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Atricle Dump - E-Marketing Deliverability Issues
Successful blogs are normally the ones whose authors are able to extend the reach of their blogs far and wide! These bloggers actively build links, leave their blog addresses along with every person they meet, use connections, joint venture and whatever other means they can to build up the popularity of their blog. In turn, what they get is more traffic, which means more leads, and more revenue.There are several ways you can use to bring in more traffic to your blog, and while some marketers argue that it is sufficient to master in one, I believe that there must be a balance of techniques.Here are the five.1. Article SubmissionArticle submission is by far one the best ways to leave an inbound link to your website on an established website, and bring in very targeted traffic. To do so, s
5: Provides Copy rework and testing cycle
6: Separates your campaigns from everyone else’s i.e sends them separately
7: Monitors delivery outcomes
8: Check blacklists often
You should also ensure that:
* Your recipients want to receive your emails
* You only send emails meeting the permissioned purpose
* You are explicit-what, when, how often
* You provide easy to use unsubscribe links
* You invite recipients to add you to known senders list
2. Fallen out of favour, but not unsubscribed. An unfortunate trend nowadays is for recipients to report as spam or assign to the junk box, rather than to unsubscribe from the newsletter. For this reason alone, make sure your unsubscribe action is easily achieved. According to Jakob Nielsen’s Newsletter Usability Report, the 3 main reasons for newsletters falling out of favour are:
1) Too frequent Venture Capital Business Plans
What is the primary difference between a venture capital business plan and a small business or other business plan? The answer is typically risk. Venture capital business plans have much more risk than other plans, and as a result, the potential rewards from success are much higher.When preparing a plan for venture capitalists, it is critical to try to mitigate the risks inherent in the venture. To mitigate the risks, the plan should stress areas in which the venture excels. This will give the investors validation that their chance of success is highest. To accomplish this, the plan must, among others, stress the qualifications of the management team, prove that the size of opportunity is formidable, show competitive advantage, and detail the operations plan that will allow the venture to effectively and efficiently go "from here to th
Where: There are 3 places your email can go once you have hit ‘send’ on your latest e-marketing campaign:
1. The Inbox. Safely delivered (and hopefully read!)
2. Junk Mail Box. This has negative implications on:
a: Brand image
b: Decreased profile
c: Inaccurate campaign reporting
3. Undelivered. (…or are they?)
Why: The 3 main reasons why your statistics show less recipients are opening your campaigns:
1. Filters.
2. Fallen out of favour.
3. Statistics not accurate.
How: Let’s talk about how we can improve both the deliverability and the statistics of your campaign:
1. Filters. When an email is wrongly filtered out as Spam, this is known as a “False Positive”. Here is a list of the most commonly used filters.
a) Community: This is based on the community joining together and installing the filters, then reporting any occurrences of Spam. False Positive occurrences should be low, but in reality they aren't. This is due to a couple of reasons: The first being the weed theory. What one person regards as a weed, another may regard as a flower. We all have different opinions. The other is that many people are now reporting once wanted email as Spam instead of unsubscribing.
b) Blacklisting: ISP's generally use their own proprietary lists of known Spammers, created by themselves. Third party blacklisting companies also publish databases of Spam senders. False Positive's are extremely high, as these third party blacklists have no accountability. In fact anyone can report an IP Address as a Spammer and do not have to qualify their reasons.
c) Address recognition: Sender's email address is in the recipient's address book or the server's/gateway's acceptable list. Email senders must earn their position within these lists.
d) Trapping: The filter company plants email addresses all through the Internet to attract Spam Harvesters. Once the false addresses receive Spam, the source of the Spammer is identified; the sender is then blocked immediately across all users of the filter. False positives are extremely low.
e) Challenge-Response: This white listing concept is based on all emails being Spam and the sender having to prove otherwise. Before an email is delivered, the ISP or PC that uses the filter challenges that a human sent the email. The sender has to then manually click the link and then they are added to the subscriber's permissible list. Any auto-responses such as Double Opt in responses do not work well with this type of filter.
f) Rule-Based: This is the most commonly used type of filter on a server. It catches Spam by rejecting/accepting messages based on predetermined rules of what is acceptable.
g) Bonded Sender: Email markers gain status as a non-Spammer through these bonder senders and are therefore permitted through the filters.
h) Volume Blocking: Spammers are known to send high volume emails without thought to speed, volume or list cleanliness. The ISP sees the large amount as well as the other problems and terminates the connection.
i) Probability: Using rules, this filter "learns" the user’s definitions of Spam and decides what may be regarded as Spam. False Positives increase as rule-based Spam is reduced.
To combat these filters and to work towards not being a “False Positive”, you should make sure that your Email Service Provider:
1: Manages delivery list hygiene and opt outs (or provide tools for you to do so and automate opt outs etc)
2: Manages ISP relations
3: Provides Anti Spam tools and testing functionality
4: Provides Copy advice or tools
5: Provides Copy rework and testing cycle
6: Separates your campaigns from everyone else’s i.e sends them separately
7: Monitors delivery outcomes
8: Check blacklists often
You should also ensure that:
* Your recipients want to receive your emails
* You only send emails meeting the permissioned purpose
* You are explicit-what, when, how often
* You provide easy to use unsubscribe links
* You invite recipients to add you to known senders list
2. Fallen out of favour, but not unsubscribed. An unfortunate trend nowadays is for recipients to report as spam or assign to the junk box, rather than to unsubscribe from the newsletter. For this reason alone, make sure your unsubscribe action is easily achieved. According to Jakob Nielsen’s Newsletter Usability Report, the 3 main reasons for newsletters falling out of favour are:
1) Too frequent
Being professional when speaking to your client is only half the effort. You have to be just as professional in your written correspondence. One poorly written e-mail could ruin your professional image with that customer, and anyone they speak to regarding the kind of work you do.Small business owners are spending more time on the computer today. Some of this time is spent receiving and sending e-mails to potential client, clients, and vendors. What are some of the things you can do to ensure your e-mail correspondence is professional?Proofread Before you hit that send button be sure you have proofread all correspondence. This means not only doing a spell check, but reading your writing to make sure it is concise and accurate. Do not waste your recipient's time or attention by sending a poorly written, error riddled
b) Blacklisting: ISP's generally use their own proprietary lists of known Spammers, created by themselves. Third party blacklisting companies also publish databases of Spam senders. False Positive's are extremely high, as these third party blacklists have no accountability. In fact anyone can report an IP Address as a Spammer and do not have to qualify their reasons.
c) Address recognition: Sender's email address is in the recipient's address book or the server's/gateway's acceptable list. Email senders must earn their position within these lists.
d) Trapping: The filter company plants email addresses all through the Internet to attract Spam Harvesters. Once the false addresses receive Spam, the source of the Spammer is identified; the sender is then blocked immediately across all users of the filter. False positives are extremely low.
e) Challenge-Response: This white listing concept is based on all emails being Spam and the sender having to prove otherwise. Before an email is delivered, the ISP or PC that uses the filter challenges that a human sent the email. The sender has to then manually click the link and then they are added to the subscriber's permissible list. Any auto-responses such as Double Opt in responses do not work well with this type of filter.
f) Rule-Based: This is the most commonly used type of filter on a server. It catches Spam by rejecting/accepting messages based on predetermined rules of what is acceptable.
g) Bonded Sender: Email markers gain status as a non-Spammer through these bonder senders and are therefore permitted through the filters.
h) Volume Blocking: Spammers are known to send high volume emails without thought to speed, volume or list cleanliness. The ISP sees the large amount as well as the other problems and terminates the connection.
i) Probability: Using rules, this filter "learns" the user’s definitions of Spam and decides what may be regarded as Spam. False Positives increase as rule-based Spam is reduced.
To combat these filters and to work towards not being a “False Positive”, you should make sure that your Email Service Provider:
1: Manages delivery list hygiene and opt outs (or provide tools for you to do so and automate opt outs etc)
2: Manages ISP relations
3: Provides Anti Spam tools and testing functionality
4: Provides Copy advice or tools
5: Provides Copy rework and testing cycle
6: Separates your campaigns from everyone else’s i.e sends them separately
7: Monitors delivery outcomes
8: Check blacklists often
You should also ensure that:
* Your recipients want to receive your emails
* You only send emails meeting the permissioned purpose
* You are explicit-what, when, how often
* You provide easy to use unsubscribe links
* You invite recipients to add you to known senders list
2. Fallen out of favour, but not unsubscribed. An unfortunate trend nowadays is for recipients to report as spam or assign to the junk box, rather than to unsubscribe from the newsletter. For this reason alone, make sure your unsubscribe action is easily achieved. According to Jakob Nielsen’s Newsletter Usability Report, the 3 main reasons for newsletters falling out of favour are:
1) Too frequent Resume Considerations for Franchise Attorneys
If you are considering working as a Franchise Attorney for a big law firm then you will most likely need to get some experience in the field, write some articles in law journals on the subject and perhaps get a Certified Franchise Executive Degree CFE. Getting a CFE is not a hard degree to get and you can get one online and with a few seminars.It would be a worthy thing to have if this is a career path you choose. If you have done these things they would make incredible additions to your resume to become a franchise attorney. Franchise Attorneys need to be well-versed in many aspects of franchise law and it is important to have this knowledge and post it on your resume.Another very smart thing to put on your resume is a few years of participation on the ABA American Bar Association forum on franchising, which is an online listseacceptable list. Email senders must earn their position within these lists.
d) Trapping: The filter company plants email addresses all through the Internet to attract Spam Harvesters. Once the false addresses receive Spam, the source of the Spammer is identified; the sender is then blocked immediately across all users of the filter. False positives are extremely low.
e) Challenge-Response: This white listing concept is based on all emails being Spam and the sender having to prove otherwise. Before an email is delivered, the ISP or PC that uses the filter challenges that a human sent the email. The sender has to then manually click the link and then they are added to the subscriber's permissible list. Any auto-responses such as Double Opt in responses do not work well with this type of filter.
f) Rule-Based: This is the most commonly used type of filter on a server. It catches Spam by rejecting/accepting messages based on predetermined rules of what is acceptable.
g) Bonded Sender: Email markers gain status as a non-Spammer through these bonder senders and are therefore permitted through the filters.
h) Volume Blocking: Spammers are known to send high volume emails without thought to speed, volume or list cleanliness. The ISP sees the large amount as well as the other problems and terminates the connection.
i) Probability: Using rules, this filter "learns" the user’s definitions of Spam and decides what may be regarded as Spam. False Positives increase as rule-based Spam is reduced.
To combat these filters and to work towards not being a “False Positive”, you should make sure that your Email Service Provider:
1: Manages delivery list hygiene and opt outs (or provide tools for you to do so and automate opt outs etc)
2: Manages ISP relations
3: Provides Anti Spam tools and testing functionality
4: Provides Copy advice or tools
5: Provides Copy rework and testing cycle
6: Separates your campaigns from everyone else’s i.e sends them separately
7: Monitors delivery outcomes
8: Check blacklists often
You should also ensure that:
* Your recipients want to receive your emails
* You only send emails meeting the permissioned purpose
* You are explicit-what, when, how often
* You provide easy to use unsubscribe links
* You invite recipients to add you to known senders list
2. Fallen out of favour, but not unsubscribed. An unfortunate trend nowadays is for recipients to report as spam or assign to the junk box, rather than to unsubscribe from the newsletter. For this reason alone, make sure your unsubscribe action is easily achieved. According to Jakob Nielsen’s Newsletter Usability Report, the 3 main reasons for newsletters falling out of favour are:
1) Too frequent Power of Persuasion
Learning how to persuade and influence will make the difference between hoping for better income and having a better income. Ask yourself, how much income and money have you lost with your inability to persuade and influence. Now, I'm sure you have seen some success, but think of the times you couldn't get it done. Has there ever been a time when you did not get your point across? You were unable to convince somebody to do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and accomplish their goals? What about your relationships? Have you ever had a time when you couldn't convince your boss or convince your coworkers? Face it, everyday, there are times you can't get yourself to do the things you know you need to be doing. Self persuasion alone is prid on predetermined rules of what is acceptable.
g) Bonded Sender: Email markers gain status as a non-Spammer through these bonder senders and are therefore permitted through the filters.
h) Volume Blocking: Spammers are known to send high volume emails without thought to speed, volume or list cleanliness. The ISP sees the large amount as well as the other problems and terminates the connection.
i) Probability: Using rules, this filter "learns" the user’s definitions of Spam and decides what may be regarded as Spam. False Positives increase as rule-based Spam is reduced.
To combat these filters and to work towards not being a “False Positive”, you should make sure that your Email Service Provider:
1: Manages delivery list hygiene and opt outs (or provide tools for you to do so and automate opt outs etc)
2: Manages ISP relations
3: Provides Anti Spam tools and testing functionality
4: Provides Copy advice or tools
5: Provides Copy rework and testing cycle
6: Separates your campaigns from everyone else’s i.e sends them separately
7: Monitors delivery outcomes
8: Check blacklists often
You should also ensure that:
* Your recipients want to receive your emails
* You only send emails meeting the permissioned purpose
* You are explicit-what, when, how often
* You provide easy to use unsubscribe links
* You invite recipients to add you to known senders list
2. Fallen out of favour, but not unsubscribed. An unfortunate trend nowadays is for recipients to report as spam or assign to the junk box, rather than to unsubscribe from the newsletter. For this reason alone, make sure your unsubscribe action is easily achieved. According to Jakob Nielsen’s Newsletter Usability Report, the 3 main reasons for newsletters falling out of favour are:
1) Too frequent Direct Marketing; Developing a List
Direct Marketing by mail is a great way to help your sales improve and most businesses who do direct marketing do quite well with it. There are many Money Mailer and Coupon Type Books you can join in with and they say that this increases the letter opening barrier substantially by using such a service. Yet, you are also displaced by many other offers and occasionally by competitors even though most of the coupon direct mail companies guarantee not more than two of any one type of business.One thing we had learned over the years in the car wash business was that we did quite well by sending out our own post card coupons, no one had to open the letter, it was opened. And the post cards got a preferred rate. Meanwhile we hand addressed them because when our cashier was not busy that was her job and she signed them too.How come thisides Copy advice or tools
5: Provides Copy rework and testing cycle
6: Separates your campaigns from everyone else’s i.e sends them separately
7: Monitors delivery outcomes
8: Check blacklists often
You should also ensure that:
* Your recipients want to receive your emails
* You only send emails meeting the permissioned purpose
* You are explicit-what, when, how often
* You provide easy to use unsubscribe links
* You invite recipients to add you to known senders list
2. Fallen out of favour, but not unsubscribed. An unfortunate trend nowadays is for recipients to report as spam or assign to the junk box, rather than to unsubscribe from the newsletter. For this reason alone, make sure your unsubscribe action is easily achieved. According to Jakob Nielsen’s Newsletter Usability Report, the 3 main reasons for newsletters falling out of favour are:
1) Too frequent
2) Irrelevant Content
3) Not signed up
If your statistics are showing less openings, then reviewing your list, your content and your frequency maybe applicable.
3. Statistics not accurate. This can be caused by 3 main reasons:
1) An increased amount of text only recipients. Most ESP’s deliver using MIME Technology, which ensures the recipients receive the correct format for their requirements. Increasingly more recipients are able to receive HTML, although with “text only” email providers such as Gmail coming on this scene, the balance maybe maintained.
2) Delivered to Junk mail box. Emails that are read by the recipient in the junk mail folder may not produce any response or statistical information and so can affect the accuracy of the campaign report.
3) Image blocking, which means that the campaign ‘opens’ cannot be tracked, hence giving you an incomplete report. This is one reason to educate users about the need to add trusted senders to their address books, as AOL and MSN (Hotmail etc) don't display images in e-mail from unknown senders by default. However, if you can convince your recipient to add you to their address book, thereby ‘whitelisting’ you, the images will display by default and they will receive your HTML email as it was intended to be seen.
A solution to this is to run an "Add to Address Book" campaign. The aim is to get subscribers to add senders to their address books. Add this text to the Thank You page after a new subscription is collected, add it to a Confirmation Message and the Welcome Message, and add it to the top of the HTML and Plain Text versions of the email. Make it part of your template, add it near the top of your template as well as near the unsubscribe link. Some examples are: "Want to unsubscribe? Click here!" "Want to make sure that you keep receiving our valuable publication? Be sure to add [insert your sender address here] to your address book!").
Hopefully these hints and tips will better equip you in getting your campaigns delivered into your recipient’s inboxes.
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