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Atricle Dump - Four Ways to Increase Online Sales
Here are some tips that are proven to workto increase your chances of creating a business opportunity:1. Never leave without your business cards! Before leaving your workplace or home, create a checklist that includes your business cards as a part of what you should have in your wallet. Even a quick trip to a grocery store could be an opportunity to network.2. Don’t save your business cards to yourself. Be generous. Give business cards out to everyone you know, including your f
- Pizza store A sells their pizzas for $10 but charges $5 for delivery
- Pizza store B sells their pizzas for $15 but offers free delivery
Who sells more pizzas?
The person who buys from Pizza store A is happy with their pizza - but feels a little ripped off by paying 50% of the pizza cost for delivery.
The person who buys from pizza store B is happy with the pizza and happy about getting 'free' delivery.
So even though the total price to the consumer remains identical ($15), why is it that pizza store B will always outsell pizza store A?
The answer is basic human nature; we all want 'something
Websites way to start your online business.Now a day’s online business is on high demand. Think whatever and it is available online in just couple of seconds and would be delivered at your door step in 24 to 48 hours. If your are working for long hours and don’t have time to go for shopping for your self or for your love ones, don’t be upset in this high tech world every thing is available online and will be deliverable at your doorstep in 24 to 48 hours even in India. 2 – 3 years ago online shopping and next day delivery facility was availa
Einstein was referring to how small incremental changes over time can produce amazing results.
Improving the conversion rate of your website is exactly the same.
Small changes - like improving your customer checkout process - can have a big effect on how many people end up buying from your site.
By experimenting with new ideas you'll quickly get a feel for what works specifically for your business, but here are a few proven strategies to get you started:
1. Make it Easy to Navigate and Find Information
Good websites make it easy for visitors to find what they're looking for. This means:
- Organizing your products and services into logical categories
- Minimising the amount of clicks to get from point A to point B
- Allowing visitors to use a 'Search' function on your site
In a nutshell, the better the user experience - the more likely your visitors are to buy something. The golden rule of website design is keep it simple.
For example, Google is a multi-billion dollar company that receives millions of visitors to their website everyday.
Take a quick look at their 'About Us' page: http://www.google.com/about.html
Notice how they've resisted the urge for flashy graphics and spinning logos? Clearly they have placed functionality above cosmetic appeal.
If you take a moment to look at popular websites like...
Amazon.com
eBay.com
Dell.com
Micosoft.com
Ford.com
... you'll find they all have two things in common - a clean website design and a simple navigation system.
Once you've finished building your website, it's worth conducting some basic usability testing.
This is as simple as getting a few customers and colleagues to review your website and asking them what you could do to improve your site design.
2. Make it Secure and Trustworthy
Before customers are ready to give you sensitive information such as their home address or credit card number, they need to be reassured that your website is safe and secure.
Any doubt or hesitation on their part, substantially decreases your chances of making the sale.
Steps you can take to build trust with your shoppers include:
- Displaying a security and privacy guarantee
- Assuring them that their email address won't be spammed or sold to a third party
- Having your website security audited by a third party like TRUSTe (www.truste.com) or the Better Business Bureau (www.bbbonline.com)
3. Offer Free Shipping
Offering your customers free shipping can be a massive sales booster. Imagine this scenario for a moment:
Two pizza stores are competing for business in their local neighbourhood:
- Pizza store A sells their pizzas for $10 but charges $5 for delivery
- Pizza store B sells their pizzas for $15 but offers free delivery
Who sells more pizzas?
The person who buys from Pizza store A is happy with their pizza - but feels a little ripped off by paying 50% of the pizza cost for delivery.
The person who buys from pizza store B is happy with the pizza and happy about getting 'free' delivery.
So even though the total price to the consumer remains identical ($15), why is it that pizza store B will always outsell pizza store A?
The answer is basic human nature; we all want 'something
Zoning is very much a part of everyday life and business when you are new or experienced real estate investors, which includes brokers, agents, and any other professionals in the building industry who would be interested in educating themselves on zoning. When you look into Zoning, you need to be very conscious about where you are looking to develop an area for either commercial, homes, and agricultural needs. You need to be aware of the different types of Real-estate Zonings, such as Spot Zoning, Contract Zoning, Down Zoning, Esthetic Zoning, Su
- Organizing your products and services into logical categories
- Minimising the amount of clicks to get from point A to point B
- Allowing visitors to use a 'Search' function on your site
In a nutshell, the better the user experience - the more likely your visitors are to buy something. The golden rule of website design is keep it simple.
For example, Google is a multi-billion dollar company that receives millions of visitors to their website everyday.
Take a quick look at their 'About Us' page: http://www.google.com/about.html
Notice how they've resisted the urge for flashy graphics and spinning logos? Clearly they have placed functionality above cosmetic appeal.
If you take a moment to look at popular websites like...
Amazon.com
eBay.com
Dell.com
Micosoft.com
Ford.com
... you'll find they all have two things in common - a clean website design and a simple navigation system.
Once you've finished building your website, it's worth conducting some basic usability testing.
This is as simple as getting a few customers and colleagues to review your website and asking them what you could do to improve your site design.
2. Make it Secure and Trustworthy
Before customers are ready to give you sensitive information such as their home address or credit card number, they need to be reassured that your website is safe and secure.
Any doubt or hesitation on their part, substantially decreases your chances of making the sale.
Steps you can take to build trust with your shoppers include:
- Displaying a security and privacy guarantee
- Assuring them that their email address won't be spammed or sold to a third party
- Having your website security audited by a third party like TRUSTe (www.truste.com) or the Better Business Bureau (www.bbbonline.com)
3. Offer Free Shipping
Offering your customers free shipping can be a massive sales booster. Imagine this scenario for a moment:
Two pizza stores are competing for business in their local neighbourhood:
- Pizza store A sells their pizzas for $10 but charges $5 for delivery
- Pizza store B sells their pizzas for $15 but offers free delivery
Who sells more pizzas?
The person who buys from Pizza store A is happy with their pizza - but feels a little ripped off by paying 50% of the pizza cost for delivery.
The person who buys from pizza store B is happy with the pizza and happy about getting 'free' delivery.
So even though the total price to the consumer remains identical ($15), why is it that pizza store B will always outsell pizza store A?
The answer is basic human nature; we all want 'something
I reckon most people waste at least three minutes every hour, probably a great deal more. Taking phone calls from sales reps. selling something you just don't want, for example, creating all eBay listings from scratch rather than using 'fill in the blanks' templates for repeat products, checking how many of those 100 emails in your box today are genuine and how many are spam or scams, arguing with unreasonable buyers whose sold aim is to ruin your day. And so much more.Let's say you waste just three minutes every hour and you work an eight
If you take a moment to look at popular websites like...
Amazon.com
eBay.com
Dell.com
Micosoft.com
Ford.com
... you'll find they all have two things in common - a clean website design and a simple navigation system.
Once you've finished building your website, it's worth conducting some basic usability testing.
This is as simple as getting a few customers and colleagues to review your website and asking them what you could do to improve your site design.
2. Make it Secure and Trustworthy
Before customers are ready to give you sensitive information such as their home address or credit card number, they need to be reassured that your website is safe and secure.
Any doubt or hesitation on their part, substantially decreases your chances of making the sale.
Steps you can take to build trust with your shoppers include:
- Displaying a security and privacy guarantee
- Assuring them that their email address won't be spammed or sold to a third party
- Having your website security audited by a third party like TRUSTe (www.truste.com) or the Better Business Bureau (www.bbbonline.com)
3. Offer Free Shipping
Offering your customers free shipping can be a massive sales booster. Imagine this scenario for a moment:
Two pizza stores are competing for business in their local neighbourhood:
- Pizza store A sells their pizzas for $10 but charges $5 for delivery
- Pizza store B sells their pizzas for $15 but offers free delivery
Who sells more pizzas?
The person who buys from Pizza store A is happy with their pizza - but feels a little ripped off by paying 50% of the pizza cost for delivery.
The person who buys from pizza store B is happy with the pizza and happy about getting 'free' delivery.
So even though the total price to the consumer remains identical ($15), why is it that pizza store B will always outsell pizza store A?
The answer is basic human nature; we all want 'something
How should you keep track of meetings?Have you ever wanted to run away from a meeting? I worked for one of the top five companies in the US and they seemed to hold meetings to plan meetings. It absolutely drove me around the bend! I would try and multi-task like all the other participants and secretly hoped they would not call on me for any information. In the long run, I did not get any value out of these meetings and my work was being ignored. I had to keep track of the meetings and place action items in my calendar so I would remember wha
Any doubt or hesitation on their part, substantially decreases your chances of making the sale.
Steps you can take to build trust with your shoppers include:
- Displaying a security and privacy guarantee
- Assuring them that their email address won't be spammed or sold to a third party
- Having your website security audited by a third party like TRUSTe (www.truste.com) or the Better Business Bureau (www.bbbonline.com)
3. Offer Free Shipping
Offering your customers free shipping can be a massive sales booster. Imagine this scenario for a moment:
Two pizza stores are competing for business in their local neighbourhood:
- Pizza store A sells their pizzas for $10 but charges $5 for delivery
- Pizza store B sells their pizzas for $15 but offers free delivery
Who sells more pizzas?
The person who buys from Pizza store A is happy with their pizza - but feels a little ripped off by paying 50% of the pizza cost for delivery.
The person who buys from pizza store B is happy with the pizza and happy about getting 'free' delivery.
So even though the total price to the consumer remains identical ($15), why is it that pizza store B will always outsell pizza store A?
The answer is basic human nature; we all want 'something
Going into business for you can be both an exciting and scary proposition. The idea of making money doing something that you know and love can be overshadowed by all the business aspects that need to be tended to. One such aspect is developing a marketing plan.A marketing plan is essential for several reasons; the most important being that without a marketing plan in place your small business stands a much better chance of failing. You need a direction to focus on and steps to get you to your goal.Som
- Pizza store A sells their pizzas for $10 but charges $5 for delivery
- Pizza store B sells their pizzas for $15 but offers free delivery
Who sells more pizzas?
The person who buys from Pizza store A is happy with their pizza - but feels a little ripped off by paying 50% of the pizza cost for delivery.
The person who buys from pizza store B is happy with the pizza and happy about getting 'free' delivery.
So even though the total price to the consumer remains identical ($15), why is it that pizza store B will always outsell pizza store A?
The answer is basic human nature; we all want 'something for nothing'.
Even though logically we understand that the delivery price for pizza store B is built into the purchase price, emotionally we're still attracted to the thought of 'free delivery'.
Offering free shipping to your customer's works on the same principle, test it out and you might be surprised at the difference.
4. Generate Repeat Orders
No matter what industry you're in, it's much easier (and more profitable) to generate repeat orders from existing customers than to be constantly chasing new customers.
Repeat shoppers to your website have the highest conversion rate online, so keep in touch with them by sending:
- Thankyou emails
- Discount offers
- First pick at new or limited stock
- Limited time promotions
Everybody loves a bargain and a quick email blast can be especially handy if you need to move old or discontinued stock.
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Re-Engaging Prospects to Make the Sale
How to use Joint Ventures in Your Online Business Part II
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