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  • Atricle Dump - Advertising - The Advantages of Written Over Spoken Words

    Machining Techniques
    Machining refers to the industrial process of cutting and fabricating metals and other materials into predetermined shapes and sizes. Machining process is controlled with the help of computer numeric control (CNC) software that guides the cutting equipment along the lines and arcs of a computer aided design (CAD) drawing.A machining process may involve the use of different techniques depending on the number of parts being manufactured
    full measure of belief. It is only after considerable reasoning that suspicion may enter in and change this condition; but the first impression of any written or printed word is that it speaks truthfully. This is logical, of course, beca
    How's Your Yellow Page Ad's ROI?
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    When the proper analysis has been made, advertising possesses qualities which are entirely different from those in the scope of personal selling, and those qualities so amplify and round out the selling plan as to add materially to its efficiency without regard to the commercial factors. Not the least of these qualities is the advantage of the written over the spoken word. The intonation, inflection, and emphasis which add so much to the meaning of the spoken word also take away from it the fixity which belongs to the cold type.

    Where business was done, where goods were sold, by oral methods entirely, a certain want of belief or reliability, and a certain amount of suspicion, is naturally attached to the spoken words of the seller, because of the fact that they were not worded and consequently were without the proper limitations.

    On the other hand, the tendency of the mind in general is to credit the printed word with almost a full measure of belief. It is only after considerable reasoning that suspicion may enter in and change this condition; but the first impression of any written or printed word is that it speaks truthfully. This is logical, of course, beca

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    ficiency without regard to the commercial factors. Not the least of these qualities is the advantage of the written over the spoken word. The intonation, inflection, and emphasis which add so much to the meaning of the spoken word also take away from it the fixity which belongs to the cold type.

    Where business was done, where goods were sold, by oral methods entirely, a certain want of belief or reliability, and a certain amount of suspicion, is naturally attached to the spoken words of the seller, because of the fact that they were not worded and consequently were without the proper limitations.

    On the other hand, the tendency of the mind in general is to credit the printed word with almost a full measure of belief. It is only after considerable reasoning that suspicion may enter in and change this condition; but the first impression of any written or printed word is that it speaks truthfully. This is logical, of course, beca

    Maintaining Cash Book, Posting and Balancing
    In the case of a new business the amount will be written in the cash column if the cash is introduced and in the bank column if it is directly deposited in the bank with the words, "To Capital Account" on the debit-side of the cash book. In the case of a continuing business the opening balances are written as "To Balance b/d" Receipt side of the cash book. (Dr. Side)It is used to record all receipts both in cash and by cheques as also
    ke away from it the fixity which belongs to the cold type.

    Where business was done, where goods were sold, by oral methods entirely, a certain want of belief or reliability, and a certain amount of suspicion, is naturally attached to the spoken words of the seller, because of the fact that they were not worded and consequently were without the proper limitations.

    On the other hand, the tendency of the mind in general is to credit the printed word with almost a full measure of belief. It is only after considerable reasoning that suspicion may enter in and change this condition; but the first impression of any written or printed word is that it speaks truthfully. This is logical, of course, beca

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    o the spoken words of the seller, because of the fact that they were not worded and consequently were without the proper limitations.

    On the other hand, the tendency of the mind in general is to credit the printed word with almost a full measure of belief. It is only after considerable reasoning that suspicion may enter in and change this condition; but the first impression of any written or printed word is that it speaks truthfully. This is logical, of course, beca

    Good Governance
    I well remember during my first working visit to Africa, nearly twenty years ago, that on discussing the visible corruption where I was working, a young African said to me, ‘but of course you don’t have any corruption in your country, do you?’ I gently told him, yes we do, but on the whole, there isn’t much publicity about such things.Now we are in the year 2005 with vastly expensive computer systems, layer upon layer of audit and in
    full measure of belief. It is only after considerable reasoning that suspicion may enter in and change this condition; but the first impression of any written or printed word is that it speaks truthfully. This is logical, of course, because the written or printed word has a definite meaning; this meaning is not altered or influenced by inflections and intonations. In fact, it may be limited at law because of this characteristic. Furthermore, it is a permanent record, and can be brought up to confront the person who wrote it at any time.

    Print Has Implied Accuracy

    A peculiar measure of belief, moreover, attaches to the printed word because of the fact that it has been used largely, primarily, and in the majority of its work to convey accurate and concrete information, to convey news and to convey impressions, all of which had values of their own, were either an accurate representation of facts or were expressed with a full measure of sincerity. This work of the printed word has invested it with a belief and reliability which belongs to no other application of language. As a consequence of this, the advertiser is obliged to measure his business from an e

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