Tags |
|
|
Links |
|
|
Atricle Dump - 8 Ezine Advertising Mistakes To Avoid
Relationships are very important to succeed both personally and professionally.You should make sure to spend time building alliances with other people in the business world and your community. Once these partnerships are built, you will be able leverage them to help you fulfill your needs and goals. At the same, make sure you reciprocate and allow your alliances to leverage you as well.Relationships need to be mutually beneficial for all parties. Otherwise, they will not last. You want to make sure you also show your value to other people.Business RelationshipsBusiness relationships can come in many forms. They can be channel partners, investors and referral sources. Each relationship should be important for helping you build your business or allowing you to excel in your role.Without any business relationships, it can be more challenging to do business because you won’t have any additional resources to tap. Of course, it depends on your job responsibilities as to whether you need to
Click here to find out more: http://whatsit.com
Subscribe by emailing subscribe@whatsit.com
Visit http://whatsit.com today to save!
Mistake No. 7 -- Blowing your budget
One of the most difficult things to decide for any business person is how much money to spend on promotion. There really is one simple way to determine the answer. How much is a customer worth to you? That tells you a great deal about how much you can afford to spend on advertising.
The simple formula to calculate the net worth of a visitor is: Net Profit divided by Conversion Rate.
First, what is your net profit on an average sale? Let's say $10 to make it easy. (Hey, I'm an English professor, I need to keep it simple!)
Then consider what your conversion rate is for visitors to become customers. Let's say one visitor out of 50 becomes a customer. (This makes your conversion rate 50 as you need 50 customers to make a sale)
With this example, a visitor is worth $0.50 to you. ($10 divided by 50)
So if you spend $100 on an advertising campaign that draws in 1000 visitors then you made $400 on that campaign.
Mistake No. 8 -- Setting unrealistic goals
This issue is really about control. Yes, if you could control things that you would have a high sell
There are few bigger pains for healthcare industry professionals than having to wait 30, 60 or even 120 days to collect payments from insurance companies, HMOs and Medicare/Medicaid. The healthcare industry is riddled with complex billing, coding and processing rules that create very long payment cycles. This can be very difficult for medical offices, testing and diagnostic centers, medical supply companies, or any healthcare related business, for that matter. There are always many ongoing expenses that can’t wait. There is rent that needs to be paid, offices expenses that need to be covered, and payroll that must be met.This situation creates a problem for most healthcare businesses. On paper, the business may look very profitable and seem to be doing well. But in reality, most of the money is tied up in slow paying invoices (also known as accounts receivable) with little cash to show for it in the bank.When faced with tight cash flow, most healthcare professionals turn to their bankers. Medical doctors can usu
Mistake No. 1 -- Not focusing
A common mistake many advertisers make is to attempt to do too much, or rather sell too much, in one ad. Sure you have lots of great products but you can't sell them all in a few lines-at least not individually. Instead focus on the benefit your customer can achieve from all your products and promote that! People are much more likely to click on a link that BENEFITS them than a link that promises to sell them something.
More importantly, tell the customer "what your product or service is going to do for him."
It is important that you identify your Unique Selling Proposition before you begin your advertising program. This will determine which Ezines (or markets) you target as well as what you should include in your ad copy. Who will be interested in your product and why? What benefits does your product offer them?
Mistake No. 2 -- Going for the hard sale
Don't go for the sale in your ad! You are at a disadvantage because you can't list all your products' wonderful benefits in the space allowed. Also, there is only a small percentage of any Ezine audience that is ready to buy your product at the exact moment they view your ad. Yes, maybe they should be, but most people today live in the moment and if this isn't the time they want to buy then they aren't going to buy, end of story.
But it doesn't have to be the end of the story. If you go for the soft sell approach your target consumer is much more likely to click on your link and then you've got the chance to go for the hard sell-again and again!
Here's an example. I'm selling a product called the Preschool Prep Power Pack. It's an educational CD for preschoolers. Now I could go for the hard sell in my promotion and I would make some sales but a lot of people who really might be interested won't even look at my site and product. However, I've chose to go the soft sell approach. Instead of selling my product in my ads, my ads offer two FREE items. I offer a free newsletter (Preschoolers Learn More) offering tips about preparing preschoolers for kindergarten. This is my target market for my product. The folks who subscribe also receive a free ABC-123 coloring book. Why wouldn't the parent of a preschooler subscribe, right?
But what's in it for me as a business person? A lot! Think about it. I now have the freely offered contact information for my target market. Now I can regularly email them information about my product. I'm confident they will buy eventually because my product provides a solution to something that concerns them-or they wouldn't have subscribed in the first place!
Mistake No. 3 -- Letting the clock run out
Another common mistake is not giving your ad campaign enough time to work.
Studies show it takes prospects an average of seven exposures to your promotion before they take the bait. Even after they have clicked through to your site visitors may need to visit your site as many as three times before they buy from you. So make sure you keep that offer in front of them. That means it may well pay to take the long-term package versus a one-shot ad.
People run through their emails rapidly and delete things they wish they hadn't. Make their wish come true! Give them a second, third, fourth chance. The formula is--when you're sick and tired of it, the public is just beginning to hear it.
Mistake No. 4 -- Cramming the ad space
Just because you've bought ad space doesn't mean you have to utilize every pixel or character-space. Short, punchy lines that do not use up every available space are more effective. Think about the reader scanning down the page or screen. What will catch their eye and make them stop scanning and actually read? White space is your friend so don't squander it. Use it to set off your important message.
Make sure you apply the same principal to your urls and e-mail addresses as well. Nothing can make an ad look more cluttered than giant web addresses with a complicated string of numbers and letters. If you have to use an address like that (perhaps for your affiliate code, for example) then it might be wise to use a redirect.
Mistake No. 5 -- Not using your head
Your headline is the most important part of your ad. This is usually the line that determines whether the skimming reader will stop or skip ahead.
Some of the proven headline formulas include:
1. Ask the reader a question: "Are you worried about filing your tax return this year?"
2. Tell the reader how to do something: "How to buy a car without getting a lemon."
3. Provide a testimonial: "Big Al saved me $200 last month. Thanks, Cindy Lou from Paducah, Kentucky."
4. Make a command. Turn your most important benefit into a commanding headline. "Stop rushing through life." "Make more money this month." "Feel better about yourself."
5. Important news makes a good headline. "Max Electronics just went international!"
6. Start the clock: "Buyers who act before midnight Tuesday will save an extra $50!"
7. Give the reader something free: "Free whatsit for the first 100 visitors!"
Mistake No. 6 -- Not telling them what to do
It sounds almost ridiculous, but simply giving clear, specific directions about what you want the reader to do can increase the response to your ads.
Click here to find out more: http://whatsit.com
Subscribe by emailing subscribe@whatsit.com
Visit http://whatsit.com today to save!
Mistake No. 7 -- Blowing your budget
One of the most difficult things to decide for any business person is how much money to spend on promotion. There really is one simple way to determine the answer. How much is a customer worth to you? That tells you a great deal about how much you can afford to spend on advertising.
The simple formula to calculate the net worth of a visitor is: Net Profit divided by Conversion Rate.
First, what is your net profit on an average sale? Let's say $10 to make it easy. (Hey, I'm an English professor, I need to keep it simple!)
Then consider what your conversion rate is for visitors to become customers. Let's say one visitor out of 50 becomes a customer. (This makes your conversion rate 50 as you need 50 customers to make a sale)
With this example, a visitor is worth $0.50 to you. ($10 divided by 50)
So if you spend $100 on an advertising campaign that draws in 1000 visitors then you made $400 on that campaign.
Mistake No. 8 -- Setting unrealistic goals
This issue is really about control. Yes, if you could control things that you would have a high sell t
There are proven techniques and activities that can deliver your r?sum? to the person (or persons) who can offer you the job you seek. Some of those strategies are reviewed in this communications. Follow the simple plan offered here and guide your steps towards getting the best use of your resume.As in most activities related to business and career, a skill central to success is good “Organization.” Work smart and hard. Keep meticulous records. They will be invaluable to you through your job search. List the date your r?sum? was sent out, and to whom it was sent. Track the title of the jobs you apply for, include any specific information regarding hiring contacts, such as names or specific email addresses, or any notes.The next step is to review advertised positions that are appropriate to your training, skills and experience. The three main sources of these job postings are newspapers, Internet job boards, and company websites. Garnering opportunities from these three sources will give you a broad perspective o
But it doesn't have to be the end of the story. If you go for the soft sell approach your target consumer is much more likely to click on your link and then you've got the chance to go for the hard sell-again and again!
Here's an example. I'm selling a product called the Preschool Prep Power Pack. It's an educational CD for preschoolers. Now I could go for the hard sell in my promotion and I would make some sales but a lot of people who really might be interested won't even look at my site and product. However, I've chose to go the soft sell approach. Instead of selling my product in my ads, my ads offer two FREE items. I offer a free newsletter (Preschoolers Learn More) offering tips about preparing preschoolers for kindergarten. This is my target market for my product. The folks who subscribe also receive a free ABC-123 coloring book. Why wouldn't the parent of a preschooler subscribe, right?
But what's in it for me as a business person? A lot! Think about it. I now have the freely offered contact information for my target market. Now I can regularly email them information about my product. I'm confident they will buy eventually because my product provides a solution to something that concerns them-or they wouldn't have subscribed in the first place!
Mistake No. 3 -- Letting the clock run out
Another common mistake is not giving your ad campaign enough time to work.
Studies show it takes prospects an average of seven exposures to your promotion before they take the bait. Even after they have clicked through to your site visitors may need to visit your site as many as three times before they buy from you. So make sure you keep that offer in front of them. That means it may well pay to take the long-term package versus a one-shot ad.
People run through their emails rapidly and delete things they wish they hadn't. Make their wish come true! Give them a second, third, fourth chance. The formula is--when you're sick and tired of it, the public is just beginning to hear it.
Mistake No. 4 -- Cramming the ad space
Just because you've bought ad space doesn't mean you have to utilize every pixel or character-space. Short, punchy lines that do not use up every available space are more effective. Think about the reader scanning down the page or screen. What will catch their eye and make them stop scanning and actually read? White space is your friend so don't squander it. Use it to set off your important message.
Make sure you apply the same principal to your urls and e-mail addresses as well. Nothing can make an ad look more cluttered than giant web addresses with a complicated string of numbers and letters. If you have to use an address like that (perhaps for your affiliate code, for example) then it might be wise to use a redirect.
Mistake No. 5 -- Not using your head
Your headline is the most important part of your ad. This is usually the line that determines whether the skimming reader will stop or skip ahead.
Some of the proven headline formulas include:
1. Ask the reader a question: "Are you worried about filing your tax return this year?"
2. Tell the reader how to do something: "How to buy a car without getting a lemon."
3. Provide a testimonial: "Big Al saved me $200 last month. Thanks, Cindy Lou from Paducah, Kentucky."
4. Make a command. Turn your most important benefit into a commanding headline. "Stop rushing through life." "Make more money this month." "Feel better about yourself."
5. Important news makes a good headline. "Max Electronics just went international!"
6. Start the clock: "Buyers who act before midnight Tuesday will save an extra $50!"
7. Give the reader something free: "Free whatsit for the first 100 visitors!"
Mistake No. 6 -- Not telling them what to do
It sounds almost ridiculous, but simply giving clear, specific directions about what you want the reader to do can increase the response to your ads.
Click here to find out more: http://whatsit.com
Subscribe by emailing subscribe@whatsit.com
Visit http://whatsit.com today to save!
Mistake No. 7 -- Blowing your budget
One of the most difficult things to decide for any business person is how much money to spend on promotion. There really is one simple way to determine the answer. How much is a customer worth to you? That tells you a great deal about how much you can afford to spend on advertising.
The simple formula to calculate the net worth of a visitor is: Net Profit divided by Conversion Rate.
First, what is your net profit on an average sale? Let's say $10 to make it easy. (Hey, I'm an English professor, I need to keep it simple!)
Then consider what your conversion rate is for visitors to become customers. Let's say one visitor out of 50 becomes a customer. (This makes your conversion rate 50 as you need 50 customers to make a sale)
With this example, a visitor is worth $0.50 to you. ($10 divided by 50)
So if you spend $100 on an advertising campaign that draws in 1000 visitors then you made $400 on that campaign.
Mistake No. 8 -- Setting unrealistic goals
This issue is really about control. Yes, if you could control things that you would have a high sell
Michael Gerber, in his book the e-Myth, talks about the importance of working ON your business, rather than IN your business. In one case you're doing the planning, creating the vision, leading your organization (regardless of the size). In the other, you're doing the actual work of the business - the details.As entrepreneurs our tendency is to take on all the detailed work in our business. Primarily because it's what we know how to do. And secondarily because we're sure no one else can it as well as we can.But what role should you be playing in your online business?There are three major functional areas in online success:- Decision making - things that only you, the business owner can do- Marketing activities - which you can hire out- Technical activities - which you can hire outYou need to understand what each role does, but not necessarily how it is done.Let's use designing a web site as an example.One of the biggest mistakes I see is people who are experts in
Mistake No. 3 -- Letting the clock run out
Another common mistake is not giving your ad campaign enough time to work.
Studies show it takes prospects an average of seven exposures to your promotion before they take the bait. Even after they have clicked through to your site visitors may need to visit your site as many as three times before they buy from you. So make sure you keep that offer in front of them. That means it may well pay to take the long-term package versus a one-shot ad.
People run through their emails rapidly and delete things they wish they hadn't. Make their wish come true! Give them a second, third, fourth chance. The formula is--when you're sick and tired of it, the public is just beginning to hear it.
Mistake No. 4 -- Cramming the ad space
Just because you've bought ad space doesn't mean you have to utilize every pixel or character-space. Short, punchy lines that do not use up every available space are more effective. Think about the reader scanning down the page or screen. What will catch their eye and make them stop scanning and actually read? White space is your friend so don't squander it. Use it to set off your important message.
Make sure you apply the same principal to your urls and e-mail addresses as well. Nothing can make an ad look more cluttered than giant web addresses with a complicated string of numbers and letters. If you have to use an address like that (perhaps for your affiliate code, for example) then it might be wise to use a redirect.
Mistake No. 5 -- Not using your head
Your headline is the most important part of your ad. This is usually the line that determines whether the skimming reader will stop or skip ahead.
Some of the proven headline formulas include:
1. Ask the reader a question: "Are you worried about filing your tax return this year?"
2. Tell the reader how to do something: "How to buy a car without getting a lemon."
3. Provide a testimonial: "Big Al saved me $200 last month. Thanks, Cindy Lou from Paducah, Kentucky."
4. Make a command. Turn your most important benefit into a commanding headline. "Stop rushing through life." "Make more money this month." "Feel better about yourself."
5. Important news makes a good headline. "Max Electronics just went international!"
6. Start the clock: "Buyers who act before midnight Tuesday will save an extra $50!"
7. Give the reader something free: "Free whatsit for the first 100 visitors!"
Mistake No. 6 -- Not telling them what to do
It sounds almost ridiculous, but simply giving clear, specific directions about what you want the reader to do can increase the response to your ads.
Click here to find out more: http://whatsit.com
Subscribe by emailing subscribe@whatsit.com
Visit http://whatsit.com today to save!
Mistake No. 7 -- Blowing your budget
One of the most difficult things to decide for any business person is how much money to spend on promotion. There really is one simple way to determine the answer. How much is a customer worth to you? That tells you a great deal about how much you can afford to spend on advertising.
The simple formula to calculate the net worth of a visitor is: Net Profit divided by Conversion Rate.
First, what is your net profit on an average sale? Let's say $10 to make it easy. (Hey, I'm an English professor, I need to keep it simple!)
Then consider what your conversion rate is for visitors to become customers. Let's say one visitor out of 50 becomes a customer. (This makes your conversion rate 50 as you need 50 customers to make a sale)
With this example, a visitor is worth $0.50 to you. ($10 divided by 50)
So if you spend $100 on an advertising campaign that draws in 1000 visitors then you made $400 on that campaign.
Mistake No. 8 -- Setting unrealistic goals
This issue is really about control. Yes, if you could control things that you would have a high sell
Everybody dreams of making an easy fortune with a no effort internet business. Some people have made their own millions by selling nothing more than a promise to make those dreams come true.That promise can't be kept. It will take a little consistent work on your part, no matter what the ads say. If you don't do the work up front the easy money will never come.There are a lot of ways to make money on the internet. The key is to pick one or a combination of a two or three and work steadily on them. For instance, you may want to build a website that features Adsense and a Clickbank product.Or you could sell a Clickbank product through Adwords and article submission without having a website. If you can write a good review of a product because you believe in it, you can sell some books.Don't put in a couple of months on a website and then jump to Adwords promotion before the site has even had a chance to make it. It will take weeks or months before any method will begin paying off.In all o
Mistake No. 5 -- Not using your head
Your headline is the most important part of your ad. This is usually the line that determines whether the skimming reader will stop or skip ahead.
Some of the proven headline formulas include:
1. Ask the reader a question: "Are you worried about filing your tax return this year?"
2. Tell the reader how to do something: "How to buy a car without getting a lemon."
3. Provide a testimonial: "Big Al saved me $200 last month. Thanks, Cindy Lou from Paducah, Kentucky."
4. Make a command. Turn your most important benefit into a commanding headline. "Stop rushing through life." "Make more money this month." "Feel better about yourself."
5. Important news makes a good headline. "Max Electronics just went international!"
6. Start the clock: "Buyers who act before midnight Tuesday will save an extra $50!"
7. Give the reader something free: "Free whatsit for the first 100 visitors!"
Mistake No. 6 -- Not telling them what to do
It sounds almost ridiculous, but simply giving clear, specific directions about what you want the reader to do can increase the response to your ads.
Click here to find out more: http://whatsit.com
Subscribe by emailing subscribe@whatsit.com
Visit http://whatsit.com today to save!
Mistake No. 7 -- Blowing your budget
One of the most difficult things to decide for any business person is how much money to spend on promotion. There really is one simple way to determine the answer. How much is a customer worth to you? That tells you a great deal about how much you can afford to spend on advertising.
The simple formula to calculate the net worth of a visitor is: Net Profit divided by Conversion Rate.
First, what is your net profit on an average sale? Let's say $10 to make it easy. (Hey, I'm an English professor, I need to keep it simple!)
Then consider what your conversion rate is for visitors to become customers. Let's say one visitor out of 50 becomes a customer. (This makes your conversion rate 50 as you need 50 customers to make a sale)
With this example, a visitor is worth $0.50 to you. ($10 divided by 50)
So if you spend $100 on an advertising campaign that draws in 1000 visitors then you made $400 on that campaign.
Mistake No. 8 -- Setting unrealistic goals
This issue is really about control. Yes, if you could control things that you would have a high sell
EBOOK DETAILS File Size: 3,006kb Zipped, 3,560kb Unzipped. Number of Pages: 1 long scrolling page. Format: Executable (.exe) Subject: The PowerSeller Project details step-by-step how Sara goes about launching a new product.ABOUT SARA BROWN (AUTHOR OF THE POWERSELLER PROJECT)Sara Brown is one of the UK's top Internet Marketers. She runs a variety of websites which can all be accessed from http://www.sara-brown.com/choices/. If you want to know more read her About Me page on eBay or subscribe to her newsletter through her websites.ABOUT THE EBOOKAs a long time follower of Sara Brown's work I was intrigued by "The PowerSeller Project" which tells you how Sara goes about launching a product. Inside Sara discusses:· How she made ?2000 in 24 hours without even advertising a product on eBay!! · How she earned ?1000 from an ebook that someone else had written!! · How she made thousands by offering a product for free!! · How to make money through 'Internet Copyca
Click here to find out more: http://whatsit.com
Subscribe by emailing subscribe@whatsit.com
Visit http://whatsit.com today to save!
Mistake No. 7 -- Blowing your budget
One of the most difficult things to decide for any business person is how much money to spend on promotion. There really is one simple way to determine the answer. How much is a customer worth to you? That tells you a great deal about how much you can afford to spend on advertising.
The simple formula to calculate the net worth of a visitor is: Net Profit divided by Conversion Rate.
First, what is your net profit on an average sale? Let's say $10 to make it easy. (Hey, I'm an English professor, I need to keep it simple!)
Then consider what your conversion rate is for visitors to become customers. Let's say one visitor out of 50 becomes a customer. (This makes your conversion rate 50 as you need 50 customers to make a sale)
With this example, a visitor is worth $0.50 to you. ($10 divided by 50)
So if you spend $100 on an advertising campaign that draws in 1000 visitors then you made $400 on that campaign.
Mistake No. 8 -- Setting unrealistic goals
This issue is really about control. Yes, if you could control things that you would have a high sell through but that isn't always going to happen. In fact, for most advertisers that isn't going to happen. However, if your goal is to capture customers then you are much more likely to match your goal or even exceed it. And in the end a customer is worth a lot more to you than a sale because a customer can represent many sales over years to come-sales that were fairly easy to achieve.
As frustrating as it may be, advertising is usually about long-term versus short-term benefits. Your ad simply serves as a lure to draw people into your site or long-term promotion. Once you've pulled them in then you need to sell them. So it is not really fair to judge an ad campaign on simple sales.
The success of an ad campaign should be measured by one or two elements only-first, how many people followed up on your offer (click-through rate) and second, how many of those visitors were you able to convert into customers (conversion rate).
Over time you will be able to judge where the weak link in your chain of customer creation exists and work to fix it.
Low click-through rate? Then it is probably your offer. You are not giving readers enough incentive to follow through. What is in it for them to click on your offer? Remember you are selling benefits!
Low conversion rate? Then perhaps you are not attracting the right sort of visitor. Target your incentive (the free offer, for example) to match your target audience. See my example in Mistake No. 2.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.articledump.net/article/63429/articledump-8-Ezine-Advertising-Mistakes-To-Avoid.html">8 Ezine Advertising Mistakes To Avoid</a>
BB link (for phorums):
[url=http://www.articledump.net/article/63429/articledump-8-Ezine-Advertising-Mistakes-To-Avoid.html]8 Ezine Advertising Mistakes To Avoid[/url]
Related Articles:
Sell More By Sticking To The Script!
Credit Control for Small Businesses - Looking After Your Money
Bookmark it:
|