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Atricle Dump - Booth Space Can Help ANY Business... (Reflections From My Experience In Vegas)
Watch Out For The FinancingIts almost 9 PM and you've got just one more order to fill because you promised “Henry” you'd have his order ready for pick up first thing tomorrow, Henry's an old customer, a good friend and has a machine down and the part we stock will have him up and going again. But the nagging thought comes back again . . . . “after 27 years I don't need this anymore, I'm gonna sell it!”There are many different reasons why businesses are sold. But of all the reasons, the three most popular are retirement, burn out and major illness.When you own a business and have fought the battle over the years, the time does come when you're ready to cash in the business and turn it over to someone else. You've built your dream, watch
This relates to many marketplaces, it would be like Intel figuring they have a complete upper-hand in the semi-conductor industry so they decide to slack on their presence at the upcoming computer expo. They setup their table and let their computer's do the talking, where AMD has their engineers on the floor fielding concerns. Well who will be the one picking up the contracts in the future? Or, at least looked to as an option for a solution? Pretty cool the way business works similar to wa
The world is ever changing. We have seen fads come and go, bands come and go, and hot markets come and go. But there is one thing that has kept on getting hotter, that is the need for someone to translate. Virtually every area you can think of needs someone to translate for them. If you haven’t thought about the possibility of you translating, maybe you should start.I cant think of a college when I was looking that didn’t require atleast some foreign language in high school. Most college actually have a requirement for you to take a few semesters before you graduate. This makes a student more well rounded and can only help them out. I remember when I took Spanish back in high school my teacher accompanied the police department to help them out wh
The lessons we learned included, but were not limited to:
What our clients would like to see available on the marketplace,
Our competitor's image and how they communicate with their clients,
Our place in the Industry,
and, Potential lucrative alliances with other industry players.
What our clients would like to see in the marketplace:
We had many people approach us about problems they currently face working with current suppliers in our Online industry. We were able to understand from our potential client's eyes how they see our industry, and the potential upside value they see in our services, and where they are currently being short served.
They also expressed growing concerns of the dynamics of our Industry and how they do not understand all cost's to do business in our marketplace but understand there is large upside value. This communication allowed us to realize the expanse of market opportunity beyond the services we currently offer. It also allowed us to see what services we can package and in particular how to package them to give our clients this wanted value.
Our competitor's image and how they communicate with their clients:
For the first time we were able to see eye to eye with our competitor's and how they present themselves to the public eye with the display at their booth space (or lack there of). How a company decided to setup their displays spoke a lot about them because at this point it became their satellite office to landing business, communicating with their clients, and communicating with their industry.
For the first time I understood how market leaders could become yesterday's leaders. This could happen many ways, but mainly through lack of communication of not being there to field your current clients' concerns. This could have happened with many types of companies there from equipment suppliers, your lab guys, to technology suppliers. If your provider wasn't there to field your concerns you just as easily went to their competitor who was there to field your concerns.
The week before presenting at this event, I went to the boat show in Fort Lauderdale and spoke to some exhibitor's who told me "It's not being at the show that gets your client's attention, but your lack of presence there." Well I finally understood it and saw it first hand. The importance of a credible presence at the show spoke volumes about your regard for your current client base and concern to keep your company innovative.
This relates to many marketplaces, it would be like Intel figuring they have a complete upper-hand in the semi-conductor industry so they decide to slack on their presence at the upcoming computer expo. They setup their table and let their computer's do the talking, where AMD has their engineers on the floor fielding concerns. Well who will be the one picking up the contracts in the future? Or, at least looked to as an option for a solution? Pretty cool the way business works similar to war
Put many different people together in one place, day after day after day, and conflicts are bound to happen. Most people work them out on their own, but what happens when the conflict doesn't go away and threatens the productivity of your entire staff or team?We've all seen it – Mary isn't speaking to Susan; Ted and Tom can't be put on the same project; Bill goes behind Karen's back and "forgets" to include her in project discussions. Some days, it's like working in a kindergarten. As the manager, what is your role in resolving workplace conflicts?The knee-jerk response of most managers is to overlook the conflict, in the hopes that it will go away. After all, we think, these people are adults; I shouldn't have to tell them how to behave.U
They also expressed growing concerns of the dynamics of our Industry and how they do not understand all cost's to do business in our marketplace but understand there is large upside value. This communication allowed us to realize the expanse of market opportunity beyond the services we currently offer. It also allowed us to see what services we can package and in particular how to package them to give our clients this wanted value.
Our competitor's image and how they communicate with their clients:
For the first time we were able to see eye to eye with our competitor's and how they present themselves to the public eye with the display at their booth space (or lack there of). How a company decided to setup their displays spoke a lot about them because at this point it became their satellite office to landing business, communicating with their clients, and communicating with their industry.
For the first time I understood how market leaders could become yesterday's leaders. This could happen many ways, but mainly through lack of communication of not being there to field your current clients' concerns. This could have happened with many types of companies there from equipment suppliers, your lab guys, to technology suppliers. If your provider wasn't there to field your concerns you just as easily went to their competitor who was there to field your concerns.
The week before presenting at this event, I went to the boat show in Fort Lauderdale and spoke to some exhibitor's who told me "It's not being at the show that gets your client's attention, but your lack of presence there." Well I finally understood it and saw it first hand. The importance of a credible presence at the show spoke volumes about your regard for your current client base and concern to keep your company innovative.
This relates to many marketplaces, it would be like Intel figuring they have a complete upper-hand in the semi-conductor industry so they decide to slack on their presence at the upcoming computer expo. They setup their table and let their computer's do the talking, where AMD has their engineers on the floor fielding concerns. Well who will be the one picking up the contracts in the future? Or, at least looked to as an option for a solution? Pretty cool the way business works similar to wa
I'm writing this for people who like the idea of online registration but imagine it's a time consuming ordeal to get set up. If you are using a professional full service online registration provider you can be fully set up by investing as little as an hour of your time for basic seminars, meetings, conferences or online ticket sales forms.A breakdown of the steps to online registration:Research (10 mins)If you're new to online event registration you'll want to spend a few minutes checking out the different options available. A quick read of our Event Planner's Guide to Online Event Registration will help you decide on your best approach (see below for download the file).If you want to make it easy on yourself, we re
Our competitor's image and how they communicate with their clients:
For the first time we were able to see eye to eye with our competitor's and how they present themselves to the public eye with the display at their booth space (or lack there of). How a company decided to setup their displays spoke a lot about them because at this point it became their satellite office to landing business, communicating with their clients, and communicating with their industry.
For the first time I understood how market leaders could become yesterday's leaders. This could happen many ways, but mainly through lack of communication of not being there to field your current clients' concerns. This could have happened with many types of companies there from equipment suppliers, your lab guys, to technology suppliers. If your provider wasn't there to field your concerns you just as easily went to their competitor who was there to field your concerns.
The week before presenting at this event, I went to the boat show in Fort Lauderdale and spoke to some exhibitor's who told me "It's not being at the show that gets your client's attention, but your lack of presence there." Well I finally understood it and saw it first hand. The importance of a credible presence at the show spoke volumes about your regard for your current client base and concern to keep your company innovative.
This relates to many marketplaces, it would be like Intel figuring they have a complete upper-hand in the semi-conductor industry so they decide to slack on their presence at the upcoming computer expo. They setup their table and let their computer's do the talking, where AMD has their engineers on the floor fielding concerns. Well who will be the one picking up the contracts in the future? Or, at least looked to as an option for a solution? Pretty cool the way business works similar to wa
One of the things I like about giving presentations to companies is meeting a new group of people and exchanging ideas with them. After a recent talk, several attendees and I had a great discussion about the power of branding.Later while changing my clothes, I was reminded how Levi Strauss & Company is one of the best in the business at branding. Just before I stuck my legs in the jeans I noticed a printed message on the outside of the inside flap of the pocket. From this short note, I’ve pulled three lessons that can maximize your brand.Be Different: Often when you buy clothes the only message you get is a piece of paper telling you that it’s been approved by Inspector #5 or worse, a sticker that ends up sticking to you! So
The week before presenting at this event, I went to the boat show in Fort Lauderdale and spoke to some exhibitor's who told me "It's not being at the show that gets your client's attention, but your lack of presence there." Well I finally understood it and saw it first hand. The importance of a credible presence at the show spoke volumes about your regard for your current client base and concern to keep your company innovative.
This relates to many marketplaces, it would be like Intel figuring they have a complete upper-hand in the semi-conductor industry so they decide to slack on their presence at the upcoming computer expo. They setup their table and let their computer's do the talking, where AMD has their engineers on the floor fielding concerns. Well who will be the one picking up the contracts in the future? Or, at least looked to as an option for a solution? Pretty cool the way business works similar to wa
IntroductionAfter going to school to become a nurse, you will want to find a job. The interview process is a vital component in starting a career. A successful presentation will greatly improve your chances of being hired.It is important to become proficient in the interview process. Most times, your resume will get you the interview, and the interview will get you the job. The following article will address components of the interview process and provide tips and suggestions to facilitate your success.Before the interviewThe better prepared you are before your nursing interview; the more likely the occasion will become a triumph. Be sure to bring a list of your references, extra copies of your resume, and a list of questions y
This relates to many marketplaces, it would be like Intel figuring they have a complete upper-hand in the semi-conductor industry so they decide to slack on their presence at the upcoming computer expo. They setup their table and let their computer's do the talking, where AMD has their engineers on the floor fielding concerns. Well who will be the one picking up the contracts in the future? Or, at least looked to as an option for a solution? Pretty cool the way business works similar to war, it's as if we can really see how an early troop pull-out may affect an extended war effort. The reaction to a lack of presence will almost have twice the back-lash of not being there at all.
Our place in the industry:
Well at this event there were at least four companies that offered similar services/products as us. Well considering we knew at least one of them would be there we spent a good amount of money and time focused on educating the marketplace as to what services we had to offer. At the end of the day in our commoditized economic environment we face two types of shoppers those concerned with price and those concerned with value (service). We are more oriented on the value (service) portion of the environment because we understand our potential clients are not necessarily operating a price oriented business. Their clients expect value (service) which is what they sell, and our clients expect value (service) from those they do business with.
Our position in the industry is very niche oriented and focused at helping our client's increase conversion rates and exposure. We realized at the meeting there is a solid fit for us within the cosmetic dental industry in helping higher end practices market their value to clients through the power of the Internet as the Yellow Pages becomes increasingly obsolete.
Potential lucrative alliances with other industry players:
We found that many other companies in the industry could increase their sales if we helped their end users increase sales. This is where synergies/alliances kick-in and companies stand to gain value from working with one another. In all types of business there is always an opportunity for a beneficial partnership, examples: a cosmetic dentist referring to a cosmetic surgeon, McDonalds sending their customers to Blockbuster for a rental special, to a corporate attorney referring out to an intellectual property attorney. Wow talk about varying business goals, huh? But at the end of the day they all want to be the provider providing the solution someone wanted. This creates a happy person and the likelihood they will return to you when they need the service you provide.
So now you're wondering…What does all this mean to my business?
The information provided can fit into any field of work and the importance to understanding your clients and their needs. Stop asking yourself what people want and get out there and find out. Whether it means taking a booth at a local mall expo, or a convention aimed at your
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