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Atricle Dump - Online Business - Email Marketing Tactics (Part 3 of 3) Email Content - Text vs HTML
After the products have been selected and the systems for producing them have been designed and built, the next major step is to operate the system. This requires setting up a company structure, staffing the positions and training people. In factoring companies, ma
- Text is more reliable, formatting/forwarding etc. 7%
- Easier to save/file/copy text 6%
- Like to read email in preview pane 4%
- Text is more personal 4%
- Fear of tracking/being spied on with HTML 4%
- Text is more easily searched off line 1%
The fact still remains that readers are almost equally divided on their preference.
Myth #1. It is only applicable to big business and government.The common misconception is that Cost Benefit Analysis is only applicable to those companies or government departments that have a vast store of funds and have specialists to call on to pump out c
55% favored HTML and 45% preferred Text. Given that well over 90% of email readers can view HTML, it is surprising that almost half the people would prefer to receive Text. To investigate this point further, the survey gave those who chose Text a list of possible reasons to explain why. On average, people listed about two and a half reasons each. They said:
- Can't read HTML 6%
- Just want the meat without the distractions 32%
- Like to read offline 15%
- Ads are more intrusive in HTML 22%
- Slow to download 14%
- Other 11%
The most popular reason for choosing Text over HTML was an interesting one. People were clearly expressing a desire for email layouts that focused on the message, and they often saw HTML emails as containing elements that distract from the content—the content being the reason they signed up for the email in the first place.
11% of the people who selected “Other” as their reason gave their own reasons as:
- Text takes up less storage space 28%
- Security—fear of viruses 22%
- Easier/faster to read/scan 13%
- Text is easier to read on a PDA 9%
- Text is more reliable, formatting/forwarding etc. 7%
- Easier to save/file/copy text 6%
- Like to read email in preview pane 4%
- Text is more personal 4%
- Fear of tracking/being spied on with HTML 4%
- Text is more easily searched off line 1%
The fact still remains that readers are almost equally divided on their preference.
Anyone who has ever been in a crisis knows just how fast things can spin out of control. Once you’re in a crisis, planning is a luxury you can’t afford. Taking proactive steps to safeguard your reputation becomes harder, as you scramble to react to each new revelat
55% favored HTML and 45% preferred Text. Given that well over 90% of email readers can view HTML, it is surprising that almost half the people would prefer to receive Text. To investigate this point further, the survey gave those who chose Text a list of possible reasons to explain why. On average, people listed about two and a half reasons each. They said:
- Can't read HTML 6%
- Just want the meat without the distractions 32%
- Like to read offline 15%
- Ads are more intrusive in HTML 22%
- Slow to download 14%
- Other 11%
The most popular reason for choosing Text over HTML was an interesting one. People were clearly expressing a desire for email layouts that focused on the message, and they often saw HTML emails as containing elements that distract from the content—the content being the reason they signed up for the email in the first place.
11% of the people who selected “Other” as their reason gave their own reasons as:
- Text takes up less storage space 28%
- Security—fear of viruses 22%
- Easier/faster to read/scan 13%
- Text is easier to read on a PDA 9%
- Text is more reliable, formatting/forwarding etc. 7%
- Easier to save/file/copy text 6%
- Like to read email in preview pane 4%
- Text is more personal 4%
- Fear of tracking/being spied on with HTML 4%
- Text is more easily searched off line 1%
The fact still remains that readers are almost equally divided on their preference.
Human beings indulge into relationship to satisfy one or the other needs. With the growing competition this phenomenon stands true for the corporate world too. The success behind the growing popularity and trust among the people for a firm solely goes to the Public
- Can't read HTML 6%
- Just want the meat without the distractions 32%
- Like to read offline 15%
- Ads are more intrusive in HTML 22%
- Slow to download 14%
- Other 11%
The most popular reason for choosing Text over HTML was an interesting one. People were clearly expressing a desire for email layouts that focused on the message, and they often saw HTML emails as containing elements that distract from the content—the content being the reason they signed up for the email in the first place.
11% of the people who selected “Other” as their reason gave their own reasons as:
- Text takes up less storage space 28%
- Security—fear of viruses 22%
- Easier/faster to read/scan 13%
- Text is easier to read on a PDA 9%
- Text is more reliable, formatting/forwarding etc. 7%
- Easier to save/file/copy text 6%
- Like to read email in preview pane 4%
- Text is more personal 4%
- Fear of tracking/being spied on with HTML 4%
- Text is more easily searched off line 1%
The fact still remains that readers are almost equally divided on their preference.
When should you create a foundation in order to solidify a business relationship?Before you bond any business relationship, you need to make sure that this is a relationship that you both want to have. No relationship is a one way street; the relationship mu
11% of the people who selected “Other” as their reason gave their own reasons as:
- Text takes up less storage space 28%
- Security—fear of viruses 22%
- Easier/faster to read/scan 13%
- Text is easier to read on a PDA 9%
- Text is more reliable, formatting/forwarding etc. 7%
- Easier to save/file/copy text 6%
- Like to read email in preview pane 4%
- Text is more personal 4%
- Fear of tracking/being spied on with HTML 4%
- Text is more easily searched off line 1%
The fact still remains that readers are almost equally divided on their preference.
Defects in ceramics are of interest to potters and ceramic manufacturers because they are a major cause of financial loss. They are of interest to collectors of ceramics because they may (or may not) reduce the value of an item. They are of interest to users especi
- Text is more reliable, formatting/forwarding etc. 7%
- Easier to save/file/copy text 6%
- Like to read email in preview pane 4%
- Text is more personal 4%
- Fear of tracking/being spied on with HTML 4%
- Text is more easily searched off line 1%
The fact still remains that readers are almost equally divided on their preference. The best way to get around this is to give your subscribers an option of receiving messages in Text or HTML.
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<a href="http://www.articledump.net/article/61976/articledump-Online-Business--Email-Marketing-Tactics-Part-3-of-3-Email-Content--Text-vs-HTML.html">Online Business - Email Marketing Tactics (Part 3 of 3) Email Content - Text vs HTML</a>
BB link (for phorums):
[url=http://www.articledump.net/article/61976/articledump-Online-Business--Email-Marketing-Tactics-Part-3-of-3-Email-Content--Text-vs-HTML.html]Online Business - Email Marketing Tactics (Part 3 of 3) Email Content - Text vs HTML[/url]
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