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Atricle Dump - Writing Web Pages: Get To 'The Meat' Faster
Every self-help tape I've heard and every book I've read on how to become a success suggest finding a mentor. What is a mentor? What is a mentor's role? Where do I find one? Should I have only one mentor? In this article, I tackle some of these tough questions.What is a mentor and what is a mento
If someone is still one or two levels away from finding what they need, I want to get them on their way as quickly as possible.
When you keep the visitor at the front of your mind...when you recognize and understand what they are looking for...you’ll serve them best by getting to the ‘meat’ as quickly as possible and providing them with the links they need
If you have a pressure washer business you will eventually need to change out or repair the pump. There are a few things you should know to make such change outs easy. You may also need to study up on preventative maintenance so that you do not have to worry about pump failure. Your pressure washer probably has o
I’m just finishing one up now and have recognized a thread that is common to many of reports.
Here is what I have noticed: On many sites we are too slow to ‘get to the meat’. Too much rambling and introduction on each page.
One of the things I do in each report is create some ‘copywriter layouts’ of key site pages. I do my critique, and then provide some sample page designs to give the client an idea of how I see each page; the key messages, the key actions etc.
But here’s the thing: I create just the first screen, not the whole page.
And within that first screen I make sure that everything that NEEDS to be said is said. I make sure the key messages are prominent. And I include one or more directions or calls-to-action.
How do I manage to get all the important points within one screen? I focus on what the visitor is expecting and hoping to find on the page. For that first screen I spend a lot of time trying to anticipate the frame of mind of the visitor. I know they are coming to the page with some task in mind. They are looking for something, some kind of answer. I either provide the answer as high up on the page as possible, or give clear choices and direction to help them click through to where they’ll find what they want.
When you look at it that way, one screen isn’t such a small space. It becomes small only when too much attention is given to promoting, explaining and applauding the company or organization. It becomes crowded when too many stakeholders are fighting for space.
And yes, I provide links starting with active verbs and get them into that first screen as well.
If someone finds what they want right there, I want to allow them to click through without having to scroll and search.
If someone is still one or two levels away from finding what they need, I want to get them on their way as quickly as possible.
When you keep the visitor at the front of your mind...when you recognize and understand what they are looking for...you’ll serve them best by getting to the ‘meat’ as quickly as possible and providing them with the links they need
Starting a home based business is on the mind of millions. Working for yourself rather than making money for the other guy is the American dream. Before starting a home based business, there some basics you need to consider.1. Zoning: You need to contact your county zoning department. If your area is
But here’s the thing: I create just the first screen, not the whole page.
And within that first screen I make sure that everything that NEEDS to be said is said. I make sure the key messages are prominent. And I include one or more directions or calls-to-action.
How do I manage to get all the important points within one screen? I focus on what the visitor is expecting and hoping to find on the page. For that first screen I spend a lot of time trying to anticipate the frame of mind of the visitor. I know they are coming to the page with some task in mind. They are looking for something, some kind of answer. I either provide the answer as high up on the page as possible, or give clear choices and direction to help them click through to where they’ll find what they want.
When you look at it that way, one screen isn’t such a small space. It becomes small only when too much attention is given to promoting, explaining and applauding the company or organization. It becomes crowded when too many stakeholders are fighting for space.
And yes, I provide links starting with active verbs and get them into that first screen as well.
If someone finds what they want right there, I want to allow them to click through without having to scroll and search.
If someone is still one or two levels away from finding what they need, I want to get them on their way as quickly as possible.
When you keep the visitor at the front of your mind...when you recognize and understand what they are looking for...you’ll serve them best by getting to the ‘meat’ as quickly as possible and providing them with the links they need
How you market your new online business will be something on the top of your mind from day one. It’s an important aspect, right? If people can’t see your site, you don’t make any sales, so it is not surprising that so many people look at eBay and try to work out how to leverage their vast streams of traffic.<
How do I manage to get all the important points within one screen? I focus on what the visitor is expecting and hoping to find on the page. For that first screen I spend a lot of time trying to anticipate the frame of mind of the visitor. I know they are coming to the page with some task in mind. They are looking for something, some kind of answer. I either provide the answer as high up on the page as possible, or give clear choices and direction to help them click through to where they’ll find what they want.
When you look at it that way, one screen isn’t such a small space. It becomes small only when too much attention is given to promoting, explaining and applauding the company or organization. It becomes crowded when too many stakeholders are fighting for space.
And yes, I provide links starting with active verbs and get them into that first screen as well.
If someone finds what they want right there, I want to allow them to click through without having to scroll and search.
If someone is still one or two levels away from finding what they need, I want to get them on their way as quickly as possible.
When you keep the visitor at the front of your mind...when you recognize and understand what they are looking for...you’ll serve them best by getting to the ‘meat’ as quickly as possible and providing them with the links they need
Mortgage marketing to Realtors involves having a crystal clear position that establishes credibility, so that you can develop a consistent dialogue with prospects and guide them at every stage of the relationship building process.Declaring your position begins with creating a Positioning Stateme
When you look at it that way, one screen isn’t such a small space. It becomes small only when too much attention is given to promoting, explaining and applauding the company or organization. It becomes crowded when too many stakeholders are fighting for space.
And yes, I provide links starting with active verbs and get them into that first screen as well.
If someone finds what they want right there, I want to allow them to click through without having to scroll and search.
If someone is still one or two levels away from finding what they need, I want to get them on their way as quickly as possible.
When you keep the visitor at the front of your mind...when you recognize and understand what they are looking for...you’ll serve them best by getting to the ‘meat’ as quickly as possible and providing them with the links they need
Corporate gift baskets have become de rigueur in doing business these days. If you do marketing, you know that corporate gift baskets are among the most popular thank you and holiday gifts sent out between businesses. The stuffing for the basket may include anything from jars of jam to bottles of wine to chocolat
If someone is still one or two levels away from finding what they need, I want to get them on their way as quickly as possible.
When you keep the visitor at the front of your mind...when you recognize and understand what they are looking for...you’ll serve them best by getting to the ‘meat’ as quickly as possible and providing them with the links they need.
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