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Atricle Dump - Integrating Bricks and Mortar with eCommerce
The authority over federal payroll tax in the United States is the Internal Revenue Service (IRS that determines the percentage of payroll tax withheld from an employee's wages, the formalities to be fulfilled by an employer and any other issues relating to federal social security, Medicare and unemployment taxes.Federal payroll tax withheld from an employee's wages and paid by the employer includes federal social security tax and federal Medicare taxes. This is a mandatory government extraction from your check on every payday. The federal payroll tax also includes the Federal Unemployment tax that has to be paid by the employer. Medicare and social security federal taxes have to be equally divided wi
In-Store Returns
Returning a product purchased online can be an extremely frustrating experience. Between figuring out if the retailer will pay for the shipping, waiting in line at the post office, and finally playing the waiting game for a product refund, the returns process is known for giving consumers headaches.
Accepting online product returns in a physical store is a tactic to make the returns experience pleasant and easier for the customer. By messaging an in-store returns option within the homepage, product page, and p
People who get results are high impact leaders. They are consistent, explicit and concise and they command a presence when they walk into a room. They have enough charisma to turn the dullest moment into a high-energy event. When they move on, others want to go with them. They have a following. Their openness and honesty create a legacy which people admire and look up to. They gain commitment and foster trust.Creating change, managing during turbulent times, or fostering growth in a recession all depends on a balance of this type of leadership. No one person can make a company successful. It takes a lot of people, but one person with a command of leadership can transfer enough influence, creating enou
In any multi-channel retail consumer interaction, traffic or sales are being driven from one channel to the other. In these “web-to-store” or “store-to-web” situations, the limitations of one channel are mitigated by the strengths of the other.
In-store Pickup
In-store pickup is a process that allows your customers to order online and pickup in your physical store. During the process, communication with the customer primarily happens via email and instructs the shopper of the steps necessary to complete the transaction. In most cases, the order is fulfilled at the “brick and mortar” store the same business day the order is placed online, with best practices showing most orders filled within a 2 hour period.
The primary value to consumers is that they receive their items almost immediately after purchasing. By using in-store pickup, consumers pick up their merchandise at a special designated area, thereby avoiding heavy crowds at the checkout counter. This is a core reason why in-store pickup is so popular during the holiday season, when last-minute ordering is often done online.
The consumer also benefits from not having to pay shipping costs. Sometimes the $6 to $10 dollars associated with shipping a product can be a critical factor to cart abandonment, and in-store pickup reduces this risk.
The retail business also benefits from the incremental purchases that are made when a customer goes to the physical store to pick up online purchases. In an internal study, multi-channel retailer REI reports that 1/3 of all customers who buy online and pickup at the store make another purchase while there, with a spend average of $90.00 (Puget Sound Business Journal).
From a technology perspective, in-store pickup needs to have some level of inventory integration to work effectively. The integration of data is critical in being able to display to the consumer the availability of products at their closest geographic store.
After a user selects the “in-store pickup” option, and enters their zip code, the system needs to cross-reference available store-level inventory data to ensure that the product is available within an acceptable distance. This inventory accuracy is crucial to deliver a great shopping experience.
Integration does not have to work in real time, but needs to execute multiple data checks throughout the day. Work your in-store pickup product availability based upon thresholds. For example, once an inventory level reaches 3 in a store location, do not display as available for in-store pickup. In-store pickup should not be executed for all products. Focus on products with high shipping costs and products that a consumer would typically want immediately.
In-Store Returns
Returning a product purchased online can be an extremely frustrating experience. Between figuring out if the retailer will pay for the shipping, waiting in line at the post office, and finally playing the waiting game for a product refund, the returns process is known for giving consumers headaches.
Accepting online product returns in a physical store is a tactic to make the returns experience pleasant and easier for the customer. By messaging an in-store returns option within the homepage, product page, and po
Creating videos to market your business is one of the best ways to build buzz. Whether you're posting them on your own website, your blog, or to any number of popular video-sharing sites, they're a great way to increase your visibility and credibility. Webs 2.0 is all about building community and connectivity. Videos are one of the best ways to serve that purpose.Videos create visibility. Videos by their very nature are visual. We have the opportunity to see and sometimes hear (if accompanied by an audio track) more about a business. A business can showcase their products, describe their services, or even present interviews with satisfied customers.Videos increase credibility. If you’re m
The primary value to consumers is that they receive their items almost immediately after purchasing. By using in-store pickup, consumers pick up their merchandise at a special designated area, thereby avoiding heavy crowds at the checkout counter. This is a core reason why in-store pickup is so popular during the holiday season, when last-minute ordering is often done online.
The consumer also benefits from not having to pay shipping costs. Sometimes the $6 to $10 dollars associated with shipping a product can be a critical factor to cart abandonment, and in-store pickup reduces this risk.
The retail business also benefits from the incremental purchases that are made when a customer goes to the physical store to pick up online purchases. In an internal study, multi-channel retailer REI reports that 1/3 of all customers who buy online and pickup at the store make another purchase while there, with a spend average of $90.00 (Puget Sound Business Journal).
From a technology perspective, in-store pickup needs to have some level of inventory integration to work effectively. The integration of data is critical in being able to display to the consumer the availability of products at their closest geographic store.
After a user selects the “in-store pickup” option, and enters their zip code, the system needs to cross-reference available store-level inventory data to ensure that the product is available within an acceptable distance. This inventory accuracy is crucial to deliver a great shopping experience.
Integration does not have to work in real time, but needs to execute multiple data checks throughout the day. Work your in-store pickup product availability based upon thresholds. For example, once an inventory level reaches 3 in a store location, do not display as available for in-store pickup. In-store pickup should not be executed for all products. Focus on products with high shipping costs and products that a consumer would typically want immediately.
In-Store Returns
Returning a product purchased online can be an extremely frustrating experience. Between figuring out if the retailer will pay for the shipping, waiting in line at the post office, and finally playing the waiting game for a product refund, the returns process is known for giving consumers headaches.
Accepting online product returns in a physical store is a tactic to make the returns experience pleasant and easier for the customer. By messaging an in-store returns option within the homepage, product page, and p
Students with entrepreneurial mindsets begin thinking about starting their own business on the internet as early as high school. Some of the college students are already doing business online, some hugely successful. Why are they targeting the internet? Most students, mainly college students that are thinking more towards entrepreneurship, do not have the financial flexibility to take their ideas to the streets. They have to deal with academics at the same time working on their business project, and internet is the most accessible place to "test the water".Not only is it more affordable compared to any physical business, it's easier to reach out to people to market their products or services. The
The retail business also benefits from the incremental purchases that are made when a customer goes to the physical store to pick up online purchases. In an internal study, multi-channel retailer REI reports that 1/3 of all customers who buy online and pickup at the store make another purchase while there, with a spend average of $90.00 (Puget Sound Business Journal).
From a technology perspective, in-store pickup needs to have some level of inventory integration to work effectively. The integration of data is critical in being able to display to the consumer the availability of products at their closest geographic store.
After a user selects the “in-store pickup” option, and enters their zip code, the system needs to cross-reference available store-level inventory data to ensure that the product is available within an acceptable distance. This inventory accuracy is crucial to deliver a great shopping experience.
Integration does not have to work in real time, but needs to execute multiple data checks throughout the day. Work your in-store pickup product availability based upon thresholds. For example, once an inventory level reaches 3 in a store location, do not display as available for in-store pickup. In-store pickup should not be executed for all products. Focus on products with high shipping costs and products that a consumer would typically want immediately.
In-Store Returns
Returning a product purchased online can be an extremely frustrating experience. Between figuring out if the retailer will pay for the shipping, waiting in line at the post office, and finally playing the waiting game for a product refund, the returns process is known for giving consumers headaches.
Accepting online product returns in a physical store is a tactic to make the returns experience pleasant and easier for the customer. By messaging an in-store returns option within the homepage, product page, and p
There has always been a big issue in the world of franchising regarding how to count the number of franchised outlets that exist. Many web sites of Franchisor's show more outlets than their uniform franchise offering circular. The Uniform Franchise Offering Circular is the official Franchisor disclosure document, which would be given to each franchise buyer 10 days before purchase as mandatory by law. The number of franchised outlets must be disclosed in that document. When customers go to a web site of the franchising company they may notice that the outlets are numbered by city or zip code and there may be one outlet servicing more than one zip code or city. Or in some instances one franchisee owns multi
After a user selects the “in-store pickup” option, and enters their zip code, the system needs to cross-reference available store-level inventory data to ensure that the product is available within an acceptable distance. This inventory accuracy is crucial to deliver a great shopping experience.
Integration does not have to work in real time, but needs to execute multiple data checks throughout the day. Work your in-store pickup product availability based upon thresholds. For example, once an inventory level reaches 3 in a store location, do not display as available for in-store pickup. In-store pickup should not be executed for all products. Focus on products with high shipping costs and products that a consumer would typically want immediately.
In-Store Returns
Returning a product purchased online can be an extremely frustrating experience. Between figuring out if the retailer will pay for the shipping, waiting in line at the post office, and finally playing the waiting game for a product refund, the returns process is known for giving consumers headaches.
Accepting online product returns in a physical store is a tactic to make the returns experience pleasant and easier for the customer. By messaging an in-store returns option within the homepage, product page, and p
Checklist for Launching a Successful Internet Business (Part 2 Of 2)- Time Are you prepared to put in the time required to make your site a success? When the site launches, will you be ready to roll?The biggest investment of time comes before the site is launched and in the period immediately after it launches. First, you have to do all the research. You have to understand how you’re going to break into your market, and know exactly what you want your online business to do. Once your first sites are built and launched, you have to do all the marketing. Only once it’s up and running will you be able to relax, move into monitor mode and begin thinking about your next opportunity. How long that
In-Store Returns
Returning a product purchased online can be an extremely frustrating experience. Between figuring out if the retailer will pay for the shipping, waiting in line at the post office, and finally playing the waiting game for a product refund, the returns process is known for giving consumers headaches.
Accepting online product returns in a physical store is a tactic to make the returns experience pleasant and easier for the customer. By messaging an in-store returns option within the homepage, product page, and potentially within the shopping cart, a retailer reduces consumer purchase hesitation and will likely drive conversion improvement. Again, the transaction is immediate with no waiting involved.
Similar to in-store pickup, in-store returns generate incremental in-store purchases. After receiving their refund, consumers frequently shop for and purchase additional items while in the store. These actions can lead to order values that are actually greater than the initial online purchase, and drive higher lifetime consumer value.
The key to executing in-store returns is to have order management from the web and the physical stores driven from the same database. By providing the in-store associate the ability to look up information based upon order numbers on the packing slip, the process can be verified and the transaction can be closed by the associate.
Emailed In-Store Coupons and Promotions
Email is predominantly used as a mechanism to drive webstore promotions. Recently however, multi-channel businesses are realizing the value of emailing “in-store” or hybrid type promotions to their house lists.
“In-store” email promotions allow the consumer to print an email promotion (say $25.00 off a $150.00 purchase) and have it accepted at the retail store. For businesses that want to further track multi-channel purchasing, consider generating unique barcodes for each email that provide added levels of insight and security.
Hybrid emails allow promotions to be leveraged in-store and online via a purchase code. Again, by giving the consumer the ability to choose how they want to utilize the promotion, a retailer builds a stronger service connection with the shopper.
Store Locator
Now standard among eCommerce stores, a store locator function must be able to find the closest stores based upon zip code, while providing door to door directions online. If you have a physical store network but do not provide store locator functionality, you are dramatically behind the innovation curve.
All of these initiatives are geared toward achieving one objective – communicating and service of customers in the manner for which the customer chooses.
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