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Atricle Dump - The Basics of a Mailing List Structure
Capital is normally required for three possible applications, namely:1. Fixed Capital:Fixed capital refers to your business needs to buy fixed assets. This means that you need the capital to buy things like buildings, machines, computers, vehicles and furniture. These items are normally purchased for use in the business and not for resale. The purpose is to generate sales. They do not have a resale value and can be liquidated again, but in most instances lose value over time. This is called depreciation. Depreciation is seen as an expense and is recorded in the income statement. Land is the only item that does not depreciate. Fixed assets on the other hand are recorded in the balance sheet. When planning your business you must determine how much you will need for fixed assets. This capital will then be fixed and will not be available to for something else. Note that there is generally a cost linked in obtaining such capital. This will limit the amount that you can justify. careful planning of your fixed asset requirements is therefore necessary.2. Working Capital:Apart from buying assets for your business, you will need cash to run your business. Capital that will work for you and generate a profit. Working capital is used to buy items like raw materials, paying wages and electricity. Since you wont have have an unlimited amount of money available and sales income is not always sufficient, planning your money supply is very important. To know how much money you are going to need and at what stages, you will have to compile a cash flow statement. Remember working capital is not profit, it is money needed to generate profit in the long term.3. Growth Capital:<
Dear #FIRST#,
Welcome to my example of a personalized mailing.
According to our records, your subscription information is as follows:
Name: #FIRST# #LAST#
Email: #EMAIL#
#FIRST#, we appreciate your attention to this information as we feel it will help you better utilize the tools of the Internet in your activities. In the end, the more knowledgable you become, the more likely that the Internet will become a more useful place for all of us.
Sincerely,
Your Publisher
As you can see, it can be far more useful to you and your purposes to address your subscribers as individual human beings with individual desires. As all of the sales teachers in the world w
Evidence is an extremely effective tool in persuading an audience. Often a prospect needs just a little bit of help in order to be tipped over the edge. Facts register in the human brain as unbiased truth. A fact is rarely questioned and unconsciously accepted. The use of evidence works best when it is suited to the audience and their experience.Consider the following presentation points:1. Referring to evidence as fact increases its weight2. Evidence that is verifiable will always be more persuasive.3. Evidence that is specific will always be more persuasive.4. Unbiased testimony is more persuasive than a biased one.5. Personal experience is more persuasive than not having any personal experience.6. Presenters who have not yet established their credibility will benefit more from the use of evidence than those with established credibility7. Evidence is especially important when the audience is unfamiliar with the topic.8. Factual evidence is particularly persuasive when the audience consists of highly intelligent people.9. Evidence is more persuasive when you provide not only the source, but also his/her qualifications.10. Evidence is more persuasive when you confirm an audience's beliefs.
A *flat file* is a term used to describe a storage file that is not a database. Generally, the flat file is a plain text document without the .txt or other file extension attached to it.
If a flat file contains more than one piece of data, then each additional item is separated from the next by commas or other delimiters. The pipe key (shift - back slash) or the tab key serve as the next most popular delimiters used in flat files.
Each new record will appear on a new line. The new line is signaled by the carriage return in the file.
EXAMPLES SHOWING THE USE OF DELIMITERS AND THE REASONS FOR CONSIDERING DELIMITED FILES
Note: These examples show two leading spaces in front of each record. In real life data files, your records should not contain the leading spaces.
Mailing List Example A:
tom@domain.com
dick@other-domain.com
harry@third-domain.com
Example A permits the mailing list owner to only send an email to a defined address.
Mailing List Example B:
tom@domain.com,Tom Jefferson
dick@other-domain.com,Dick Nixon
harry@third-domain.com,Harry Truman
Example B permits the mailing list owner to send an email to Tom Jefferson at tom@domain.com . Addressing the mail directly to Tom Jefferson encourages Tom to pay close attention to your email, since he knows that you have acquired his real name in addition to your email address. Most personalized emails will never be thought to be a s/p/a/m message by the person who receives it.
Mailing List Example C:
tom@domain.com|Tom|Jefferson
dick@other-domain.com|Dick|Nixon
harry@third-domain.com|Harry|Truman
Example C is the most versatile of the three examples. In some cases, it makes sense to personalize the list owner's messages. Whereas, Example B will permit you to address someone by first name or first and last name --- depending on how you direct subscribers to sign up --- it does not always serve the more personable style of mixing and matching the first name and the combination of the first and last name as provided for by Example C.
UTILIZING DELIMITED DATA IN YOUR MAILINGS
Depending on the software that you will use to initiate your mailing, you will be directed to show where you want the additional data fields in your mailings.
The range of software available makes it nearly impossible to quantify the various methods to get your personalized data into your mailing. As such, I will only define an example to show the basic idea of how to do this.
Personalization Example:
To: #FIRST# #LAST# <#EMAIL#>
Dear #FIRST#,
Welcome to my example of a personalized mailing.
According to our records, your subscription information is as follows:
Name: #FIRST# #LAST#
Email: #EMAIL#
#FIRST#, we appreciate your attention to this information as we feel it will help you better utilize the tools of the Internet in your activities. In the end, the more knowledgable you become, the more likely that the Internet will become a more useful place for all of us.
Sincerely,
Your Publisher
As you can see, it can be far more useful to you and your purposes to address your subscribers as individual human beings with individual desires. As all of the sales teachers in the world wi
In order for someone to do business with you they need to know you, like you and trust you from a business perspective. Below I am going to share with you numerous ways to speed up the 'like you' aspect through the use of greeting cards.For starters, when was the last time you got a greeting card from someone that you purchased products or services from? Most of you will answer 'NEVER' and some of you may even be laughing at this point! Which brings me to my point; most people are over looking this simple, very inexpensive means of marketing their business and staying in touch with prospects and clients on a regular basis.I remember years ago when I received a birthday card from my car insurance agent. I was absolutely amazed and it made me feel good. Good and bad that is. Bad, because it was the only birthday card I received that year. Good, because this guy took the time to 'remember' and 'mail' me a card on my special day. Receiving that card (and subsequent birthday cards) really made an impression on me and made me all the more willing to continue doing business with this particular insurance agent for many years. And, I told others about his card sending habit and passed on his contact information many times.You can send greeting cards to your business contacts for many reasons, not just birthdays. Receiving greeting cards will make your prospects and clients feel good. They will know you remember them and they in turn will feel good about you or 'like you'. And remember, 'liking you' is one of the requirements before someone will do business with you or refer others to you. Below are numerous ideas on how you can effectively integrate greeting cards into your customer service and marketing programs and spe
EXAMPLES SHOWING THE USE OF DELIMITERS AND THE REASONS FOR CONSIDERING DELIMITED FILES
Note: These examples show two leading spaces in front of each record. In real life data files, your records should not contain the leading spaces.
Mailing List Example A:
tom@domain.com
dick@other-domain.com
harry@third-domain.com
Example A permits the mailing list owner to only send an email to a defined address.
Mailing List Example B:
tom@domain.com,Tom Jefferson
dick@other-domain.com,Dick Nixon
harry@third-domain.com,Harry Truman
Example B permits the mailing list owner to send an email to Tom Jefferson at tom@domain.com . Addressing the mail directly to Tom Jefferson encourages Tom to pay close attention to your email, since he knows that you have acquired his real name in addition to your email address. Most personalized emails will never be thought to be a s/p/a/m message by the person who receives it.
Mailing List Example C:
tom@domain.com|Tom|Jefferson
dick@other-domain.com|Dick|Nixon
harry@third-domain.com|Harry|Truman
Example C is the most versatile of the three examples. In some cases, it makes sense to personalize the list owner's messages. Whereas, Example B will permit you to address someone by first name or first and last name --- depending on how you direct subscribers to sign up --- it does not always serve the more personable style of mixing and matching the first name and the combination of the first and last name as provided for by Example C.
UTILIZING DELIMITED DATA IN YOUR MAILINGS
Depending on the software that you will use to initiate your mailing, you will be directed to show where you want the additional data fields in your mailings.
The range of software available makes it nearly impossible to quantify the various methods to get your personalized data into your mailing. As such, I will only define an example to show the basic idea of how to do this.
Personalization Example:
To: #FIRST# #LAST# <#EMAIL#>
Dear #FIRST#,
Welcome to my example of a personalized mailing.
According to our records, your subscription information is as follows:
Name: #FIRST# #LAST#
Email: #EMAIL#
#FIRST#, we appreciate your attention to this information as we feel it will help you better utilize the tools of the Internet in your activities. In the end, the more knowledgable you become, the more likely that the Internet will become a more useful place for all of us.
Sincerely,
Your Publisher
As you can see, it can be far more useful to you and your purposes to address your subscribers as individual human beings with individual desires. As all of the sales teachers in the world w
Do you have a business or personal website on the Internet? If so, would you like to turn it into an easy way to generate some extra income? Well you can, simply by registering with an online poker affiliate site. The rapid rise in the popularity of poker rooms on the Internet has made the competition for players more intense the ever. The poker rooms have responded by enlisting people just like you to help them attract new players. An online poker affiliate site will pay you cash for the players you refer who gamble on the site.These are not “get rich quick” schemes and there are no strings attached. We’re talking about real commissions paid on a regular basis. You don’t have to play poker yourself; in fact you don’t eve need to know how to play poker. When you register with a good online poker affiliate site there is no financial risk involved and much of the work is actually done for. The online poker affiliate site will give you the tools you need to attract referrals, including a wide variety of eye catching banner ads for your website. When someone clicks on an ad and goes to the poker room you are credited with that referral. Then when the referral starts playing poker you start earning commissions. What could be easier?You can sign up to make money with an online poker affiliate site even if you don’t have a website. You’ll get text ads to include in your e-mails to family and friends that also contain a link to the poker room. So join thousands of others and start making money on the Internet today.
Mailing List Example C:
tom@domain.com|Tom|Jefferson
dick@other-domain.com|Dick|Nixon
harry@third-domain.com|Harry|Truman
Example C is the most versatile of the three examples. In some cases, it makes sense to personalize the list owner's messages. Whereas, Example B will permit you to address someone by first name or first and last name --- depending on how you direct subscribers to sign up --- it does not always serve the more personable style of mixing and matching the first name and the combination of the first and last name as provided for by Example C.
UTILIZING DELIMITED DATA IN YOUR MAILINGS
Depending on the software that you will use to initiate your mailing, you will be directed to show where you want the additional data fields in your mailings.
The range of software available makes it nearly impossible to quantify the various methods to get your personalized data into your mailing. As such, I will only define an example to show the basic idea of how to do this.
Personalization Example:
To: #FIRST# #LAST# <#EMAIL#>
Dear #FIRST#,
Welcome to my example of a personalized mailing.
According to our records, your subscription information is as follows:
Name: #FIRST# #LAST#
Email: #EMAIL#
#FIRST#, we appreciate your attention to this information as we feel it will help you better utilize the tools of the Internet in your activities. In the end, the more knowledgable you become, the more likely that the Internet will become a more useful place for all of us.
Sincerely,
Your Publisher
As you can see, it can be far more useful to you and your purposes to address your subscribers as individual human beings with individual desires. As all of the sales teachers in the world w
Optimize Your Web Site To Grow Market ShareSo much of our business today is dependent on the success of our website. It does not matter if you are P&G and looking to find ways to make your website work harder for you or are a Real Estate giant like Coldwell Banker, your website needs to deliver the goods.Your website needs to accomplish two things — and a few additional functions if you are a web retailer. It needs to deliver your brand in a way that is in keeping with your brand charter and it needs to be easily accessible. In short, it needs to tell your customers who you are and whom you are for (brand) and it needs to gain you “top-of-page” awareness on major search engines.Web Optimization is More Important Than EverResearch today indicates that the web has become the first go-to source for finding just about anything from movie listings to the latest news. Proof of this phenomenon can be seen in the decline in circulation of daily newspapers and the lessening of the importance of Yellow Pages advertising. As the cell phone becomes the home’s main telephone, even the White Pages, as we currently know them, will change or will become less valuable.Stealing Share® entered the “web” business, not because we could build a great looking branded website (which we can) but because it was quickly apparent to us that designing a great website needed to be a whole lot more than just a graphically pleasing entity. It needed to excite the interest, not only of your customers and prospects but also of the search engines that will seal your fate based upon page placement.An Optimized Web Site Builds BusinessIf you want your website to bec
UTILIZING DELIMITED DATA IN YOUR MAILINGS
Depending on the software that you will use to initiate your mailing, you will be directed to show where you want the additional data fields in your mailings.
The range of software available makes it nearly impossible to quantify the various methods to get your personalized data into your mailing. As such, I will only define an example to show the basic idea of how to do this.
Personalization Example:
To: #FIRST# #LAST# <#EMAIL#>
Dear #FIRST#,
Welcome to my example of a personalized mailing.
According to our records, your subscription information is as follows:
Name: #FIRST# #LAST#
Email: #EMAIL#
#FIRST#, we appreciate your attention to this information as we feel it will help you better utilize the tools of the Internet in your activities. In the end, the more knowledgable you become, the more likely that the Internet will become a more useful place for all of us.
Sincerely,
Your Publisher
As you can see, it can be far more useful to you and your purposes to address your subscribers as individual human beings with individual desires. As all of the sales teachers in the world w
In short, the answer is yes! Blogging is loved by many search engines. This is because blogs are constantly updated, and many site directories are specific to blogs. If you do it the right way, your blog can bring in massive hits.Blog is the shortened word for web log. It is used by many people as a personal website, but as of late, business and commercial websites have been using it as a web promotional tool. It is a free or low-cost way to advertise your website.You can set up a blog in a variety of ways for website promotion purposes. There are free blog sites that offer you a template to work off of. You can also set up a blog at your own website, but setting up blogs at a variety of sites can lead to many more hits.More Blogs Mean More VisibilityNot only will the search engine index each of your blogs, people who use certain blogging sites will see yours, too. Simply plug in your website address or information as often as possible. This will serve as a gateway to your website. Visitors who see your blog entries may be prompted to click on your website URL. This alone is a very powerful website promotion tool!Add Useful Information to Your BlogsA blog on its own simply won’t cut it. You will have to make posts daily or as often as possible. And it can’t be useless entries – it should be enjoyable, informational entries that are related to your website topic. People who like your blogs will bookmark it and visit it each time you make a new post. Some website owners will hire writers to make sure that the job is done correctly.Add Your Blog Information to WebsitesAs said previously, there are hundreds of websites that list blogs and blogs only. People specifically looking to v
Dear #FIRST#,
Welcome to my example of a personalized mailing.
According to our records, your subscription information is as follows:
Name: #FIRST# #LAST#
Email: #EMAIL#
#FIRST#, we appreciate your attention to this information as we feel it will help you better utilize the tools of the Internet in your activities. In the end, the more knowledgable you become, the more likely that the Internet will become a more useful place for all of us.
Sincerely,
Your Publisher
As you can see, it can be far more useful to you and your purposes to address your subscribers as individual human beings with individual desires. As all of the sales teachers in the world will tell you, the one word that humans enjoy hearing most is the sound of their own name. Even in print, people appreciate being spoken to directly as an individual person.
Delimited files give you the power of utilizing multiple data resources connected to your individual records.
METHODS OF MAIL DELIVERY
There are two basic methods of delivering your email to your mailing list. The first is by direct email, and the second is by a website interface.
Direct Delivery Method -
The direct mail method is the most complicated method from the programming perspective. If you are using a mailing list management company such as YahooGroups or Topica, then they will have done the hard work for you. If you are managing your own mailing list, then you will need to jump through some hoops to get your infrastructure set up for the direct mail method.
You will need to set up your server to take any incoming mail to a specific address and to process that email through a mail handling script. The script will search for and verify your posting password, and then the script will reformat your message for direct delivery to your mailing list.
Using this method, you will actually address your outgoing email to a specific email address, often accompanied by a posting password. The posting address may appear in this kind of format:
mailing-list-name-[password]@your-domain.com
Website Interface Delivery Method -
From the technical perspective, this is the easiest delivery method to construct. It only requires the publisher to visit a webpage, fill out a form, and click the send button.
Clicking the send button will take the placed information and send it to the mailing script. Once again, the mailing script will take the given information and format it into an outgoing email message for direct mailing to your mailing list.
ACTUAL MAILING LIST DELIVERY PROCESS
Whether you are using the direct mail or website interface method to get your data into the mailing script, the next step is the same. It is important to note that by the time you reach this point in the process, the outbound delivery is completely out of your own hands. Now is the time for the server to deliver on its part of the process.
Your mailing script has taken your input and put it into a direct mail format. Once that is completed, it is time to mail the information to each and every email address in your list.
The basic message structure is kept in its own variable. This variable will not change during the entire mailing process.
The basic message structure is then copied into a second variable, and the final preparation is done on that message as each individual mailing is prepared.
The software will read each record in your flat file or your database, and then the per
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.articledump.net/article/62748/articledump-The-Basics-of-a-Mailing-List-Structure.html">The Basics of a Mailing List Structure</a>
BB link (for phorums):
[url=http://www.articledump.net/article/62748/articledump-The-Basics-of-a-Mailing-List-Structure.html]The Basics of a Mailing List Structure[/url]
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