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Atricle Dump - 6 Ezines That Help You Understand The Business Of Internet Marketing
Are you a business owner representing a product or service? What’s your point of differentiation? What separates you from your competitors? Is it quality? Is it the price? Is it the packaging? Is it placement or promotion? The bottom line is are you selling? If not, why not? The answer may lie in advertising.They say nothing happens unless you advertise. No advertising = no sales. But many business people are leery of paid advertising because it just doesn’t seem to return the investment. There are many reasons for this—throwing out spotty advertisements, whether online or offline doesn’t work well most often and who can afford to advertise en masse regularly? People are desensitiz
The newsletter is a great example of 'educating your customer to become aware of the need of your products', but there are many free resources available too for subscribers. For example, his free anti-spam email forms have proved invaluable to me over the years.
The Sitepoint Tribune
Brendon Sinclair edits this weekly publication aimed at web design professionals. It used to be 'techie' for the sake of it, in my opinion, but now it simply covers the latest technical developments in site-building from a business-perspective.
Aimed at the more experienced web designer, I've found it a helpful publication to simply keep abreast of industry changes. I particularly like the links to relevant forum topics, and regularly tell my own newsletter subscribers about the useful articles that get posted at Sitep
Starbucks employees are not just regular employees behind the average counter, they are Team Partners in charge of providing “Legendary Service” the millions of regular customers worldwide. In fact there are secret shoppers at Starbucks; did you know that? They do the ever feared “Snap Shot” where they judge the Team Partners to see if they are really “pouring their hearts into it.” Every Starbucks Team Partner knows that the next customer could be someone doing a surprise visit to check on the temperature of the coffee, the greeting to make sure it was in 30-seconds and even the cleanliness of the bathrooms. These Team Partners are judged on their abilities to keep up the ultra-high company s
So can maintaining that hard-earned business know-how.
That's because, wherever you go online, internet marketing sites all claim to have the solution to your money-making woes. They all claim that their product, and only their product, has the answer. Or, worse still, freely available articles are everywhere, often contradicting other freely available articles.
Yes, it *is easy* to feel confused and overwhelmed by this glut of often-conflicting internet marketing 'advice'.
So what advice do I have for you?
Who should you trust? And how do you learn?
Well, I believe that one strategy is to find a few recommended 'voices' and to listen to those voices and those alone, until you are confident that you are ready to learn from others.
To help you get started, this article details several ezines that have proved helpful to my online success since 2001. They continue to prove helpful in 2006. I trust the publishers or editors of these ezines, and that's why I have no hesitation in recommending these publishing 'voices' to you.
If you enjoy reading these mostly-free ezines listed below great, otherwise simply find authors or editors that you feel comfortable with and trust. And then learn from them.
So, in no particular order:
Associate Programs Newsletter
Written by the inimitable Allan Gardyne, this newsletter (all about affiliate marketing) comes whenever Allan has something helpful to say (usually monthly).
When it comes to affiliate marketing, Allan is a good example of the subscriber needing to read both *what* he says and *how* he says it. I'd say that I learned a lot about the so-called art of pre-selling, from reading his newsletters. He also helped me discover Google Adsense years ago, as well as many helpful online affiliate marketing resources.
TalkBiz News
Paul Myers also has a unique voice, and is an example to ezine publishers everywhere. Often outspoken and controversial when it comes to the business of internet marketing, he always shares his business wisdom in an engaging way. I also consider him to be a very talented writer, and to some degree have modelled my own editorial style on his.
Talkbiz News is not published to a particular schedule, but on average you'll receive an email a few times per month. Sometimes it's a (well-crafted and short) pitch for a product, but mostly it's a considered essay on an aspect of internet marketing. Paul keeps me on my toes, as it were, and always gets me thinking which is never a bad thing.
Ezine Tips
This is a weekly publication, now edited by Christopher Knight, that covers email marketing. Delivered in HTML format, because his tests show that this is the most effective format for email delivery, his newsletter contains a short executive summary with the full piece available for free on the Email Universe website.
Christopher is a constant reminder (to me at least) of the need to treat email marketing as a business activity, and not a hobby. He constantly discusses the results of his own tests that directly help you become more effective as an email marketer.
Search Engine News
This is the only search engine marketing (or website promotion) newsletter I subscribe to these days. And it's the only publication I've listed that isn't free - a 6-month subscription costs $97, giving you access to back-issues and special reports. All aspects of search engine marketing are covered.
Published by the authors of the highly-regarded The Unfair Advantage of the Search Engine Wars, it's an up-to-date and tested account of search engine marketing based on the authors' experiences with their sites and their clients' sites. If you want to keep your sites ranking well on Yahoo!, MSN and Google, then Search Engine News is a recommended read.
WillMaster Possibilities
This is a weekly publication edited by William and Mari Bontrager covering the technical aspects of running a website. Specifically, Will Bontrager is a bit of a geek when it comes to Perl/CGI and Javascript, and the Possibilities newsletter features very helpful tutorials on using both.
The newsletter is a great example of 'educating your customer to become aware of the need of your products', but there are many free resources available too for subscribers. For example, his free anti-spam email forms have proved invaluable to me over the years.
The Sitepoint Tribune
Brendon Sinclair edits this weekly publication aimed at web design professionals. It used to be 'techie' for the sake of it, in my opinion, but now it simply covers the latest technical developments in site-building from a business-perspective.
Aimed at the more experienced web designer, I've found it a helpful publication to simply keep abreast of industry changes. I particularly like the links to relevant forum topics, and regularly tell my own newsletter subscribers about the useful articles that get posted at Sitepo
At first blush this idea might be difficult to wrap your brain around. That's because you've been taught that self-confidence is achieved through mastery of knowledge or skills.If you've been an employee for someone else most of your life, you've actually been rewarded for getting your self-confidence from expertise. As an employee, the higher your mastery of a set of skills, the higher your salary. You move logically from a hopeful novice at the entry-level job, to a more confident and higher skilled employee at the intermediate job level, to the highly confident master at the senior job level, and then back to the hopeful novice level when you are promoted out of the role of individua
If you enjoy reading these mostly-free ezines listed below great, otherwise simply find authors or editors that you feel comfortable with and trust. And then learn from them.
So, in no particular order:
Associate Programs Newsletter
Written by the inimitable Allan Gardyne, this newsletter (all about affiliate marketing) comes whenever Allan has something helpful to say (usually monthly).
When it comes to affiliate marketing, Allan is a good example of the subscriber needing to read both *what* he says and *how* he says it. I'd say that I learned a lot about the so-called art of pre-selling, from reading his newsletters. He also helped me discover Google Adsense years ago, as well as many helpful online affiliate marketing resources.
TalkBiz News
Paul Myers also has a unique voice, and is an example to ezine publishers everywhere. Often outspoken and controversial when it comes to the business of internet marketing, he always shares his business wisdom in an engaging way. I also consider him to be a very talented writer, and to some degree have modelled my own editorial style on his.
Talkbiz News is not published to a particular schedule, but on average you'll receive an email a few times per month. Sometimes it's a (well-crafted and short) pitch for a product, but mostly it's a considered essay on an aspect of internet marketing. Paul keeps me on my toes, as it were, and always gets me thinking which is never a bad thing.
Ezine Tips
This is a weekly publication, now edited by Christopher Knight, that covers email marketing. Delivered in HTML format, because his tests show that this is the most effective format for email delivery, his newsletter contains a short executive summary with the full piece available for free on the Email Universe website.
Christopher is a constant reminder (to me at least) of the need to treat email marketing as a business activity, and not a hobby. He constantly discusses the results of his own tests that directly help you become more effective as an email marketer.
Search Engine News
This is the only search engine marketing (or website promotion) newsletter I subscribe to these days. And it's the only publication I've listed that isn't free - a 6-month subscription costs $97, giving you access to back-issues and special reports. All aspects of search engine marketing are covered.
Published by the authors of the highly-regarded The Unfair Advantage of the Search Engine Wars, it's an up-to-date and tested account of search engine marketing based on the authors' experiences with their sites and their clients' sites. If you want to keep your sites ranking well on Yahoo!, MSN and Google, then Search Engine News is a recommended read.
WillMaster Possibilities
This is a weekly publication edited by William and Mari Bontrager covering the technical aspects of running a website. Specifically, Will Bontrager is a bit of a geek when it comes to Perl/CGI and Javascript, and the Possibilities newsletter features very helpful tutorials on using both.
The newsletter is a great example of 'educating your customer to become aware of the need of your products', but there are many free resources available too for subscribers. For example, his free anti-spam email forms have proved invaluable to me over the years.
The Sitepoint Tribune
Brendon Sinclair edits this weekly publication aimed at web design professionals. It used to be 'techie' for the sake of it, in my opinion, but now it simply covers the latest technical developments in site-building from a business-perspective.
Aimed at the more experienced web designer, I've found it a helpful publication to simply keep abreast of industry changes. I particularly like the links to relevant forum topics, and regularly tell my own newsletter subscribers about the useful articles that get posted at Sitep
“Significant learning combines the logical and the intuitive, the intellect and the feelings, the concept and the experience, the idea and the meeting. When we learn in that, way we are whole.” Carl RogersConcept and Message in EntertainmentGreat entertainments have a focused point of view, and that point of view dictates every event in the presentation. For instance, most movies begin with a concept:• A beast must win true love (Beauty and the Beast)• An epic western in space (Star Wars)• The smallest being must save the world (The Lord of the Rings)Determining a movie’s concept is usually a simple matter, the title, as in the case of th
Talkbiz News is not published to a particular schedule, but on average you'll receive an email a few times per month. Sometimes it's a (well-crafted and short) pitch for a product, but mostly it's a considered essay on an aspect of internet marketing. Paul keeps me on my toes, as it were, and always gets me thinking which is never a bad thing.
Ezine Tips
This is a weekly publication, now edited by Christopher Knight, that covers email marketing. Delivered in HTML format, because his tests show that this is the most effective format for email delivery, his newsletter contains a short executive summary with the full piece available for free on the Email Universe website.
Christopher is a constant reminder (to me at least) of the need to treat email marketing as a business activity, and not a hobby. He constantly discusses the results of his own tests that directly help you become more effective as an email marketer.
Search Engine News
This is the only search engine marketing (or website promotion) newsletter I subscribe to these days. And it's the only publication I've listed that isn't free - a 6-month subscription costs $97, giving you access to back-issues and special reports. All aspects of search engine marketing are covered.
Published by the authors of the highly-regarded The Unfair Advantage of the Search Engine Wars, it's an up-to-date and tested account of search engine marketing based on the authors' experiences with their sites and their clients' sites. If you want to keep your sites ranking well on Yahoo!, MSN and Google, then Search Engine News is a recommended read.
WillMaster Possibilities
This is a weekly publication edited by William and Mari Bontrager covering the technical aspects of running a website. Specifically, Will Bontrager is a bit of a geek when it comes to Perl/CGI and Javascript, and the Possibilities newsletter features very helpful tutorials on using both.
The newsletter is a great example of 'educating your customer to become aware of the need of your products', but there are many free resources available too for subscribers. For example, his free anti-spam email forms have proved invaluable to me over the years.
The Sitepoint Tribune
Brendon Sinclair edits this weekly publication aimed at web design professionals. It used to be 'techie' for the sake of it, in my opinion, but now it simply covers the latest technical developments in site-building from a business-perspective.
Aimed at the more experienced web designer, I've found it a helpful publication to simply keep abreast of industry changes. I particularly like the links to relevant forum topics, and regularly tell my own newsletter subscribers about the useful articles that get posted at Sitep
In the continuing series of outlining the details of the TODAY acronym method, this email brings us to A for Achievements. The previous letters in the acronym were:T-Teamwork O-Overcoming Obstacles D-Duties of your past positionsAt first glance, the sound bites you think of for Achievements can seem very similar to what you developed for Overcoming Obstacles--and that’s OK. Remember that the key to the acronym is to use it as a tool to remember topics to discuss on a job interview. Preparing what you’re going to talk about on an interviewer in advance empowers you to succeed instead of feeling like a sitting duck wondering what they could possibly ask.Achievements are
Search Engine News
This is the only search engine marketing (or website promotion) newsletter I subscribe to these days. And it's the only publication I've listed that isn't free - a 6-month subscription costs $97, giving you access to back-issues and special reports. All aspects of search engine marketing are covered.
Published by the authors of the highly-regarded The Unfair Advantage of the Search Engine Wars, it's an up-to-date and tested account of search engine marketing based on the authors' experiences with their sites and their clients' sites. If you want to keep your sites ranking well on Yahoo!, MSN and Google, then Search Engine News is a recommended read.
WillMaster Possibilities
This is a weekly publication edited by William and Mari Bontrager covering the technical aspects of running a website. Specifically, Will Bontrager is a bit of a geek when it comes to Perl/CGI and Javascript, and the Possibilities newsletter features very helpful tutorials on using both.
The newsletter is a great example of 'educating your customer to become aware of the need of your products', but there are many free resources available too for subscribers. For example, his free anti-spam email forms have proved invaluable to me over the years.
The Sitepoint Tribune
Brendon Sinclair edits this weekly publication aimed at web design professionals. It used to be 'techie' for the sake of it, in my opinion, but now it simply covers the latest technical developments in site-building from a business-perspective.
Aimed at the more experienced web designer, I've found it a helpful publication to simply keep abreast of industry changes. I particularly like the links to relevant forum topics, and regularly tell my own newsletter subscribers about the useful articles that get posted at Sitep
For a long time, eBay has been the leader in the online race for the lowest prices and largest selection of retail items sold daily. When searching for almost any product online, you are sure to run into an eBay listing from a search engine and office chairs and furniture are no exception. With items available for only a fraction of the original retail price, it is easy to find office furniture for less than the average retail office store. When entering office furniture into the eBay stores search engine, I was able to pull up 216 different eBay Stores featuring office chairs. There was 1304 different office chair listings in the office furniture category and some stores had hund
The newsletter is a great example of 'educating your customer to become aware of the need of your products', but there are many free resources available too for subscribers. For example, his free anti-spam email forms have proved invaluable to me over the years.
The Sitepoint Tribune
Brendon Sinclair edits this weekly publication aimed at web design professionals. It used to be 'techie' for the sake of it, in my opinion, but now it simply covers the latest technical developments in site-building from a business-perspective.
Aimed at the more experienced web designer, I've found it a helpful publication to simply keep abreast of industry changes. I particularly like the links to relevant forum topics, and regularly tell my own newsletter subscribers about the useful articles that get posted at Sitepoint.com
--
I'll stop there.
Just to say that my recommended reading list is far from exhaustive, but it is a start. And, obviously, it is *very easy* to unsubscribe from all the above ezine publications.
In summary, it *is* possible to find information that can help you succeed online. And this article lists a few ezines that have helped me to do so, and I believe they can help you too. The important thing is for you to find a few 'voices' that you trust, and learn from them - ignore the rest, for now.
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