that it is the truth – and try to keep metrics similar so there is no confusion.

Another thing is that your email campaign should be congruent with any other campaigns going. I regularly have people on my list mention a new article I have written – people do keep an eye on you, so it pays

In short, the way to create trust with your subscribers is to always be consistent. Do what you say you are going to do. If you cannot do it, do not say that you will. If you tell a story, make sure it is the truth – so that every time you tell the story it is the same.

I had a funny instance happen to me once. It was when I had about 1000 articles online and someone had read one of my articles that indicated that I only had about 200 articles online. Then they read the bio in the other article, and it said I had written over 1000 articles. And they wanted to know the discrepancy, and how they could believe me if I couldn’t even get my article counts right.

Now, that is a little unavoidable – we should all know that if I am constantly writing new articles (and currently I am) then I am going to have an increasing number of articles in my bio.

But what are some areas that are avoidable? Be sure to state statistics using the same metric all the time. For example, if I say I ‘take in’ $10,000 and I ‘net’ $8000 – to someone who doesn’t understand the difference, they could think I am being untruthful.

So be sure to be careful when stating anything, that it is the truth – and try to keep metrics similar so there is no confusion.

Another thing is that your email campaign should be congruent with any other campaigns going. I regularly have people on my list mention a new article I have written – people do keep an eye on you, so it pays t

tance happen to me once. It was when I had about 1000 articles online and someone had read one of my articles that indicated that I only had about 200 articles online. Then they read the bio in the other article, and it said I had written over 1000 articles. And they wanted to know the discrepancy, and how they could believe me if I couldn’t even get my article counts right.

Now, that is a little unavoidable – we should all know that if I am constantly writing new articles (and currently I am) then I am going to have an increasing number of articles in my bio.

But what are some areas that are avoidable? Be sure to state statistics using the same metric all the time. For example, if I say I ‘take in’ $10,000 and I ‘net’ $8000 – to someone who doesn’t understand the difference, they could think I am being untruthful.

So be sure to be careful when stating anything, that it is the truth – and try to keep metrics similar so there is no confusion.

Another thing is that your email campaign should be congruent with any other campaigns going. I regularly have people on my list mention a new article I have written – people do keep an eye on you, so it pays

cy, and how they could believe me if I couldn’t even get my article counts right.

Now, that is a little unavoidable – we should all know that if I am constantly writing new articles (and currently I am) then I am going to have an increasing number of articles in my bio.

But what are some areas that are avoidable? Be sure to state statistics using the same metric all the time. For example, if I say I ‘take in’ $10,000 and I ‘net’ $8000 – to someone who doesn’t understand the difference, they could think I am being untruthful.

So be sure to be careful when stating anything, that it is the truth – and try to keep metrics similar so there is no confusion.

Another thing is that your email campaign should be congruent with any other campaigns going. I regularly have people on my list mention a new article I have written – people do keep an eye on you, so it pays

me areas that are avoidable? Be sure to state statistics using the same metric all the time. For example, if I say I ‘take in’ $10,000 and I ‘net’ $8000 – to someone who doesn’t understand the difference, they could think I am being untruthful.

So be sure to be careful when stating anything, that it is the truth – and try to keep metrics similar so there is no confusion.

Another thing is that your email campaign should be congruent with any other campaigns going. I regularly have people on my list mention a new article I have written – people do keep an eye on you, so it pays

that it is the truth – and try to keep metrics similar so there is no confusion.

Another thing is that your email campaign should be congruent with any other campaigns going. I regularly have people on my list mention a new article I have written – people do keep an eye on you, so it pays to be honest and truthful all the time.