum up the content of the correspon Making Money OnlineI recently began an exploration of the internet and was overwhelmed by the amount of information available on making money online. You could spend years searching for the right information. Much of the information was free, and a good majority of it was available for a price. What i found was the right information was priceless, but if you did not use the information it was worthless, and some free information was worth many times more than the price of information you could pay for.So what does it take to start making money online? You need a simple plan of action and the willingness to just start and take baby steps in the direction of your goals. Just Do It! Then observe the effects and continue on with the next step or make corrections. I think it's possible to make money online and highly probable if you have the right tools and information and take the action necessary with a positive attitude towards success.So where do you start? It begins with a willingness to take chances and venture into unknown territory, learning from everyone you can. A good beginning would be learning the basics about finding a product to sell and how to market a product online, building a website, and then going on from there. The best way is learning from a mentor who has already gone through all the steps necessary to be successful and knows all the pitfalls of running an online business. Plus as an added bonus they could answer any questions that you may have.In conclusion, I only have this to say. Nothing gets started without taking action, so do something positive in your life today and at least search for some answers. You will never know what you can find unless you do.I hope you found this information useful. adings. Web users are usually in a hurry. They need bite-size information, and fast. Help them and you will also do yourself a favor.
- Headings and Subheadings
The first heading on the page is the most important. It tells the reader why the text is worth reading.
The next headings that you use must have more of an objective value than a stylistic one. They should sum up the content of the corresponding paragraph or sub-paragraph.
- Bulleted and Numbered Lists
The purpose of the bulleted lists should be to make information more obvious. It also contributes to reducing the amount of text on the web page and improves scannability. Information that is obvious is easier to remember.
For example (See our Usability Evaluation Services):
The usability concept
A usable sales website is one where:
- Your visitors can easily find what they are looking for;
- Your answers to frequently asked questions are helpful and easy to locate;
- Your ordering system is easy to use and intuitive;
- Your visitors feel comfortable trusting you, the company that operates the website.
- Tables
A table that contains relevant results of a study, for example, can be useful. It draws the reader's attention and also adds to the scannability of the text. Tables of contents are also useful, since they give users the opportunity to see right from the beginning if the information that they are looking for could be found in the text.
- Captions
When you write for Web users, include pictures, tables, flowcharts, or diagrams in the page structure to support the text. Make sure that you also insert captions that identify the illustrations or table. Remember though that illustrations need captions only when the context is not clear enough.
- Links
Use links to support the text's credibility. According to the nature of the text on your web page, you could provide links to glossaries that explain certain terms and concepts that you use in your text or to resources that you have
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