But let’s think about WHY you began your e-zine in the first place. It was likely to use it as a vehicle to promote you and your services/products, right?

You have every right to toot your own horn in your e-zine, as long as you don’t drown out the useful content your readers are looking for. You work hard on your e-zine, so let’s make your e-zine work foryou!

Here are 7 simple ideas on how to accomplish this:

1. Make sure your MAIN ARTICLE always provides information that your readers will find valuable.
   
   By having a main article as the foundation of your issue, readers will feel they got what they came for — helpful information. Try a list of top 10 tips, a “how-to” article, a list of resources, a review of a trend in the industry — that sort of thing.
   
   So remember, if your e-zine is tonight’s meal, your main article should be the entree. Any promotional info should be your side dishes!



2. Begin each issue with an EDITOR’S NOTE or PUBLISHER’S NOTE.
   
   I began doing this during the fall of 2001, and have found it’s the perfect place to let readers know about what’s happening with me and my business, give them a taste of my personality, and announce any upcoming events or workshops. Because this is a personal message from you to them, and because it’s NOT your main content, you have more leeway in being direct and self-promotional.



3. In your article, throw in LINKS to related articles you’ve written or been featured in, when appropriate.
   
   Your readers will appreciate the additional information and resources, and it’s one more chance for you to demonstrate your expertise and credibility.



4. Directly after your article, give a quick PROMO BLURB, mentioning your e-books, reports, or workshops, if you offer them.
   
   Why right after the article and before anything else? If someone reads your article and says to themselves, “Gee, that was great information!” They’ll be ready to hear what else you have to share on that subject.
   
   A great lead-in for your blurb is: “Did You Like Today’s Article? If you did, you’ll LOVE my [e-book, report, upcoming workshop, etc.]...”



5. In each issue, offer a TESTIMONIAL from one of your clients or customers.
   
   I saw another e-zine publisher doing this last year and thought, “What a great idea! She’s giving her readers further reason to try her services.”
   
   I now also do this by featuring a short testimonial in
   Less is More: Quick Tips to Improve Your Sales
   I’ll be brief. If not – I’ll negate my own point. Got time to read a 12-page essay on sales improvement? You want to get back to making sales and money. Let’s go then.Less time more pressure.You prospects have less time and feel more pressure. Just like you, I’m sure. As a sales professional, you need to be sensitive to this. For your own good, have a clear, short and concise benefit statement. Don’t waste a prospect’s time or yours with lengthy (and boring) introductions. Observe people who go on and on at networking events when asked what they do or introducing th
   your e-zine, so let’s make your e-zine work foryou!

   Here are 7 simple ideas on how to accomplish this:

   1. Make sure your MAIN ARTICLE always provides information that your readers will find valuable.
      
      By having a main article as the foundation of your issue, readers will feel they got what they came for — helpful information. Try a list of top 10 tips, a “how-to” article, a list of resources, a review of a trend in the industry — that sort of thing.
      
      So remember, if your e-zine is tonight’s meal, your main article should be the entree. Any promotional info should be your side dishes!
   
   
   
   2. Begin each issue with an EDITOR’S NOTE or PUBLISHER’S NOTE.
      
      I began doing this during the fall of 2001, and have found it’s the perfect place to let readers know about what’s happening with me and my business, give them a taste of my personality, and announce any upcoming events or workshops. Because this is a personal message from you to them, and because it’s NOT your main content, you have more leeway in being direct and self-promotional.
   
   
   
   3. In your article, throw in LINKS to related articles you’ve written or been featured in, when appropriate.
      
      Your readers will appreciate the additional information and resources, and it’s one more chance for you to demonstrate your expertise and credibility.
   
   
   
   4. Directly after your article, give a quick PROMO BLURB, mentioning your e-books, reports, or workshops, if you offer them.
      
      Why right after the article and before anything else? If someone reads your article and says to themselves, “Gee, that was great information!” They’ll be ready to hear what else you have to share on that subject.
      
      A great lead-in for your blurb is: “Did You Like Today’s Article? If you did, you’ll LOVE my [e-book, report, upcoming workshop, etc.]...”
   
   
   
   5. In each issue, offer a TESTIMONIAL from one of your clients or customers.
      
      I saw another e-zine publisher doing this last year and thought, “What a great idea! She’s giving her readers further reason to try her services.”
      
      I now also do this by featuring a short testimonial in
      The Monetary Value of Education
      The value of education is hard to define. We have heard from parents, teachers and employers that education is a pathway to a better life. Yet we must wonder how far we must go to achieve the lifestyle that we want. Whether we finish high school and start to work or go to our doctoral degree before entering upon an occupation is a personal choice about your own feelings of self-worth. It is important to look at the statistics.Over the last couple of decades the children born to parents who do not have a college education are increasingly impoverished (1):1. The percentage
      cle should be the entree. Any promotional info should be your side dishes!
   
   
   
   6. Begin each issue with an EDITOR’S NOTE or PUBLISHER’S NOTE.
      
      I began doing this during the fall of 2001, and have found it’s the perfect place to let readers know about what’s happening with me and my business, give them a taste of my personality, and announce any upcoming events or workshops. Because this is a personal message from you to them, and because it’s NOT your main content, you have more leeway in being direct and self-promotional.
   
   
   
   7. In your article, throw in LINKS to related articles you’ve written or been featured in, when appropriate.
      
      Your readers will appreciate the additional information and resources, and it’s one more chance for you to demonstrate your expertise and credibility.
   
   
   
   8. Directly after your article, give a quick PROMO BLURB, mentioning your e-books, reports, or workshops, if you offer them.
      
      Why right after the article and before anything else? If someone reads your article and says to themselves, “Gee, that was great information!” They’ll be ready to hear what else you have to share on that subject.
      
      A great lead-in for your blurb is: “Did You Like Today’s Article? If you did, you’ll LOVE my [e-book, report, upcoming workshop, etc.]...”
   
   
   
   9. In each issue, offer a TESTIMONIAL from one of your clients or customers.
      
      I saw another e-zine publisher doing this last year and thought, “What a great idea! She’s giving her readers further reason to try her services.”
      
      I now also do this by featuring a short testimonial in
      How to Negotiate Exactly What You Want in a New Office
      If you are looking for a flexible office space plan that won’t keep you locked into a contract for a year or more, the first thing to forget is conventional lease space.You want to focus your search on ‘rental’ office space. Why rental? Because rentals generally offer the most flexible arrangements without requiring a long-term lease.One of the most convenient and wide-spread types of rental offices are called executive suites or executive office space. These can be found in cities all around the world.Although the name would imply expensive top floor office space,
      
      
   10. In your article, throw in LINKS to related articles you’ve written or been featured in, when appropriate.
       
       Your readers will appreciate the additional information and resources, and it’s one more chance for you to demonstrate your expertise and credibility.
   
   
   
   11. Directly after your article, give a quick PROMO BLURB, mentioning your e-books, reports, or workshops, if you offer them.
       
       Why right after the article and before anything else? If someone reads your article and says to themselves, “Gee, that was great information!” They’ll be ready to hear what else you have to share on that subject.
       
       A great lead-in for your blurb is: “Did You Like Today’s Article? If you did, you’ll LOVE my [e-book, report, upcoming workshop, etc.]...”
   
   
   
   12. In each issue, offer a TESTIMONIAL from one of your clients or customers.
       
       I saw another e-zine publisher doing this last year and thought, “What a great idea! She’s giving her readers further reason to try her services.”
       
       I now also do this by featuring a short testimonial in
       HTML Email Greeting?
       For those who want to be among the throng who are rushing to send out their greeting cards via every possible types of mail service, then online greeting it is.Although this is a wise choice, it is important to note that there are some things that should be considered first before opting to go HTML. There are many cases where the texts do not appear the same from one computer to another.Also the images that you have put into them may seem messy or cluttered. Besides, loading time will become an impossible task if there are a large number of images used in the greeting.
       as great information!” They’ll be ready to hear what else you have to share on that subject.
       
       A great lead-in for your blurb is: “Did You Like Today’s Article? If you did, you’ll LOVE my [e-book, report, upcoming workshop, etc.]...”
   
   
   
   13. In each issue, offer a TESTIMONIAL from one of your clients or customers.
       
       I saw another e-zine publisher doing this last year and thought, “What a great idea! She’s giving her readers further reason to try her services.”
       
       I now also do this by featuring a short testimonial in each issue from someone who has bought my book and loves it.
   
   
   
   14. Tell us what YOU’RE all about!
       
       At the end of your ezine, take at least 10 lines and give a concise description of YOU and what you have to offer your readers.
       
       For example, here’s what I put at the bottom of every “E-zine Queen” newsletter:
       
       Marketing writer and consultant Alexandria K. Brown, “The E-zine Queen,” is author of “Boost Business With Your Own E-zine: 283 Secrets to Planning, Writing, Publishing, and Promoting an E-Mail Newsletter That Gets Results.”
       
       It’s a step-by-step manual that walks you through the entire process. It’s available, along with “The E-zine Queen Resource Report” (more than 219 e-zine promotion resources!), at http://www.ezinequeen.com/
       
       
   15. Occasionally, make a special announcement in a SOLO MAILING.
       
       A solo mailing is any mailing you make to your E-ZINE subscriber list that is NOT a regular issue of your ezine.
       
       Now, some e-zine publishers blatantly abuse this privilege, sending out announcements every two days about the latest and greatest product or affiliate program.
       
       If you do send out any solo mailings, keep it to a minimum (I'd say no more than one or two a month), and make sure they're truly newsworthy. Perhaps one of your special offers is coming to an end, you need your readers” help, or you”re offering a last-minute workshop and need to fill seats. Get the idea?
       
       IMPORTANT: Make sure to still include your masthead, contact info, and unsubscribe info in your solo mailings. This way your readers won’t mistake them for junk mail.

   (c) 2002 Alexandria K. Brown