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Atricle Dump - Drip Email Marketing Campaigns Prevent Customer Defections from Your Company
Part of good leadership requires skill in the hiring process. Good leaders know that retention of productive employees affects the bottom line as well as morale and growth.Recruiting, training and then terminating someone is never desirable. There are many good candidates you could hire. However, even though they may have certain desirable skills, they may not be right for the job at hand. The key is not just to hire the right person, but to hire the right person for the right job.Taking the time to make the correct hire in
If you have a neighbor who doesn’t drop by for coffee anymore, you assume the relationship has soured. If you have
When conducting a training session about customer service, I always spend a fair amount of time talking about attitudes. After all, to be of service, you must develop an attitude of service.It has recently come to mind that the attitude of service is not something you put on and take off when at work. It is something you carry with you throughout each day. Someone who truly has the attitude of service will always serve other people, no matter what the circumstances.Let’s take a look at a few of the more obvious
When Y2K arrived, we traded her Civic for a Ford
pickup truck. Then we sold the Ford and bought a
Chevrolet Astro Van. Then we sold the Astro and
bought a Honda Odyssey.
But my wife never talks about the guy who sold us
the Ford, or the Chevy, or even the Honda Odyssey.
She only remembers the nice guy from Columbus,
Ohio, and she remembers him for only one reason. He
stayed in touch.
The others didn’t.
That swell fellow from the Honda dealer in the
Buckeye State phoned my wife for years after she
drove her new baby off his lot. He’d ask about how
things were going with her car. Whether she was still
enjoying it. Whether she was satisfied with the
service she was receiving at his service department.
His calls were friendly, low key and never a bother.
He never leaned hard on my wife to refer friends and
family her way, but she made referrals anyway. He
never pressured her to trade up to a newer model,
but she would have given him her business anyway,
except that I came along and asked her to marry me
and head north to the Great Frozen Tundra.
I mention all of this because of a startling challenge
that you face as a business owner or marketer.
According to a study conducted by the United
States Government, 68% of businesses dump one
supplier and switch to another not because of price,
and not because of quality, and not because of
product selection, but because they have a vague
feeling that their supplier doesn't care for them
anymore, and shows that lack of concern by failing
to stay in touch.
If you have a neighbor who doesn’t drop by for coffee anymore, you assume the relationship has soured. If you have a
Whether you run a restaurant, espresso cafe, hotel, or inn, having a website is becoming an essential part of doing business in the 21st century. Think of a web page as a virtual storefront - another way for your potential customers to discover and interact with your business.Where to get itProbably your best bet is to hire a freelancer online. Freelancer's websites such as RentACoder.com, Elance.com, and iFreeLance.com work like a community job board: post your job ("looking for a web designer to build a web site for our re
But my wife never talks about the guy who sold us
the Ford, or the Chevy, or even the Honda Odyssey.
She only remembers the nice guy from Columbus,
Ohio, and she remembers him for only one reason. He
stayed in touch.
The others didn’t.
That swell fellow from the Honda dealer in the
Buckeye State phoned my wife for years after she
drove her new baby off his lot. He’d ask about how
things were going with her car. Whether she was still
enjoying it. Whether she was satisfied with the
service she was receiving at his service department.
His calls were friendly, low key and never a bother.
He never leaned hard on my wife to refer friends and
family her way, but she made referrals anyway. He
never pressured her to trade up to a newer model,
but she would have given him her business anyway,
except that I came along and asked her to marry me
and head north to the Great Frozen Tundra.
I mention all of this because of a startling challenge
that you face as a business owner or marketer.
According to a study conducted by the United
States Government, 68% of businesses dump one
supplier and switch to another not because of price,
and not because of quality, and not because of
product selection, but because they have a vague
feeling that their supplier doesn't care for them
anymore, and shows that lack of concern by failing
to stay in touch.
If you have a neighbor who doesn’t drop by for coffee anymore, you assume the relationship has soured. If you have
Some people use the words “client” and “customer” interchangeably or generically. I’d like you to think a little about these important words because there is a significant difference – one that can have huge impact upon your long-term business.According to Merriam-Webster:Client: One that is under the protection of anotherCustomer: One that purchases a commodity or serviceHere’s the distinction:In a client / vendor relationship, the buyer is “under the protection” of the vendor and becomes dependant up
His calls were friendly, low key and never a bother.
He never leaned hard on my wife to refer friends and
family her way, but she made referrals anyway. He
never pressured her to trade up to a newer model,
but she would have given him her business anyway,
except that I came along and asked her to marry me
and head north to the Great Frozen Tundra.
I mention all of this because of a startling challenge
that you face as a business owner or marketer.
According to a study conducted by the United
States Government, 68% of businesses dump one
supplier and switch to another not because of price,
and not because of quality, and not because of
product selection, but because they have a vague
feeling that their supplier doesn't care for them
anymore, and shows that lack of concern by failing
to stay in touch.
If you have a neighbor who doesn’t drop by for coffee anymore, you assume the relationship has soured. If you have
Some will blame current economic pressure on a subprime market that was more enthusiastic than realistic. Housing starts are down with consumer confidence following suit. According to The Conference Board its “March [2007] consumer confidence index fell to 107.2, the lowest level since November and a decline that was larger than Wall Street expected.”The good news is the Dow has performed well in the midst of this news while labor statistics remain strong.Federal Reserve Chairman Ben Bernanke's testimony before Congress on M
I mention all of this because of a startling challenge
that you face as a business owner or marketer.
According to a study conducted by the United
States Government, 68% of businesses dump one
supplier and switch to another not because of price,
and not because of quality, and not because of
product selection, but because they have a vague
feeling that their supplier doesn't care for them
anymore, and shows that lack of concern by failing
to stay in touch.
If you have a neighbor who doesn’t drop by for coffee anymore, you assume the relationship has soured. If you have
Relationship marketing uses event driven tactics, but treats marketing as a process over time rather than single unconnected events. This simple concept could offer a guidepost in developing and implementing your business marketing strategy. Every encounter should be viewed as a public relations event. Glitz without substance provides a weak business foundation at best. The primary public relations opportunities are with customers and must be maximized if your business is to survive.The first key area to be addressed is interaction
If you have a neighbor who doesn’t drop by for
coffee anymore, you assume the relationship has
soured. If you have a boyfriend who doesn’t phone
anymore, you assume the relationship has
headed south (instead of north, the direction of
Canada, where it should be headed).
Friends stay in touch. That’s how your customers
see it. They figure that if you care about them and
want their business again, you’ll stay in touch. And if
you don’t, you won’t. Or perhaps I should say it this
way: Your customers don’t usually think, “If he
doesn’t want my business he won’t stay in touch.”
Instead, they infer from your behaviour, “If he
wanted my business he’d stay in touch. Since he
hasn’t, he doesn’t.”
The problem with staying in touch with customers, of
course, is twofold, particularly if the interval between
sales is measured in years (such as house and car
purchases). First, you may not know what to say.
And second, you may lack the discipline to stay in
touch with customers years after a sale, knowing
they are not likely to buy.
That’s where drip marketing is so effective. Drip
marketing isn’t Chinese water torture. Drip marketing
is the commercial equivalent of drip
irrigation.
Farmers and gardeners can walk out to their fields
and gardens and water them manually, assuming
they remember to do so at the right time, and use
only as much water as is needed, or they can install
pipes over their crops and drip small amounts of
water on their plants over long periods of time. Not
too much, and not too little.
Drip marketing is an effective way to stay in touch with customers because the
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