Atricle Dump - Internet and Businesses Online

Different Types of Websites
BROCHURE WEBSITEThis is the most common type of website and is perhaps the easiest to set up for your business. Imagine if you were to "translate" your brochure to the Web. That's what you'd have here. This type of website is fairly static and can be changed or updated once or twice per year. Sample pages include:- Home- About us- Products- Services- Contact usThe beauty about this type of website is that it requires little maintenance yet gives you a professional presence on the Web, and of course the respect you deserve. Also, the price is usually a lot lower but that doesn't mean you should sacrifice your company objectives for what appears to be less expensive.E-BUSINESS WEBSITEAn e-business website is one that includes all of the above but in addition it does something for you. Ideally, it should automate some process that you would otherwise have to do manually.This doesn't have to be a complex process. It coul

ilable to small businesses.

3. Free Traffic Sources

In conjunction with paid advertising, the Internet also offers numerous free sources of traffic.

These include:

- Writing helpful articles to promote yourself in industry-based websites.

- Publishing media releases to get free exposure.

- Establishing joint ventures with other businesses to promote your product and services to their database of customers.

- Funneling traffic from popular websites like eBay and online shopping directories.

4. Email Marketing

Did you know that most people spend more time reading their emails than they do surfing the web?

It's true - email is the number one application on the Internet with over 500 million users worldwide.

According to Forrester Research, in 1999 email marketing revenue was $164 million; today, email marketing is more than a $5 billion a year industry.

When you take into account the negligible cost of producing and sending an email, compared with 25 cents to $3 for the postal equivalent, it's easy to see why email marketing has grown so much in popularity.

Permission-based email marketing is used by over 80% of the world's largest companies, including Amazon, Microsoft, Ford, Dell, HP and eBay.

According to a recent DoubleClick Consumer Email Study:

- Permission-based email is the most preferred method of communication from online merchants to consumers: 75% rated it as t

A Quick Guide to Exactly What Dropshipping Is!
Dropshipping in Plain EnglishDropshipping is a highly successful form of selling which has been going on in the USA for many years, it is now beginning to emerge in other countries but it is still relatively new in some developed countries like the UK. Unlike other traditional ways of running an online business IE finding and buying stock in bulk, storing it and then trying to sell it, dropshipping means that you don’t actually have to buy the stock until you have already made the sale!Here is a flow guide of what happens:1 - You find the dropship supplier2 - You advertise their stock under your own name3 - When you have a sale, you purchase the item from the dropship supplier4 - The dropshipper then posts it directly to your customers addressThe profit margin is the money left from your sale after you've ordered from the dropshipper, the profit is all yours!Want to be A Dropshipper?In pra

"Nothing is more powerful than an idea whose time has come".

Victor Hugo

French Novelist and Poet

Victor was right. In the short ten years we've had access to the Internet; the world has changed dramatically.

Just contemplate these statistics for a moment:

- There are now approximately 934 million Internet users worldwide

- Projections from technology research company Forrester indicate that, by 2006, total online sales will increase to more than $560 billion dollars a year.

- In the last few years, China has grown to 99 million Internet users

- Online advertising spend has reached a record $9.4 billion in the US alone, with research firms expecting businesses will double their spending on web advertising by 2008.

Think about all the things you can do online that were impossible (or at least a little 'sci-fi') just ten years ago:

- Researching your favorite topics
- Booking plane trips
- Paying household bills
- Internet banking
- Getting in touch with long lost friends
- Buying or selling houses; and almost anything else you can think of

Just as the industrial revolution radically changed the way mass goods were produced, the Internet is now changing the way business operates at its core.

Small businesses that were once restricted to a small local market can now trade on a global scale. Selling goods and services to the world out of your garage is now a practical reality.

But the flipside to this amazing growth is that the competition for customer dollars is now fiercer than ever.

The web makes it easy to shop around for anything, so just 'having a website' is not enough. Whatever industry you're in, your website needs to offer compelling benefits to your customers.

You need to stand out from the crowd.

Web surfers need an easy way to find you when using their favorite search engine.

Your website needs to save customers time, money or hassles (preferably all three). It needs to solve their problems or provide them better value than they can get from your competitors.

The bottom line is - your website needs to deliver real value.

Unfortunately, lack of quality traffic is the number one reason why many small business websites fail.

Most people would agree that getting your website up and running is relatively easy - the hard part is getting people to visit your website and take action.

This is called the 'Billboard in a Desert' problem.

As an example, imagine you're building a five star restaurant:

- You spend a fortune fitting it out and buying the best equipment you can get your hands on.

- The food is fresh and prepared by the best chefs money can buy.

- All of your staff have been trained at the best hospitality schools in the world.

In short, you're a perfectionist and no detail has been spared... except the location - it's in the middle of the Sahara Desert.

Would it survive?

Of course it wouldn't. Without prominent exposure and foot traffic you'd be dead in a week. The same goes for your website.

Real World Internet Marketing Strategies

Fortunately, there are several simple and cost-effective ways you can attract people to your website.

These include:

1. Search Engine Optimization

Major Search engines like Google, Yahoo! and MSN are the first place 85% of all web surfers visit to find information.

If your website is built to be search engine friendly, you can generate a great deal of free traffic to your site.

We've all heard the real-estate mantra of 'location-location-location'. Well, getting listed in search engines is exactly the same - it's all about 'position-position-position'.

Most web users don't look past the first two pages of search results - so anything past this point is useless. To be truly effective, your website needs to be ranked within the top 30 results.

Search engine optimization (SEO) refers to a combination of strategies designed to make a website more appealing to search engines and therefore achieve a higher ranking.

In layman's terms, search engine optimization (SEO) means getting your website found in search engines.

Please note that there is no magic wand to magically place you in the top results. If there were, everybody would be using it and it would lose its effectiveness overnight.

There are, however, proven guidelines that will dramatically increase your chances of getting a good ranking.

2. Pay-Per-Click Advertising

In addition to the regular search results, all major search engines sell advertising space called 'sponsored links'.

This form of advertising is called 'Pay-Per-Click' and is the fastest way to attract targeted traffic to your website.

Pay-Per-Click advertising works by allowing you to bid on keywords that are relevant to your business.

For example, if you sell cell phone accessories, you might bid 20 cents for the keyword phrase 'cell phone accessories'.

When a user searches for 'cell phone accessories' your ad will appear in the sponsored links area. By clicking on the ad they are taken directly to your website and you're charged 20 cents for the click.

Pay-Per-Click advertising is extremely effective because it's targeted.

Unlike a typical 'shot-gun' marketing approach, your ad is only displayed to the people who are actively searching for your products and services.

Search engine optimization focuses on improving your ranking in the natural results. Pay-Per-Click advertising focuses on the sponsored results area.

As indicated by the name, Pay-Per-Click advertising means you only pay when somebody clicks on your ad. This is a vital point that distinguishes PPC from other forms of Internet advertising.

Because of its highly targeted nature, PPC is fast becoming the most popular type of online promotion available to small businesses.

3. Free Traffic Sources

In conjunction with paid advertising, the Internet also offers numerous free sources of traffic.

These include:

- Writing helpful articles to promote yourself in industry-based websites.

- Publishing media releases to get free exposure.

- Establishing joint ventures with other businesses to promote your product and services to their database of customers.

- Funneling traffic from popular websites like eBay and online shopping directories.

4. Email Marketing

Did you know that most people spend more time reading their emails than they do surfing the web?

It's true - email is the number one application on the Internet with over 500 million users worldwide.

According to Forrester Research, in 1999 email marketing revenue was $164 million; today, email marketing is more than a $5 billion a year industry.

Permission-based email marketing is used by over 80% of the world's largest companies, including Amazon, Microsoft, Ford, Dell, HP and eBay.

According to a recent DoubleClick Consumer Email Study:

- Permission-based email is the most preferred method of communication from online merchants to consumers: 75% rated it as th

Existing Franchise Sales
Opening a franchise is the smartest way to have one’s own business. The person will be in command of the business. Companies often sell their franchises in a bid to expand their business. The Internet is the best place to search for the suitable existing franchise sales offers. Various companies have posted their franchise offers on the web to attract the best business minds. Franchise brokers have jumped on the bandwagon as well. Both the brokers and the companies offer lucrative franchise offers. However, as a business entrepreneur, you should avoid falling into any traps.You should always carry out extensive research on the franchise offers. You will also have to collect all the relevant information on the company to assess its viability. Any shoddy business deal should be avoided. If the company offering a franchise is not capable of surviving market fluctuations, you should take that into consideration. Franchise holders are all set to suffer if the company can’t weather marketing trends.

l reality.